MAGAZINE. Canada s most influential business magazine is your connection to the business leaders of today and tomorrow.

Transcription

1 MAGAZINE Canada s most influential business magazine is your connection to the business leaders of today and tomorrow. Media Kit 2018

2 Our journalism is highly relevant, respected, bold and global in focus. For over 30 years, Report on Business magazine has been the pinnacle of The Globe s legendary business coverage, delivering Canada s most influential analysis and commentary. YOUR CONNECTION TO CANADA S INFLUENCERS AND THE NEXT GENERATION OF BUSINESS LEADERS We attract 1.5 million print and digital readers each month including 1.2 million who don t read our weekday newspaper. And, because the magazine is delivered in our newspaper, you ll also capture the attention of a highly influential general-interest audience, who engage with the people, trends and brands that shape the way we work and live. Most importantly, 629,000 of our audience are business leaders and the next generation of business superstars. They are the influencers at or close-to the top of the purchase-decision tree. They re the essential connections you need to reach for business products and services, along with premium consumer goods. INFLUENCERS C-SUITE DISRUPTERS CANADA S DECISION MAKERS AGENDA SETTERS WORLD-CLASS LEADERS HIGHER INCOME EARNERS INVESTING INSIDERS THOUGHT LEADERS INSPIRING VISIONARIES Vividata Spring 2018 Study - National, A18+, Report on Business Magaine Print/Digital / 2

3 CONNECT WITH CANADA S PREMIER BUSINESS COMMUNITY Trusted. Engaging. Rewarding. Our readers are highly receptive to your messaging as they absorb content created by Canada s top business journalists. Accordingly, choosing Report on Business authoritative environment elevates the authenticity and value of your brand s connection to the highest value consumers. READERSHIP 906,000 print readers across Canada Circulation Readers NATIONAL* 119, ,000 British Columbia 17, ,000 Prairies 11, ,000 Ontario 85, , ,000 print readers per issue 45% are influential MOPEs $7 Billion of Business Purchase Influence Quebec 4,433 55,000 *Six issue rolling average (March - October 2017) Average Household Income: $109,084 $202 Billion in investments Spent $20 Billion on current vehicles Spent over $6.1 Billion on home renos in the past 2 years 719,000 total business trips taken (in the past year) Took 1.4 million vacations in Canada last year For more information on the people we reach, visit GLOBELINK.CA/ROBMAG Vividata Spring 2018 Study - National, A18+, Report on Business Magaine Print / 3

4 ACCESS INFLUENTIAL FEATURES Live at the centre of stories that change the face of business Showcase your brand in Canada s sharpest, most incisive and frequently exclusive investigative Journalism delving deep into new technologies, unearthing industry truths and spanning the globe. See the 2018 Editorial Calendar / 4

5 ACCESS TRUSTED OPINION The Exchange Top business leaders exclusively deliver their POV on important current events. Plus Build your brand next to our regular contributors Ian McGugan - Investing Eric Reguly - Europe Rita Trichur Canada Own the sharpest insights and build your brand s thought leadership to inform decision making. See more opportunities The Rant Powerful point-of-view on a major issue in the Canadian business community. / 5

6 ACCESS ESSENTIAL INSIGHT Invest like a Legend Our annual presentation of visionary views on where the economy is heading and where money is to be made. For investors entrenched in the stock market or people building their portfolios, there is no better source of insight or advice. Invest Each month, we deliver 3 pages of essential financial advice, stock picks, tax and tips aimed at high net worth investors, aged Fall Investing Outlook Special Feature Our annual guide for investors, with a market forecast, the best stocks to buy and top picks from professional investment managers. Build your brand within Canada s best financial advice. See more examples / 6

7 INNOVATION. STORYTELLING. RESULTS. Flipbook Delivers a unique, highly focused reading experience on the back of the magazine with a reverse cover. Tailor the delivery with a potent mix of Globe Editorial to build engagement and Custom Content to drive conversion. Elevate your brand s storytelling Draw readers into your brand s story with stunning, informative features produced with the quality of The Globe that integrate your messaging to drive engagement and build powerful brand awareness. Launch Get noticed first with a high-impact cover, a specialized Table of Contents and an extensive custom content feature that showcases your brand throughout the magazine. Work with the Globe Content Studio to create unique and engaging experiences, built around your brand s attributes. Sponsor our Special Reports, published throughout the year to align your brand with focused, engaging content. / 7

8 EDITORIAL CALENDAR 2018 FEBRUARY INVEST LIKE A LEGEND Investing during turbulent times takes wisdom, patience and a lot of nerve. In our annual check-in, we ask 10 titans of Bay Street and beyond to tell us how to make money in Thursday December 14 Thursday December 21 Friday January 26 Special Reports Investment Strategies/Advice Estate Planning Corporate Governance Intelligent Wealth Management Thursday November 23 Showcase your brand in our engaging editorial features and special reports, throughout the year. MARCH THE FUTURE OF FOOD Canada still has an agricultural economy at heart, but the business of growing, processing and shipping food has changed dramatically over the past decade. What s next? We look at the birth of a new cherry, drones on farms, the restaurant of the future, nutraceuticals, and more. Thursday January 18 Thursday January 25 Friday February 23 Supply Chain Management US-Canada Trade Tuesday January 2 APRIL ARTIFICIAL INTELLIGENCE First we automated manual jobs with robots, now we re going to automate knowledge work as well. How are Canadian companies using AI right now? What s hype, what s real? What research is being done by Canadians into the future of AI? Canada s top: AI Universities and facilities AI Investment and banking institutions AI policy makers and think tanks AI manufacturers Thursday February 22 Thursday March 1 Friday March 30 Thursday February 1 MAY THE TOP 1000 In addition to ranking the Top 1000 Canadian companies by revenue, the all-new Top 1000 report now includes ratings for more than 500 companies using the new proprietary Megastar stock-rating system. A new online tool provides complete information on the top 1000 companies, and recommends the stocks to buy now. Wednesday March 21 Tuesday March 27 Friday April 27 Women in Finance Pension Plans and benefits Investment Strategies/Advice Intelligent Wealth Management Wednesday February 28 JUNE FEMALE EXECUTIVE LEADERSHIP Despite years of studies showing that women are as or more effective than men in leadership positions, only 15% of the executive positions at Canadian companies are held by women. What exactly is holding women back? We find the answer. Corporate Security Personnel Safety Thursday April 19 Thursday April 26 Friday May 25 Thursday March 29 / 8

9 EDITORIAL CALENDAR 2018 JULY/AUGUST THE CLIMATE CHANGE ISSUE Climate change is affecting almost every sector in Canada, from mining to agriculture to insurance. We ll look at the major risks, what we re doing to reduce greenhouse gas emissions and how our companies are adapting. Special Reports Global CSR Canada s North Ethical Investing Showcase your brand in our engaging editorial features and special reports, throughout the year. May 24 May 31 June 29 Thursday May 3 SEPTEMBER EXECUTIVE EDUCATION Canada s most comprehensive guide to the country s top Executive MBA and MBA programs. Includes a listing of every EMBA and MBA course in the country, with commentary on the best programs in each area. July 26 August 1 August 31 Executive MBAs 2.0 Executive Search Thursday July 5 OCTOBER STAYING SECURE A look at all aspects of security in an insecure age. Key topics include preventing cyber attacks, protecting sensitive information, building security and protecting employees in dangerous territories. August 22 August 29 PLUS: SMART INFRASTRUCTURE How to build better roads, bridges, ports, power plants that provide the infrastructure for society. We ll look at smart grids, new technology for building roads, the sewer September 28 Corporate Security Personnel Safety Canadian Resources and Infrastructure Smart City Planning Celebrate Small Business Month Wednesday August 1 NOVEMBER INVESTORS OUTLOOK 2019 Our annual guide for investors. Includes a market forecast for the coming year, the best stocks to buy now, top picks from professional investment managers, stocks to avoid, and more. Investment Strategies/Advice Intelligent Wealth Management September 19 September 26 October 26 Wednesday August 29 DECEMBER CEO OF THE YEAR A celebration the best and brightest CEO in the country, as chosen by the Report on Business magazine editorial board. Management Consulting Executive Search Corporate Credit Cards Corporate Governance October 25 November 1 November 30 Thursday October 4 / 9

10 2018 RATES NATIONAL NET RATES (4 COLOUR) NB: Fractional ads must be booked one week in advance of regular close. SIZE 1x 3x 6x 9x 12x FULL PAGE $25,600 $24,865 $24,350 $23,860 $23,335 DPS 48,640 47,270 46,620 45,625 44,645 1/2 DPS 32,700 31,645 30,940 30,255 29,700 1/3 DPS 21,900 21,280 20,830 20,410 19,965 1/5 DPS 17,570 17,070 16,715 15,575 15,245 2/3 PAGE 21,765 21,140 20,720 20,300 19,895 1/2 PAGE 17,170 16,655 16,320 15,995 15,675 1/3 PAGE 11,535 11,220 10,100 10,775 10,560 IFC/DPS 52,345 50,840 49,835 48,830 47,850 IFC/IBC 29,500 28,615 28,040 27,480 26,930 OBC 32,075 31,100 30,490 29,880 29,285 REGIONAL FULL PAGE NET RATES (4 COLOUR) NB: Only full pages can run in Regional editions. ONTARIO EDITION WESTERN EDITION Insert Rates STITCH-IN PAGES NET CPM 2 $ $19,920 $19,355 $18,970 $18,590 $18,215 $13,750 $13,355 $13,080 $12,810 $12,535 TIP-IN MECHANICAL** PAGES NET CPM 2 $ TIP-IN MANUAL** PAGES NET CPM 2 $ * Minimum Insert Cost: $5,100 net. ** A mock-up of each insert is required. Costs are for Saddle-Stitch issues only. For insert requirements, please refer to GlobeLink.ca/magazine-specs Creative advertising formats: GlobeLink.ca/magazine-formats Production specs and FTP: GlobeLink.ca/magazine-specs To learn more about advanced opportunities with Report on Business Magazine, contact: Rolfe Jones rjones@globeandmail.com Take the next step Your Globe Media team is ready to assist you in planning, deploying and measuring your next campaign. Let s make it the most successful one yet. WESTERN CANADA BC, NWT, Nunavut, Alberta, Saskatchewan TEL or TOLL FREE advertisingwesternca@globeandmail.com TORONTO ONTARIO & MANITOBA TEL TOLL FREE advertising@globeandmail.com EASTERN CANADA Ottawa Region, Quebec, Atlantic Canada TEL TOLL FREE advertisingeasternca@globeandmail.com UNITED STATES, WORLDWIDE TEL globemediagroup / 10