CONSCIOUS COMPANY MEDIA

Transcription

1 2017 MEDIA KIT

2 CONSCIOUS COMPANY MEDIA Conscious Company Media shares inspiring, cutting edge stories about business as a force for good. We host educational events and workshops, and connect talented individuals with purpose-driven work, all with the higher purpose of elevating consciousness in the business world. National Distribution Premium Quality Flagship product San Francisco June 2017 Top leaders and industry groups in the sustainable business movement Curated panels and workshops CONSCIOUS COMPANY MAGAZINE CONSCIOUS BUSINESS SUMMIT HOW CONSCIOUS BUSINESS CAN SAVE OUR CITIES THE LOCAL ISSUE THE FUTURE OF BUSINESS AS USUAL BUILDING A BILLION DOLLAR CO-OP 6 INNOVATORS REBUILDING DETROIT HOW TO FIND LOCAL INVESTORS MOVE TO EMPLOYEE OWNERSHIP USE THE NEW CROWDFUNDING LAW ROBYN SUE FISHER INVENTS THE NEW RULES OF BUSINESS FOOD ENERGY FINANCE INNOVATION & DESIGN LEADERSHIP WEBINARS INDUSTRY BEST PRACTICE GUIDES 2017 Bi-Monthly in 2017 Opportunities for sponsors to co-create content Lead Gen + Brand Awareness 3 Sponsored Guides Distributed and downloadable across CCM platforms and partner channels Lead Gen + Thought leadership March Focus Tracks Lead Gen + Brand Awareness LIVE VIRTUAL EVENT DIGITAL COMMUNITY Bi-weekly Newsletter Mobile app Active social media

3 AUDIENCE OVERVIEW Our audience s distinct values are a strong indicator of who is consuming our content, more so than traditional demographics. The best way to understand our readers is through what we call stage of life consciousness psychographics, and the related purchasing and professional behaviors inherent in those stages. CONSCIOUS ACTIVIST (45%+) Those who strive to live consciously everyday. Yoga, meditation, or other mindful practices, as well as sustainable eating, consuming, and working, are a big part of daily life. They are loyal brand advocates for companies that are doing good in the world. They also demand that their work have purpose beyond a paycheck, and that their employer emphasize positive outcomes in the workplace and the world. Millennials are the primary audience here, but many other age and income categories fall into this stage of the life journey. CONSCIOUS CROSSOVER (31%) Those who are in the middle of their journeys toward more conscious behavior. These are typically individuals who are consuming in a more mindful manner, both in diet and product choices. The transformation also shows up in all areas of life, especially work. The primary audience in this demographic is women in their late 30s, men in their late 40s, or more broadly older Millennials or mid-gen Xers. CONSCIOUS CURIOUS (15%) Those in the beginning of their journeys toward being conscious in how they eat, consume, and work, and those exploring the deeper self-inquiry of their role in the world and related meaning of life. The sweet spot falls in two categories: 1) Boomers taking a second look at their values set; 2) Early twenty-somethings exploring their values and ways they consume, act, and derive purpose from their initial career opportunities.

4 AUDIENCE OVERVIEW GEOGRAPHY Over 87% of our audience is in North America, but we have big plans to expand internationally with our first concerted effort in In North America, we have a strong presence in New York, San Francisco, Chicago, Madison, Minneapolis, Los Angeles, Toronto, Washington, DC, and many other markets (details available upon request). Our largest subscriber bases are in California, Colorado, Washington, New York, Texas, and Michigan. GENDER Over 60% of our print readership is female, while 54% of our online audience is men. In 2017 we expect our total audience to be more than 60% female across verticals. CONSUMER PURCHASING POWER Household income levels average above $85,000 per year, with median of $110,00+. BUSINESS PROFESSIONAL Approximately 63% of our audience is in leadership, team/midmanagement, or primary influencer positions, making decisions on how best to drive their companies or respective teams forward. AGE More than half of our audience is in the Millennial age group (under 35) and, by the end of 2017, that number will rise to more than 60%.

5 EVENTS WEBINARS: Conscious Company Best Practice Webinars are designed to provide real world insights and education on the most sought after topics in the conscious business movement. These fast paced, information-packed sessions are designed to get straight to the core of what we need to know with the interaction of extended expert question-and-answer sessions to give attendees both deep insights and specific outcomes needed for their business. Date: Bi-monthly on Wednesdays starting Jan 25, 2017 Estimated Attendance: Details: Each webinar is 45 min with a 15 min Q&A Focus Tracks: Women in Leadership Conscious Workplace Practices Leadership and Personal Development Building a Social Enterprise SPONSORSHIP OPPORTUNITIES Webinar Sponsor Includes: Lead Generation (150 minimum) Logo placement Acknowledgement during event Co-Creation Sponsor Includes: Co-creation of topic area and/or presentation opportunities Lead generation (150 minimum) Logo placement Acknowledgement during event $3,500 $5,000

6 EVENTS SPONSORSHIP OPPORTUNITIES Gold Sponsor Includes: Dedicated speaker session; opportunity to co-create content Overall brand sponsor for entire day Logo on all materials Lead generation (Minimum 400 leads) Acknowledgement during event $10,000 CONSCIOUS BUSINESS VIRTUAL EVENT: Description: The Essentials of Building a Conscious Business Date: Spring 2017, 8a - 3p PST Est Attendance: 1,000-5,000 Details: Live, all-day virtual event showcasing multiple keynote speakers and presentations on conscious business. Focus Tracks: 1) Conscious leadership and personal development 2) Sustainable business best practices 3) Transforming workplace culture Silver Sponsor Includes: Logo on specific track (choose 1 of 3 - logo on all sessions in that track) Lead generation (Minimum 200 leads) Acknowledgement during event $5,000 Bronze Sponsor Includes: Logo on specific session (choose 1 of 9) Lead generation (Minimum 200 leads) Acknowledgement during event $2,500

7 SPONSORSHIP OPPORTUNITIES Bronze $1,500 Logo and listing on event website 50% off registration price Logo and listing in program Silver $7,500 1/2 Page ad in magazine Logo and listing on event website 1 Ticket to event Logo & listing in program Marketing materials displayed on marketing table Gold $15,000 Full Page ad in magazine Logo & listing on event website 2 Tickets to event Logo & listing in program Marketing materials displayed on marketing table 2 Tickets to sponsor // speaker event (vip reception) Logo on banners and signage reference in communications Platinum $25,000 Full Page ad in magazine w/premium placement Logo & listing on event website 3 Tickets to event Logo & listing in program (premium placement w/ blurb) Marketing materials displayed on marketing table 3 Tickets to sponsor // speaker event (vip reception) Logo on banners and signage Reference in communications Invitation for panelist speaker opportunity EVENTS 2017 CONSCIOUS BUSINESS SUMMIT A global gathering bringing together the key influencers in the conscious business movement to collaborate, learn, celebrate, and maximize our individual and collective impact. Date: June 2017 Location: San Francisco, CA Est. Attendance: 250 Focus Tracks: Next Generation Leadership Workplace Transformation Entrepreneurship for Impact

8 RESEARCH INDUSTRY BEST PRACTICE GUIDES These easy-to-read, step-by-step guides collect the industry s top expert advice in one bite-size document to quickly get readers up to speed on the topic of their choice. We cover the right questions to ask, the right people to engage, and the right steps to take to bring your business, team, or project to the next level. CCM s Best Practice Guides are the stepping stone to starting or accelerating your journey on the conscious business path. These guides serve as the cornerstone to understanding how to become the conscious leader, successful social entrepreneur, or transformational conscious workplace that you ve aspired to. SPONSORSHIP OPPORTUNITIES Industry Best Practice Guide Sponsor: $20,000 Sponsor drives content with editorial review by Conscious Company to match brand tone Between 7-10 pages with layout and infographic support from Conscious Company Design team. Minimum lead generation: 400 minimum (across one quarter) Frequency: Quarterly Availability: Downloadable on CCM website and partner channels

9 DIGITAL DIGITAL ADVERTISING Web and newsletter advertising offers simple, affordable entry points for reaching Conscious Company s engaged digital audience. ConsciousCompanyMedia.com CCM ONLINE BREAKDOWN* 1,150,000 pageviews 710,000 sessions (60,000/mo) 420,000 uniques 69% North America 55% Female 45% Male 62% Millennials 31% Gen X *2017 expected audience WEBSITE LOCATION & PRICE Homepage: Leaderboard Above the Fold (728x90px horizontal) Homepage: Leaderboard Below the Fold (970x90px horizontal) $650/2 weeks $495/2 weeks Homepage: Rectangle Below the Fold (300x250 horizontal) $300/2 weeks All Article Pages: Skyscraper (300x600px vertical) All Article Pages: Skyscraper (300x600px vertical) $700/2 weeks $700/2 weeks BI-MONTHLY NEWSLETTER LOCATION & PRICE Rectangle Below the Fold (800x400px horizontal) $650/2 weeks Newsletter Spotlight Feature Max 60 word description of organization or event embedded in the body of newsletter (800x400px horizontal image) $550/newsletter

