AIRPORT ADVERTISING BUFFALO, NY [BUF] AIRPORT MEDIA GUIDE

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1 AIRPORT ADVERTISING FALO, NY [] AIRPORT MEDIA GUIDE

2 AIRPORT ADVERTISING Airport advertising delivers your message to a saturated audience of affluent, educated, tech-savvy business and leisure travelers in a high dwell environment. Whether you are trying to raise awareness about your brand, product, or service, or you d like to encourage point-of-sale, airport advertising meets your needs. Airport advertising stands out from other media options because of its high visibility. Advertisers have the opportunity to target an engaged audience as they journey through the airport, from security lines to baggage claim. Branding campaigns give consumers top of mind awareness of your brand. Invest in airport advertising to spread the word about your product or service. Airport ads work exceptionally well for branding campaigns. Use airport advertising to paint a vivid, captivating picture of your brand. Achieve high ad recall and campaign awareness by bringing your message to the airport where the engaged audience awaits. Advertisers say that when they use airport in their media mix, the buy feels much bigger than the actual spend.

3 AIRPORT PROFILE Nicknamed The Queen City Second most populated city in the state of NY is the busiest airport in Upstate New York and the third busiest in New York State is considered to be the gateway to the Niagara Region and is popular with people looking to see the great sights that surround the US and Canadian border s 62 mile radius reaches 22% of the Canadian population Source: Nielsen Buffalo, NY 2016 (Release 2)

4 AIRPORT PROFILE AIRLINES: Southwest Other JetBlue Delta Endeavor American AVERAGE ANNUAL PASSENGERS: 4.7 MILLION TOP 10 DESTINATIONS: NEW YORK - JFK, NY ATLANTA, GA CHICAGO-O HARE, IL BALTIMORE, MD ORLANDO, FL CHARLOTTE, NC BOSTON, MA CHICAGO-MIDWAY, IL DETROIT, MI NEW YORK-LAGUARDIA Source: US Department of Transportation

5 TRAVELER PROFILE A FREQUENT FLIER IS AN ADULT WHO HAS TAKEN 4+ trips per year FALO NIAGARA INTERNATIONAL AIRPORT FREQUENT FLIERS 95% have taken at least one personal/vacation trip in the past year. 66% have taken at least one business trip in the past year. 38% have visited NYC overnight in the past year. 56% 84% are employed full time. have a HHI of $75,000 or greater. 53% viewed an airport digital display in the past 6 months. Source: Nielsen Buffalo, NY 2016 (Release 2)

6 TRAVELER PROFILE There are 4.8 million passengers at airport annually. That is enough people to fill up the New Era field 67 times!

7 MARKET PROFILE AREA EVENTS & ATTRACTIONS New Era Field First Niagara Center Coca-Cola Field Larkin Square Buffalo Harbor State Park Erie Canal Edward M Cotter Fireboat Buffalo Zoo Buffalo and Erie County Botanical Gardens Albright-Knox Art Gallery Buffalo Museum of Science Forest Lawn Cemetery USS Little Rock The Anchor Bar Lafayette Square Allentown Art Festival Taste of Buffalo National Buffalo Wing Festival Thursday at the Square The Juneteenth Festival Buffalo Ball Drop Buffalo Powder Keg Festival Buffalo and Erie Historical Society 40% OF RESIDENTS HAVE FLOWN AT LEAST ONCE THIS PAST YEAR. 486,177 RESIDENTS HAVE DEPARTED FROM FALO NIAGARA INTERNATIONAL AIPORT IN THE PAST YEAR. Source: Nielsen Buffalo, NY 2016 (Release 2)

8 MARKET PROFILE POPULATION: 1,235, % MALE y/o 12.5% y/o 16.0% y/o 14.0% 51.6% FEMALE y/o 17.1% y/o 18.1% 65 & older 22.3% 58% OF RESIDENTS ATTENDED AT LEAST SOME COLLEGE 89% ARE WHITE; 9% ARE BLACK; 2% ARE HISPANIC 31% OF HOUSEHOLDS EARN OVER $75,000/YEAR 70% OWN THEIR RESIDENCE WHILE 22% RENT 20% AGREE THEY LIKE TO LOOK AT ADVERTISING 32% BASE PURCHASING DECISIONS ON ADS Source: Nielsen Buffalo, NY 2016 (Release 2)

9 COMPETITIVE MEDIA PRESENCE Airport advertising is a constant media companion. Outdoor ads deliver consistent impressions as trends shift in other forms of advertising. Out-of-Home can compliment, reinforce, and extend the reach of other ad types in your campaign as part of a media mix strategy. RADIO SOCIAL MEDIA TELEVISION MOBILE NEWSPAPER 28% of Buffalo residents used an online music service in the past 30 days. 94% of Buffalo residents have not clicked on a social media ad in the past 30 days. 42% of Buffalo homes do not subscribe to cable television. 65% of Buffalo residents find cell phone ads annoying. 42% of Buffalo residents say they did not read a newspaper in the past week. Source: Nielsen Buffalo, NY 2016 (Release 2)

10 Ed Kresconko 247 Cayuga Road, Buffalo, NY Phone: Fax: lamar.com/buffalo Thank you! We appreciate the opportunity to be your airport media partner. Please contact your Lamar Representative or our office to discuss availability and any questions you may have. We re ready to help you build an effective campaign.