Newspaper Advertising Formats
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- Blaise Gray
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1 Newspaper Advertising Formats Conversion Chart Page Standard Ad Sizes Page 2 Section Specific & Position Specific Advertising Page 5 Advanced Ad Formats Page 9 Contact Us Page 4 CONVERSION CHART CONVERSION CALCULATION inches to mm inches x 25.4 mm to inches mm 25.4 inches to picas inches x 6 picas to inches picas 6 or picas x 0.6 mm to picas mm x picas to mm picas x 4.23 agates to inches agates 4 inches to agates inches x 4 *Full conversion chart on following page Please note: All conversions must be rounded down to two decimal points NEWSPAPER (DISPLAY) COLUMN SIZES COLUMNS WIDTH (MM) WIDTH (INCHES) 2.5 mm mm mm mm mm mm mm mm mm mm 9.88 CLASSIFIED COLUMN SIZES COLUMNS WIDTH (MM) WIDTH (INCHES) 47 mm mm mm mm mm 9.88 LAST UPDATE: APRIL, 207 tel advertising@globeandmail.com or globelink.ca/newspaper
2 conversion chart. Lines Inches mm Lines Inches mm Lines Inches mm Lines Inches mm Lines Inches mm Lines Inches mm LAST UPDATE: APRIL, 207 tel advertising@globeandmail.com or globelink.ca/newspaper
3 Standard Advertising Formats LAST UPDATE: APRIL, 207 tel or globelink.ca/newspaper
4 STANDARD AD SIZES EXCLUDING STYLE 0 columns 0 columns /2 page 0 columns 20 agates 87 agates 40 agates 0 columns 2 agates 0 columns Full Page 0 columns x 25mm x 508mm 9.88 x Page Horizontal 0 columns x 20 agates 25mm x 38mm 9.88 x Page Horizontal 0 columns x 87 agates 25mm x 339mm 9.88 x Page Horizontal 0 columns x 40 agates 25mm x 254mm 9.88 x Page Vertical x 23.5mm x 508mm 4.86 x Page Horizontal 0 columns x 2 agates 25mm x 203mm 9.88 x 8.00 /3 page /4 page 6 columns 6 columns 93 agates 0 columns 55 agates 87 agates 70 agates 0 columns 8 agates 40 agates 3 Page Horizontal 0 columns x 93 agates 25mm x 68mm 9.88 x Page 6 columns x 55 agates 49mm x 28mm 5.86 x.07 3 Page x 87 agates 23.5mm x 339mm 4.86 x Page Horizontal 0 columns x 70 agates 25mm x 27mm 9.88 x Page 6 columns x 8 agates 49mm x 24mm 5.86 x Page x 40 agates 23.5mm x 254mm 4.86 x 0.00 page dominant 8 columns 6 columns 8 columns 8 columns 8 columns 233 agates 94 agates 233 agates 76 agates 40 agates 2 agates Page Dominant 8 columns x 233 agates 200mm x 422mm 7.87 x 6.64 Page Dominant 2 8 columns x 94 agates 200mm x 352mm 7.87 x 3.86 Page Dominant 3 6 columns x 233 agates 49mm x 422mm 5.86 x 6.64 Page Dominant 4 8 columns x 76 agates 200mm x 39mm 7.87 x 2.57 Page Dominant 5 8 columns x 40 agates 200mm x 254mm 7.87 x Page x 2 agates 23.5mm x 203mm 4.86 x 8.00 LAST UPDATE: APRIL, 207 tel advertising@globeandmail.com or globelink.ca/newspaper
