For the first time, Texas businesses and organizations have a way to reach 95 percent of homes throughout the state.

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2 Texas PBS For the first time, Texas businesses and organizations have a way to reach 95 percent of homes throughout the state. Quality Audience By including Texas PBS in your marketing campaign, you send a message of quality to a broad audience of decision- makers and community leaders-an an audience that will be more likely to choose you. No other station or broadcast network is capable of helping you establish brand trust in this way. What We Can Do For You We will get your message in front of an audience that is the envy of the industry. Our viewers are brand loyal, affluent, educated, and eclectic. They are leaders of our communities. We restrict the amount of advertising in our programs; thereby ensuring your message stands out.. It will not get lost in the clutter. Building Brand Awareness If you want to build your brand, inform the public about a product or service, and create an association with one of the most trusted institutions in this country,, contact us. We ll be happy to design a customized campaign to achieve your goals.

3 Texas PBS Texas PBS reaches 20 million viewers in every corner of the state. 1.KACV Amarillo 2. KLRU Austin 3. KEDT Corpus Christi 4. KAMU College Station 5. KERA Dallas/Fort Worth 6. KCOS El Paso 7. KMBH Harlingen 8. KUHT Houston 9. KTXT Lubbock 10. KPBT Midland/Odessa 11. KNCT Killeen/Waco 12. KLRN San Antonio

4 PBS Connects You to Texas Underwriting Connects You to Viewers When you underwrite on Texas PBS stations, you have the daily opportunity to tell over 20 million viewers or particular targeted markets that you value programming that teaches, inspires, and broadens horizons as well as entertains. PBS stations reach viewers that are successful, educated, and active in their Texas communities. Our viewers, ever loyal to Public Television, build a strong connection to you as a Texas PBS underwriter. It s a connection that often results in our viewers supporting your business. Gain Credibility with Our Viewers A study by Jacobs Media revealed that underwriting credits on Public Television are taken more seriously by viewers, promote an image of stability for the sponsor, and demonstrate shared interests with viewers. Public Television sponsors are perceived as honest, socially responsible, and as providing a high quality product. PBS #1 IN PUBLIC TRUST* The Nation s s Most Trusted Institution for the 7th year in a row. *NATIONAL ROPER SURVEY % 20% 48% Commercial Broadcast Cable PBS

5 Texas PBS Audience Profile Brand Loyal Texas PBS Viewers are: 75% of PBS viewers feel that companies that fund PBS have a commitment to quality and excellence 66% of PBS viewers would choose to buy a product from a company that supports PBS, all other things being equal 62% of PBS viewers agree that underwriters are usually industry leaders Affluent 86% more likely to have shares in money market funds 86% more likely to own stocks 74% more likely to be members of charitable organizations 48% more likely to own a home valued at $500,000 Active and Engaged 97% more likely to visit a museum 50% more likely to visit zoos 39% more likely to attend live theater 37% more likely to go to musical performances Eclectic 32% more likely to read books 18% more likely to enjoy cooking for fun 29% more likely to listen to music Source: 2007 MRI Study and 2006 Harris Interactive Study

6 PBS Reaches More Viewers Public Television viewers are exposed to in-depth coverage of social issues, culture, music, cinema, and plays from around the world. PBS not only reaches a diverse audience it also reaches more viewers than many comparable cable networks. In fact, PBS s primetime rating of 1.3 HH AA is more than double the primetime rating of CNN! Primetime Household Ratings PBS ESPN A&E DISC HGTV HIST CNN CNBC Source: NielsenTV, National People Meter, 03/01/07 02/28/08. MTWTFSS, 8:00-11:00PM.

7 PBS is Different While commercial television is profit-driven, the mission of Public Television is to enrich lives in our local communities. Where you communicate speaks as loudly as the message. You can maintain the integrity of brand essence by aligning with PBS. PBS Provides a Trusted Brand Association PBS s environment combined with traditional marketing models ensures breakthrough to consumers. Television viewers receive 3,000 marketing messages daily. Relying only on a GRP approach may compound the problem. Media planning tactics are evolving from Reach x Frequency = GRP to Trust + Engagement + Targeted Contact = Brand Impact PBS will deliver the Brand Impact. A percentage of the market does not have Cable TV or Satellite. Your target audience can view PBS without subscribing to Cable TV or Satellite. PBS Can Expand Your Reach to More Viewers

8 PBS Delivers Key Demographics According to the NielsenTV National People Meter, our primetime ratings for Men surpass those of A&E and TLC. And, our primetime ratings for Women surpass those of Discovery and The History Channel. Primetime Household Ratings M18-49 M25-54 F18-49 F25-54 PBS A&E DISC HIST TLC Source: NielsenTV, National People Meter, 03/01/07 02/28/08. MTWTFSS, 8:00-11:00PM.

