Generation Technical Conference

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1 Generation Technical Conference Southern Company employees are the target audience for the 2017 Technical Conference. These employees include system owners from plants throughout the Southern Company territory, Corporate and Plant Management, and Buyers. The conference itself consists of sessions for each major system and/or technology during which beneficial information and best practices will be shared. The sessions are closed to vendors but the tradeshow offers great exposure to all of these individuals. The 2017 Technical Conference and Tradeshow is located at Birmingham-Jefferson Convention Complex in the East Exhibition Hall. The show will be open to attendees from 11:00 a.m. - 2:00 p.m on Tuesday, August 22, Wednesday, August 23 and Thursday, August 24. This year, we are offering two options for exhibit space; the standard 10 x 10 Exhibit Booth and a limited number of smaller Wall Exhibits. You can reserve a booth for one, two or three days. Pricing is as follows: One day - $1,500 Two days - $3,000 Three days - $4,000 This includes credentials for two people to attend the tradeshow and a 10'x10' pipe and drape booth (to include one skirted 6'x24" table, two chairs, a 7"x40" booth identification sign with 2 lines

2 of text and wastebasket) and one LeadsPlus Mobile App per company. Any additional items needed for the exhibit will need to be ordered through Veal Convention Services. Exhibits must stay within the 10'x10' booth space - this is a fire marshall standard. Exhibits will be arranged as not to obstruct the general view nor hide the exhibits of others. A plan for specially built displays must be submitted to G2scgtconf@southernco.com no later than July 14, We will attempt to accommodate exhibitor's request for a specially built display but make no guarantees that we will be able to accommodate specially built displays. Specialty built displays include any display needing large amounts of electricity, exceeding 8' in height, trailer mounted displays, or displays incorporating large parts or mechanical equipment that cannot be carried by hand. A fork lift is not available at the tradeshow. The exhibit hall is not carpeted. The show will provide aisle carpeting, but booth carpet must be purchased through Veal Convention Services. A lunch buffet will be provided inside the vendor showcase for all attendees and exhibitors. This year we will offer a limited number of standup only spaces. Pricing is as follows: One day - $800 Two days - $1,600 Three days - $2,000 This includes credentials for two people to attend the tradeshow and a 6'x8' wall with standup only space, 42 monitor, highboy table, and one LeadsPlus Mobile App per company. No additional booth displays or signage will be allowed. No chairs or additional tables will be allowed for purchase of this space. No additional attendees will be allowed to be purchased for this space. Veal Convention Services will provide an HDMI cord, VGA cord and an (unpowered) electrical outlet at each wall exhibit. One power connection will need to be purchased from the Birmingham- Jefferson Convention Complex by the exhibitor in order to activate the power outlet. Refer to Electrical Needs on page 4 for the link to purchase power. Companies that purchase the space for three days will have their company name featured in the panel space above the monitor. Companies that purchase the space for one or two days will have the Technical Conference logo in the panel above the monitor. A lunch buffet will be provided inside the vendor showcase for all attendees and exhibitors. Two additional attendees are allowed per 10 x10 exhibit booth. (No additional attendees are allowed for Wall Exhibits.) The cost is $200 per additional attendee per day. If you would like to

3 add the two additional attendees for all three days of the tradeshow, this will add $1,200 to the initial amount of $4,000. One name badge will be printed for each registered attendee. If there are different attendees attending different days of the show, they will need to wear the original printed name badge (even if it s not the correct name). If you would like more than four attendees, additional booths will need to be purchased. Each additional booth (which includes credentials for two people) is the same pricing listed under booth fees. More than four credentials will only be provided with purchase of additional booths. Purchase of a booth before May 31 will include your company logo in the attendee conference notebook. Please send your company logo as a high resolution file (.eps or.ai) to g2scgtconf@southernco.com by June 2 to be included in the notebook. After registering, Veal Convention Services will send you an invoice via the contact s provided for the total amount owed for the trade show. Payment is nonrefundable. Credit card information is due at the time of registration in order to reserve your space. Credit card charges will appear on your statement as being posted by Veal Convention Services. Credit cards will be charged when the order is placed. Once the credit card is charged, you will receive a receipt via . ALL shipping needs to be directly to Veal Convention Services. Nothing should shipped directly to the BJCC. A fork lift is not available. Shipping agent is responsible for removing all freight from the truck to the dock. Advance Warehouse Shipping Address: Veal Convention Services, Inc. Attn: Southern Co. - Technical Conference 3016 Rev. Abraham Woods Jr. Blvd. Birmingham, AL If you have any questions regarding shipping please contact: Veal Convention Services info@vealco.com Phone: (800) or (205)

