ANDREW N. SMITH. Assistant Professor of Marketing (Tenure Track), Merrimack College (2014-present)
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1 CONTACT INFORMATION Girard School of Business, Merrimack College ANDREW N. SMITH Turnpike St., O Reilly 404 Office: North Andover, MA, U.S.A., ACADEMIC EXPERIENCE Web: Assistant Professor of Marketing (Tenure Track), Merrimack College (2014-present) EDUCATION Ph.D., Business Administration (Marketing), York University (2014) Dissertation: Sensegiving Word-of-Mouth and Collective Sensemaking About Epistemic Objects. Committee: Eileen Fischer (Chair), Peter Darke, Robert Kozinets, and Detlev Zwick M.Sc., Management (Marketing), Queen s University (2009) Thesis: The Role of Trigger Events in the Social Construction of Adversarial Brand Meaning and Everyday Activism. Advisor: Jay Handelman; Reader: Tandy Thomas B.Comm., Commerce, Queen s University (2005) Graduated with First-Class Standing International Exchange Semester at ESSCA in Budapest, Hungary RESEARCH INTERESTS Social media, social media marketing, online word-of-mouth, consumption communities, branding, sensemaking/sensegiving, market systems, and consumer movements/activism PUBLICATIONS Smith, Andrew N., Eileen Fischer, and Chen Yongjian (2012), How Does Brand-Related User- Generated Content Differ Across YouTube, Twitter, and Facebook?, Journal of Interactive Marketing, 26 (2), (Cited 70+ times, according to Google Scholar)
2 RESEARCH IN PROGRESS Smith, Andrew N. and Eileen Fischer, Eliciting Engagement: Sensegiving Word-of-Mouth About Epistemic Objects. (Targeted towards Journal of Marketing) Smith, Andrew N., Sense and Cents: Collective Consumer Sensemaking in an Online Investment Community. (Targeted towards Journal of Consumer Research) Smith, Andrew N., Emotional Work, Rationality, and the Co-Construction of Hope in the Field of Consumer Investment. (Targeted towards Journal of Consumer Culture) Smith, Andrew N. and Ashlee Humphreys, Professional Contests and the Emergence of Social Media as an Institutional Field. (Targeted towards Academy of Management Journal) Smith, Andrew N. and Pierre-Yann Dolbec, Gamification and the Entrenchment of an Engagement Institutional Logic in the Emerging Institutional Field of Social Media. Smith, Andrew N. and Joachim Scholz, Understanding Augmented Reality: A Framework and Implications for Marketers. (Targeted towards Business Horizons) Handelman, Jay, Andrew N. Smith and Alex Mitchell, Consumer Movements: A Strategic Action Field Perspective. (Targeted towards Journal of Consumer Research) CONFERENCE PRESENTATIONS Smith, Andrew N. and Ashlee Humphreys (2014), Professional Contests and the Emergence of Social Media as an Institutional Field, in Advances in Consumer Research, Vol. 42, eds. June Cotte and Stacy Wood, Duluth, MN: Association of Consumer Research. (Special Session Track) Smith, Andrew N. (2014), Emotional Work, Rationality, and the Co-Construction of Hope in the Field of Consumer Investment, in Advances in Consumer Research, Vol. 42, eds. June Cotte and Stacy Wood, Duluth, MN: Association of Consumer Research. (Working Paper Track) Smith, Andrew N. and Pierre-Yann Dolbec (2013), Gamification and the Entrenchment of an Engagement Institutional Logic in the Emerging Institutional Field of Social Media, in Advances in Consumer Research, Vol. 41, eds. Simona Botti and Aparna Labroo, Duluth, MN: Association of Consumer Research. (Working Paper Track) Smith, Andrew N. and Pierre-Yann Dolbec (2013), Gamification and the Entrenchment of an Engagement Institutional Logic in the Emerging Institutional Field of Social Media, Consumer Culture Theory Conference, Tucson, AZ. (Granted Honorable Mention; Working Paper Track) Smith, Andrew N. (2012), Never-Ending Stories: Opinion Leadership and Antenarratives in an Online Investment Community, in Advances in Consumer Research, Vol. 40, eds. Zeynep Page 2 of 5
3 Gurhan-Canli, Cele Otnes, and Juliet Rui Zhu, Duluth, MN: Association of Consumer Research. (Special Session Track) Smith, Andrew N. (2012), Sense and Cents: Collective Consumer Sensemaking in an Online Investment Community, in Advances in Consumer Research, Vol. 40, eds. Zeynep Gurhan- Canli, Cele Otnes, and Juliet Rui Zhu, Duluth, MN: Association of Consumer Research. (Working Paper Track) Smith, Andrew N. (2012), Sense and Cents: Collective Consumer Sensemaking in an Online Investment Community, Consumer Culture Theory Conference, Oxford, UK. (Working Paper Track) Smith, Andrew N., Eileen Fischer, and Chen Yongjian (2011), Value-Creation in Brand-Related User-Generated Content on YouTube, in Advances in Consumer Research, Vol. 