9 Primetime Ratings Adults Watch PBS ESPN PBS LIFE DISC TLC A&E HIST HGTV CNN Adults Watch PBS PBS 0.7 ESPN 0.8 LIFE 0.6 HIST A&E 0.6 DISC HGTV 0.6 TLC CNN 0.3 Source: NielsenTV, National People Meter, 03/01/07 02/28/08. MTWTFSS, 8:00-11:00PM.

10 A Closer Look at the Numbers PBS vs. CNN Our primetime rating of 1.3 HH AA is more than double that of CNN! PBS vs. CNBC When it comes to primetime ratings, PBS s rating is over six times that of CNBC! Source: NielsenTV, National People Meter, 03/01/07 02/28/08. MTWTFSS, 8:00-11:00PM. PBS Genres Household AA% PBS Nature/Science 1.6 PBS History/Bio. 1.9 PBS Drama 1.7 PBS News/Pub. Affairs 0.7 Source: Nielsen. All drama, science/nature, history/biography, how-to and news/public affairs programs fed Mar. 07 Feb. 08, including specials, miniseries, and regular series.

11 Texas PBS Primetime Rates DMA Station Time Period Unit Length Unit Rate Amarillo KACV 6p-8p :15 $41 8p-11p :15 $41 Austin KLRU 5:30p-7p :15 $118 7p-10p :15 $176 College Station KAMU 6p-7p :15 $59 7p-10p :15 $59 Corpus Christi KEDT 6p-8p :15 $88 8p-11p :15 $118 Dallas KERA 5:30p-7p :15 $300 7p-11p :15 $400 El Paso KCOS 6p-8p :15 $176 8p-11p :15 $147 Harlingen KMBH 6p-8p :15 $65 8p-11p :15 $65 Houston KUHT 6p-8p :15 $294 8p-11p :15 $471 Killeen KNCT 6p-8p :15 $26 8p-11p :15 $28 Lubbock KTXT 6p-8p :15 $47 8p-11p :15 $41 Midland/Odessa KPBT 6p-8p :15 $38 8p-11p :15 $38 San Antonio KLRN 6p-8p :15 $235 8p-11p :15 $176 All rates are per 15 second spot and for prime time. Rates are based on 13-weeks.

12 Texas PBS Daytime Rates DMA Station Time Period Unit Length Unit Rate Amarillo KACV Day Time ROS :15 $12 Life Travel ROS :15 $12 Austin KLRU Day Time ROS :10 $47 Kids programs only :15 n/a College Station KAMU Day Time ROS :15 $29 Life Travel ROS :15 $29 Corpus Christi KEDT Day Time ROS :15 $59 Life Travel ROS :15 $59 Dallas KERA Day Time ROS :15 $160 Kids programs only :15 n/a El Paso KCOS Day Time ROS :15 $47 Life Travel ROS :15 $47 Harlingen KMBH Day Time ROS :15 $65 Life Travel ROS :15 $65 Houston KUHT Day Time ROS :15 $176 Life Travel ROS :15 $176 Killeen KNCT Day Time ROS :15 $22 Life Travel ROS :15 $17 Lubbock KTXT Day Time ROS :15 $29 Life Travel ROS :15 $29 Midland/Odessa KPBT Day Time ROS :15 $38 Life Travel ROS :15 $38 San Antonio KLRN Day Time ROS :15 $92 Life Travel ROS :15 $92 All rates are per 15 second spot and for day time. Rates are based on 13-weeks. Discounts for longer terns are available.

13 Texas PBS Weekend Rates DMA Station Time Period Unit Length Unit Rate Amarillo KACV Life Travel ROS :15 $14 Cooking Shows ROS :15 $18 Austin KLRU Life Travel ROS :10 $88 Cooking Shows ROS :15 $88 College Station KAMU Life Travel ROS :15 $29 Cooking Shows ROS :15 $29 Corpus Christi KEDT Life Travel ROS :15 $41 Cooking Shows ROS :15 $41 Dallas KERA Life Travel ROS :15 $250 Cooking Shows ROS :15 $250 El Paso KCOS Life Travel ROS :15 $35 Cooking Shows ROS :15 $41 Harlingen KMBH Life Travel ROS :15 $65 Cooking Shows ROS :15 $65 Houston KUHT Life Travel ROS :15 $176 Cooking Shows ROS :15 $176 Killeen KNCT Life Travel ROS :15 $22 Cooking Shows ROS :15 $22 Lubbock KTXT Life Travel ROS :15 $35 Cooking Shows ROS :15 $35 Midland/Odessa KPBT Life Travel ROS :15 $38 Cooking Shows ROS :15 $38 San Antonio KLRN Life Travel ROS :15 $92 Cooking Shows ROS :15 $112 All rates are per 15 second spot and from 9-7 pm weekends. Rates are based on 13-weeks.

14 Contact Us Learn more about statewide or regional underwriting: Kierstan Schwab Executive Director Texas PBS 3005 S. Lamar Blvd. D-109, Suite 349 Austin, Texas ph: fax: