ORCHIDS ADVERTISING MEDIA KIT. Let the world see the beauty of your business. THE BULLETIN OF THE AMERICAN ORCHID SOCIETY

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1 THE BULLETIN OF THE AMERICAN ORCHID SOCIETY Rate Card # Effective October, 203 ADVERTISING MEDIA KIT Photograph: Greg Allikas Let the world see the beauty of your business. 090 Old Cutler Rd. t Coral Gables, FL 3356 t Tel t Fax t osandal@allenpress.com t

2 THE BULLETIN OF THE AMERICAN ORCHID SOCIETY Rate Card # Effective October, 205 GENERAL INFORMATION Circulation 8,000 Issuance Orchids is a monthly publication 203 Membership Rates US Single Membership - print $65/ Year, $25/2 Years US Joint Membership - print $80/ Year, $55/2 Years Canada & Mexico Single - print $85/ Year, $65/2 Years Canada & Mexico Joint - print $00/ Year, $95/2 Years All Others Single Membership $05/ Year, $205/2 Years All Others Joint Membership $20/ Year, $235/2 Years Digital Only - Single $40/ Year, $75/2 Years Digital Only - Joint $55/ Year, $00/2 Years Editorial Content Market Coverage Each monthly issue of Orchids The Bulletin of the American Orchid Society is packed with articles on topics of current interest for both beginners and advanced orchid growers, hybridizers and fanciers. In full color, with spectacular pictures, the magazine also features a question-and-answer section, a calendar of events and many pages designated to monthly advertisements that link readers with sources of everything orchids. Acceptance of Advertising The American Orchid Society (AOS) reserves the right to require publication prepayment. All copy, artwork and typography are subject to approval of the publisher, the AOS. The AOS reserves the right to reject or cancel any advertisement for any reason at any time. All international dealers must comply with CITES standards. No tobacco or alcohol advertising accepted. Our Mission Conservation, Education, Research The AOS in congruence with its stated conservation aims and with the full approval of the AOS Board of Trustees, prohibits advertisements in Orchids for wild-collected orchids and orchid-collecting tours. By submitting advertisements for species, the advertiser is thereby representing that plants advertised are either artificially propagated (from seed or meristem) or are divisions of wellestablished, nursery-grown stock. The AOS reserves the right to screen and reject all advertisements contrary to the spirit of this policy. The advertiser agrees to assume all liability for content of ads printed and must be fully authorized for use of the ad s content, including, but not limited to, persons names and pictures, testimonials, and any copyrighted or trademarked material. All artwork must be provided by the advertiser. The AOS does not provide award slides or scans for use in ads. In consideration of the publication of advertisements, the advertiser will indemnify and hold the publisher harmless from any loss or expense arising out of an advertisement. Lastly, in an effort to maintain our commitment to high quality, and as a service to our advertisers, the AOS editorial staff proofs all ads. Sizing, nomenclature, spelling and punctuation are corrected as necessary. Rates and deadlines are subject to change. 090 Old Cutler Rd. t Coral Gables, FL 3356 t Tel t Fax t osandal@allenpress.com t

