media kit Locally Owned. Locally Grown. Locally Invested. 2014

Transcription

1 media kit Locally Owned. Locally Grown. Locally Invested. 2014

2 the market It s Vegas Baby! Las Vegas not only boasts more annual visitors than any other U.S. city (40,000,000), but the local population has bulged to over two million. These types of numbers are indicative of why Las Vegas has emerged as a national market and the reason many Fortune 500 Companies are planning outdoor advertising campaigns here. It s been Las Vegas mission to attract visitors by promoting our city as the world s most desirable destination for leisure and business travel. No other city has been as successful in this endeavor and Taxi Ads Las Vegas takes advantage of this major advertising opportunity.

3 meet the team We Certainly Aren t Super Models but we are media experts who take our role in the outdoor industry very seriously. Taxi Ads Las Vegas is the market s premier, local Taxi Media provider. Together we have over 40 years of expertise, knowledge and customer service. Our priorities are to offer our clients nothing but the most captivating products, competitive rates and excellent service in the market.

4 taxi tops The Classic Taxi Tops have become the most recognizable Out- Of-Home media in all of Las Vegas. Taxi Tops have a continuous presence directly at McCarran Airport, the Las Vegas Strip and throughout the convention corridors. They provide captivating, visible advertising opportunities to both vehicular and pedestrian traffic. For years, businesses have come to depend on the effectiveness and 24/7 exposure that Taxi Tops present to the Las Vegas Visitor.

5 taxi trunks Front-Row View Taxi Trunks offer the same high frequency viewership as the Taxi Tops but because the Trunks are a single panel, the price point is lower. Taxi Trunks are a standout-opportunity yet in many cases they are used in tandem with the Taxi Tops to allow for exclusivity and added awareness. These signs offer high exposure at a low CPM rate while reaching the desired target market.

6 taxi wraps The Glitz and Glamour Taxi Wraps are a unique, eye-catching medium that allows for creativity and innovation. One cab, one message and a large area to make a statement. The Taxi Wrap client receives complete exclusivity with the exterior of the taxi along with the Taxi Top and Trunk signs. Taxi Wraps offer any Out-Of-Home campaign a high level of creativity and extra buzz, while achieving awareness and massive stand-out.

7 Airport Bus wraps The Big Picture In the media world, Airport Shuttle Bus Wraps are larger than life. The sheer square footage and routes into the tourist corridor ensures that our client s messages are not to be missed opportunities for moving advertisement. Our busses have been awarded the coveted curb space at McCarran International Airport. This space has been reserved for a limited number of bus companies directly outside of baggage claim.

8 taxi media innovations Your Time to Shine At Taxi Ads Las Vegas, we encourage greatness and we are inspired by those who want to set themselves apart from the crowd. We take pride in offering innovative ideas, unique concepts and head turning campaigns. From extensions or 3D on Taxi Tops to utilizing a variety of Taxi Wrap formats, your innovative and original ideas are welcomed. We can assist in taking your creative message and maximizing impressions. We specialize in creating events and programs to reach and educate taxi drivers about your specific company. In Vegas, cabbies are a major influence on tourist s behaviors.

9 in-taxi distribution Your Man on the Inside In-Taxi Distribution has evolved into a display for our clients to distribute their messages on 4 x 6 rack cards for branding, giveaways or handouts. This distribution allows a client to get their message directly into the hands of potential customers as the cards are free take-aways for all taxi passengers. In-Taxi Distribution targets 280,000 taxi passengers per 100 cabs each four week period.

10 Convention & short term events Cause a Scene There are over 21,000 annual conventions in Las Vegas and that does not include festivals, concerts and special events. Let us help you spread the word to the tourist market about the new artist coming to your property. We can saturate the Strip, McCarran Airport and the convention corridor promoting your upcoming event. Does your company have a booth for CES? There is no better way to ensure that your convention or special event message will receive more quality impressions over and over again. CONVENTION CENTER

11 Rates & IMpressions Hey! These aren t bad at all! Taxi Tops Quantity Rate Impressions per Period $395 $375 $355 13,300,000 26,600,000 53,200,000 short-term/convention Rates Taxi Tops Quantity Rate $295 $275 $255 Taxi Trunks $155 $145 $115 11,130,000 22,600,000 45,200,000 Taxi Trunks $120 $105 $95 Taxi Wraps $780 $660 $610 2,170,000 4,340,000 8,640,000 Taxi Wraps $725 $640 $590 Airport Shuttle Wraps $1,120 $1,025 $975 2,590,000 5,180,000 10,360,000 Airport Shuttle Wraps $975 $890 $810 In-Taxi-Distribution 100 Taxi Cabs (One Pocket) 200 Taxi Cabs (One Pocket) $5,500 $8, ,000 passengers 560,000 passengers In-Taxi-Distribution 100 Taxi Cabs (One Pocket) 200 Taxi Cabs (One Pocket) $4,000 $6,000 Rates are net, per taxi for a four week period. Rates do not include production. Rates are net, per taxi for a seven day period. Rates do not include production.

12 our Clients Join the Club

13 keep in touch TaxiAdsLasVegas.com Christine Preus Jolene Preus Tony Preus Peggy Toussaint Dean Martin Drive, Suite E Las Vegas, Nevada