Brandessence. ELEVATING BRANDS TO NEW HEIGHTS Prime Advertising Platform to Reach the Youth Market.

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Hector Baker
5 years ago
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1 Be Brandessence THE HEART AND SOUL OF A BRAND ELEVATING BRANDS TO NEW HEIGHTS Prime Advertising Platform to Reach the Youth Market

DISTRIBUTION CHANNELS THROUGH OUR FREE DIRECT DISTRIBUTION STRATEGY Brandessence is distributed free of charge in selected top notch places in Lagos and other cities across the nation and printed

DISTRIBUTION METHODS: Direct Distribution/Placement to youth.

2 DISTRIBUTION CHANNELS THROUGH OUR FREE DIRECT DISTRIBUTION STRATEGY Brandessence is distributed free of charge in selected top notch places in Lagos and other cities across the nation and printed bi-monthly (Print) & updated regularly (Online). DISTRIBUTION NETWORKS: Lagos, Ibadan, Ogun, Port Harcourt, Benin, Abeokuta, Bayelsa, Aba, Owerri, Abuja, Onitsha, Benin, Warri etc. DISTRIBUTION METHODS: Direct Distribution/Placement to youth. Office Penetration 3,000 copies of each print run is distributed to strategic opinion leaders, brand owners, young executives and industry leaders, Eateries, Airports, Hospitals, Private Cabs, BRT buses, Dispatch Riders, Hotels, Bars, Beer Parlours, Street Guerilla Distribution, etc. It is readily available at all prime magazine stores (Silverbird, The Hub Media Store, Domino Stores, Terra Kulture, Ikeja Mall, Shoprite) Traditional Channels: Street Vendors & News Stands placement (Magazine for news enthusiasts) Online Digital Magazine: This available online. Five Hundred Thousand (500,000) to One Million(1,000,000) readers and viewers reached via website and social media. 100,000 downloads in Nigeria and more in Africa. OUR BRAND TOUCHPOINTS - REACH MORE PEOPLE NEW WAYS TO ENGAGE We combine sophiscated text treatments with video, audio, animation, and other highly interactive elements to create web experiences that help you bring your brand, content and offers to life. * The magazine is available online for downloads in digital formats (PDFs) on smartphones, tablets & PC.. * Digital magazines with Interactive content is also available online. * We push your content and advert campaign out across mobile channels - smartphones, tablets and PC - fast.

3 ONLINE DIGITAL ADD ONS REACH MORE PEOPLE IN MORE WAY Online Copy of the Magazine is available on the website, One of the top online daily brand Magazines amongst young professionals. Advertisers on Brandessence Magazine will be consistently hyped through our facebook (with more than 10,000 brand lovers/fans, and Twitter accounts. In addition, facebook ad is deployed to boost post and pages for wider coverage. NEW WAYS TO ENGAGE Online Digital Magazines are also shared via blue tooth and flashshare on mobile phones, tablets and PC. The youth understand the use of technology. We noticed the youth share contents a lot. Online partnership with the hippest/most popular blogs/websites to Linda Ikeji, Bella Naija, Notjustok, 360Nobs, Olorisupergal, Ynaija, TheNet.ng, Pulse.com.ng The magazine is hyped through promotions on Wazobia FM, Cool FM & Nigerian Info CONNECT WITH PEOPLE WHO MEAN THE MOST TO YOUR BUSINESS Bulk SMS are sent out with download link access to the magazine-very effective solution We also employ the use of Facebook, Twitter, Whatsapp, BBM, WeChat, 2Go for distribution.

4 ONLINE MOBILE TABLET Brands & Consumers Converge Here Be Brandessence Magazine enhances the relationship your brand and your target audience using a wide range of unique media touch points. We will work with you to create an integrated brand experience that s right for your audience. 1. PRINT 2. DIGITAL MEDIA 3. DISTRIBUTION CHANNELS brandessencenigeria brandessence313

5 TARGET AUDIENCE Youths (18-35): Our content will excite and unleash the creative nature of individuals, as ideas and concepts live inside the mind. These youths are your clients of tomorrow so build your brand a home in their hearts and minds. Small Medium Enterprise (SME): Our goal is to make information accessible and affordable to them for growth. Idea holders: For those that want to create and build world class brands. The youth market is a major segment and every brand needs to harness the enormous potentials of this segment. Advertising Agencies: To make them add more value to your brands. PRIMARY TARGET: YOUNG PROFESSIONALS (25-35) SECONDARY TARGET: YOUTH, Our primary target are upwardly mobile young Nigerians: self-assured, stylish and accompanied, they are young people who are independent and set the pace in their areas. These are young people with purchasing power to get the advertiser product. REACH: Print Run: 20,000 Copies Readership: Approx 50,000 per issue Frequency: Bi-Monthly Large Scale Businesses: Some Brands think they already have the market; your Brand can die out of ignorance, lack of innovation etc (as people, time and taste change so also your products and services need to change to suite the market. This Magazine is structured to benefit the Advertiser!

