NEW! ONLINE ADVERTISING PROGRAM

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1 AOS Web Media Kit 2017 Get your message in front of Hundreds of Thousands of Orchid Growers Advertise on the American Orchid Society website! NEW! ONLINE ADVERTISING PROGRAM (Offer Begins August 15, Offer Ends August 31, 2017) While Ad Space Remains

2 Monthly Web Visitors Orchid Growers Searching for Solutions NOW 100,000+ Top search engines including Google send well over 100K visitors to our site month who are looking for orchid growing tips and related information. web visitors per month from Google alone This is an audience hungry for orchids, orchid supplies, greenhouses and everything in between. More Monthly Web Stats 400,000+ Source: Google Analytics May 2017 Page Views Per Month 39.9% Desktop 68%+ New Visitors Each Month 45.6% 14.5% Mobile Tablet Web Visitor and AOS Member Demographics Age Range Primarily 45 to 65+ years old Education Relationship Home Ownership Household Income 85% $50K to $125K 60% College 20% 80% Married Home Owners Grad School Data Source: Facebook match of web visitors and members Average Household Income

3 NEW ONLINE ADVERTISING PROGRAM Our NEW Online Advertising Program is launching on September 1, 2017! (See FAQs at Homepage To celebrate, we re giving you the best deal EVER for getting your ads in front of our audience. Three-Column Layout Two-Column Layout Blog Two-Column Layout Most pages in the site use the Three-Column Layout. Ads are prominently displayed - plus, when you act now, we ll design a professional ad for you!

4 ONLINE ADVERTISING DETAILS This is your BEST opportunity to get your message in front of hundreds of thousands of orchid growers that visit our website every month. Here s why: UNLIMITED IMPRESSIONS - Every ad runs all month long and Place your order today because gets its share of over 400,000 page views per month. Professional Ad Created For You - When you choose a quarterly or longer billing cycle. Real-Time Reporting - Check your ad views and clicks anytime. this offer ends at 4 PM Eastern on August 31, 2017 With the consierge service, we can even help improve results. While ad space remains... Advertiser Consierge - Annual advertisers receive 3 hours of consultation and assistance including future ad revisions. Limited space - 12 advertiser limit. Order today and lock-in the the low, flat rates for as long as you continue renewing. Order online at MONTHLY AD RATES (Discounts based on billing cycle*) Monthly Quarterly Semiannually Annually $295/month $795/quarter $1,410/every 6 months $2,400/year Annual Savings: Save $360 Save $720 Save $1,140 *Save over over 30% when you pay annually (save $1,140 per year!) PRINT ADVERTISER ADDITIONAL DISCOUNT Orchids Magazine Advertisers with a current/upcoming full-page ad or annual 1/9th or larger ad SAVE 15% OFF AD RATES AD Specifications There are three ad slots on a page. This means that three different ads will appear per page. All ads are Run of Site, meaning they will appear throughout the entire site. Ads must be 300 pixels wide by 250 pixels high Resolution is 72dpi (dpi = dots per inch) All ad edges must be colored - no borderless ads No animation PNG, JPG or GIF format only File size must be 40 KB or less OPTIONAL: When you choose a quarterly or longer billing cycle, we will create a professional ad for you matching all specs. Sample 300x250 Ad

5 WEB ADVERTISING INSERTION ORDER This is your BEST opportunity to get your message in front of hundreds of thousands of orchid growers that visit our website every month. Order Onilne Using our Secure Order Form with Answers to Common Questions at Or placer your order by phone, toll-free Or fax your order to Or scan and your order to with the subject Web Ad Insertion Order This insertion order is required for placing banner ads on the AOS website. The American Orchid Society reserves the right to reject any advertisement for any reason. Advertisers certify that no wild-collected plants are being advertised for sale and abide by the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). Use the form below for Fax and orders. Otherwise order online ADVERTISER BILLING AND AD DETAILS Contact / Person Placing Order Company Name Phone Billing Address Street City BILLING CYCLE AND PAYMENT DETAILS Please choose your billing cycle: Monthly $295 month N/A Quarterly $795 3 months Semiannually $1,410 6 months Annually $2, months Annual savings over Monthly billing Save $360 Save $720 Save $1,140 Best VALUE I qualify for the 15% print-advertiser discount. State Zip / Postal Code Billing cycles are auto-renewed. Cancel anytime. Country Yes, I am choosing a quarterly or longer billing cycle and would like a professional ad created for me at no additional cost. CARD TYPE: VISA MC AMEX DISCOVER CARD NUMBER NAME ON CARD EXPIRATION DATE CVV (3 or 4 digit code) I have read and agree to the Web Advertising Agreement (shown on the following page) and authorize the American Orchid Society to charge my credit card for the specified amount. Advertiser Signature Date

