San Francisco Media Kit

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Vanessa Charles
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1 San Francisco Media Kit

2 San Francisco Media Kit About Intersection Products Bus Rail Street Air Additional Offerings Why Out-of-Home? Design and Production 2

3 01 About Intersection

Reach people on their daily journeys We are part of the fabric of the urban experience, offering media products that natively weave into people s lives as they journey through public spaces.

4 Reach people on their daily journeys We are part of the fabric of the urban experience, offering media products that natively weave into people s lives as they journey through public spaces. We ve strategically placed our media where people spend the most time in airports, transit hubs, and on city streets. Across the country, our products are centered in well-traveled locations to provide scale among valuable audiences that other media can t offer.

5 Intersection is a pioneer in municipal media in the U.S., with assets including transit, street furniture, airports, and airline media.

6 Why San Francisco Bay Area? The San Francisco Bay Area is a unique landscape, from high-powered tech hubs to the rolling hills of East Bay. Its diverse population is among the nation s most affluent and educated, creating a highly desirable market. Intersection s outstanding media in the Bay Area can maximize advertising dollars and activate campaigns unlike any others.

7 BART + SFMTA San Francisco is a transit-first city. BART services more than 430,000 passengers daily. SFMTA transports nearly 700,000 passengers daily with a fleet that is among the nation s most diverse, including buses, light rail vehicles, cable cars, and historic trolleys.

8 02 Products

9 Bus Media With the largest network in the U.S., Intersection delivers unbeatable eye-level coverage of the country s largest cities and DMAs. San Francisco bus media allows advertisers to saturate busy city streets with high visibility to transit riders, pedestrians, and motorists.

10 MUNI Bus Commuter Profile Gender MUNI Age Female 48.7% % Male 51.3% % % Employment Status % Full-Time White Collar 41.5% 31.8% Residence Status Own 36.2% % 16.3% Management, Business Financial Professional 13.5% 21.0% Rent Neither 60.3% 3.5% Service 13.0% MUNI HHI Sales, Office 18.5% Race/Ethnicity <$25k 16.3% Education Level Attained High School Some College (1-3 years) College Graduate or more 32.8% 67.2% 41.6% White African American Hispanic Asian Other 63.4% 8.8% 18.4% 15.7% 12.1% $25-$34 $35-$49 $50-$74 >$75k 9.4% 15.9% 16.6% 41.8%

11 MUNI Bus Coverage Legend MUNI Bus

12 Articulated Full Wraps Articulated Bus Wraps provide a massive, mobile canvas moving through San Francisco to create traffic-stopping moments and deep market penetration. Specs Articulated Full Wrap Custom Install

13 Bus Wraps Bus Wraps create a can t-miss moment, covering the perimeter of the bus and capturing all of the consumer s attention on dense San Francisco streets. Specs Bus Full Wrap Custom Install

14 Bus Kongs Kongs are impossible to miss, with an extra-large format that accommodates robust creative treatments, stands out on San Francisco streets, and provides greater brand impact. Specs Kongs Varies

15 Bus Ultra Super Kings Ultra Super Kings create a show-stopping moment for your brand by combining the sweep of a roadside billboard with eye-level impact. Specs Ultra Super King Custom Install

16 Bus Kings Bus Kings successfully reach pedestrians and commuters on the busy streets of San Francisco. Specs King 30 H x 144 W

17 Bus Queens Targeting both pedestrians and commuters, Bus Queens are perfect for advertisers looking for maximum market penetration and recognition. Specs Queen 30 H x 88 W

18 Headliners Typically paired with Bus Kings or Bus Kongs, Headliners create top-of-mind awareness and amplify advertising impact on San Francisco streets. Specs Headliner Varies

19 Bus Tails Tail displays command the attention of drivers as they sit behind buses in dense traffic throughout the city. Specs Tail 21 H x 72 W

20 Bus Fullbacks Fullback Bus posters will project your brand in a way no one can miss. These bold displays leave a lasting impression as they make their way through San Francisco streets and suburbs. Specs Fullback Custom Install

21 Brand Buses Brand Buses allow one advertiser to dominate the interior space with the ability to communicate multiple messages, run a variety of creative executions, or create an indelible impression through repetition. Michelangelos can be customized into any shape to add originality and impact to any bus campaign. Specs Interior Car Cards Michelangelos (ceiling displays) 11 H x 28 W Custom Install

22 Bus Interiors Interior Bus Cards allow you to reach a captive audience of commuters throughout their multi-block rides each day. Specs Interior Bus Card 11 H x 28 W

Rail Media Rail media allows brands to target on-the-go customers and business commuters with vibrant displays strategically placed throughout rail cars, major transit

23 Rail Media Rail media allows brands to target on-the-go customers and business commuters with vibrant displays strategically placed throughout rail cars, major transit hubs, and on station platforms. From station dominations to traditional posters throughout entire rail systems, rail media is a prevalent form of advertising across the Bay Area.