3 THE BULLETIN OF THE AMERICAN ORCHID SOCIETY Rate Card # Effective October, 205 RATES AND DEADLINES Display Advertising Rates (4 Color) a year a year a year a year Full Page Ad $,65 $,05 $,050 $,000 2 Page Ad $905 $865 $80 $775 3 Page Ad $635 $605 $570 $540 6 Page Ad $375 $360 $340 $325 9 Page Ad* $90 $80 $70 $65 Premium Advertising Positions Outside Back Cover $,750 $,655 $,570 $,495 Inside Front Cover $,570 $,495 $,420 $,345 Inside Back Cover $,455 $,380 $,30 $,250 Page $,395 $,330 $,260 $,95 For special advertising needs or quotes, including inserts or other print services, please call or osandal@allenpress.com. For information regarding banner advertising on, please call or osandal@allenpress.com. *Orchid Marketplace All 9 page ads are color and are placed into the Orchid Marketplace. We ask that each ad include complete contact information. Payments and Deadlines All prepayments, any outstanding balances and advertising materials are due at the AOS Advertising Department by the closing dates listed next under 203 Deadline Schedule. All those that provide an authorized credit card to process fees monthly should expect monthly charge to be processed on deadline date. 205/206 Deadline Schedule (Deadlines are flexible, contact me) Issue Closing Date December 205 October 23, 205 January November 23, 205 February December 2, 205 March January 22, 206 April February 22, 206 May March 23, 206 June April 26, 206 July May 23, 206 August June 24, 206 September July 25, 206 October August 26, 206 November September 26, 206 December October 24, 206 Classified Advertisements Five Lines ( line = 40 characters) $50 Each additional line $2 First three words in red $25 Include logo $25 All type for classified advertisements is set justified following the style established for the classified section. If requested, the first three words can be in all caps. Classified ads are not listed individually in the Ad Index. Composition and Ad Assembly Fees Full Page $50 2 Page $05 3 Page $80 6 Page $70 9 Page $50 Call for details. Rates and deadlines are subject to change. 090 Old Cutler Rd. t Coral Gables, FL 3356 t Tel t Fax t osandal@allenpress.com t

4 THE BULLETIN OF THE AMERICAN ORCHID SOCIETY Rate Card #0 Effective January, 202 MECHANICAL REQUIREMENTS Ad Specifications Non-Bleed Bleed Width Height Width Height Full Page 7" x 9 5 8" 8 4" x 8" 2 Page 7" x 4 3 4" 3 Page V 2 4" x 9 5 8" 3 Page Sq 4 5 8" x 4 3 4" 6 Page V 2 4" x 4 3 4" 6 Page H 4 5 8" x 2 5 6" 9 Page 2 4" x 2 7 8" Trim Size Journal trims 8" off top, bottom and outside edge. Final trim size of publication is 8" 0 7 8". Live matter should be a minimum of 2" (top and bottom inside trimmed edges, and a minimum of 2" (inside and outside) should be allowed for binding. Binding Notch Bound Paper Stock Inside Pages are 60 lb. gloss text Covers are 00 lb. gloss text All papers are Forest Stewardship Council-certified and contain at least 0-percent post-consumer waste. Halftone Screen line screens are acceptable Insert Requirements All inserts must be furnished printed, folded and ready for binding. Inserts must be folded to 8 4" 3 8". All inserts will be placed between signatures. Resolution and Color Format Requirements 4 color CMYK graphics No less than 300 dpi when output is at final size Preferred Press-Ready Formats Vector-based EPS files, i.e. (Adobe Illustrator, Macromedia FreeHand, or EPS files exported from page layout applications. Vector-based files should have all fonts converted to outlines, or fonts must be included with ad file submission. (Please note that files exported as EPS files from QuarkXPress do not retain or embed fonts, so fonts must be included with QuarkXPress EPS files. EPS files exported from Adobe InDesign will embed fonts when they are exported.) Raster-files (image files or Photoshop files) saved as.tif or.eps formats. Raster files can be saved from any of the image-editing software programs. Color images should be saved as CMYK (not RGB or LAB color spaces.) Preferred Native File Applications AOS prefers ads submitted in press-ready formats; EPS or TIFF, as described in the previous section above. A second choice for ad submission, if necessary, would be to supply native application files from the following applications: Adobe InDesign 2.0 or higher QuarkXPress 4.0 or higher Adobe PageMaker 6.5 or higher Adobe Illustrator 8.0 or higher Macromedia FreeHand 9.0 or higher These application files require that ALL FONTS, IMAGES AND GRAPHICS that are used to be sent along with the native application file. They will not output correctly without them. Both the screen and printer fonts must also be supplied. PageMaker, QuarkXPress 5.0 and InDesign have a collect for output element built into the program that will allow you to collect all graphics and fonts used. Unacceptable Files Microsoft Word, Microsoft Excel, Microsoft Publisher, Corel Draw, Corel Word Perfect, Corel Ventura, Adobe FileMaker, Adobe FrameMaker, Windows Metafiles (.wmf), BMP files (.bmp), GIF files (.gif). 090 Old Cutler Rd. t Coral Gables, FL 3356 t Tel t Fax t osandal@allenpress.com t