6 Web Advertising Agreement Web Advertising Rates The Advertiser shall prepay for the advertising space based on the selected billing cycle at the rates in effect at the Closing Date for the month in which the advertisement is scheduled to appear. Notwithstanding anything to the contrary in this Contract, the AOS reserves the right to increase space rates and charges for special services at any time during the term of this Contract. Advertisers can lock in their rates so long as they maintain uninterrupted advertising. All terms and conditions contained in the Web Advertising Media Kit, as in effect from time to time, are incorporated herein by reference and made a part hereof. All insertion orders will auto renew according to the selected billing cycle to avoid disruption, but advertisers may cancel auto-renewal any time by contacting the AOS prior to the next billing period. The 50% print advertising discount Affiliated Societies recieve is not applicable to web advertising. Submission of Copy The Advertiser shall be responsible for the submission of all Web advertising materials to the AOS on or prior to the first of the month. Advertising cannot be cancelled or changed after the Closing Date. The Advertiser is responsible for securing permission to use all trademarks, copyrights, service marks, service names and trade names that appear in the Advertiser s Web advertisement. Cancellation Policy Cancellation by the AOS The AOS reserves the right to edit, reject or cancel the Advertiser s Web advertisement at any time for any reason. In the event the Advertiser s Web advertisement is cancelled by the AOS, the AOS will provide the appropriate refund applicable to paid but unpublished Web advertisements. Cancellation by the Advertiser The Advertiser shall have the right to cancel their web advertisement at any time by contacting the AOS in writing. Once an ad is published, no refunds are permitted for the current billing cycle and paid ads will continue running until the end of the billing period. Advertisers must cancel 72 hours prior to the subsequent billing period if they do not wish to advertise in that billing period. Conservation Policy The AOS, in congruence with its stated conservation aims and with the full approval of the AOS Trustees, prohibits advertisements for wild-collected orchids and orchid-collecting tours in the pages of Orchids. By submitting Web advertisements for orchid species, vendors are thereby asserting that plants advertised are either artificially propagated (from seed or meristem) or are nurserygrown divisions of legally acquired stock. The AOS reserves the right to screen and reject all Web advertisements that are contrary to the spirit of this conservation policy. Indemnification The Advertiser acknowledges that Web advertising is subject to the AOS s approval and that the AOS has the responsibility and also the right to exercise control over content of its Web site in keeping with its aims to extend knowledge, production, use, perpetuation and appreciation of orchids. Consequently, the AOS reserves the right unilaterally to reject Web advertisements for any reason at any time, and also to cancel Web advertising on its Web site for any reason at any time, and provide the appropriate refund applicable to paid but unpublished Web advertisements. Placement of Web advertisements will be at AOS s discretion, although the Advertiser s preference will be met whenever possible. The AOS does not accept Web advertising that appears to be libel, misleading, deceptive or in conflict with AOS policies. Publication of a Web advertisement does not mean endorsement or approval by the AOS of any product or service advertised, the Advertiser or the claims made. The AOS is not responsible for any claims made in a Web advertisement appearing on its Web site. The Advertiser assumes liability for all Web advertising content, including text presentation and illustrations. The Advertiser shall indemnify and hold the published harmless from claims, actions, suits, proceedings or investigations, including actions for libel, br of warranty, negligence, product liability, misrepresentation, fraud, violation of privacy, plagiarism, copyright infringement, and any other actions whatsoever that may arise from display of such advertisement. The advertiser shall reimburse the AOS for all losses, damages, deficiencies, costs and expenses (including interest, penalties and reasonable attorneys fees [at trial and on appeal] and disbursements) (collectively, Losses ) incurred by the AOS in settlement of claims or in satisfaction of judgments obtained by reason of display of the Advertiser s advertising copy. Advertiser claims for errors will be decided on a case-by-case basis with discounts offered for the Web advertisement in question or on the Advertiser s next order, in the AOS s sole discretion, provided that the AOS determines that the AOS made the error and that the Advertiser can prove that the error seriously and negatively affected advertising results. Entire Contract This Contract constitutes the entire understanding of the parties and supersedes all prior discussions, negotiations, agreements and understandings, whether oral or written, with respect to its subject matter. This Contract may be modified only by a written instrument executed by all of the parties. Br of Contract The AOS shall be entitled to collect from Advertiser all Losses incurred by or on behalf of the AOS in any action against Advertiser pursuant to this Contract. Membership in the American Orchid Society is open to all individuals without regard to race, color, ethnicity, national origin, religion, gender,sexual orientation, disability or age. All activites of the American Orchid Society are conducted in accordance with the principles of nondiscriminationand mutual respect. Further, the American Orchid Society does not condone or endorse any conduct that is not in accord with these principles. Copyright 2017 American Orchid Society. All rights reserved.