6 Be About us Brandessence is a knowledge base promotional magazine that collaborate brands and consumers together by providing information about brands through promotional content, campaigns, advert, events interviews etc. We specialize in helping brand owners to grow their business, provide knowledge about brands and re-enforce brand promises in the minds of your customers. The goal of brand essence is to connect brands with customers. Our philosophy is to strategically connect the best, upcoming and most respected brands to the customer in a way that is targeted, relevant and effective. The features of our magazine are informative, educative and entertaining. We help the layman on the street understand the core and essence of a strong brand.

This is achieved by educating your market target, disseminating relevant and credible information that invokes purchase. 5.

7 WHY ADVERTISE? 1. Our advert rates are cheaper and spans over 2 months of brand advert campaign. 2. Apart from advertising, we specialize in helping brand owners to grow their businesses. 3. We provide knowledge about products and services and re-enforce the brand promises in the minds of the customers. 4. Our approach is built on winning more customers for your products and services. This is achieved by educating your market target, disseminating relevant and credible information that invokes purchase. 5. Our goal is to build a home for your brands in the hearts and minds of your customers. Brandessence Magazine is free, potential customers do not need to buy our publication to see your advert. 6. We don't just advertise you for colour sake, we speak the language of your product and services to bring forth emotional attachments and produce brand lovers.

OUR PROPOSAL We wish to request through this

organization, by urging you to partake in this

our service rates for your kind consideration.

9 OUR PROPOSAL We wish to request through this medium for partnership with your prestigious organization, by urging you to partake in this experience by showcasing your brand (products and services). In respect to the aforesaid, we have attached our service rates for your kind consideration. Please do also note that our rates are negotiable, as we anticipate an early response from you.

10 Be Brandessence THE HEART AND SOUL OF A BRAND ADVERTISING RATES 1 Insertion Dimensions (1 Issue) (W X H) ADVERTS PLACED FOR 1YEAR ATTRACTS 25% DISCOUNT Full Page ROP N 300, in x in Bottom Strip N 200, in x 3.5 in Inside Front Cover N 350, in x in Inside Back Cover N 300, in x in Front Cover N1,000, in x in Back Cover N 600, in x in Double Page Spread N 900, in x in Inside Front DPS N 900, in x in ½ Page N150, in x in Print run: 20,000 Per issue Readership: Approx 50,000 per issue Demographic: Average age group is Frequency: Bi-Monthly Language: English Payment method: Bank transfer, bankers draft, or cheque in favour of 3BROTHERS MEDIA. Account Number: Bank: Guaranty Trust Bank All prices quoted in Nigeria Currency (Naira) Prices exclude VAT. Payment terms: Invoiced on order. Payment due in full within 30 days of order. Invoicing takes place 15 days prior to publication for contracted ads. 1 / page 4 N 100, in x in Acronyms DPS: Double Page Spread ROP: Read on Page Profiling Advert Campaigns Profiling N250,000 Page Sponsorship N300,000 N150,000 Communication of Brand Essence and Core values N 100,000 DISCOUNT Advert placed for 1 year attracts 25% discount while advert placed for 2 years attracts 50% discount. Hidden Messages Behind Logos N100,000 Hidden messages behind Taglines/Payoff Lines/Slogan Famous Logo History N100,000 N100,000 Special Note: All advert rate positions attracts additional 35% surcharge.

Office: 139B Eti Osa Way, Dolphin Estate, Ikoyi, Lagos, Nigeria

11 MAKE YOUR CONNECTION Contact us to find out how we can become the growth engine for your business Be THE HEART AND SOUL OF A BRAND Office: 139B Eti Osa Way, Dolphin Estate, Ikoyi, Lagos, Nigeria info@brandessencenigeria.com. Website:

ACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT

ACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT Access to Media is an advertising and media buying agency offering clients creative marketing solutions to see real results