OFFICIAL VISITOR GUIDE

Transcription

1 OFFICIAL VISITOR GUIDE Media Kit A COLLABORATION:

2 IN PARTNERSHIP WITH AT A GLANCE: Publication San Diego Magazine is pleased to partner with the San Diego Tourism Authority to drive even more tourism dollars into our local economy. San Diego Magazine s editorial team will contribute unique and engaging editorial content that gives visitors the opportunity to experience the city from a local s perspective. FAMILY ADVENTURES + ARTS & CULTURE + CRAFT BEER CULTURE + CRUISING HIGHWAY 101 WORLD CLASS Racing Extreme Sailing Exploring Balboa Park Sensational Seafood Music Festivals + More OFFICIAL FALL & WINTER VISITOR GUIDE sandiego.org 80,000 Annual print copies distributed, (40,000 per issue) 45,000 Annual number of visitors to the online version who can link to your site directly #1 piece Of San Diego collateral distibuted at travel events & meetings Highly visible In local Visitor Centers, hotels, and more 285,000 Annual readership (print & digital) *SOURCE: SAN DIEGO TOURSIM AUTHORITY DATA **SOURCES: WA CVB EDUCATION & RESEARCH FOUNDATION BY DESTINATION ANALYSTS, INC.

3 AT A GLANCE: Audience & Editorial Meet the Visitors MILLION Visitors per year $3.3 BILLION Amount spent by visitors shopping and dining out $10.4 BILLION Amount spent by visitors each year in San Diego businesses 89 PERCENT Travel for leisure Purchasing Power 83% 80% 85% of people who were undecided prior to ordering the Visitor Guide, chose the destination after reviewing the guide. of respondents used the Visitor Guide prior to arrival, and nearly 75% used the Visitor Guide prior to and during their visits. of readers appreciated the advertising as content enhancing the guides. Editorial Lineup for How They Spend 28% ACCOMMODATIONS: $2.6 billion 22% DINING OUT: $2 billion 14% SHOPPING: $1.3 billion 10% ENTERTAINMENT: $921 million 5% TRANSPORTATION: $460 million 21% OTHER: $1.9 billion TRANSIT WHAT S NEW BEACHES BALBOA PARK & NEIGHBORHOODS RESTAURANTS BARS & BREWERIES ATTRACTIONS WATER SPORTS & OUTDOOR ACTIVITIES THEATRE & THE ARTS SHOPPING KIDS & FAMILY LGBT *SOURCES: WA CVB EDUCATION & RESEARCH FOUNDATION BY DESTINATION ANALYSTS, INC.

4 AT A GLANCE: Distribution Out of Market Distribution 80% Individual requests via sandiego.org OTHER PACIFIC STATES 4% MOUNTAIN STATES 6% MIDWEST 19% NORTHEAST 11% CALIFORNIA 40% In-Market Distribution 20% San Diego International Airport 6 locations New Airport Central Rental Car Center California Welcome Center Oceanside California Welcome Center Alpine Cross Border Xpress / Tijuana Airport Terminal Balboa Park Visitor Center ARIZONA 3.4% Julian Chamber of Commerce Old Town Chamber of Commerce Visit Escondido Visit Temecula Valley Accessible San Diego Local hotels hosting conferences distributed through the SDTA Group Sales Team SOUTH CENTRAL 10% Top International Markets Canada Great Britain Mexico Australia 80+ Other INTERNATIONAL 14% SOUTH ATLANTIC 5.6% 6% 2% 1% 1% 5% *SOURCE: SAN DIEGO TOURSIM AUTHORITY DATA **SOURCES: WA CVB EDUCATION & RESEARCH FOUNDATION BY DESTINATION ANALYSTS, INC. San Diego Visitor Information Center

5 RATE CARD Rates Ad Size Full page 1/2 page 1/4 page Coupon Rate Inquire for pricing. Premium Ads Inside front cover Inside front cover + page 1 spread Inside back cover Back Cover Rate Sign up for two issues and save 10%. Rates are net. CUSTOM OPPORTUNITIES AVAILABLE UPON REQUEST: Belly band, onsert, tip-on, polybag, blow-in cards. Deadlines Spring/Summer 2018 Issues distributed: April 16, 2018 October 15, 2018 Sales close: March 9, 2018 Creative due: March 14, 2018 Fall/Winter Issues distributed: October 16, 2018 April 15, 2019 Sales close: August 30, 2018 Creative due: September 4, 2018

6 PAGE REQUIREMENTS [A] [B] [A] [B] Spread Full Page [A] 1/4 Page [B] 1/2 Page Horizontal [A] 1/2 Page Vertical [B] 1/8 Page Coupon Page Requirements width x height (inches) Two-Page Spread Bleed x 11 (create as two separate bleed ads) Full-Page Non-Bleed 7.25 x Full-Page Bleed Bleed x 11 Trim x Live 7 x Half-Page Horizontal 7.25 x Half-Page Vertical 3.5 x Quarter-Page 3.5 x Insert Requirements A sample or prototype of insert must be submitted to publisher in advance of desired publication date. Coupons Forward your high resolution logo, offer, address, phone number and website. Include list of restrictions, expiration date and optional description (up to 50 words) to Trina Thayne, trinat@sdmag.com. Delivery of Materials PDFs, as well as fully packaged files, including the InDesign CC or lower document, and all supporting files (fonts, images, ect.) can be uploaded to sdmag.us/sdmdropbox or ed to art@sdmag. Please compress all files before uploading. FILE FORMATS PDF/X-1 or press ready PDF documents with crop marks indicating trim and bleed. Files must be native Macintosh. InDesign CC or lower; Illustrator CC or lower; or Photoshop CC or lower. RESOLUTION All images and logos must have a resolution of 300dpi at 100% print size. COLOR All colors must be CMYK. Total ink density should not exceed 300%. Pantone colors and metallic ink can be purchased at an additional cost. BLEED Full-page files must include.125 bleed on all sides. Text and logos must be within.625 from the trim to avoid live matter trimming off. PROOFS To ensure exact colors, a high-quality color-match print accompanying all print-ready digital files is recommended when submitting files. San Diego Magazine is not responsible for reproduction quality if color match proof is not provided.