Come on in Check it out. Wardell Wilson, Kathryn Lawton, Michelle Keswani, Trey Taylor, Tyler Guthrie, Camden Hagen

Transcription

1 Come on in Check it out. Wardell Wilson, Kathryn Lawton, Michelle Keswani, Trey Taylor, Tyler Guthrie, Camden Hagen

2 The Evolution of Table Tennis Olympic Sport 1988 Parlour Game 1880 Fitness Revolutionary Space Saver

3 The Ping Pong Door The Ping Pong Door is a fun and inventive home modification The Ping Pong Door is a simple to install and easy to use personal table tennis board for your home or apartment. The table itself is built into a custom door frame, it has a collapsible net, and space to store paddles and balls. 0:23 sec

4 What is the Product or Service? Material: Coated Mulitplex HPL Honeycome Board, Steel fitting all custom made to order. Size: standard size unfolded is 78in. High, 34in Long and 19.5in Wide Price: $ US /

5 What are We Trying to Accomplish? Our Goals: What we aim to accomplish in our campaign is to raise awareness of our product to our target demographic. Our long-term goal for the campaign is to increase sales and create a lasting positive image of our product

6 Who Are We Talking? Primary Audience: Urban Families Focused towards children of the household Secondary Audience: College Students 20-35

7 Consumer Characteristics: PRIMARY: Male and female, single, age College Students looking for creative fun in tight spaces. Adults who still engage in fun indoor activities. SECONDARY: Families, city living where space is limited OR large families where space is limited. DEMOGRAPHIC CHARACTERISTICS: Geeky gadget lovers Apartment living College dormitory living Fitness buff People seeking convenience People who need to conserve space Party people

8 Our Customers: Mark: Male, 21, Millennial In a Fraternity Social Chair in community Wants fun additions for his fraternity house Likes interesting new gadgets Competitive, enjoys playing at home games. This would look awesome in our chapter s house. I kind of want this in my own room! Susan-Lynn: Female, 42, Generation X Housewife, mother of five Blogger Seeking new ways to entertain children at home Likes things that saves space Okay with spending extra money Not only will this work for my kids, we can do beer pong while the kids are at aunt Mary s.

9 One Thought We Want to Leave You With? Our Message: Save time and space, and have fun doing it!

10 Why Should You Believe It Is True? Our Product Gains Its Credibility From: The cost shows in the quality. Turn your Doorway into a battlefield! - Geeky Gadgets Ping Pong Door is perfect for people that live in small apartments - Toxel.com PERFECT FOR YOUR PING PONG APARTMENT - Table Tennis Nation

11 What s the Tone in our Message? Ping Pong Door advertising aims to look: Sleek Simple Innovative Fun Space-Conscious Smart

12 BillBoard Advertisement Simplistic Pair Billboard Simplistic two graphic billboard. Could be positioned near each other or cross highway. Graphic could alternatively be used as online banner ads.

13 Social media Advertisement FaceBook Advertisements: Targeted toward family market Structured to appeal more to older family audience. Post to facebook groups focus on family gift ideas. Advertisement pictures show more family settings.

14 Social media Advertisement Instagram Advertisements: Targeted toward college student market Stylized and worded to appeal more to younger audience. Possibly utilize famous instagram users to increase message spread. Offers easy links to product website and incentive for sales with promotional codes.

15 Who is our competiton Our Biggest Competition is the DIY Community No other major brand name is currently in competition with our product. We outweigh this competition with a sleek and durable design, that is more aesthetically pleasing, and guaranteed to last. We promote that our price reflects our products quality and that each product is made to order.

16 The FCB Grid High-involvement THINK INFORMATIVE (Economic) Learn > Feel > Do FEEL AFFECTIVE (Psychological) Feel > Learn > Do Low-involvement HABITUAL (Responsive) Do > Learn > Feel SATISFACTION (Social) Do > Feel > Learn

17 Creator of the Ping Pong Door, Tobias Fränzel Design produce ideas out of pure curiosity; a sort of universal delight in the innovative PingPongDoor

18 My name is Tyler Guthrie and i am a senior at USF. I am a Mass Communications major and am graduating this spring! I love the outdoors and staying active. I am a huge sports fanatic and am a diehard LSU fan. GEAUX TIGERS! My name is Michelle Keswani and I am junior at USF. I am a Mass Communications major with a focus in Public Relations. I love to travel and try new activities every day and hope to work in PR with a Luxury Fashion Brand one day. My name is Kathryn Lawton (aka Kathy Dee ), and I m an artist. I discovered drawing and painting just a couple of years ago. I didn t know I had it in me. It s totally changed the direction I m going. While I love to write, technical or creative, I experience a unique sense of fulfillment when I transfer my soul onto a canvas. I firmly believe communication is the most important aspect of human interaction; that, and LOVE. My name is Trey and I am a Junior at USF. I am striving towards a degree in advertising. I love watching and attending sporting events, while also playing on the weekends. I also love to go on adventures and spend time with my dog. My name is Wardell WIlson, junior and majoring in Public Relations at USF. I wish to work in the fashion and entertainment industry. To help me learn how to build my brand, I chose to follow PR. And I m Camden Hagen, I m a Junior also majoring in Public Relations here. I want to follow the PR track to learn more about the field and help me to get a job as a PR professional in the Veterans Affairs Association!