Global Distribution. We are the single largest producers of travel content in the world with unmatched quality and years of experience.
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1 Introduction Travelxp HD was launched on 2nd February 2011 as India s first and very own High Definition (HD) Channel. Today we are proud to have the largest HD library of travel content filmed in more than 40 countries and with over 500+ hours of premium programming, the channel has become the preferred choice of viewers. With the grit to create deliver the best in the travel & lifestyle domain, the channel s programs already set benchmarks of being the finest audio visual treat for viewers worldwide. contd.
2 Vision We envision in becoming a leading travel channel brand across worldwide with the focus on production of content that forges memorable experiences for viewers & travelers world over. Our drive is to bring others to travel to unseen & unexplored destinations. It's a feeling of adding that next place to your list of new places to visit. It's that amazing truth that no matter what, we will keep doing this without stopping. It isn't a statement. It's our journey... It's your journey...
3 Global Distribution Launched in 2011, Travelxp is globally distributed as a linear TV Channel reaching to over 50 million homes. Distribution Platforms in India, Bangladesh, Sri Lanka, Dubai, Oman, Qatar, UAE, Mauritius, Europe, USA, Canada provide the premium travel and lifestyle programming across different Travelxp feeds in Standard Definition (SD), High Definition (HD) and 4K / UHD (Ultra High Definition). We are the single largest producers of travel content in the world with unmatched quality and years of experience.
4 Syndication Travelxp s premium high quality programming is an accepted Gold Standard in Travel & Lifestyle category world over. Globally filmed content with multicultural hosts continues to be licensed to various networks & platforms in more than 45 countries. We are present at various content markets like MIPCOM, MIPTV, NATPE, DISCOP, etc. in continous engagement with our existing licensing clients and developing new relationships. Apart from licensing to TV Networks, Mobile, IPTV & OTT Platforms, Travelxp has continuous output deals for In Flight Entertainment on leading carriers like Emirates, Qatar Airways, Etihad, Cathay Pacific, Jet Airways, Air India, Oman Air, etc.
5 Programming Travelxp has been producing world class premium travel content since 2008 in High Definition. Filmed in English across the world with global hosts, the current finished library is around 500+ hours and growing. In 2015, we became the first producer in the world to migrate the entire production chain from High Definition to Ultra High Definition (UHD / 4K). Since then all the content is produced in 4K. With an end to end in house infrastructure of the latest technology and the best quality equipment our in house crews are able to produce extremely high quality programming confirming to global standards.
6 Content Strategy Color Unlike is the a potent competition, tool and travelxp is content all about comprises colors. 100% of From its broadcast bright summer of high beaches quality to travel serene mountains content. Breath & hills, taking all of visuals; these evoke aspirational a sense and of color. immersive This is experience exactly the is approach the hallmark we have of every adapted program while featured applying on travelxp. the identity across the channel. travelxp has been producing world class premium The travel channel content shows since have it s launch been divided in 2011 into High six different Definition. categories Filmed across based on the their world genres. with global The six hosts, main the genres current have finished been given library six is of different 500+ hours colors with 125 based hours on the added concept each year. of color psychology and its relevance. The idea is to use color as a stimulus, In 2015, we for became the viewers the first to start producer associating in the world genres to migrate with the the entire colors. production chain from High Definition to Ultra High Definition (UHD/4K). Colors Since then, also add all the vibrancy content & is life produced to the overall in 4K. brand experience, thereby bringing freshness whenever someone tunes into Travelxp.
7 Eutelsat Satellite Footprint Satellite : Eutelsat 16 A Downlink Frequency : MHz Polarization : Horizontal, Symbol Rate : Ms, Modulation : DVB-S2, 8PSK FEC : FEC 5/6
8 Target Audience Travelxp 4K, World s First 4K Travel Channel is With launching the unique globally and in immersive North America, travel content, Europe, our viewer APAC is and the Latam. one who is travelled or the one who wants to travel. Travelxp 4K will showcase global travel content Predominantly with breathtaking skewed images to a in wide 10 bit audience REC2020 base color of 15+ space age with group HLG across HDR all which socio will economic make the classes, viewing the content experience appeals more to immersive all s taste and liking. vivid. It s For not the just age group about of more below pixels 15, in it s 4K like but a better world pixels. to know about. In Travelxp the short 4K, memories is aimed world, to provide get transported its viewers in an the xperiences unprecedented that you viewing have experience, had and what with you cinemalike picture if you quality have combined already traveled with its to broader a destination range have missed, shown of colours, on travelxp. higher frame rates and greater luminosity. And if you haven t traveled, travelxp gives you the reasons what your next destination should be and why.
9 Target Audience With the unique and immersive travel content, our viewer is the one who is travelled or the one who wants to travel. Predominantly skewed to a wide audience base of 15+ age group across all socio economic classes, the content appeals to all s taste and liking. For the age group of below 15, it s like a world to know about. In the short memories world, get transported in the experiences that you have had and what you have missed, if you have already travelled to a destination shown on Travelxp. And if you haven t travelled, Travelxp gives you the reasons what your next destination should be and why.
10 Differentiator The key differentiator about travelxp is the content. Exclusive, premium quality, localised and immersive. We are focussed to our vision, see more, xplore more. When comparing with our competition, our content line up constitutes 100% travel content against the competition s just about 20%*. Multicultural hosts from all over the world, filmed across the world, it truly gives you the feeling of watching a global travel channel. We are commited to invest in producing localized versions. Just as we bring the world to you, we are commited to taking you to the world and therefore have already started producing content native to the region. We will continue to invest in producing more and more localized content. *The % have been derived on the basis of comparing competitors programming grid with ours for the month of June 2016.
11 Some of the Platforms
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