Bart CLAUS. Ph.D. in Business Economics. Assistant Professor, Marketing.
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1 07/06/2018 Bart CLAUS Ph.D. in Business Economics Assistant Professor, Marketing EDUCATION Ph.D. in Business Economics, KU Leuven, Belgium MSc in Business Engineering, KU Leuven, Belgium RESEARCH INTERESTS Choice architecture, Consumer Identities, New technologies, Ownership and the sharing economy, Shopper behavior EMPLOYMENT EXPERIENCE ACADEMIC: Present Academic co-director of the Master in International Business, IÉSEG School of Management, France Assistant professor of marketing, IÉSEG School of Management, France COURSES TAUGHT Consumer behavior, Grande ecole Customer psychology and consumer behaviour, Msc in fashion management Marketing management, Grande ecole Marketing research methodology, Grande ecole Network economy, Msc in international business Research methods for business, Msc in international business Services marketing, Grande ecole Consumer behavior Bart Claus 1/5
2 INTELLECTUAL CONTRIBUTIONS Papers in refereed journals Claus B., Geyskens K., Millet K., Dewitte S., (), The Referral Backfire Effect: The Identity Threatening Nature of Referral Failure, International Journal of Research in Marketing, 29(4), pp Communications in refereed conferences International Claus B., (2017), Feeding The 5000: The Value Of Shared Objects As A Function Of The Number Of People Shared With. European Marketing Academy Conference, Groningen, Netherlands Claus B., (2017), Sharing is for being Workshop The Future of Ownership Research, Vienna, Austria Claus B., (2016), Feeding the 5000: The value of shared objects as a function of the number of people shared with Academy of Marketing Science World Marketing Conference, Paris, France Claus B., Warlop L., (2016), The Tree is Mine, the Forest isn t: The Construal Level of Possessions AMS World Marketing Congress, Paris, France Claus B., Vanhouche W., Dewitte S., Warlop L., (2015), The tree is mine, the forest isn t: the construal level of possessions European Marketing Academy Conference, Leuven, Belgium Claus B., Vanhouche W., Dewitte S., Warlop L., (2015), The Tree is Mine, The Forest isn't : Ownership as Psychological Distance La Londe Marketing and Communication Conference, La Londe Les Maures, France Claus B., Vanhouche W., Dewitte S., Warlop L., (2015), The Tree is Mine, the Forrest isn t: The Construal Level of Possessions SCP International, Vienna, Austria Claus B., Vanhouche W., Dewitte S., Warlop L., (2013), The things you own come with free blinkers: The construal level of possessions European Conference of the Association for Consumer Research, Barcelona, Spain Claus B., Warlop L., (2013), At risk of feeling too safe: Risk compensation in consumers European Conference of the Association for Consumer Research, Barcelona, Spain Claus B., Geyskens K., Millet K., Dewitte S., (), The Referral Backfire Effect: The Identity Threatening Nature of Referral American Marketing Association Summer Marketing Educators Conference, Chicago, Illinois, USA Claus B., Vanhouche W., Dewitte S., Warlop L., (), Walk a Mile in MY Shoes: Psychological Ownership and Psychological Distance Association for Consumer Research North American Conference, Vancouver, Canada Claus B., Warlop L., (), Being too Cosy: Risk Compensation in Consumer Settings Annual Conference of the European Marketing Academy (EMAC), Lisbon, Portugal Claus B., Vanhouche W., Dewitte S., Warlop L., (2011), Special Interest Group Consumer Identities: Proximity to the Self and Consumer Behavior. Chairs: Stefano Puntoni &. Luk Warlop 40th European Marketing Academy Conference (EMAC), Lubljana, Slovenia Claus B., Geyskens K., Millet K., Dewitte S., (), Stimulating Referral May Backfire - The Effect of Referral Failure on Susceptibility to External Influence Society for Consumer Psychology Annual Winter Conference, St. Petersburg, Fl, USA Anthropomorphizable Products. Annual Conference of the European Marketing Academy (EMAC), Copenhagen, Denmark Anthropomorphizable Products. Society for Consumer Psycholog Annual Winter Conference, St. Petersburg, FL., USA Anthropomorphizable Products Association for Consumer Research - North American Conference, Jacksonville, Fl, USA Claus B., Geyskens K., Millet K., Dewitte S., (2009), The Referral Backfire Effect: Referral failure may backfire Society for Consumer Psychology Winter Conference, San Diego, CA, USA Bart Claus 2/5
