Your Business Guide To Stand Out. With Heather Lefort, Owner of iheart Markeing, Inc. wwwiheartmrktg.com

Size: px

Start display at page:

Download "Your Business Guide To Stand Out. With Heather Lefort, Owner of iheart Markeing, Inc. wwwiheartmrktg.com"

Jennifer Harris
5 years ago
Views:

1 Your Business Guide To Stand Out With Heather Lefort, Owner of iheart Markeing, Inc. wwwiheartmrktg.com

2 We all get confused when we are acting on behalf of our business on social. What do you do or say and how do we get our brand across best? Follow this little cheat sheet to increase your exposure and make your Instagram cohesive to your brand. Be Timely With Your Posts Curate Good Content That Packs a Punch! Stay On Track With Your Industry and Target Markets

3 1. Make your bio dynamic Use line breaks, have a call to action, give something for FREE, list new features 2. Use branded hashtags Create 7 10 hashtags for your business To hide generic hashtags use 123 button = return HINT: app hashtag for Likes Pro 3. Resize your photos for Instagram make image 1080px x 1080 px 1080x1080 square

4 4. Add a Border to your images Select image>next>filter>choose Filter>Click on Filter Again> Click Small Box and click checkmark Creates a Focal Point That Draws The Eye To Your Image In Feed

5 5. Reorder and Prioritize your filters. Most brands stick to a few to be cohesive Click on gear manage box to reorder and hide (by unchecking filters) Creates A Branded Look To Your Entire Collection

6. Receive notifications from competitor s content Let s face it business is keeping up with competition. Go to competitor post and turn on post notifications 7.

6 6. Receive notifications from competitor s content Let s face it business is keeping up with competition. Go to competitor post and turn on post notifications 7. Regram and Tag Influencers Regramming is like retweeting or sharing on FB. IG makes it more difficult but here s the hack: Goto post to regram. Hit the three dots on top right and Copy link. Repost to IG in scheduling tool HINT: Apps to make this easy Websta, Later, SproutSocial, Hootsuite 8. Find Top Influencers to Connect With Don t be creepy. Follow social etiquette. Enter industry keywords and search HINT: app Buzzsumo

9. Earn 80% More Engagement with Geotagging You can geotag your images and videos. By tagging multiple areas you spread out your social casting net! Be true and don t geotag randomly.

7 9. Earn 80% More Engagement with Geotagging You can geotag your images and videos. By tagging multiple areas you spread out your social casting net! Be true and don t geotag randomly. Your followers will not keep up if it doesn t make sense. To create go to Facebook app. Check In. Where are you. Start typing name of tag. Add. Select a category for your brand. Insert address to location by clicking home and entering address. Your custom location will populate anytime users search for your brand. This geotag is fun for contests that encourage consumers to check in =) Let The World Know Where Your Business Is

8 10. Practice the best times to post With IG algorithm changes follow the best times to reach your core demographics IG best times to post : Weekdays. Monday highest 2am, 8am and 5pm. Worst time 3pm Hint: Try Tailwind for IG and Pinterest automation BEST DAY

1.833. iheart 1 (1.833.443.2781) heather@heatherlefort.

9 iheart 1 ( ) heather@heatherlefort.com With over 18 years of expertise, a love of marketing, and compassion for businesses Heather Lefort opened iheart Marketing. Her years of sales and marketing experience allowed her to bring her personal services to business owners with a one-on-one strategy. Leading iheart Marketing with the highest level of integrity she assists businesses in achieving all of their marketing and sales goals with a planned effort. Whether you are brand building, looking for marketing guidance or need assistance measuring your strategies iheart Marketing can help! We are a one-stop marketing solutions boutique. iheart Marketing, Inc., is the parent company of Social Sparkz, a visionary agency focused on marketing and advertising, events, PR and brand building. In short, we make sparkz happen when it comes to your business! Contact Me For A Personal Marketing Analysis of Your Business TODAY! wwwiheartmrktg.com

Utilizing Social Media for Your Business Jenny Dewey Rohrich prairiecalifornian.com Why Utilize Social Media? We don t have a choice on whether we do

Utilizing Social Media for Your Business Jenny Dewey Rohrich prairiecalifornian.com Why Utilize Social Media? We don t have a choice on whether we do social media, the choice is how well we do it. -- Erik