24 BART Rail Commuter Profile Gender BART Age Female 49.4% % Male 50.6% % % Employment Status % Full-Time White Collar 53.2% 56.0% Residence Status Own 45.3% % 10.2% Management, Business Financial Professional 17.6% 26.4% Rent Neither 51.2% 3.4% Service 10.9% BART HHI Sales, Office 12.0% Race/Ethnicity <$25k 8.8% Education Level Attained High School Some College (1-3 years) College Graduate or more 24.7% 75.3% 50.1% White African American Hispanic Asian Other 61.9% 9.5% 18.1% 19.0% 10.6% $25-$34 $35-$49 $50-$74 >$75k 7.9% 12.2% 16.4% 54.6%

25 BART Rail Coverage Legend BART Rail

Station Dominations Specs Station Domination Sizes Vary Station Dominations allow brands to own an entire station with a combination of media assets.

26 Station Dominations Specs Station Domination Sizes Vary Station Dominations allow brands to own an entire station with a combination of media assets. Dominations generate tremendous recall with messaging that stops people in their tracks. Note: Some Station Dominations offer digital media as well

27 Tunnel Wraps Tunnel Wraps provide an immersive brand experience to engage commuters in San Francisco s heavily trafficked downtown stations. Specs Tunnel Wrap Custom Install

28 BART Full Wrap Full Wrap Train advertising on BART covers the entire car exterior. These huge displays roll through San Francisco s most congested downtown stations and target BART riders system-wide. Specs Full Wrap Custom Install

29 Interior Brand Trains Capture Bay Area passengers with Interior Brand Trains. Own all of the interior media and share your brand message without interruption. Specs Interior Car Cards - BART 22 H x 21 W

30 Rail Interiors Rail Interiors place your ad directly in front of Bay Area passengers, providing the perfect way to communicate with this captive audience. Specs Interior Car Cards 22 H x 21 W

31 2 Sheets 2 Sheets provide brand visibility in high-traffic, long dwell-time areas of Bay Area stations. Specs 2 Sheet 46 H X 60 W

32 2-Sheet Effects Make your message pop by adding 3D effects to static 2-sheet media. This new production capability is designed to enhance the impact of one of our most popular media formats.

33 Station Kings Station Kings are the largest standard rail poster media within the Bay Area market. They allow brands to present a strong, uniformed media campaign across both bus and rail stations. Specs Station Kings 30 H X 144 W

34 Backlit Dioramas Backlit Dioramas are located in heavy-traffic areas at some of the busiest BART stations. Their bright illumination makes brands appear vibrant and fresh. Specs Backlit Diorama 68.5 H x 47.5 W

35 Illuminated Piers Placed at premier downtown stations in highly-trafficked open spaces on the lobby level, these free-standing, framed and illuminated displays instantly command consumer attention. Specs Illuminated Pier H x W 35

Digital Platform Digital Platform displays are placed strategically across BART platforms and dominate the sight-line of the city s highly-desirable commuter audience.

36 Digital Platform Digital Platform displays are placed strategically across BART platforms and dominate the sight-line of the city s highly-desirable commuter audience. Available at Montgomery and Powell Stations. Specs Screen Size Digital Loop Sequence Audio 82 diagonal LCD Screen 12 ads, 9 editorial, 3 BART content None at this time

37 MUNI Light Rail Commuter Profile Gender MUNI Light Rail Age Female 40.3% % Male 59.7% % % Employment Status % Full-Time White Collar 54.7% 65.7% Residence Status Own 46.6% % 14.1% Management, Business Financial Professional 22.3% 24.0% Rent Neither 51.1% 2.3% Service 7.1% MUNI Light Rail HHI Sales, Office 19.4% Race/Ethnicity <$25k 9.3% Education Level Attained High School Some College (1-3 years) College Graduate or more 19.9% 80.1% 62.2% White African American Hispanic Asian Other 71.8% 6.1% 9.3% 14.0% 8.1% $25-$34 $35-$49 $50-$74 >$75k 4.3% 16.7% 10.0% 59.6%

38 MUNI Light Rail Coverage Legend MUNI Light Rail

39 Light Rail Full Wraps Full Wrap Train advertising on MUNI light rail vehicles (LRVs) cover the entire exterior of two train cars, providing plenty of space to create a WOW! factor. Specs Light Rail Full Wrap Custom Install

