Social, Web & All Things Digital. Creating Engaging Content for Digital Communications

Transcription

1 Social, Web & All Things Digital Creating Engaging Content for Digital Communications

2 CONTENT STRATEGY Every message we craft should be: Engaging Consistent

3 STYLE GUIDE Which is correct? 9:00 a.m. OR 9 am We will study The Art of Incorrectly Putting a Period After Quotes. OR We will study The Art of ALWAYS Putting a Period Inside the Quotes. Children s Ministry OR Children s Ministries cor.org/communications

4 WEBSITE

5 ENEWS REDESIGN More visual Less text Link to website Examples Your thoughts?

6 THE BAD NEWS 33 percent decline in affiliation with the UMC

7 REACHING MILLENNIALS The future of the church depends upon young adults saying yes to God s call. When we step into the pulpit we represent God. We become the instrument through which God speaks. Pastor Young Preachers Festival

8 SOCIAL IS WHERE MILLENNIALS ARE For those who are out of reach of that voice coming from the pulpit, social media can be the communication tool through which Resurrection helps to share the message of God s love and grace.

9 SOCIAL MEDIA 76% US adults are on it GO WHERE PEOPLE ARE! Global Living Room - CONVERSATION!

10 SOCIAL MEDIA is Participative not one way Connection Transparency (Authentic!) Immediate Social Media allows brands not only to participate in the lives of others, but also to invite them to invest in your story. Phil Cooke, Unique Telling Your Story in the Age of Brands and Social Media

11 RESURRECTION S SOCIAL MEDIA PRESENCE Facebook Instagram Twitter Pinterest

12 FACEBOOK 74% of adult internet users are on it Facebook new algorithm?? designed to connect user to content that matters to them Overly promotional content can cause organic distribution to drop 80/20 (not a bulletin board) Facebook is a story board

13 Algorithm? Algorhythm? Al Goreithm?

14 Ask yourself: Would I share this post?

15 ENGAGING POSTS BTS prayer Sermon quotes Scripture Adam in Buck O Neil legacy seat Stained glass window progress Adam on radio Sluggr at VBC Pokemon Go Scott named Business Journal leader Building prayer walk Conversations with Adam Adam JOCO of the year Shared a KC Star article about homosexual pastor Calls for prayers (General Conference, Orlando, Paris) Bldg. video Adam in the Holy Land Cary Mock singing O Holy Night Questions asking for 1-word answers Holidays National Days

16 VISUALS Majority of posts, other than a response or comment, should have a picture or video Visual content 40x more likely to be shared Content with relevant images gets 94% more views

17 Facebook Groups for Ministries Connects people with similar interests to share ideas & insights Facebook algorithm favors group posts Groups create community Members can contribute content Groups are invitational Start a discussion Can create events and polls Members can receive notifications Encourage members to share content on their personal profiles Can promote events, classes, activities to targeted audience

18 INSTAGRAM 500 million active monthly users #s act as keywords Posts with #s and location tags get more engagement Photos & videos of events, contests, behind-the-scenes

19 IDEAS??

20

21 MORE IDEAS Top 10 list (people love lists) Testimonials Recap a worship service, event, serving op, a week at Resurrection Quotes from a class, Resurrection authors books & studies, etc. Guide for your ministry Praying for (small group leaders, serve trip, worship experience ) Q&A How-to posts Behind the scenes photos and videos Helpful info from Live Forward, Live Well, etc.

22 TWITTER Virtual water cooler Followers are indicating they are interested in your brand (same as 80/20) #RezKC, (use sparingly) <100 characters receive 17% higher engagement Retweets are AWESOME!

23 PINTEREST Team of volunteers ready to go! Want to help?

24 EXPLORING Developing team of Rez Advocates to engage with church s social media Instagram stories (or Snapchat) Facebook Live engage audience in the moment