5 THE BULLETIN OF THE AMERICAN ORCHID SOCIETY Rate Card # Effective October, 205 INSERTION ORDER This insertion order is required for placing advertising in Orchids magazine. The American Orchid Society reserves the right to reject any advertisement for any reason. Advertisers certify that no wild-collected plants are being advertised for sale and abide by the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). Years q January q February q March q April q May q June q July q August q September q October q November q December I hereby authorize Orchids magazine to place advertising in the above issue(s) at the rate stated. I understand that I will be billed for the rate quoted plus any production charges incurred for ads not considered camera-ready. I agree to all terms and conditions referenced in this two-page contract. Advertiser (This name will be referenced in the Ad Index) Agency if different than above Ad Size (i.e. /9, /6 v, /6 h /3 sq., /3 v. /2, full page) Number of ads placed per year Comments and Special Ad Instructions Contact/Person Placing Advertising Phone Fax Billing Address City State Zip Signature Date 090 Old Cutler Rd. t Coral Gables, FL 3356 t Tel t Fax t osandal@allenpress.com t

6 Terms and Conditions This agreement shall remain in effect from the year indicated and shall continue from year to year thereafter until the Advertiser exercises the cancellation provisions below. The schedule indicated by the Advertiser on the insertion order shall also remain in effect from the year indicated and shall continue from year to year thereafter until the Advertiser exercises the cancellation provisions below or contacts the advertising department after the fulfillment of this contract to alter the schedule. Advertising Rates The Advertiser shall prepay by the Closing Date for the advertising space on a per-issue basis at the space rates in effect at the Closing Date for the issue in which the advertisement is scheduled to appear. Notwithstanding anything to the contrary in this Contract, the AOS reserves the right to increase space rates and charges for special services at any time during the term of this Contract. All terms and conditions contained in the Advertising Rate Kit, as in effect from time to time, are incorporated herein by reference and made a part hereof. Submission of Copy The Advertiser shall be responsible for the submission of all advertising copy to the AOS on or before the Closing Date. Advertising cannot be cancelled or changed after the Closing Date. All orders for advertisements, changes of copy of discontinuance of advertisements shall be in writing. In the event that the Advertiser does not submit new copy to the AOS by the Closing Date, the AOS will reprint the copy published most recently in Orchids on behalf of the Advertiser, or pursue its remedies under Cancellation hereof and below. The Advertiser is responsible for securing permission to use all trademarks, copyrights, service marks, service names and trade names that appear in the Advertiser s advertisement. Cancellation Policy Cancellation by the AOS The AOS reserves the right to edit, reject or cancel the Advertiser s advertisement at any time for any reason. In the event the Advertiser s advertisement is cancelled by the AOS, the AOS will provide the appropriate refund applicable to paid but unpublished advertisements. Cancellation by the Advertiser The Advertiser shall have the right to cancel this Contract upon two months written notice to the AOS. Payment Due Upon cancellation by either the AOS or the Advertiser, the Advertiser shall immediately pay the full space rate applicable to the Advertiser s advertisement, according to the AOS s rate schedule then in effect, for all advertisements published under this Contract and any other charges incurred. Conservation Policy The AOS, in congruence with its stated conservation aims and with the full approval of the AOS Trustees, prohibits advertisements for wild-collected orchids and orchid-collecting tours in the pages of Orchids. By submitting advertisements for orchid species, vendors are thereby asserting that plants advertised are either artificially propagated (from seed or meristem) or are nursery-grown divisions of legally acquired stock. The AOS reserves the right to screen and reject all advertisements that are contrary to the spirit of this conservation policy. Indemnification The Advertiser acknowledges that advertising is subject to the AOS s approval and that the AOS has the responsibility and also the right to exercise control over content of its publication in keeping with its aims to extend knowledge, production, use, perpetuation and appreciation of orchids. Consequently, the AOS reserves the right unilaterally to reject advertisements for any reason at any time, and also to cancel advertising in its publication for any reason at any time, and provide the appropriate refund applicable to paid but unpublished advertisements. Placement of advertisements will be at AOS s discretion, although the Advertiser s preference will be met whenever possible. The AOS does not accept advertising that appears to be libel, misleading, deceptive or in conflict with AOS policies. Publication of an advertisement does not mean endorsement or approval by the AOS of any product or service advertised, the Advertiser or the claims made. The AOS is not responsible for any claims made in an advertisement appearing in its publications. The Advertiser assumes liability for all advertising content, including text presentation and illustrations. The Advertiser shall indemnify and hold the published harmless from claims, actions, suits, proceedings or investigations, including actions for libel, breach of warranty, negligence, product liability, misrepresentation, fraud, violation of privacy, plagiarism, copyright infringement, and any other actions whatsoever that may arise from publication of such advertisement. The advertiser shall reimburse the AOS for all losses, damages, deficiencies, costs and expenses (including interest, penalties and reasonable attorneys fees [at trial and on appeal] and disbursements) (collectively, Losses ) incurred by the AOS in settlement of claims or in satisfaction of judgments obtained by reason of publication of the Advertiser s advertising copy. Advertiser claims for errors will be decided on a caseby-case basis with discounts offered for the advertisement in question or on the Advertiser s next order, in the AOS s sole discretion, provided that the AOS determines that the AOS or its printer made the error and that the Advertiser can prove that the error seriously and negatively affected advertising results. Entire Contract This Contract constitutes the entire understanding of the parties and supersedes all prior discussions, negotiations, agreements and understandings, whether oral or written, with respect to its subject matter. This Contract may be modified only by a written instrument executed by all of the parties. Breach of Contract The AOS shall be entitled to collect from Advertiser all Losses incurred by or on behalf of the AOS in any action against Advertiser pursuant to this Contract. Membership in the American Orchid Society is open to all individuals without regard to race, color, ethnicity, national origin, religion, gender, sexual orientation, disability or age. All activities of the American Orchid Society are conducted in accordance with the principles of nondiscrimination and mutual respect. Further, the American Orchid Society does not condone or endorse any conduct that is not in accord with these principles. 090 Old Cutler Rd. t Coral Gables, FL 3356 t Tel t Fax t osandal@allenpress.org t

7 THE BULLETIN OF THE AMERICAN ORCHID SOCIETY Rate Card #0 Effective October, 205 CREDIT CARD AUTHORIZATION We highly recommend this payment option, as it is a fail-safe method of ensuring that your advertisement will be placed should no cash prepayment arrive at our office before the specified deadlines. I hereby authorize the American Orchid Society to charge my Visa/MasterCard/American Express/Discover account for advertising charges on the specified deadline. I understand that all information will be kept strictly confidential. Credit Card Type (please circle one) Visa MasterCard American Express Discover Advertiser Card # Expiration Date Name on Card Amount (Amount/Issue) Credit Card Holder Signature 090 Old Cutler Rd. t Coral Gables, FL 3356 t Tel t Fax t osandal@allenpress.com t

8 THE BULLETIN OF THE AMERICAN ORCHID SOCIETY Rate Card #0 Effective October, 205 GUIDELINES Nomenclature The spelling of most orchid names in advertisements in Orchids follows the World Checklist of Monocotyledons that is available on line. The list can be found by entering Monocot Checklist in a Google or another search engine. Spellings of names not in the checklist follow the nomenclatural rules established by the most recent International Code of Botanical Nomenclature (Vienna Code). Although the Royal Horticultural Society (the official registrar for orchid greges) dictates horticultural usage for registration purposes, it has no authority over botanical nomenclature. When determining which abbreviations to use for genus names, follow those in Sander s List of Orchid Hybrids (available in Orchids Plus). Suggestions for Improving Ads In the midst of the advertising noise that exists, magazine viewers have a short attention span and as they flip through the pages of Orchids, you have literally a moment to make your ad unforgettable. Take into consideration these three tips when creating your ads for Orchids: Tip #: Always advertise with a simple message to instill clarity; don t allow your reader to get lost and confused in long paragraphs of copy. Tip #2: Utilize color to catch the viewer s eye; inspire the reader to remember your ad above all others. Tip #3: Design your message to reach a particular audience. A quote from Time described the late, great Leo Burnett as genius of the heartland subconscious the man most responsible for the blizzard of visual imagery that assaults us today. In his efforts to inspire creativity in advertising, Burnett once said Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. ( Preferred Word Styles Bare-root (not bareroot) or (not or ) Catalog (not catalogue) Leafspan (not leaf span) Web site (not website) A Few Hints Capitalize but do not use periods in acronyms. Examples: AOS, USA, UPS, CITES When writing orchid descriptions, capitalize all awards and use single quotation marks (not inch marks) around clonal names before a comma. Example: Vanda Chaisiri Paul, AM/AOS When writing a clonal name, place the comma outside of the closing single quotation mark. Example: Dendrobium Valley Gold Gem, AM/AOS The first letter in a species name should be lower case. Example: Guarianthe skinneri, Disa uniflora The first letter in a hybrid should be upper case. Example: Cattlianthe Chocolate Drop When using the plural of a genus by adding s, begin the genus name with a lower-case letter Example: cymbidiums, cattleyas, dendrobiums Use a multiplication sign (not an x) in cross names. Example: Vanda Crimson Glory Vanda coerulea When using the term blooming size as an adjective, insert a hyphen.example: These are blooming-size plants. 090 Old Cutler Rd. t Coral Gables, FL 3356 t Tel t Fax t osandal@allenpress.com t

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10 THE BULLETIN OF THE AMERICAN ORCHID SOCIETY Rate Card # Effective October, 205 CLASSIFIED AD INSERTION ORDER This insertion order is required for placing classified advertising in Orchids magazine. The American Orchid Society reserves the right to reject any advertisement for any reason. Advertisers certify that no wild-collected plants are being advertised for sale and abide by the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). Years q January q February q March q April q May q June q July q August q September q October q November q December I hereby authorize Orchids magazine to place advertising in the above issue(s) at the rate stated. I understand that I will be billed on the Closing Date of each issue as stated. Number of insertions 5 lines (225 characters) = $50 + additional $2/line = $ + $25 for first three words in red ink = $ + $25 to include logo = $ TOTAL= $ Payment Type (circle one) Paying in advance by check Visa MasterCard American Express Card # Expiration Date Name on Card Credit Card Holder Signature Contact/Person Placing Advertising Phone Fax Billing Address City State Zip Signature Date 090 Old Cutler Rd. t Coral Gables, FL 3356 t Tel t Fax t osandal@allenpress.com t

11 THE BULLETIN OF THE AMERICAN ORCHID SOCIETY Rate Card # Effective October, 205 CLASSIFIED AD INSERTION ORDER PART II 200 Characters total about 40 characters per line including spaces = $50 Additional Lines, 40 Characters per line including spaces = $2 090 Old Cutler Rd. t Coral Gables, FL 3356 t Tel t Fax t osandal@allenpress.com t

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13 Rate Card #0 Effective January, 202 THE BULLETIN OF THE AMERICAN ORCHID SOCIETY Rate Card # Effective October, DEADLINE SCHEDULE (Deadlines are flexible, contact me) Issue Closing Date January November 23, 205 February December 2, 205 March January 22, 206 April February 22, 206 May March 23, 206 June April 26, 206 July May 23, 206 August June 24, 206 September July 25, 206 October August 26, 206 November September 26, 206 December October 24, Old Cutler Rd. t Coral Gables, FL 3356 t Tel t Fax t osandal@allenpress.com t