Maggie Keswick Jencks Cancer Caring Centres Trust Job Description. 1. JOB TITLE: PR Manager England and Wales (MATERNITY COVER)

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1 Maggie Keswick Jencks Cancer Caring Centres Trust Job Description 1. JOB TITLE: PR Manager Engl Wales (MATERNITY COVER) REPORTS TO: Head of Public Relations PROFESSIONAL SUPERVISION: N/A RESPONSIBLE FOR: N/A LIAISES WITH: PR Manager Engl Wales, Scotl, Communications Manager Scotl, PR Officer Scotl, Marketing Communications Director some members of the Executive Team, Campaign Marketing Manager, Marketing team, Digital team, Publications Team, Fundraising team, Events team, Centre Heads, Centre Fundraisers other internal staff as required plus external stakeholders, media, media partners, celebrities corporate partners. PAY BAND: 6 BASE: London but some travel will be necessary throughout the UK 2. JOB SUMMARY This is an exciting time of organisational growth change at Maggie s with new Centres planned across the UK the charity looking to significantly build its profile from a known Scottish charity to a national one. In line with a PR strategy focused on generating national cut through traction to elevate Maggie s profile in the media, the post holder will be responsible for proactively pitching securing high-level national media coverage as well as quality coverage across Engl Wales, working closely with fellow PR Managers within the team. The post holder will be responsible for devising implementing a strong media plan in line with the Head of PR, leading on PR strategies activities for campaigns, events, launches media briefings, as well as identifying pitching features that build awareness shape understing of Maggie s, creating a positive platform from which to fundraise. Supporting the Head of PR wider PR team, the post holder will be expected to regularly review evaluate coverage achieved lead on the efficient delivery maintenance of PR processes, while also working collaboratively across the organisation to deliver seek out good content stories for media as well as offering advice guidance on PR to the Centres across Engl Wales.

2 3. KEY RESULT AREAS KRA 1. Primary job requirements: 1. To develop implement a strong media plan for Maggie s in line with the Head of PR supporting PR Managers to generate national cut through traction to elevate Maggie s profile to lead on PR activity for initiatives, events, launches briefings. 2. To proactively, organise devise compelling media briefings that reach out cultivate media to develop a series of feature pitches to generate a high level of positive, quality coverage that builds national awareness promotes a clear understing of Maggie s programme of support. 3. To identify, develop manage strategic media partnerships in line with the broader PR Communications strategy. 4. To quickly identify tactical opportunities to leverage the external national news agenda in to positive media coverage for Maggie s, positioning Maggie s as an expert voice on cancer support issues within the national media lscape. 5. To develop crisis communications strategies responses quickly effectively when required working with the supporting PR Managers feeding into the Head of PR the Marketing Director to minimise negative impact in the media. 6. To work closely alongside the marketing, digital, publications fundraising teams to ensure an integrated approach to communications, identifying key spikes in activity to promote which will help to generate national cut-through to raise awareness of Maggie s programme of support. 7. To lead implement PR activity to support Maggie s Culture Crawl, the charity s biggest fundraising initiative, by utilising it as a platform to drive national coverage features which communicate Maggie s wider relationship with art the creative programme of support. 8. To increase the breadth of relationships with media, as well as strengthen existing relationships particularly across national, broadcast consumer media. 9. To further embed the PR tools processes already in place to support Centre Fundraisers at existing planned Maggie s Centres across Engl Wales in their individual PR activities to better educate the organisation on the value importance of PR ensure that Maggie s is communicating a consistent message to all media in Engl Wales. 10. To liaise with support Capital (new Centre) Campaign mangers in their communications plans for planned Centres to further embed new working processes to facilitate a more streamlined effective PR delivery. 11. To log analyse coverage received the impact of PR campaigns throughout the year to provide accurate evaluations vital insight into the results of PR activity. 12. To orchestrate oversee the updating of internal reports, presentations evaluations to accurately reflect the input results of the PR team. 13. To inform relevant stakeholders of coverage achieved by the PR team in particular regional activity. KRA 2. Finance Policy Development: 13. Adhere to organisational guidelines on resource budget. KRA 3. Management Human Resources: 14. Balancing, managing prioritising the dems expectations of teams within Maggie s Centres its stakeholders in consultation with the Head of PR.

3 15. Input towards delivering training for colleagues within team wider organisation on PR issues Maggie s approach around these. KRA 4. Research Development Activity 16. Responsible for research administration relating to media lists, inputting searching for case studies, benchmarking market positioning. KRA 5. Administration Information Technology. 17. Responsible for ensuring that effective management, administrative support systems in relation to areas of management are utilized effectively efficiently. KRA 6. Other 18. Conditions of employment are in accordance with contract of employment, Maggie s policies procedures other conditions as described in Maggie s Staff Hbook. Job title: PR Manager Engl & Wales MKJCCCT Job Description Person specification Training qualifications Essential Desirable Proven by Graduate Relevant Postgraduate Certificates qualification in PR, marketing /or journalism. Experience Minimum of 6 years experience of media relations role ideally within an agency or a mix of in-house agency experience. Experience of developing managing strategic media partnerships. Experience of developing nurturing relationships across national consumer media. Experience of working for an organisation at a time of growth. Understing of Charitable Third Sector how it works with commercial sector to raise funds (would be useful but not essential) Track record of implementing managing media campaigns generating positive media feature coverage at a national level, across all channels including broadcast digital. Experience of working with arts, architectural or cultural organisations Proven experience of managing reputational

4 crisis issues Knowledge Skills Personal Understing of br management profile building. Excellent communication skills, both written verbal ability to be a strong articulate ambassador for the organisation. In depth understing of the media. Strategic creative thinker. Excellent organisational administrative skills with the ability to work under pressure to media organisational deadlines. Excellent attention to detail; thorough conscientious in approach, keen proof reading skills in particular. Ability to meet targets for positive, quality media coverage. Flexible, positive, determined supportive. A good listener, keen to get under the skin of an organisation underst how it works how best to work within it. Continually strives for success overcomes challenges a problem solver Dynamic energetic. Collaborative collegiate in approach, good at bringing people with them team rather than individually

5 spirited. Other Commitment to Maggie s vision, mission goals. Readiness to work occasional out of office hours (evenings, weekends) attend events as required.