BE THE FIRST IMPRESSION OF THE LOCAL COMMUNITY

Transcription

1 Media Kit and Rates

2 BE THE FIRST IMPRESSION OF THE LOCAL COMMUNITY to 3 million plus passengers annually. Why advertise in Charleston International Airport? The Charleston International Airport (CHS) is the fastest growing airport in the United States. In 2015, CHS saw over 3.4 million travellers, and is estimating to see 3.8 to 4 million in About 90% of all travelers arrive to the airport 1+ hours prior to departure. As the passenger travels through the airport, about 3 out of 4 people will read your message. Seattle (SEA) Chicago (ORD, MDW) Nashville (BNA) Detroit (DTW) Newark (EWR) Philadelphia (PHL) Washington DC (IAD) Charlotte (CLT) New York (JFK, LGA) Baltimore (BWI) Boston (BOS) Washington DC (DCA) Dallas/Fort Worth (DFW, DAL) Atlanta (ATL) Charleston (CHS) Houston (HOU, IAH) Fort Lauderdale (FLL) Miami (MIA) Non-Stop Flights Departing From CHS The Charleston area features non-stop air service to the following cities: Atlanta, GA Baltimore, MD Boston, MA Charlotte, NC Chicago, IL Dallas/Ft. Worth, TX Detroit, MI Ft. Lauderdale, FL Houston, TX Miami, FL Nashville, TN New York, NY Newark, NJ Philadelphia, PA Seattle, WA Washington, D.C.

3 AME Memorial B10 B8 B6 B4 B9 B7 B5 B3 B1 B2 A4 A5 A2 A3 A1 Central Hall DIGITAL SCREEN Information 5 Ticketing / Check-In Parking Concourse A Security Screening Concourse B 8 4 U. S. Customs & Border Protection Baggage Claim Rental Car Pavilion Taxis Shuttles CARTA DINING SHOPPING Caviar & Bananas Charleston Beer Works DeSano Pizza Bakery Dunkin Donuts Harvest & Grounds Jack Nicklaus Golden Bear Grill Burger King Hudson - Discover Charleston Eddie Bauer Hudson Low Country Harley Davidson Tech on the Go Veranda News - Discover Charleston Advertising Diorama Backlits Digital Advertising ATM Courtesy Phone Pay Phone Restrooms 2 Arrivals 5 2 All Gates Valet SKYLIGHT DIGITAL SCREEN ON FIDS SKYLIGHT BACKLIT A (1) BACKLIT A (2,3) BACKLIT (1,2) DIORAMA BACKLIT DIGITAL SCREEN ON FIDS VIDEO WALL International Arrivals Concourse B American Airlines (3) Southwest (2) JetBlue (2) United Airlines (2) Alaska (1) SKYLIGHT DIGITAL SCREEN ON FIDS DIGITAL SCREEN ON CAROUSELS LEGEND 1 Concourse A Delta (5)

4 ADVERTISING OPPORTUNITIES Diorama Backlits The displays are custom designed to complement the new airport, while showcasing your branding message. This high-end versatile backlit format is ideal for high impact messages. Locations: Concourse A & B, Baggage Claim SPECS Baggage Claim t x 72 w Concourse B Wall - 94 ¾ t x 58 ¾ w B2 & B4 Wall - 46 ¾ t x 82 ¾ w A2 Wall - 58 ¾ t x 82 ¾ w Video Wall Spectacular This four-screened video wall will reach 100% of arriving passengers with a captive view time of 7-10 seconds. This visually stunning display offers a unique and dynamic opportunity for advertisers to be the first to welcome a visitor to Charleston and welcome the local residents home. SPECS Fully animated video x 1080 px *Advertisers are responsible for all production, installation, and removal costs.

5 ADVERTISING OPPORTUNITIES Baggage Claim Digital Carousels Reach arriving passengers with this high-end digital advertising option in an extremely high dwelling area. Whether travelers are waiting for bags to arrive on the carousel or simply passing through baggage claim, these 60 LED screens cannot be missed. Two screens are mounted to the top of each baggage carousel and offer a great opportunity for local businesses to act as airport ambassadors to visitors and residents alike. This digital network offers advertisers the ability to post static, semi-static, or fully-moving images. (3 Minute loop of 10 seconds per spot.) SPECS 1920 x 1080 px Digital Advertising on FIDS (Flight Information Displays) SPECS 1920 x 1080 px Travelers stop in the heart of retail shopping, dining concourses, and in the main airport arteries of the concourses to check on gate numbers and flight times. Three FIDS with 70 LED screens are strategically positioned for prime viewing as travelers navigate their way through the terminal. Each screen is situated in head-on positions in order to guarantee that this premium-advertising medium is seen by all arriving and departing passengers throughout the airport. (3 Minute loop of 10 seconds per spot.) Locations: Concourse A & B *Advertisers are responsible for all production, installation, and removal costs.