40 Light Rail Interior Brand Trains Capture Bay Area passengers with Interior Brand LRV Trains. Own all of the interior media and share your brand message without interruption. Specs Interior Car Cards - MUNI 22 H x 21 W

41 Light Rail Ultra Super Kings As the train rolls in, Ultra Super Kings capture the undivided attention of light rail passengers waiting for the doors to open. Specs Light Rail Ultra Super King Custom Install

42 Light Rail Queens Light Rail Queens can be the first message commuters see as they begin their rail journey. Specs Light Rail Queen 30 H x 88 W

Cable Car Queens San Francisco s cable cars are global icons, with two historic lines running through the San Francisco Financial District, the heart of Union Square s retail center,

43 Cable Car Queens San Francisco s cable cars are global icons, with two historic lines running through the San Francisco Financial District, the heart of Union Square s retail center, and distinguished San Francisco neighborhoods. Cable Car Queens provide unique brand visibility with business executives, shoppers, and tourists alike. Specs Cable Car Queens 21 H x 88 W

44 Branded Cable Cars Branded Cable Cars allow one brand to own a San Francisco icon as it rides through some of the city s most populated areas. The mix of exterior and interior media creates an indelible impression with a highly desirable audience of locals year-round, as well as with millions of annual tourists from around the world. Specs Cable Car Front Card Cable Car Interior (size B) Cable Car Interior (size C) Cable Car Queen 21 H x 19 W 11 H x 28 W 11 H x 56 W 21 H x 88 W

Historic Trolley Interiors Travelling up and down Market Street and The Embarcadero, these historic trolleys service many of San Francisco s most popular business and leisure destinations.

45 Historic Trolley Interiors Travelling up and down Market Street and The Embarcadero, these historic trolleys service many of San Francisco s most popular business and leisure destinations. Trolley Interiors carry your message to both locals traveling from the Castro to Union Square, and tourists heading from Union Square to Fisherman s Wharf. Specs Cable Car Interior (PPC) Cable Car Interior (Milan) 11 H x 28 W 9.5 H x 27.5 W

46 Street Media Dynamic street-level window media offers impossible-to-ignore placement to target San Francisco s Moscone Center convention market.

Parking Garage Dominations Create a memorable presence in San Francisco

47 Parking Garage Dominations Create a memorable presence in San Francisco s premier downtown retail district with dominations at the Sutter & Stockton and Ellis & O Farrell garages. To target San Francisco s brisk convention market, package the Moscone Center and Fifth & Mission garages together and brand this prime business footprint. Available Parking Garages Sutter & Stockton Fifth & Mission Ellis & O Farrell Moscone Center 47

Air Media From the moment consumers enter the airport through the duration of their flights, Intersection can deliver messages through traditional and digital media, as well

48 Air Media From the moment consumers enter the airport through the duration of their flights, Intersection can deliver messages through traditional and digital media, as well as onboard and online media placements. In the Bay Area, Intersection is the exclusive advertising partner of United Airlines media at San Francisco International Airport (SFO).

San Francisco (SFO) International Airport San Francisco is a major U.S. hub for United Airlines, the world s third-largest carrier in terms of passenger-miles flown.

49 San Francisco (SFO) International Airport San Francisco is a major U.S. hub for United Airlines, the world s third-largest carrier in terms of passenger-miles flown. United serves approximately 11 million customers throughout the Bay Area its fifth-largest domestic hub and a primary gateway to its destinations in the Far East. It s an affluent, attentive market that only Intersection can deliver. SFO Available Media United Premium Club Displays United Club Digital Display Jet Bridge Wraps Jet Bridge Overhead Sign 3 H x 10 W 42 HD LCD Screens 48 H x W 15.5 H x 47 W

50 03 Additional Offerings

51 Partnership Opportunities Intersection can provide an exclusive domination program at Coliseum/Oakland Airport and San Francisco Airport BART stations that gives one brand ownership for an entire year for unrivalled traffic, recall, and impact.

52 Experiential Intersection can craft custom brand activations and experiences in the Bay Area that take consumer engagement beyond advertising alone.

53 Print In addition to offering the space, Intersection can print your standard or large format ads for any of your out-of-home campaigns. Our tremendous buying power allows us to offer the best materials, processes, and costs.

54 04 Why Out-of-Home?

