JOB PROFILE MTN Guinea Republic. Location of the job : Marketing

Transcription

1 JOB PROFILE MTN Guinea Republic Title of job: Specialist, Brand, Media and Digital Location of the job : Marketing Job Code: Number of subordinates: 0 Level: 2 Reports To: Manager, Brand and Communication Mission/ Core purpose of the Job: (Short description) Define a strategy of presence and interactions on social networks as on the web. Drive all actions in to implement the Social Media Strategy. He is, in a way, the guardian of the employer brand on the internet. Participate in the development of the overall marketing strategy of the company to build its Social Media strategy in correlation with the overall communication strategy. Context: (Global influences, environmental / industry demands, organizational mission, etc.) Brand strength and profitability in the segment in line with the monolithic brand Changes in clients and organizations needs and behaviors Constantly changing environment Continuous improvement of policies; procedures and processes Customer and technology demand and growth trends Department mission; policies and procedures Diversified technical and behavioral competencies needed Dynamic economic; regulatory and political environment Established market base and new markets to be explored Highly dynamic and competitive telecommunications industry Positioning of MTN as an communications organization Rapid growth and expansion of the MTN operations A highly competitive environment that is both technically and socially, extremely demanding and dynamic given that the business is growing at an ever-increasing pace. Projects will focus on actual telecom technologies that will be key revenue sources for Areeba in the future

2 Key Performance Areas: Core, essential responsibilities / outputs of the position (KPA's) Role complexity: (discretionary and additional responsibilities outside of the norm for this position) Provide related specialist advice to ad hoc projects and external initiatives as required. Very good understanding and knowledge of the media environment in Guinea Working in a Communication Agency (Media and / or Consulting) experience Experience in Photoshop, Illustrator, In design, Sony Vegas Pro tools

3 Task Complexity: Indicates those KPA s that are essential to the position itself. These are normally specific to the incumbent, the job, and the function. Excludes role and leadership / management. Identify brand targets on the internet and understand their expectations. In-depth Benchmark to position the brand against its competitors and thus highlight the points of differentiation, Development of a presence, influence and visibility strategy on social media. Implementing the strategy and steering the actions recommended to achieve the objectives set, Measure of the actions and the campaigns carried out on the various social media invested, Technological watch pushed on the web. A complete audit of the activity to define the expectations and needs of the organization in order to establish a media social strategy: evaluation of the current presence on social networks, study of the brand image, definition of the graphic chart at work, analysis of shared content..., A benchmark to evaluate the competing strategies, which will make it possible to evaluate its positioning on the networks and to stand out from similar organizations, Definition of the objectives to be achieved over a given period. Animation of communities around the brand or themes related to it, Enhancement of the qualitative content of the brand accessible on the internet, Identification of influencers on a sector / main fans of the brand, campaigns based on a customer database, Writing content and creating visuals to be shared on social networks, Regular publication around the brand, Creation of possible advertising campaigns to highlight certain publications of the brand, Organization of potential contests to encourage potential prospects to interact with the brand. Increase the contribution of HVC to Income Improve Marketing Opex to revenue NPS customer Experience / NPS Brand Perception Media planning and budget and order form for each campaign Monthly activation plan (Facebook, Youtube & Twitter, web site and partner sites) Market share Penetration of the internet HVC subscribers Increase the number of Mobile Money subscribers

4 Supervisory / Leadership / Managerial Complexity: N/A Role Dependencies: N/A Lateral dimensions of the position Creativities (improvement/innovation inherent) Create dominant presence for MTN s brand and product messages in stores Be innovative in introducing effective visual messaging approaches that stand out and communicate effectively in crowded spaces. Adopt a lateral focus to merchandising opportunities that others may have overlooked Apply trend analysis in an optimal way to add as much value as possible to own and other areas of the business Proactive research and speedy communication of results and recommendations to the relevant areas to build a competitive advantage Find creative ways to report on and present relevant information to the business Proactively look for ways to increase the effectiveness and efficiency of systems and processes. Vulnerabilities (control span) Supplier failure Noncompliance at store levels Insufficient level of training at store levels Geographic spread of sales outlets across the country Conflict (in some instances) with stores promoting their own brand versus MTN brand. Not taking into account the fact that new business could have very different distribution environments. Incorrect interpretation of information and its impact Lack of communication with other Marketing, Sales and other departments Integrity and accuracy data, reports and operational data Ineffective management and implementation of control measures Rapidly changing consumer behavior trends Changes in Guinean regulatory environment Reliance on the stability and availability of systems Lack of operational delivery of strategy / customer plans by staff and management Ineffective support from key stakeholders Resistance from stakeholders