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11 PRINT MAGAZINE CONSCIOUS COMPANY MAGAZINE Our flagship product continues to appeal to a growing audience as the premier, nationally distributed print publication focusing on the most pertinent stories and best practices in the sustainable business community. MUM WAGE E VS. MINI G WORK LIVING WAG 3 SECRETS TO FULFILLIN ESS AS USUAL THE FUTURE OF BUSIN THE BUSINESS G CASE FOR TREATIN EMPLOYEES WELL TICE SOCIAL JUS TEGIES TO BUILD BUSINESS STRA WORLD A MORE EQUITABLE LEILA JANAH POVERTY THROUGH COMBATING EXTREME IFIED WORK THE POWER OF DIGN SUS TAIN ABL E BES T VALUE: TOP 15 MBA PRO GRA MS IGN LEADERSHIP & DES NCE INNOVATION FOOD ENERGY FINA THE FUTURE OF BUSINESS AS USUAL HOW TO ATTRACT & RETAIN NEXT-GEN TALENT FIND JOY IN WORK 23 BACK TO THE ROOTS CO-FOUNDERS NIKHIL ARORA & ALEX VELEZ MILLENNIALS CHANGING THE FACE OF GN LEADERSHIP NCE INNOVATION & DESI FOOD ENERGY FINA BUSINESS 6 issues in 2016 Interviews with top business leaders Practical tips for entrepreneurs Visual Business Models Thought leadership Eye opeing statistics Key Topics: Social Entrepreneurship Personal Development Sustainable Business The New Economy Workplace Culture

12 PRINT MAGAZINE EDITORIAL CALENDAR DISPLAY DATE AD CLOSE DATE CREATIVE DUE THEMES Jan 1 Feb 28, Health + Wellnessin the Workplace March 1 April 30, Growing the Movement + Scaling Your Business May 1 June 30, Leadership July 1 Aug 31, The New America Sept 1 Oct 31, Workplace Culture Nov 1 Dec 31, Big Business + Supply Chains

13 PRINT MAGAZINE 1,600 DISTRIBUTION AND PRESENCE 35,000 Our bi-monthly projected print readership The number of retail locations Conscious Company Magazine is sold out of nationwide INDUSTRY & CONFERENCE PRESENCE Conscious Company is a premier media sponsor for the leading industry gatherings in the sustainable business movement where the magazine is shared with thousands of leaders and decision makers from the US and abroad, including: 50 The number of states Conscious Company Magazine is sold in Conscious Capitalism Conference and CEO Summit Wisdom 2.0 SVN Opportunity Collaboration Sustainable Brands Gratitude Railroad Social Venture Institute

14 PRINT MAGAZINE CONTACT US FOR DESIGN SPECS 30% OFF any 3x or more bundle PRINT RATES FULL PAGE 2X 3X 4X 5X 6X $3,750 $3,600 $3,450 $3,300 $3,100 $2,900 INSIDE COVER SPREAD $10,500 COVER 3 (INSIDE BACK COVER) $8,750 COVER 4 (BACK COVER) $12,500 HALF PAGE 2X 3X 4X 5X 6X $1,875 $1,775 $1,675 $1,525 $1,400 $1,250 QUARTER PAGE 2X 3X 4X 5X 6X $900 $850 $800 $750 $675 $575 20% OFF FOR NEED HELP WITH THE CREATIVE? -B Corps -Conscious Capitalism Members -Non-profits -Small businesses (revenue less than $1M) To have our designer create your ad, please send: Company Logo High-resolution photos Ad Copy Cost: $150/hr

15 PRINT MAGAZINE TWO PAGE SPREAD DIMENSIONS BLEED TRIM LINE BLEED x SAFE ZONE x TRIM SIZE x NON-BLEED x FULL PAGE DIMENSIONS SAFE ZONE: KEEP ALL IMPORTANT INFORMATION INSIDE THIS AREA. BLEED x SAFE ZONE x TRIM SIZE x NON-BLEED x HALF PAGE DIMENSIONS HORIZONTAL x QUARTER PAGE DIMENSIONS x Bleed: The background and non-critical elements of a design should extend to this line. Trim Line: The final size and the line to which the printed page will be cut.. File Type Required: PDF Images: CMYK, 300dpi Safe Zone: Any text, logos or content placed in this area is safe. It is recommended to place important info away from the trim line.

16 SPONSORSHIP 2017 SPONSORSHIP PACKAGES Bundled sponsorship packages offer the greatest value of combined marketing + direct lead generation at the highest discount, offering sponsors the most comprehensive, integrated association with the Conscious Company brand. LEAD GENERATION THOUGHT LEADERSHIP INDUSTRY LEADER 2 Webinars - Minimum 150 leads each - $7,000 $5,600 Virtual Event Silver Sponsor - Minimum 200 leads - $5,000 $4,000 Discount Total: $9,600 1 Hosted Webinar - Minimum 150 leads + presenting - $5,000 $4,600 2 Featured Contributor Web Articles - $4,000 $3,200 Discount Total: $7,800 1 Hosted Webinar - Minimum 150 leads + presenting - $5,000 $4,600 2 Featured Contributor Web Articles - $4,000 $3,200 Industry Guide - Co-created with CCM Editorial Team - $20,000 $10,000 Global Summit Gold Sponsor - $15,000 $7,500 Discount Total: $25,300 Contact Kate Herrmann for details on sponsorship packages and up to date information on campaign availability kate@consciouscomag.com