Alexander Bleier December 2017
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1 Alexander Bleier December Fulton Hall Phone: Boston College Fax: Carroll School of Management Chestnut Hill, MA 02467, USA Current Position 2014 present: Boston College Assistant Professor of Marketing Education : Ph.D., summa cum laude, University of Cologne, Germany Dissertation: Essays on Personalized Online Advertising Committee: Maik Eisenbeiss, Werner Reinartz, Franziska Voelckner : Dipl.-Kfm., Goethe University Frankfurt, Germany : Universidad Nacional de Córdoba, Argentina : Prediploma, University of Paderborn, Germany Honors and Awards Emerald/EFMD Outstanding Doctoral Research Highly Commended Award Winner, 2015 EMAC McKinsey Marketing Dissertation Award Honorable Mention, 2015 DMV (Deutscher Marketing Verband) Dissertation Award Finalist, 2015 EHI-Stiftung and GS1 Dissertation Award Finalist, 2015 AMA-Sheth Foundation Doctoral Consortium Fellow, University of Michigan, 2013 INFORMS Marketing Science Doctoral Consortium Fellow, 2011, 2012, 2013 ISBM scholarship, SMEAL College of Business, Pennsylvania State University, 2010 Goethe University Frankfurt Full-Tuition Scholarship, 2008 RESEARCH Primary Research Interests Digital marketing and e-commerce Targeting and personalization of marketing communications Customer relationship management Field experiments and consumer decision making 1
2 Journal Articles Bleier, Alexander and Maik Eisenbeiss (2015), Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where, Marketing Science, 34 (5), Runner up VHB Best Paper Award 2014/15 (Marketing Group) Bleier, Alexander and Maik Eisenbeiss (2015), The Importance of Trust for Personalized Online Advertising, Journal of Retailing, 91 (3), Book Chapters Bleier, Alexander, Arne De Keyser, and Katrien Verleye (2017), Customer Engagement through Personalization and Customization, in: Customer Engagement Marketing, Robert W. Palmatier, V. Kumar, and Colleen M. Harmeling (eds.), London, UK: Palgrave Macmillan. Eisenbeiss, Maik and Alexander Bleier (2013), Customer-Relationship-Management, in: Handbook Retailing, Joachim Zentes, Bernhard Swoboda, Dirk Morschett, and Hanna Schramm-Klein (eds.), 2 nd Edition, Wiesbaden: Gabler. Other Publications Bleier, Alexander, Colleen M. Harmeling, and Robert W. Palmatier (2017), How Firms Can Shape the Customer Experience for Greater Success in Online Retailing, Marketing Science Institute (MSI) Working Paper Series, Eisenbeiss, Maik and Alexander Bleier (2017), Lieber nicht zu persönlich werden, Harvard Business Manager, February, Working Papers Bleier, Alexander, Colleen M. Harmeling, and Robert W. Palmatier (2017), Creating Effective Customer Experiences in Online Retailing, revising for 2 nd round review at Journal of Marketing Beck, Joshua T., Ryan Rahinel, and Alexander Bleier (2017), Personal Control and the Perpetuation of Preferences for Leading Brands, revising for 3 rd round review at Journal of Consumer Research Venkatesan, Rajkumar, Werner Reinartz, Alexander Bleier, and Nalini Ravishanker (2017), The Role of Attitudinal Information in Managing Customer Profitability Work in Progress Social TV and Ad Avoidance, with Beth Fossen Using Past Browsing Behavior for Improved Bidding Strategies in Search Engine Advertising, with Sebastian Schubach and Jan Schumann The Role of Retargeting in Shaping Consumers Shopping Behavior, with Sylvia Hristakeva and Maik Eisenbeiss Online Reviews of Individual and Joint Service Consumption, with Hristina Nikolova and Rebecca Hamilton Conference Presentations and Invited Talks How Firms Can Shape the Shopping Experience for Greater Success in Online Retailing, Frankfurt School of Finance & Management, November How the Interplay of Consumption Mode and Time Delay Influences the Persuasiveness and Content of Online Reviews, Association for Consumer Research Conference, San Diego, October
3 Effective Selling on the Web: How Content Factors Influence the Performance of Online Product Listings, INFORMS Marketing Science Conference, Los Angeles, June Creating Effective Customer Experiences in Online Retailing, Temple University, June The Role of Attitudinal Information in Managing Customer Profitability, EMAC, Groningen, May How Firms Can Shape the Shopping Experience for Greater Success in Online Retailing, Theory + Practice in Marketing Conference, Charlottesville, May How Content Factors Influence the Performance of Online Product Listings, Northeastern University, November How Content Factors Influence the Performance of Online Product Listings, Goethe University Frankfurt, November By the Grace of Brands: The Role of Brand Leadership in the Process of