CHANNEL PROFILE Malay segment. Period: January - March 2018

Transcription

1 CHANNEL PROFILE Malay segment Period: January - March 218

2 3 2 Channel 123 & 14 (HD) Home of Malay signature entertainment that offers a variety of local programmes ranging from reality shows to fun game shows to drama series. 2% Astro Ria Index vs Total TV Skewed age 1-19 [Index: 118] 8% Key Signature Programmes: GenF, AME, AF Teens, Gegar Vaganza & MegaDrama belt. RM8K-RM1K 4% RM1K + 1% 2% 9.1 mil 27% 3% 7% 3% Individual (Total Universe: 14,964K), Jan-mar 218 Skewed [Index: 113] Skewed HHI Below RM2K [Index: 116]

3 2 2 Channel 1 Wholesome Family Channel that offers a variety of local programmes such as long series drama's, documentaries and classic movies as well reality shows. 3% Astro Prima Index vs Total TV Skewed age 2-29 [Index: 116] % Key Signature Programme: My Mother is the Best Cook, Irama Malaysia and TIARA Drama belt. RM8K-RM1K 4% 6% RM1K + 7% 3% 8.24 mil 33% 3% 1% 38% Individual (Total Universe: 14,964K), Jan-Mar 218 Slightly skewed Housewives [Index: 18] Skewed HHI Below RM2K [Index: 137]

4 3 2 Channel 132 & 124 (HD) Stress Free, No Tension Channel - Unwind after a long day with Warna. Sit down & relax while watching the hilarious antics of local comedians as well as a colorful selection of international comedies. % % Astro Warna Index vs Total TV Skewed age 1-19 [Index: 124] & 4-49 [Index: 11] 1 79% Key Signature Programmes: Bocey & Friends, Super Spontan, Gegar Lawak Mega..96 mil 18% 26% 37% RM8K-RM1K % 6% RM1K + 7% 23% 4% Individual (Total Universe: 14,964K), Jan-Mar 218 Skewed students [Index: 119] Skewed HHI RM2K-4K [Index: 11]

5 2 2 Channel Muslim Lifestyle Channel - The progressive lifestyle channel for Muslims that contains Islamic based educational, entertainment and documentary styled programs. 3% Astro Oasis Index vs Total TV Skewed age 2-29 [Index: 11], 3-39 [Index: 113] & 6+ [Index: 113] 79% Key Signature Programmes: Gema Gegar Vagaza, Tahfiz Muda, Raihana Drama Belt, Bismillah Ad Duha. 2% RM8K-RM1K 4% 6% RM1K + 8% 23% mil 33% 29% 4% Individual (Total Universe: 14,964K), Jan-Mar 218 Skewed Blue collars [Index: 18] & Housewives [Index: 18] Skewed HHI RM2K-4K [Index: 11]

6 3 2 Channel Malaysian movie channel that offers latest Malay blockbusters and local mini series including the best selection of Asian and foreign films in varying genres. 2% Male [Index:16] Astro Citra Index vs Total TV Skewed age 1-19 [Index: 116] & 2-29 [Index: 116] 77% 1 1 Key timebelt: Karya 12, Astro Original Series, Super Telemovies, Blockbuster Ahad 18% 21% RM8K-RM1K 3% % RM1K + % 29%.167 mil Individual (Total Universe: 14,964K), Jan-Mar % 3% Skewed Blue collars [Index: 11] & [Index: 113] 1% 43% Skewed HHI below RM2K [Index: 131] & RM2K-4K [Index: 121]

7 Channel Astro Maya HD is a GE channel the offers a variety of Malay entertainment, drama series, classics and much more. 2% Astro Maya HD Index vs Total TV Skewed age 1-19 [Index: 121] 1 79% Key Programmes : Gema Gegar Vaganza, Tahfiz Muda, Tiara Belt, Raihana Belt mil 17% 29% 17% 37% RM8K-RM1K 6% 7% 17% RM1K + 8% 26% Individual (Total Universe: 14,964K), Jan-Mar 218 Skewed students [Index: 117] 36% Skewed HHI below RM2K [Index: 117]

8 3 2 Channel Astro Mustika HD showcases the best of Malay content including documentaries, concerts, reality shows, dramas, telenovelas and telemovies 24 hours daily. % % Astro Mustika HD Index vs Total TV Skewed age 4-9 [Index: 118], & 1-19 [Index: 121] 81% 1 1 Key Programmes : Karya 12, Astro Original Series, Super Telemovies, Tagalog Series, 17% RM8K-RM1K 4% RM1K + 7% 21% 4.34 mil Individual (Total Universe: 14,964K), Jan-Mar % 38% Skewed [Index: 12] 7% 22% 39% Skewed HHI RM2K-4K [Index: 11], & RM4K-6K [Index: 118]

9 3 2 Channel A 24-hour drama & lifestyle channel that targeted at Malay woman who aspire the lifestyle of Latin celebrities. Key Programmes : Tagalog Series, Latin Series 1% Astro Bella Index vs Total TV Skewed age 1-19 [Index: 11], 2-29 [Index: 127] & -9 [Index: 11] 71% mil Individual (Total Universe: 14,964K), Jan-Mar 218 2% 29% 33% RM8K-RM1K 2% 3% 14% RM1K + 4% 22% % Skewed HHI RM2K-4K [Index: 1]