6 ADVERTISING OPPORTUNITIES Charging Station Sponsorship Provide an invaluable customer service with this exclusive branding opportunity. CHS has placed (#) charging stations to provide an easy and accessible way to charge their handheld devices, tablets and laptops at no cost. These stations are customizable depending on the advertisers needs, and are highly visible with locations in key dwell areas and gates. A: 12+ Stations TSA Bin Advertising Since all passengers must go through security check points, these messages cannot be avoided and therefore guarantee 100% departing passenger visibility. Brand recognition and recall are much more likely when advertising serves a practical purpose and is helpful to passengers. WiFi Sponsorship Free WiFi is the most requested amenity. Be a brand hero and keep the target audience connected on the go. Mobile Users check their phone an average of 150 times a day. *Example 30 seconds of ad engagement in exchange for 30 minutes of free WiFi. *Advertisers are responsible for all production, installation, and removal costs.

7 ADVERTISING OPPORTUNITIES Jet Bridge Advertising Jet Bridge advertising is one of the largest, most exclusive opportunities available at an airport anywhere. This progam guarantees tremendous impact by installing an advertiser s brand on the exteriors and interiors of jet loading bridges. Custom Wrapping & Displays Wraps deliver big impact to travelers and are strategically located in high traffic locations. They provide a can t miss message for advertisers. Both large and small, wraps are a great option to show-off your brand or offer. Options and locations are endless!! *Advertisers are responsible for all production, installation, and removal costs.

8 ADVERTISING SPECIFICATIONS Diorama Backlits Baggage Claim Print will be 216 t x 72 w View size will be 214 ¾ x 70 ¾ Concourse B Wall Print will be 94 ¾ t x 58 ¾ w View size will be 94 t x 58 w B2 & B4 Wall Print will be 46 ¾ t x 82 ¾ w View size will be 46 t x 82 w A2 Wall Print will be 58 ¾ t x 82 ¾ w View size will be 58 t x 82 w Digital Proof / Hard Copy Proof: $9.95 ea. (digital) Please allow 1-2 additional working days. $40 ea. (hard copy) Allow 3-4 working days to complete. Graphic Design: $80/hr. Quote can be provided upon request. Expedited Services: Quote can be provided upon request. Customer will be notified of any payment changes. Spot On Graphix will make every effort to print your files in the most accurate and timely manner possible. Our success depends on you, the client, to review your digital files, layouts and proofs carefully. PLEASE PROVIDE THE ART FILES AT LEAST 15 DAYS PRIOR TO THE ANTICIPATED INSTALLATION DATE. EXPEDITED CHARGES WILL BE APPLIED FOR ORDERS REQUIRING A SHORTER TURN-AROUND. A digital copy must accompany all files for reference. Spot on Graphix cannot be responsible for file content, including missing or incorrectly positioned image(s) and/or text(s). Files that need modifications or formatting may be subject to additional computer time billed at $80/hr. Proof, file set-up charges may apply. ARTWORK GUIDELINES: Color Mode: Vector Preferred. (Raster artwork: RGB; Vector artwork: CMYK or Grayscale acceptable) PMS Callouts & Color Builds: Specify spot colors using Pantone Matching System. Do not use percentages of spot colors (i.e. PMS Instead, pick an appropriate PMS color or use a CMYK build. Front Specifications: Please convert all fonts to outlines or curves. Include all font files used in linked or embedded files. Resolution/ File Size: Please confirm the resolution is at least 125 dpi at full size. 175 dpi or 200 dpi is highly recommended. Software & Preferred File Formats: Illustrator, Photoshop, TIFF, PDF, JPEG, InDesign -Include all placed images, logos, fonts and other elements. -Always LINK bitmap files. Never embed them. -Files should be prepared in proportion to the final output size. Please include scaling information. -For all large quantity runs, a proof is required for approval. For additional information, please contact Garrett Shank at or garrett.shank@duncan-parnell.com Digital Displays Baggage Claim 1920 x 1080 px at 300 DPI (16:9 ratio) JPEG, PNG, PSD, EPS, TIFF, PDF, MP4 files accepted All digital signage/video animation will have a 3 inch border from the design edge to prevent text running to the edge of the screens. For additional information, please contact Allison Haas at ext or allison@theofficepeople.com The Customer acknowledges and agrees that this Contract is not a lease and that the Customer is not granted any interest in real or personal property hereunder. It is agreed that Customer will furnish display materials, including extras, not later than two (2) weeks prior to the Commencement Date. Upon creative approval, all production, shipping, and installation costs are the Customer s responsibility.