Restoring Control, Association for Consumer Research Conference, Berlin, October How Content Factors Influence the Performance of Online Product Listings, Rotterdam School of Management, September A Cross-Firm, -Channel, and -Product Analysis of the Effects of Online Content Factors on Business Performance, INFORMS Marketing Science Conference, Shanghai, June Brands as Stewards: The Role of Brand Leadership in the Process of Restoring Control, EMAC, Oslo, May Online Content Adaptation, Stanford Graduate School of Business, May Elevating Brands: How Low Control Perpetuates Preferences for Brand Leaders, Boston Judgment and Decision Making Day, Boston College, April A Cross-Channel Analysis of Personalized Advertising on Facebook, 2. Passauer Digital-Marketing- Konferenz, University of Passau, March Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where, University of Passau, March Retargeting in Context: How Motive Congruence Drives the Effectiveness of Personalized Online Ads, INFORMS Marketing Science Conference, Baltimore, June Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where, Boston University, February Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where, MIT Sloan School of Management, December The Role of Message and Sender in Personalized Online Advertising, INFORMS Marketing Science Conference, Atlanta, June When More Isn t Always Better: Determinants of Effectiveness in Personalized Online Advertising, 1. Passauer Digital-Marketing-Konferenz, Passau, January Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where, HEC Paris, November Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where, Arizona State University, October
4 Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where, Boston College, October The Importance of the Source in Personalized Online Banner Advertising, INFORMS Marketing Science Conference, Istanbul, July Successful Advertising with Retargeting: An Analysis of Relevant Factors, Network Meeting, AlumniClub University of Passau, April Right Ad, Wrong Time? A Field Experiment on the Effects of Retargeting on Online Shopping Behavior, INFORMS Marketing Science Conference, Boston, June Retargeting Investigating the Influence of Personalized Banner Advertising on Online Purchase Behavior, INFORMS Marketing Science Conference, Houston, June Grants Marketing Science Institute Grant ($16,500), Optimizing Online Product Marketing for Enhanced Performance, 2015 Research Cooperations Belkin, Content26, Nature s Bounty, Schneider Electric, SC Johnson, XAD, xplosion interactive (Otto Group) TEACHING Teaching Interests Marketing Information Analytics, Customer Relationship Management, E-Commerce, International Marketing Management, Marketing Management and Strategy, Marketing Communications Teaching Experience at Boston College Marketing Information Analytics, 2015 present Teaching Experience at the University of Cologne (Teaching Assistant at Graduate Level) Quantitative Applications in Marketing (elective course), Current Marketing Challenges in E-Commerce Practice Seminar with Mister Spex (seminar), 2013 Exporting Energy A Real-Life Case Competition with A.T. Kearney (seminar), 2012 Sustainability in SMEs A Real-Life Case Competition with A.T. Kearney (seminar), 2011 ROI of Marketing Expenditures (seminar), 2010 Supervision of more than 30 bachelor and master theses SERVICE To the University Organization of Rey Keyes Distinguished Scholar Series, 2014 present Faculty Recruiting Committee, 2015, 2017 MBA mentor and judge for Diane Weiss Consulting Competition, 2015,
5 To the Community Reviewing for Journals Journal of Marketing Research Management Science Journal of the Academy of Marketing Science International Journal of Research in Marketing Journal of Retailing Journal of Interactive Marketing Journal of Marketing Behavior Current Psychology Telematics and Informatics Reviewing for Conferences Winter AMA 2012, 2013, 2015 International Conference on Information Systems 2016 BUSINESS EXPERIENCE 03 05/2009 Simon-Kucher & Partners Strategy & Marketing Consultants, Bonn, Germany 08 10/2008 goetzpartners MANAGEMENT CONSULTANTS, Düsseldorf, Germany 01 03/2008 German-Argentine Chamber of Industry and Commerce, Buenos Aires, Argentina 03 09/2006 Wincor Nixdorf International, Paderborn, Germany 10 11/2001 Düsseldorf Chamber of Small Industries and Skilled Trades, Düsseldorf, Germany AFFILIATIONS American Marketing Association (AMA), Association for Consumer Research (ACR), Institute for Operations Research and the Management Sciences (INFORMS), Marketing Science Institute (MSI), Marketing between Theory and Practice (MTP) 5
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