10 Channel 142 Pelangi features the best Indonesian movies variety shows, including films made for TV. Key Programmes : Blockbuster Movie, Sinetron, Entertainment News 2% Pelangi Index vs Total TV Skewed age 2-29 [Index: 116], 3-39 [Index: 182], -9 [Index: 147] & 6+ [Index: 113] 94% RM1K + 21% 3% 13% RM8K-RM1K 2% 6% Index: K Individual (Total Universe: 14,964K), Jan-Mar % 17% Skewed Blue collars [Index: 189] 1% 27% 33% Skewed HHI RM4K-6K [Index: 149], RM8K-1K [Index: 112] & RM1K and above [Index: 116]

11 Channel 141 Bintang is Astro s 1% Indonesian content channel, featuring music, drama, entertainment news and variety programmes. Key Programmes : Opera Van Java, Talkshow, Drama Series, News Updates, Magazine Show 1% Male 21% % Bintang Index vs Total TV Skewed age 2-29 [Index: 13], 3-39 [Index: 21] RM8K-RM1K % RM1K + 11% 88% [Index: 19] 2% 473K Individual (Total Universe: 14,964K), Jan-Mar % 22% Skewed Blue collars [Index: 188] 21% 47% Skewed HHI [Index: 131] & RM4K-6K [Index: 117]

12 Ethnic 3 2 Channel Anchored by first-run and exclusive mega-hit Korean drama series that appeal to anyone who loves Korean drama and entertainment that features hot Korean celebrities. 6% [Index:19] ONE HD Index vs Total TV Skewed age 1-19 [Index: 119], 2-29 [Index: 113] & 4-49 [Index: 11] 78% 1 1 Key Signature Programmes: Running Man, Law of the Jungle, Ppali-Ppali Drama belt mil Individual (Total Universe: 14,964K), Jan-Mar % 28% 36% Skewed [Index: 11] RM8K- RM1K % 9% RM1K + 9% 21% 37% Skewed HHI RM6K-8K [Index: 123] 84% Malay [Index:119] 8% Other ethnic [Index:132]

13 Ethnic 2 2 Channel Oh!K boasts the ultimate in Korean TV, featuring premium drama series as well as variety and music programming. Channel is packed with iconic and award-winning hit series from an unrivalled catalogue of content. 1.6 mil Individual (Total Universe: 14,964K), Jan-Mar 218 9% [Index:116] 24% 32% 16% 29% Skewed [Index: 117] Oh!K Index vs Total TV Skewed age 2-29 [Index: 118], -9 [Index: 129] & 6+ [Index: 129] RM8K- RM1K 9% 1% 18% RM1K + 1% 11% 37% Skewed HHI RM6K-8K [Index: 147], RM8K-1K [Index: 16] & RM1K+ [Index: 132] 81% 7% Malay [Index:17] 13% Chinese [Index:1] 12% Other ethnic [Index:19] 1 1

14 Ethnic 2 2 Channel 39 tvn is the channel of choice for K-Pop in Asia. Its coverage reaches all areas of entertainment services including music, drama, reality programs, entertainment news and lifestyles. 4% tvn HD Index vs Total TV Skewed age 1-19 [Index: 11] 2-29 [Index: 118], 4-49 [Index: 118], & -9 [Index: 119] % mil Individual (Total Universe: 14,964K), Jan-Mar % 27% 33% RM8K- RM1K 9% 7% RM1K + 17% 18% 1% 34% Skewed HHI RM8K-1K [Index: 13] & RM1K+ [Index: 1] 79% Malay [Index:111] 12% Other ethnic [Index:22]

15 Ethnic 2 2 Channel mil Individual (Total Universe: 14,964K), Jan-Mar 218 2% Male [Index:17] 29% 24% 16% 3% Skewed [Index: 144] tvn Movies Skewed age 2-29 [Index: 113], & -9 [Index: 124] tvn Movies is a First & Exclusive Korean movie channel that aims at giving an alternative choice of home cinema to audience by featuring blockbuster and all-time favourite Korean movies in all genres roundthe-clock. RM8K- RM1K 14% RM1K + 22% 1% 16% 12% 26% Skewed HHI RM6K-8K [Index: 148], RM8K-1K [Index: 242] & RM1K+ [Index: 186] 81% 73% Malay [Index:14] 1% Other ethnic [Index:2] 1 1

16 Ethnic Channel A 24-hour Bollywood general entertainment that offers content like of Reality Shows, Drama Series, Life style programmes, Talk Shows, Docutainment, light hearted shows, high quality local and International productions, Blockbuster movies and many more promises will appeal to the entire family mil Individual (Total Universe: 14,964K), Jan-Mar 218 % % 23% 29% 2% 28% Skewed [Index: 116] & [Index: 11] Tara HD Skewed age 2-29 [Index: 116], 3-39 [Index: 113] & -9 [Index: 118] RM8K- RM1K % 7% 16% RM1K + 1% 4% 22% Skewed HHI RM2K-4K [Index: 11] 82% 1% Malay 32% Indian [Index:3] 16% Other ethnic [Index:27]

17 Thank you astro.com.my