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca Ratner, Duluth, MN: Association for Consumer Research. (Special Session Track) Smith, Andrew N., Eileen Fischer, and Chen Yongjian (2011), Differences in Brand-Related User- Generated Content Across Three Social Media Sites - An Inductive Content Analysis, in Advances in Consumer Research, Vol. 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca Ratner, Duluth, MN: Association for Consumer Research. (Working Paper Track) Smith, Andrew N. (2011), The Role of Cultural Resources in Coping with Consumer Brand- Relationship Transgressions, Consumer Culture Theory Conference, Evanston, Ill. (Working Paper Track) Smith, Andrew N. (2010), The Role of Negative Trigger Events in the Social Construction of Adversarial Brand Meaning, Consumer Culture Theory Conference, Madison, Wis. (Competitive Paper Track) TEACHING Teaching Experience Girard School of Business and International Commerce Instructor for Marketing Analysis & Decision Making (2014) Schulich School of Business, York University Instructor for Consumer Behavior (2013) Average instructor evaluation: 6.7/7; departmental mean: 5.5/7; elective course mean: 6.1/7 Instructor for Marketing Management (2012) Average instructor evaluation: 6.4/7; departmental mean: 5.9/7; core course mean: 5.7/7 Teaching Assistant for Managing Contemporary Enterprise (2012) Average teaching assistant evaluation: 6.4/7 Page 3 of 5
4 PROFESSIONAL EXPERIENCE Sr. Research Manager, Ipsos Camelford Graham/ASI (Toronto, ON) ( ) Promoted 3 times in 2.5 years (Sr. Analyst, Associate, Research Manager, Sr. Research Manager) Made key contributions to practice area (advertising services) achieving record revenue in 2007 (50% above target) Designed, executed, analyzed and reported on client research projects (primarily on advertising effectiveness) Evaluated over 350 television, print, out-of-home, and radio advertisements in 3 years Managed and nurtured supplier and client relationships, including one client relationship that grew from 2 projects in 2005 to 22 projects in 2007 Managed one Research Assistant: assigned and evaluated work, mentored and advised Gained understanding of quantitative and qualitative research methodologies SELECTED AWARDS AND HONORS External Awards and Honors ACR/Sheth Foundation Dissertation Grant ($2,500; public purpose track) (2012) AMA Sheth Foundation Doctoral Consortium Fellow (Seattle, Was.) (2012) Ontario Graduate Scholarship ($15,000; awarded three times) ( ) Internal Awards and Honors Schulich Entrance Scholarship of Merit for PhDs ($12,100) (2009) York Graduate Scholarship ($4,000) (2009) Geoffrey H. Wood Foundation Master of Science Award ($2,000) (2008) Melville S. Hatch Memorial Fellowship ($3,775) (2008) Queen s School of Business Award ($5,900) (2008) Queen s Graduate Award ($4,600) (2008) Page 4 of 5
5 SERVICE Reviewing AMA Winter Marketing Educators Conference (2012) Association of Consumer Research Conference (2012, 2014) Consumer Culture Theory Conference (2011) Journal of Business Research (2012) Journal of Consumer Research (Trainee) (2012) Journal of Interactive Advertising (2014) Journal of Interactive Marketing ( ) Journal of Macromarketing (2013) Teaching Preliminary Round Judge (Marketing), RISE Case Competition ( ) Administration Faculty-Council Representative, Schulich PhD Association ( ) Treasurer, Schulich PhD Association ( ) REFERENCES Eileen Fischer Professor of Marketing, York University Phone: ext Robert V. Kozinets Professor of Marketing (Chair), York University Phone: ext Peter Darke Professor of Marketing, York University Phone: ext Page 5 of 5
ANDREW N. SMITH. 73 Tremont Street (Room 7067) Boston, MA, Phone: Web:
CONTACT INFORMATION ANDREW N. SMITH 73 Tremont Street (Room 7067) Email: asmith12@suffolk.edu Boston, MA, 02108 Phone: 617-573-8391 U.S.A. ACADEMIC EXPERIENCE Web: http://andrewnsmith.me Assistant Professor
ACADEMIC EMPLOYMENT Assistant Professor, Marketing Carroll School of Management, Boston College, Chestnut Hill, MA
Revised 09/09/2015 GERGANA Y. NENKOV 442 Fulton Hall Carroll School of Management Boston College, Chestnut Hill, MA 02467 Phone Fax e-mail : (617) 552 1018 : (617) 552 6677 : yordanov@bc.edu ACADEMIC EMPLOYMENT
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ACADEMIC EMPLOYMENT Assistant Professor, Marketing Carroll School of Management, Boston College, Chestnut Hill, MA
Revised 11/29/2017 GERGANA Y. NENKOV 442 Fulton Hall Carroll School of Management Boston College, Chestnut Hill, MA 02467 Phone Fax e-mail : (617) 552 1018 : (617) 552 6677 : yordanov@bc.edu ACADEMIC EMPLOYMENT
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