Sponsored by the City of Tustin and The Tustin Area Senior Center.

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1 Sponsored by the City of Tustin and The Tustin Area Senior Center Sunday, June 3, 2018

2 Executive Summary 34th Annual Tustin Street Fair & Chili Cook-Off DATE: Sunday, June 3, 2018 TIME: 10:00 AM to 5:00 PM LOCATION: The City of Tustin is centrally located in Orange County near the intersection of Interstate I-5 and the 55 Freeways. The event location is Old Town Tustin between First & Sixth Street on El Camino Real. Attendance for this event is over 37,000. Our attendees are mostly married; college graduates 28 to 50 years old. PRESENTED BY: City of Tustin Parks & Recreation Department and the Tustin Street Fair & Chili Cook-Off Steering Committee. COST: FREE to the Public ATTRACTIONS: An eclectic variety of exhibitors from arts & crafts to community organizations, commercial booths and chili booths. Entertainment is provided on three stages. The Family Fun Area features kid contests, games and attractions. A variety of food items are offered at the Tustin Street Fair & Chili Cook-Off as well as beer and wine. 2

3 Why Sponsor the top event in Orange County? AN EVENT WITH FLAIR For over 30 years, thousands of people converge on Old Town Tustin the first Sunday in June stretching for blocks on El Camino Real from First to Sixth Street. The streets are filled with fascinating sights, sounds and the enticing smell of food. Exhibitors, crafters, local organizations and restaurants take part in this one-day celebration. Fifty of the best chili cooks vie for first place trophy so they can move on to the world Chili Cook Off sponsored by the International Chili Society. WE VE RECEVIED NATIONAL RECOGNITION The Tustin Street Fair & Chili Cook-Off is the largest free one-day Chili Cook Off and street fair in Orange County. It has been recognized by the International Chili Society as the largest one-day Chili Cook Off in the world. WE HAVE A SOLID MISSION The Tustin Street Fair and Chili Cook-Off depend on corporate contributions to maintain the quality and diversity of the event, while keeping the event FREE to the public. For this reason, Tustin Street Fair and Chili Cook-Off is proud to assist in making the community a better place to live and work. 3

4 ENTERTAINMENT WITH A BUZZ The entertainment schedule features different local, regional and national acts from folk to rock. Also included in the mix are contests including kid s watermelon eating contest, chili pepper eating and beer stein holding contest, to name a few. OUR COMMUNITY VOLUNTEER SUPPORT IS OUTSTANDING One of the most important elements in the success of the Tustin Street Fair & Chili Cook-Off has been the support from the community. The event staff are seasoned volunteers that work year-round to ensure everything runs smoothly. Because Tustin Street Fair & Chili Cook-Off is a gift to the community, it further relies on the generous contributions by many of the area s leading corporations. 4

5 WE HAVE AN EDUCATED AND AFFLUENT AUDIENCE The Tustin Street Fair & Chili Cook-Off has something for everyone in the family. Festival attendees enjoy top entertainment, exhibits, food and fun. Research concludes that festival attendees represent a dynamic, culturally diverse community. DEMONSTRATED PROVEN RETURN ON INVESTMENT In 1999, a survey conducted by the International Events Group Inc., the worldwide authority on the sponsorship industry, revealed festivals have a higher audience loyalty than NASCAR or cause marketing. The survey further concluded that 78% of companies agree that participating in festivals has a measurable impact on consumer sales of their product and provide the most conducive environment for experiential sampling. With year-round marketing and attendance in the thousands, the Tustin Street Fair & Chili Cook-off offers a range of sponsorship opportunities to meet any company's marketing goals through-customized programs of on-site branding, one to one marketing and extensive promotional exposure. 5

6 Sponsorship Highlights MARKETING HIGHLIGHTS The Tustin Street Fair & Chili Cook-Off comes alive with incredible food and the sound of music. The Tustin Street Fair and Chili Cook-Off is one of nation s premier Chili Cook- Offs. We ve found that creating an experience around your product really hits home. Depending on your level of sponsorship, your company may benefit from many of the following event-related promotions. High traffic locations with extensive grounds Sampling or couponing High visibility signage Use of event logo in product Promotion Retail/Trade promotion Special parking DEMOGRAPHICS You ll reach a diverse audience by targeting the crowds at the Tustin Street Fair & Chili Cook-Off. We are in central Orange County, a community of 3.1 million residents. QUICK FACTS Tustin Population Households 2000 Census 78, Estimate 24,972 % with Children 36% Avg. Household Size 3.04 Education Household Income High School 32% Median Income $83,808 Some College 36% County Median $68,829 Bachelor Degree 22% Graduate Degree 10% Orange County Population 3.1 million Housing Units 1 million 6

7 MAKE AN IMPRESSION Depending upon your level of involvement, your advertising message will be seen during the events promotional period. We re targeting families and young people. The audience will see your message in a dynamic, unique and attentive environment that will help sell your product or service. Print promotion Web page Program guide Street posters Radio spots Flyers Cable TV spots Street Banners BENEFITS DETAIL OPPORTUNITIES On-air recognition by Go Country FM Logo on webpage with hyperlink Press releases Flyers and posters Ads in official program Event T-shirts ON-SITE RECOGNITION Banners At event stage At company booth Booth space Recognition from Emcee in between acts and during introductions on multiple stages FOR MORE INFORMATION For more information contact Jorge Varela Morales at (714) or jmorales@tustinca.org Information and applications are available on our website 7