55 Why Out-of-Home Advertising? OOH viewers take action: 91% of the U.S. commuters age 16+ notice out-of-home advertising. 7of 10 adults recall seeing out-of-home advertising, giving OOH the highest ad effectiveness over TV, radio, mobile, desktop and print. Visited an advertiser s website Downloaded a mobile coupon/discount code Downloaded the advertiser s app Interacted with an OOH ad via NFC or QR code Tuned in via tv or radio Talked about the ad/product with others 22% 22% 15% 23% 30% 26% Source: Nielsen Out-of-Home Study; Peter J. Solomon Study and Wall Street Research

56 Out-of-Home Advertising OOH Advertising Right Place Right Time OOH Advertising = ROI OOH Advertising = Online Engagement OOH reaches consumers in the same half-hour as 96% of in-store shopping activity. OOH reaches consumers in the same half-hour as 68% of purchase activity. OOH spend has a proven effect in driving brand metrics. OOH delivers the second best sales ROI of all traditional media. Including OOH in the mix increases sales revenue ROIs for search +40% and print +14%. OOH is the most efficient ad medium at driving online activity. After seeing an OOH ad, nearly 5 of 10 U.S. adults used an online search engine to get more information. Source: USA TouchPoints, RealityMine; Benchmarketing, Out of Home ROI and Optimization in the Media Mix; Nielsen, OOH Online Activation Survey

57 05 Design and Production

58 Effective Outdoor Design Guidelines Designing an out-of-home advertisement is different than designing a print ad. Here is a list of Intersection s recommended guidelines for designing a transit/outdoor ad. Creative Suggestions Always use large, legible typefaces. At a distance, thin lines optically fade or break up; and very heavy fonts blur together. Use no more than 10 words total. Keep it short for faster comprehension. Don t be subtle. The bolder the better. Never use color combinations that vibrate (ex: red type on a blue background). We recommend 3 elements or less. 1 image, 1 logo, and 1 headline. Keep any important copy or imagery within the safety area. Templates are available upon request. Things to Remember Outdoor ads are typically viewed from a distance. Motion must also be taken into consideration. An outdoor ad is not a print ad. 7 seconds is the average viewing time if the viewer is driving or walking. Approx. 30 minutes for the average bus/train rider. 8 minutes is the average dwell time if the rider is on a platform.

59 Creative Services Intersection offers creative teams dedicated to one medium: transit outdoor advertising. Our customers provide details, desires and goals; we supply concepts, experience and creativity. Let the design experts at Intersection create your next award-worthy campaign! The Process You ll Need to Provide Production Provide your AE with the necessary materials (see You ll Need to Provide column). Artists provide solutions with a variety of concept layouts. Please ask your AE for creative costs. Logo in vector format (.ai or.eps). Specify any Pantones numbers to be used in creative. Photos to be used (all images need to be a minimum of dpi). Signed photo waiver will be required for all client supplied imagery. Current ads or promotional materials for reference. NOTE: Project will not begin until all necessary elements are provided. Once the design(s) meets your approval please provide confirmation with your AE. You will be provided with a proof which requires your final approval. Intersection will handle your printing, delivery and installation.

60 Production and Timelines You ve just bought the best media in the business now make sure your message goes up the way you envisioned. Intersection print can provide you with the world-class printing solutions to ensure the quality you desire at competitive prices. Supplying Art Your AE will supply you with info on art specifications, templates and uploading art. Submit art 4 weeks prior to start date for proofing. Electronic proofs will be sent for your approval. If necessary hard proofs are available for an additional cost. Once the proofs are approved, the files will be produced. Rush Orders Expediting a job is possible for an extra fee. Additional cost will be on a per job basis. Coverage All contracts require coverage. Additional print amounts can and will vary by media form. Your AE will advise quantities necessary.

61 Production and Timelines You ve just bought the best media in the business now make sure your message goes up the way you envisioned. Intersection print can provide you with the world-class printing solutions to ensure the quality you desire at competitive prices. Copy Approval Both BART and SFMTA (MUNI) need to approve all copy. Sensitive copy that may be rejected includes (but not limited to): weapons, violence, alcohol, tobacco, nudity, profanity, graffiti, inappropriate graphics, poor representation of the public transit authority, etc. Please allow up to 4-5 business days for transit authority review. SFMTA allows alcoholic beverage brands with a Drink Responsibly message. More information and guidelines may be provided by specific public transit authority.

62 Contact Us Intersection 233 Post St., 3rd Floor San Francisco, CA

Seattle Media Kit 2017

Seattle Media Kit Seattle Media Kit 2017 01 About Intersection 02 Products Street Bus Rail Air 03 Additional Offerings 04 Insights 05 Contact Us 2 01 About Intersection Reach people on their daily journeys