4 Electricity will be available as an option to exhibitors through the Birmingham Jefferson Convention Center (at a cost to the exhibitor). Electrical orders must be received 20 days prior to arrival. All electrical wiring exhibit displays must be approved and meet local fire department regulations. All materials used in exhibit construction must be fire retardant. If ordered on-site there will be an additional fee assessed. Use the following link to order electrical service for your exhibit booth or wall exhibit directly from the BJCC - If you have any questions regarding electrical needs, please contact (205) or the BJCC's Service Desk. Wireless internet access will be available to exhibitors through the Birmingham Jefferson Convention Center. Connect to the SSID labeled as SOC, and use the password conference. For exhibitors exhibiting all three days set up and registration will occur on Monday, August 21 between 8:00 a.m. - 5:00 p.m. until show start on Tuesday, August 22. Please note aisle carpet will be put down on Monday night, so if you are setting up Tuesday morning it should be hand carry items only. Exhibitors may set up at any point during this time. For exhibitors exhibiting Tuesday, August 22 ONLY set up and registration will occur on Monday, August 21 between 8:00 a.m. - 5:00 p.m. and show start on Tuesday, August 22. Please note aisle carpet will be put down on Monday night, so if you are setting up Tuesday morning it should be hand carry items only. Exhibitors may set up at any point during this time. For exhibitors exhibiting Wednesday, August 23 ONLY set up and registration will occur between 4:30 p.m. on Tuesday, August 22 and show start Wednesday, August 23. Aisle carpet will be in place, so hand carried items only are preferred. Exhibitors may set up at any point during this time. For exhibitors exhibiting Thursday, August 24 ONLY set up and registration will occur between 4:30 p.m. on Wednesday, August 23 and show start Thursday, August 24. Aisle carpet will be in place, so hand carried items only are preferred. Exhibitors may set up at any point during this time. Move-out must take place immediately following show hours the last day you are exhibiting.

5 The 2017 tradeshow floor plan is included on the home page of the registration site. This floor plan is subject to change up until the first day of the show. After registering, you will receive a registration confirmation that will include a link to select a booth or wall exhibit space. Exhibit spaces need to be selected by Friday, August 4. Registered exhibitors who have not selected an exhibit by August 4 will be assigned one. Exhibit selection is first come, first serve You will need to include your exhibit space number on your forms to Veal Convention Services and your form to BJCC if you have electrical needs. We reserve the right to make the final determination of all space assignments in the best interest of the tradeshow. We reserve the right to alter the location of exhibit spaces, at our sole discretion in the best interest of the tradeshow. Vendors may provide door prizes, and will be responsible for bringing all items needed to collect business cards/attendee information to draw a winner (fishbowl, information cards, etc.). We will have a microphone available for door prize drawings at 1:00 p.m. each day of the trade show. Please provide which day(s) you plan to give a door prize on the Register tab. Exhibitors are invited to attend a Combined Innovation Session on Wednesday, August 23 from 8:00 10:50 a.m. in the BJCC Concert Hall. There will be a continental breakfast available from 6:30 8:00 a.m. in the BJCC Concert Hall. If you are interested in sending promotional items such as pens, notepads, stress balls, etc. (no fliers, brochures, etc.), please contact Meaghan Childs at g2scgtconf@southernco.com by Friday, July 21. Promotional items must be provided for all attendees (approximately 1,200-1,500), and will be given out at attendee registration. If you are interested in sponsoring an attendee break or lounge area, please contact Meaghan Childs at g2scgtconf@southernco.com by Friday, July 21. To avoid distractions to the technical sessions which will still be in progress, no early set up or access to the exhibition hall will be allowed.

6 If your company is interested in submitting an abstract to present during the conference, please submit the abstract to Meaghan Childs at by Friday, May 5. Below are the requirements to send an abstract for consideration: ABSTRACT must be the first word in the subject line. The session you are targeting must be specified in the body of the . Click on Session Matrix to see the sessions offered at the conference. Once the abstract is submitted, it will be sent to the appropriate session facilitator along with your contact information. From that point, the session facilitator will contact you directly if your abstract is selected or if they desire additional information.

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