5 Collaboration Responsibility towards: Direct reports: N/A Matrix reports: N/A Key customers: all outlets esp. Store Managers, customers, prospective customers Key suppliers: Regional Sales, Marketing, Procurement and Warehousing, Handset suppliers, Courier service providers, Suppliers of internal systems Other relationships that need to be nurtured / maintained: Suppliers, supply chain, Auditors, Store Build Discretionary Space Independent thought and Judgment: Decisions involving merchandising and in-store elements of design / look-and-feel Set objectives for the unit Dissemination of information Budget compliance Work and resource allocation Implement change on a discretionary basis Implement efficiencies and effective systems and processes Decide when to give advice and who to give advice to (which areas of the business) Authorities: N/A Minimum Requirements Education: Bachelor/Master Degree on web communication or digital marketing from a reputable university Experience: At least 4 years operational experience in the telecommunications industry, preferably in a marketing environment in a leading retail and service operation Sales, merchandising experience within the retail or commercial environment or experience in promotional activities within this environment. Experience in manufacturing, printing, signage or logistics Media planning

6 Training: Products and Services Systems training Management and Leadership training Basic HR training, including performance management Competencies Knowledge: Very good knowledge of web communities and socio-cultural skills to analyze the typical profile of people encountered online, Methods and techniques commonly used in web marketing: content optimization, affiliation and display, Very good notions of natural and paid SEO, through the knowledge of paid advertising on social networks, Team management, An experience of using CRM and analytics tools is very much appreciated. Ability to constantly monitor his sector of activity and new trends in the web (especially on social networks), In-depth knowledge of the use of social networks and ability to make buzz, Knowledge of e-commerce rights and practices on the web, Achievements of content, images, photos, videos, web articles..., Graphic / cinematographic / editorial skills are a plus. Knowledge of local advertising and media trends. Understanding of the end-customer and store environments Knowledge of evaluating concepts and selecting agencies and suppliers Knowledge of cellular best practices Knowledge of local markets, including market trends MTN products and services Understanding the regulated environment Understanding of the MTN business Computer literacy including Microsoft Office

7 Skills / physical competencies: Business acumen un understanding of the business as a whole Marketing acumen an understanding marketing and its impact on the business as a whole Delegation skills Ability to work with deadlines in a deadline-driven environment Ability to work with internal and external parties Conflict management and negotiation skills Analytical skills Creative problem solving ability Diversity management skills Strong verbal and written communications skills Relationship skills to build relationships to facilitate efficient workflow Team building skills Flexibility the ability to adapt and change in the light of changing circumstances / new information People management and leadership skills Presentation skills Scanning skills to search for new ideas, trends and principles Prioritization skills Ability to collaborate - systemic understanding to optimize the value this role contributes to overall strategy and to multi-player projects. Planning and time management skills plan, prioritize, resource allocation and deliver on time Ability to control and direct to maximize performance of others and arrange logistics

8 Behavioral qualities: Ability to adapt to changing requirements (flexibility) Consultative Ability to take initiative and work both in isolation and be a team player Deadline driven Action-oriented Methodical and systematic Assertive being tough when necessary without fear or favors Attention to detail, observant Proactivity and initiative to introduce ongoing changes to maximize productivity and influence the future Courage and conviction challenging the status quo and breaking down silo barriers to performance, and overcoming resistance to change Customer centricity Diplomacy and tact Focused and priority driven staying focused amidst the multiple demands and expectations Innovative Operate with integrity (high ethics) Organized and efficient Resilience to repeatedly challenge despite setbacks and resistance Self-confident Creative problem solving ability Scanning skills to search for new ideas, trends and principles Crisis management skills Diversity management skills Influencing skills Relationship skills to build relationships to facilitate efficient workflow Systems thinking understanding the big picture General working conditions (e.g. shift work, drivers license, specific tools, special clothing, environmental requirements, etc.) Valid driver s license and own transport Flexible working hours based on deadlines Flexibility to travel if necessary Constant pressure to meet extremely tight deadlines

9 Quality Standards Customer satisfaction o Develop: meet customer needs, customer feedback on contribution to smooth and improved business running performance o Customer Service: customer feedback Effectiveness of reporting and its support for the channel Timely reporting and accuracy and quality of reports Expenditure within budget Employee satisfaction index (SSI) Objectives met for the unit Resolution of audit points Appropriate dissemination of information Sign-off / Approval Line Manager: Head of Division: ODL Manager: HR Head: Date: Date: Date: Date: