YOUR DIGITAL MARKETING PLAN. By: OLIVIER MAMET
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1 YOUR DIGITAL MARKETING PLAN By: OLIVIER MAMET
2 Thank You Olivier Mamet Digital Marketer I hope you find this template useful All you need is the plan, the road map, and the courage to press on to your destination.
3 INDEX WHERE ARE WE NOW? WHERE WE WANT TO BE GETTING THERE MEASURE AND EVALUATE
4 About Your Company Brief Introduction of your company Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque Aenean massa. Lorem ipsum dolor sit amet, Aenean commodo ligula eget dolor.
5 1.WHERE WE ARE NOW Knowing where we are is as important as knowing where we want to go. For this reason, we ve set out to run a complete diagnostic analysis of all our marketing channels. In order to move further into discovery, we need to ascertain or re-evaluate our 4 segments. CUSTOMERS MARKET COMPETITION PARTNERS Aenean commodo ligula. Aenean commodo ligula. Aenean commodo ligula. Aenean commodo ligula.
6 OUR CUSTOMER(S) GOALS & VALUES FRUSTRATIONS Name Age Occupation Status Location Education Other John Doe 34 Marketing Married Los Angeles College Loves golf
7 OUR CUSTOMER(S) GOALS & VALUES FRUSTRATIONS Name Age Occupation Status Location Education Other Jane Doe 31 Sales Single London College
8 CUSTOMER POINT OF CONTACT SEO WORD OF MOUTH SEM CONTENT MARKETING Name Age Occupation Status Location Education Other John Doe 34 Marketing Married Los Angeles College Loves golf PR WEBSITE SMM BLOGGING
9 CUSTOMER POINT OF CONTACT SEO WORD OF MOUTH SEM CONTENT MARKETING Name Age Occupation Status Location Education Other Jane Doe 31 Sales Single London College PR WEBSITE SMM BLOGGING
10 CURRENT MARKET Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.
11 MORE DETAILS ABOUT MARKET Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.
12 COMPETITION Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.
13 MORE DETAILS ABOUT COMPETION Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.
14 PARTNERS Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.
15 MORE DETAILS ABOUT PARTNERS Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.
16 BUSINESS SWOT ANALYSIS Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.
17 Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper.
18 Strengths Weaknesses Opportunities Threats Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit amet, consectetuer amet, consectetuer amet, consectetuer amet, consectetuer adipiscing elit. Aenean. adipiscing elit. Aenean. adipiscing elit. Aenean. adipiscing elit. Aenean.
19 consectetuer adipiscing elit. Aenean commodo ligula. SWOT ANALYSIS STRENGTHS Eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.
20 SWOT ANALYSIS WEAKNESSES consectetuer adipiscing elit. Aenean commodo ligula. Eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.
21 SWOT ANALYSIS OPPORTUNITIES consectetuer adipiscing elit. Aenean commodo ligula. Eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.
22 consectetuer adipiscing elit. Aenean commodo ligula. SWOT ANALYSIS THREATS Eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.
23 2. WHERE WE WANT TO BE Knowing where we are is as important as knowing where we want to go. For this reason, we ve set out to run a complete diagnostic analysis of all our marketing channels. In order to move further into discovery, we need to ascertain or re-evaluate our 4 segments. HEALTH CHECK MISSED OPPORTUNITES CURRET BUDGET Aenean commodo ligula. Aenean commodo ligula. Aenean commodo ligula.
24 SEO HEALTH CHECK CURRENT ISSUES consectetuer dolor. Aenean massa. Cum sociis natoque Aenean massa. Aenean commodo ligula eget dolor. WHERE WE WANT TO BE consectetuer dolor. Aenean massa. Cum sociis natoque Aenean massa. Aenean commodo ligula eget dolor.
25 SEM HEALTH CHECK CURRENT ISSUES consectetuer dolor. Aenean massa. Cum sociis natoque Aenean massa. Aenean commodo ligula eget dolor. WHERE WE WANT TO BE consectetuer dolor. Aenean massa. Cum sociis natoque Aenean massa. Aenean commodo ligula eget dolor.
26 CONTENT MARK.. HEALTH CHECK CURRENT ISSUES consectetuer dolor. Aenean massa. Cum sociis natoque Aenean massa. Aenean commodo ligula eget dolor. WHERE WE WANT TO BE consectetuer dolor. Aenean massa. Cum sociis natoque Aenean massa. Aenean commodo ligula eget dolor.
27 WEBSITE HEALTH CHECK CURRENT ISSUES consectetuer dolor. Aenean massa. Cum sociis natoque Aenean massa. Aenean commodo ligula eget dolor. WHERE WE WANT TO BE consectetuer dolor. Aenean massa. Cum sociis natoque Aenean massa. Aenean commodo ligula eget dolor.
28 CURRENT BUDGET Aenean commodo ligula eget dolor. Aenean massa. 10% 21% Content Marketing 16% 11% 21% 21% SEM SMM Outreach Social SEO
29 3. GETTING THERE Knowing where we are is as important as knowing where we want to go. For this reason, we ve set out to run a complete diagnostic analysis of all our marketing channels. In order to move further into discovery, we need to ascertain or re-evaluate our 4 segments. MARKETING MIX FUNNEL KEY IMPLEMENTATIONS PROPOSED BUDGET Aenean commodo ligula. Aenean commodo ligula. Aenean commodo ligula. Aenean commodo ligula.
30 MARKETING MIX Aenean commodo ligula eget dolor. Aenean massa. BLOGGING FACEBOOK NEWSLETTERS WEBSITE SEO AND SEM LINKED IN Title Here
31 FUNNEL Aenean commodo ligula eget dolor. Aenean massa. REACH SEO, SEM, SMM, BLOGGING, CONTENT MARKETING, ETC NURTURE NEWSLETTER, EXCLUSIVE, RETARGETING SALES WEBSITE, LEAD, CONTACT FORM, CHECKOUT LOYALTY ADVOCACY Creates Reach thus going back to funnel
32 Your title here consectetuer dolor. Aenean massa. Cum sociis natoque. Your title here consectetuer dolor. Aenean massa. Cum sociis natoque. Your title here consectetuer dolor. Aenean massa. Cum sociis natoque. Your title here consectetuer WEBSITE CHANGES TO BE CARRIED OUT dolor. Aenean massa. Cum sociis natoque.
33 Product C Product B Product A WHAT WHY HOW Create specific product lead pages Let people focus uniquely on this product Talk to web team Optimise call to action setup We are not getting enough leads/enquiries based on visits Call web design company Offer a free 30 day trial Data shows customers are afraid to commit without experiencing first Do it myself
34 Your title here consectetuer dolor. Aenean massa. Cum sociis natoque. Your title here consectetuer dolor. Aenean massa. Cum sociis natoque. Your title here consectetuer dolor. Aenean massa. Cum sociis natoque. Your title here consectetuer SEO CHANGES TO BE CARRIED OUT dolor. Aenean massa. Cum sociis natoque.
35 Product C Product B Product A WHAT WHY HOW Create a review plan to get back links We are not ranking well enough organically Talk to editorial team Fix on page for product b Broken links makes bad experience for customers Talk to in-house Team What 3 Why 3 How 3
36 Your title here consectetuer dolor. Aenean massa. Cum sociis natoque. Your title here consectetuer dolor. Aenean massa. Cum sociis natoque. Your title here consectetuer SEM CHANGES TO BE CARRIED OUT dolor. Aenean massa. Cum sociis natoque. Your title here consectetuer dolor. Aenean massa. Cum sociis natoque.
37 Product C Product B Product A WHAT WHY HOW Add Ad group and new keywords to plan We are missing out on these sales Talk to Adwords Consultants Optimise delivery for mobiles Change bidding strategy to suit new customer timeframe We are seeing an increase in mobile phone users Customer discovery shows people don t look on week ends Talk to in-house Team Do it myself
38 Your title here consectetuer dolor. Aenean massa. Cum sociis natoque. Your title here consectetuer dolor. Aenean massa. Cum sociis natoque. Your title here consectetuer dolor. Aenean massa. Cum sociis natoque. SOCIAL MEDIA CHANGES TO BE CARRIED OUT Your title here consectetuer dolor. Aenean massa. Cum sociis natoque.
39 Product C Product B Product A WHAT WHY HOW Create a competition To increase engagement and therefore exposure Talk to social team Share videos of people experiencing the products Product is amazing and once people see it in action the will buy Talk to in-house Team Incentivize people to leave Reviews on the page Gives confidence to new customers Talk to social media company
40 Your title here consectetuer dolor. Aenean massa. Cum sociis natoque. Your title here consectetuer dolor. Aenean massa. Cum sociis natoque. Your title here consectetuer dolor. Aenean massa. Cum sociis natoque. SMM CHANGES TO BE CARRIED OUT Your title here consectetuer dolor. Aenean massa. Cum sociis natoque.
41 Product C Product B Product A WHAT WHY HOW Setup Video Ads Engagement price drops and thus we save money Talk to social media company Increase relevance score So we can see a drop in bidding price Talk to in-house Team Integrate retargeting strategy These customers knows us so need to stay on their mind Do it myself
42 PROPOSED NEW BUDGET Aenean commodo ligula eget dolor. Aenean massa. 10% 21% Content Marketing 16% 11% 21% 21% SEM SMM Outreach Social SEO
43 4. MEASURE & EVALUATE Knowing where we are is as important as knowing where we want to go. For this reason, we ve set out to run a complete diagnostic analysis of all our marketing channels. In order to move further into discovery, we need to ascertain or re-evaluate our 4 segments. SHORT TERM GOAL LONG TERM GOAL MONITORING Aenean commodo ligula. Aenean commodo ligula. Aenean commodo ligula.
44 SHORT TERM RESULTS Aenean commodo ligula eget dolor. Aenean massa. Title Here Title Here Title Here Title Here
45 SHORT TERM GRAPH Aenean commodo ligula eget dolor. Aenean massa /01/2014 6/01/2014 7/01/2014 8/01/2014 9/01/2014
46 LONG TERM RESULTS Aenean commodo ligula eget dolor. Aenean massa. Title Here Title Here Title Here Title Here
47 LONG TERM GRAPH Aenean commodo ligula eget dolor. Aenean massa /01/2014 6/01/2014 7/01/2014 8/01/2014 9/01/2014
48 MONITORING Aenean commodo ligula eget dolor. Aenean massa. FB conver Title Here Title Here ANALYTICS WEBSITE GOOGLE TAG MANAGER Title Here Title Here Phone tracking
49 h t t p s : / / w w w. f a c e b o o k. com/ t h e s e o l a b / THANKS FOR DOWNLOADING w w w. t h e s e o c o n s u l t a n t. b i z o l t h e s e o c o n s u l t a n t. b i z
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