3 Other conference and seminar presentations National Claus B., (2011), Stimulating Referral May Backfire - The Effect of Referral Failure on Susceptibility to External Influence IE Business School, Madrid, Spain Claus B., (2011), Up For Grabs: Proximity as a Moderator for Perceived Ownership Tilburg University, Tilburg, Netherlands Claus B., (), The Referral Backfire Effect: The Effect of Referral Failure on Susceptibility to External Influence FUCAM Université de Mons, Mons, Belgium Refereed proceedings Claus B., Vanhouche W., Dewitte S., Warlop L., (2015), The tree is mine, the forest isn t: the construal level of possessions, in: Luk Warlop & Steve Muylle(Eds.) in Collaboration in Research, European Marketing Academy (EMAC), pp. 110 Claus B., Vanhouche W., Dewitte S., Warlop L., (2013), The things you own come with free blinkers: The construal level of possessions, in: Gert Cornelissen, Elena Reutskaja, Ana Valenzuela(Eds.) in European Advances in Consumer Research Volume 10, Association for Consumer Research, Duluth Claus B., Warlop L., (2013), At risk of feeling too safe: Risk compensation in consumers, in: Gert Cornelissen, Elena Reutskaja, Ana Valenzuela(Eds.) in European Advance in Consumer Research Volume 10, Association for Consumer Research, Duluth Claus B., Geyskens K., Millet K., Dewitte S., (), The Referral Backfire Effect: The Identity Threatening Nature of Referral Failure., in: Arnold, Todd J. & Scheer, Lisa k.(eds.) in Marketing in the Socially-Networked World Challenges of Emerging, Stagnant & Resurgent Markets, American Marketing Association, Chicago, IL, chapter 23, pp Claus B., Vanhouche W., Dewitte S., Warlop L., (), Walk a Mile in MY Shoes: Psychological Ownership and Psychological Distance, in: Zeynep Gürhan - Canli, Cele Otnes, Rui Zhu(Eds.) in Advances in Consumer Research Volume 40, Association for Consumer Research, Duluth, pp Claus B., Warlop L., (), Being too Cosy: Risk Compensation in Consumer Settings, in: Paulo Rita(Eds.) in Proceedings of the 41st EMAC Conference, European Marketing Academy (EMAC), Bruxelles, pp Claus B., Warlop L., (), Once bitten, twice shy: Attitudes towards humans spill over to anthropomorphizable products, in: to fill in(eds.) in Proceedings of the 39th EMAC Conference, European Marketing Academy (EMAC), Bruxelles Anthropomorphizable Products, in: Dahl, Darren; Johar, Gita; & Van Osselaer, Stijn(Eds.) in Advances in Consumer Research - North American Proceedings, Association for Consumer Research, Duluth, pp. p.779 Non-refereed proceedings Claus B., Warlop L., (2013), At Risk of Feeling too Safe: Risk Compensation in Consumers, in: Tom Meyvis, Raj Raghunathan(Eds.) in Conference Advances in Consumer Psychology, Society for Consumer Psychology, pp Claus B., Geyskens K., Millet K., Dewitte S., (), Stimulating Referral May Backfire - The Effect of Referral Failure on Susceptibility to External Influence, in: Meloy, Meg & Duhachek, Adam(Eds.) in Society for Consumer Psychology Annual Winter Conference, Society for Consumer Psychology, pp Anthropomorphizable Products., in: Duhachek, Adam & Meloy, Meg (Eds.) in Conference Advances in Consumer Psychology, Society for Consumer Psychology, pp Claus B., Geyskens K., Millet K., Dewitte S., (2009), The Referral Backfire Effect: Referral failure may backfire, in: Alexander Chernev, Michal Herzenstein, & Shailendra Pratap Jain(Eds.) in Advances in Consumer Psychology Volume 1, Society for Consumer Psychology, pp. 250 Bart Claus 3/5
4 Research reports Claus B., (2014), Do clothes make the man? Three essays on choice and possession in relation to consumers' self-concept, KU Leuven, 108 pages Delacollette N., Claus B., Verbeeck B., Sohet X., Warlop L., Dardenne B., (2011), Science for Sustainable Development - Fostering Sustainable Behaviors: Community-Based Social Marketing - Final Report, Belspo - Ministry of Science of the Belgian Government, 85 pages Delacollette N., Claus B., Dardenne B., Warlop L., Verbeeck B., (2009), Science for Sustainable Development: Fostering Sustainable Behaviors: Community-Based Social Marketing - First Phase, Belspo - Ministry of Science of the Belgian Government, 36 pages Grants Managing consumers' online conversations, Fédération Universitaire et Polytechnique de Lille Customer Intelligence : Ameliorer La Vision Globale Des Clients Pour Ameliorer La Prise De Decision En Marketing, Fédération Universitaire et Polytechnique de Lille La co-création de valeur entre entreprise et consommateurs : Vers un monde plus responsable, Fédération Universitaire et Polytechnique de Lille SCIENTIFIC PRIZES AND AWARDS Award Honor Nominated into the competition for Best Paper Based on a Doctoral Dissertation Award EMAC, Unknown American Marketing Association Sheth Foundation Doctoral Consortium Fellow, USA European Marketing Academy Doctoral Colloquium Fellow, Unknown EDITORIAL ACTIVITY Reviewer in an academic journal International Journal of Research in Marketing Journal of Business Ethics Journal of Marketing Journal of Product and Brand Management PROFESSIONAL SERVICE Discussant in an academic conference Academy of Marketing Science - World Marketing Conference, France European Marketing Academy Conference, Belgium AMA Educators Conference, USA Bart Claus 4/5
5 Reviewer - Grant proposal related to expertise Research Foundation - Flanders (Fonds Wetenschappelijk Onderzoek - Vlaanderen, FWO), Belgium National Science Foundation, USA Reviewer for an academic conference Academy of Marketing Science - World Marketing Conference SCP International Conference, Austria European Association for Consumer Research Conference, Spain AMA Educators Conference, USA Annual Conference of the European Marketing Academy (EMAC) Association of Consumer Research (ACR) North American Conference Society for Consumer Psychology Annual Conference, USA Bart Claus 5/5
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