MEDIAKIT 18 THE OFFICIAL MAGAZINE OF THE ALLEGRO HIGH-SPEED TRAINS

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1 MEDIAKIT 18 THE OFFICIAL MAGAZINE OF THE ALLEGRO HIGH-SPEED TRAINS

2 HIGH-SPEED TRAIN The new ALLEGRO high-speed train, built by the Alstom company, is a joint project between the VR Group (Finnish Railways) and Russian Railways, linking St. Petersburg and Helsinki ,5 hours journey time 8 40 daily services more than thousands passengers per month more than 11 tsd. are in 1 st class Passengers traffic growth for 10 months of 2017

3 ALLEGRO MAGAZINE The Allegro official magazine is a modern glossy publication that can be found in every seat pocket on the train, with bright photographs and editorial materials. It is an entertaining illustrated magazine for reading on a journey, containing materials relating to all aspects of life and targeting the highly educated, discerning and intellectual readers that are Allegro passengers. VOLUME from 92 pages FREQUENCY OF ISSUE 6 times a year FORMAT 207 x 263 mm DATE OF FIRST ISSUE DISTRIBUTION in every seat pocket on Allegro trains LANGUAGES Russian / Finnish / English

4 Panorama Double-page illustration, colorful view of the cities on the ALLEGRO route THE CONTENT What s on? News and notices about the main events in Helsinki and St. Petersburg Main article Thematic illustrated report of the interesting aspects of life in Finland and Russia with compelling information and advices for the reader Art&Design Interviews with prominent figures of culture and art (artists, musicians, designers, writers) of the two cities. Food Interview with a celebrity chef or article on local culinary trends or a new phenomenon in gastronomic culture. Advice from a chef and well-known gourmets. Wellness Review by our correspondent of a visit to an aquapark, a fitness club, a SPA centre, a beauty salon, etc. Practical advice on repeating the author s experience.

5 THE CONTENT In Town Interesting story about a day in Helsinki, St. Petersburg, Vyborg and other cities. This article describes original and littleknown city attractions.. Kids Notices of events and review of places for family relaxation. Leisure activities for children. Route Material with illustrations of the fact or phenomenon that unites the city on the route ALLEGRO. Shopping Target Overview of shops, boutiques and restaurants of Helsinki and St. Petersburg located within walking distance of each other. Photos of a new range of products. Season s Best Souvenirs worth bringing back for family and friends from Helsinki or St. Petersburg. Vocabulary Illustrated mini phrasebook.

6 THE MAGAZINE S READERSHIP * Data supplied by VR and the Centre of Statistical Information +27 rise for 8 months of 2017 VS Russian passengers grow for 8 months of 2017 VS 2016

7 MAGAZINE ADVERTISEMENTS Module... Cost in RUB (not including VAT) 2/1 (414 x 263 mm + cutting tolerance) /1 (207 x 263 mm + cutting tolerance) /2h (207 x 131 mm + cutting tolerance) /2v (103 x 263 mm + cutting tolerance) /4 (86.5 x 112 mm) /8h (86.5 x 54 mm) /16 (41.5 x 54 mm) Cover ( mm + cutting tolerance) Cover ( mm + cutting tolerance) Back cover ( mm + cutting tolerance) DISCOUNTS 2018 Order Materials Date of publication 1 (February March 2018) (April - May 2018) (June - July 2018) (August - September 2018) (October - November 2018) (December - January ) welcome for the new clients 15 2 insertions 3+ insertions

8 TECHNICAL SIZES OF THE AD

9 LEGAL REQUIREMENTS TO THE LAYOUTS 1. Advertisements communicated in the territory of the Russian Federation via printed mass media, if it is not purely an advertising paper, should be marked (labelled) as «Advertisement» or «Promoted content». 2. During production, publishing and distribution of promotional content it is necessary that the requirements of the Federal law, in particular the law «On official language of the Russian Federation» are observed. (Also, in accordance with the part 1 of the article «On official language of the Russian Federation» ( FZ) in advertisements it is obligatory to use the official language of the Russian Federation. 3. It is inadmissible to spread advertising content that contains information prohibited for distribution amidst minors without content rating, which is done in accordance with the Federal law , 436-ФЗ «On Protecting Children from Information Harmful to Their Health and Development» divided into following categories: 1) Information product for children who haven t reached six years of age (0+); 2) Information product for children who have reached six years if age (6+); 3) Information product for children who have reached twelve years of age(12+); 4) Information product for children who have reached sixteen years of age (16+); 5) Information product prohibited for children (18+) This regards advertising of entertainment events (exhibitions, museums, galleries, festivals, contests etc.), as well as promotion of information product communicated via telecommunication network which includes Internet and wireless communication systems. 4. Ads of pharmaceuticals, medical services (clinics), including medical methods of prophylactic, diagnostic, therapy and rehabilitations as well as medical devices should be accompanied with warnings against their possible contraindications, encouraging reading the instruction leaflet and getting medical advice before use, this warning should occupy no less than 5 of advertising space. In case the ads layout contains images of people in white coats, then it is necessary to indicate the name and surname of the medical doctor and his/her speciality. Example: «Professor of Medicine, the lead paediatrician Ivanov I.A. or «Oncologist-urologist Petrov O.V.» etc. If an ads layout should contain photos of patients, then the advertiser has to have a written permission signed by the person whose photo will appear in the ad. It is also required that the number of the clinic s license be indicated in the ads layout along with the telephone number and the official website. 5. The use of photo images of people in ads should be done with the written permission signed by the person. If the picture is taken from the image bank it doesn t mean it can be used freely, on the contrary. It will be necessary to obtain the permission from the image owner. Since photographs are objects of creative art and are protected by the copyright. 6. It is inadmissible to use in advertising the words of comparison degree, such as «the best», «first», «the number one», «the only one», towards the advertised product/service without indicating the exact objective criteria upon which the comparison is made. Therefore, the advertisement which is not supported by such a confirmation will be considered invalid as containing information about the advantages over other products/services on the market, which doesn t correspond to reality. Such advertising violates the norms of the law «On advertising» and the law «On competition protection», in particular, as unfair competition via incorrect comparison of the organization with other competitors. 7. Advertising of smoking is prohibited (tobacco, smoking accessories, hookers, pipes, cigarette paper and lighters). 8. Advertising of alcoholic products is prohibited, except for beer and wine (sparkling wine) produced in Russia from the vines grown in the territory of the Russian Federation. 9. Advertising of financial services has to contain all the necessary and important conditions (interest rates, terms and the order of obtaining services - all ought to be written in legible font. The law bans the advertiser of banking services from omitting conditions that influence profit-making capacity of the product). 10. In advertising of special promotion offers, including discounts, guaranteed gifts, etc., the ad should contain the exact dates of the event, the source of information about the organizer, the rules of engagement, the number of winning prizes, terms, venue and how to collect the prize (how, where, when and what needs to be done for that and who to refer to for detailed information). 11. Every advertisement for biologically active additives must be accompanied by a warning that the preparation is not a pharmaceutical product. In an advertisement in printed publications this warning must occupy no less than 10 of the space.

10 CONTACTS Russia LLC RECLAMOTIV b/c Etmia-III, 31, Schepkina str., Moscow, Tel / Fax: +7 (495) Block 2, 1 Torzhkovskaya Ul., St. Petersburg, Tel / Fax: +7 (812) Finland BF Media Oy@ Jorvas High-tech Center Kirkkonummi Ilkka Laukkanen (0) Ilkka.laukkanen@bfmedia.fi