5 STANDARD AD SIZES EXCLUDING STYLE /6 page /8 page 3 columns 47 agates 0 columns 93 agates 7 agates 70 agates 87 agates 03 agates 6 Page Horizontal 0 columns x 47 agates 25mm x 85mm 9.88 x Page VERTICAL x 93 agates 23.5mm x 68mm 4.86 x Page VERTICAL x 7 agates 98mm x 22mm 3.85 x Page SQUARE x 70 agates 23.5mm x 27mm 4.86 x Page VERTICAL x 87 agates 98mm x 57mm 3.85 x Page 3 columns x 03 agates 72.5mm x 87mm 2.85 x agates 47 agates 54 agates 47 agates 39 agates 39 agates 2 columns 0 Page x 70 agates 98mm x 27mm 3.85 x Page x 47 agates 23.5mm x 85mm 4.86 x Page x 54 agates 98mm x 98mm 3.85 x Page x 47 agates 98mm x 85mm 3.85 x Page x 39 agates 98mm x 7mm 3.85 x Page 2 columns x 39 agates 47mm x 7mm.85 x 2.79 LAST UPDATE: APRIL, 207 tel advertising@globeandmail.com or globelink.ca/newspaper
6 Section and Position Specific Advertisements LAST UPDATE: APRIL, 207 tel or globelink.ca/newspaper
7 SECTION SPECIFIC ADS STYLE 0 columns 0 columns 0 columns 40 agates 93 agates 40 agates Full Page 0 columns x 25mm x 508mm 9.88 x Vertical Panel x 98mm x 508mm 3.85 x Half Page 0 columns x 40 agates 25mm x 254mm 9.88 x 0.00 Third Page 0 columns x 93 agates 25mm x 68mm 9.88 x 6.64 Quarter Page x 40 agates 23.5mm x 254mm 4.86 x agates 0 columns 93 agates 70 agates Sixth Page Horizontal 0 columns x 47 agates 25mm x 85mm 9.88 x 3.36 Sixth Page x 93 agates 23.5mm x 68mm 4.86 x 6.64 Eigth Page x 70 agates 23.5mm x 27mm 4.86 x 5.00 LAST UPDATE: APRIL, 207 tel advertising@globeandmail.com or globelink.ca/newspaper
8 SECTION SPECIFIC ADS additional globe travel formats *conditions apply 2 columns 55 agates 25 agates 2 columns 25 agates 30 agates At the Galleries 2 columns x 55 agates 47mm x 99mm.85 x 3.93 Travel Section Option 2 columns x 25 agates 47mm x 45mm.85 x.79 Travel Section Option 2 x 25 agates 98mm x 45mm 3.85 x.79 Travel Section Option 3 x 30 agates 98mm x 54mm 3.85 x 2.4 additional globe drive formats *conditions apply 6 columns 8 columns 30 agates 6 columns 50 agates 60 agates Globe Drive Option 6 columns x 30 agates 49mm x 54mm 5.86 x 2.4 Globe Drive Option 2 6 columns x 50 agates 49mm x 90mm 5.86 x 3.57 Globe Drive Option 3 8 columns x 60 agates 200mm x 08mm 7.87 x 4.29 LAST UPDATE: APRIL, 207 tel advertising@globeandmail.com or globelink.ca/newspaper
9 POSITION SPECIFIC ADS banners 0 columns 44 agates 0 columns 00 agates Front Section Banner 0 columns x 44 agates 25mm x 79mm 9.88 x 3.4 Drive/Real Estate Banner * 0 columns x 00 agates 25mm x 8mm 9.88 x 7.4 Page 2 Front News 3 3 columns x 92 agates 8mm x 67mm 3.8 x 6.57 Earlug 60mm x 9mm 2.36 x 0.74 * To find out which Banners are available, speak with your Globe and Mail representative. LAST UPDATE: APRIL, 207 tel advertising@globeandmail.com or globelink.ca/newspaper
10 Advanced Advertising Formats LAST UPDATE: APRIL, 207 tel or globelink.ca/newspaper
11 ADVANCED AD FORMATS 2 columns 0 columns 9 columns Double Page Spread 2 columns x 530.4mm x 508mm x Bookends LHP: x 98mm x 508mm 3.85 x RHP: x 98mm x 508mm 3.85 x Full Facing Vertical (left or right) LHP: x 98mm x 508mm 3.85 x RHP: 0 columns x 25mm x 508mm 9.88 x columns 20 agates columns 82 agates columns 54 agates 70 agates 2 columns Upside Down T-Spread top: 9 columns x 20 agates 224.4mm x 38mm 8.83 x 5.00 bottom: 2 columns x 70 agates 530.4mm x 27mm x 5.00 Sideways T-Spread - 6 columns LHP: 6 columns x 49mm x 508mm 5.86 x RHP: columns x 82 agates 279.4mm x 48.8mm.00 x 5.86 Sideways T-Spread - LHP: x 98mm x 508mm 3.85 x RHP: columns x 54 agates 279.4mm x 98mm.00 x 3.86 NOTES: Any double page spread advertising that is not the full width of both pages must be approved prior to booking. All double page spread advertising in the Globe Style section must be approved prior to booking, regardless of size. Please note that not all executions are available in all sections, in all regions, or on all days. All are subject to availability. Speak to your representative for full details. LAST UPDATE: APRIL, 207 tel advertising@globeandmail.com or globelink.ca/newspaper
12 ADVANCED AD FORMATS 9 columns 84 agates 3 columns 70 agates 20 agates 2 columns 20 agates Tunnel 3 columns x 84 agates 326.4mm x 333mm 2.85 x 3. Racetrack LHP/RHP: x 20 agates 98mm x 38mm 3.85 x 5.00 BOTTOM: 2 columns x 70 agates 530.4mm x 27mm x 5.00 Centre Pillar 9 columns x 224.4mm x 508mm 8.87 x LAST UPDATE: APRIL, 207 tel advertising@globeandmail.com or globelink.ca/newspaper
13 ADVANCED AD FORMATS 2 columns 40 agates 8 columns 0 columns 40 agates 40 agates 70 agates 20 agates 0 columns Consecutive Right Page EACH AD: x 98mm x 508mm 3.85 x Consecutive Page Build x 40 agates 98mm x 254mm 3.85 x columns x 40 agates 200mm x 254mm 7.87 x columns x 40 agates 25mm x 254mm 9.88 x 0.00 L-Shaped top: 2 columns x 20 agates 47mm x 38mm.85 x 5.00 bottom: 0 columns x 70 agates 25mm x 27mm 9.88 x columns 38 agates 6 columns 93 agates 0 columns 93 agates 47 agates 0 columns 0 columns 68 agates 0 columns 0 columns 2 agates Fireplace 6 columns x 38 agates 49mm x 250mm 5.86 x Floating Banner 0 columns x 93 agates 25mm x 66mm 9.88 x 6.64 Top and Tail TOP 0 columns x 47 agates 25mm x 85mm 9.88 x 3.36 TAIL 0 columns x 93 agates 25mm x 68mm 9.88 x 6.64 Towers EACH AD: 2 columns x 47 mm x 508 mm.85 x 20 Sixty-Forty SIXTY FORTY 0 columns x 68 agates 25mm x 304 mm 9.88 x 2 0 columns x 2 agates 25mm x 203mm 9.88 x 8 50% Premium Minimum 3 insertion buy in required. NOTES: Please note that not all executions are available in all sections, in all regions, or on all days. All are subject to availability. Speak to your representative for full details. LAST UPDATE: APRIL, 207 tel advertising@globeandmail.com or globelink.ca/newspaper
14 ADVANCED AD FORMATS Single Gatefold Multi-Page Gatefold Section Wrap Multi-Page Section Wrap LAST UPDATE: APRIL, 207 tel or globelink.ca/newspaper
15 Contact us TORONTO ONTARIO & MANITOBA TEL: TOLL FREE FAX EASTERN CANADA OTTAWA REGION, QUÉBEC, & ATLANTIC CANADA TEL: TOLL FREE FAX BRITISH COLUMBIA, NORTHWEST TERRITORIES & NUNAVUT TEL: TOLL FREE FAX ALBERTA & SASKATCHEWAN TEL (CGY) TOLL FREE (SASK) ext FAX TEL (EDM) TOLL FREE (EDM) ext.6639 FAX UNITED STATES, INTERNATIONAL TEL: GLOBELINK.CA CONTACT DIRECTORY NEWSPAPER INFORMATION CREATIVE FORMATS PRODUCTION SPECIFICATIONS PRODUCTION CENTRE GLOBELINK.CA/DIRECTORY GLOBELINK.CA/NEWSPAPER GLOBELINK.CA/NEWSPAPER/ADFORMATS GLOBELINK.CA/NEWSPAPER/PRODUCTIONCENTRE ADFORWARD.GLOBEANDMAIL.CA LAST UPDATE: APRIL, 207 tel or globelink.ca/newspaper
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