Entertains, Educates and Inspires Marriages

Transcription

1 Marriages Media & Advertising Kit 2010

2 About Hitched Hitchedmag.com has roughly 1,000 articles by well-respected doctors, family and marriage therapists, money managers, sex experts and seasoned journalists. Hitchedmag.com is the definitive solution people seek when they need to strengthen any aspect of their marriage. With a plethora of internet sites focused on everything from dating, engaged, singles, starting over or a variety of variations thereof, hitchedmag.com stands out as the only service and lifestyle online magazine dedicated to entertain, educate and inspire married couples. Hitchedmag.com s editorial strikes a balance between metropolitan and hometown, targeting the more than 50 million married couples in the United States and others throughout the world with departments and features discussing money, sex, family, individuality and much more. Hitchedmag.com tackles the compelling issues that typically or not so typically arise in sharing a life with your spouse and provides guidance in the casual voice of a best friend. Educational and entertaining, hitchedmag.com is the definitive website for married life. More couples return to hitchedmag.com everyday as a source of inspiration and guidance. In fact, hitched had more than 359,780 total visits in 2009 a 120% increase from the previous year.

3 Demographics 93% of readers seek advice and tips on spicing up thier marriage. 86% seek advice on family matters and general selfimprovement issues. 75% are interested in entertainment, date nights and travel. A growing number of Americans will be getting married in the next four years. In 2008 alone, more than 2,195,000 1 couples tied the knot. Hitchedmag.com is perfectly positioned to reach this large demographic as they grow and share a life together. Who Are Hitchedmag.com Readers? Couples who visit hitchedmag.com are those who genuinely care about their most important relationship and want to either help strengthen or repair certain areas that come with sharing a life with another. Hitchedmag.com has a unique audience compared to other relationship resources in that 51% of hitchedmag.com readers are female, while 49% are male. Hitchedmag.com readers make buying decisions together on products that impact both of their lives. 78% of hitchedmag.com readers are between the ages of 24 and 49 years old. Whether just starting out and building brand loyalty or well-informed consumers, hitchedmag.com readers are people who purchase a wide-range of products everyday. 47% have a household income between $60K and $100K, while 21% of readers exceed $100K. Many readers live in a dual income household, which means greater spending power across the board. 60% of hitchedmag.com readers have a college degree or post graduate degree. These couples want to learn about the products that will enhance and better their lives. 41% of hitchedmag.com readers have an average of two kids under the age of 18. Hitchedmag.com readers spend more money on products and services than any other group. Advertisers have long been trying to reach young marrieds on one website with content that appeals to both sexes. Hitchedmag.com is the perfect vehicle to do just that. Source 1: National Vital Statistics Reports, Vol. 57, No. 19, July 29, 2009 Source 2: Quantcast

4 The Numbers Hitchedmag.com publishes a weekly newsletter that currently reaches more than 2,500 subscribers. Hitchedmag.com utilizes all of the tools, as well as social media outlets like Twitter and Facebook, to help drive traffic and engage with readers. Since its launch in 2006, hitchedmag.com has grown every year and has increased its traffic nearly 245%. Because hitchedmag.com is content driven, readers are more inclined to stay on pages longer and move around to other parts of the site. Engaged and focused. Readers spend an average of 5 minutes on the site. Readers preview and average of 3 pages per visit. In 2009, Hitchedmag.com had more than 313,900 Unique Visitors. In 2009, hitchedmag.com had nearly 720,000 Pageviews. Content partnerships with Yahoo! and AOL help guarantee large traffic numbers month-over-month. Source: ipowerweb

5 Advertising Rates Hitchedmag.com offers advertisers the chance to reach a large, untapped audience with great rates. Living the married life comes with many decisions Hitchedmag.com is the tool that allows advertisers to simplify everyday choices made by married couples. Hitchedmag.com readers are an exceptional group because they make more money, spend more money and buy a wide range of products everything from jewelry and cosmetics to power tools and pharmaceuticals. Static Site Rates - Gif, Jpeg, and Flash Ads Cost per Thousand (CPM) Rate Open Rate 6 mo. 12 mo. Tower 300 x 600 $ $7.75 $5.00 Banner 728 x x 60 Skyscraper 120 x x 600 Flat Rate Hyperlink Listing $70/mo. $45/mo. $30/mo. Hyperlink Plus ($100 $150/mo. $125/mo. $40/mo. setup fee per creative) Profile Plus Sponsorship $8.10 $6.20 $4.00 $9.00 $6.90 $4.50 Interactive 300 x 250 $9.00 $6.90 $4.50 Button/Cube 160 x 125 $ 5.00 $3.75 $2.50 Pop Under $9.20 $6.90 $4.50 Rich Media Ad Rates Open Rate 6 mo. 12 mo. Tower $13.50 $10.25 $5.00 Banner $10.80 $8.20 $5.50 Skyscraper $11.70 $8.95 $6.00 Interactive $11.70 $8.95 $6.00 Button/Cube $7.20 $5.50 $3.60 $150 One-time fee Varies; contact Hitched A huge audience, diverse readership and affordable rates. What more could you ask for?

6 Editorial Calendar 2010 January Marriage Resolutions February Valentine's Package March - Influential Wives Why Hitched? Timely Content: No matter what a couple faces, hitchedmag. com has the answers. Resource-Driven: Thousands of readers either pass-on articles or refer friends and family to the site everyday. Married Life Social Network: Gives readers a chance to discuss their ups and downs with other members. April Spring Clean Your Life May Anniversary Gift Guide June Our Marriage (real stories from real couples) July Food Guide August So I Married A September The Lives of Working Couples October The State of Marriage in America November Hot Products (Holiday Gift Guide) December Power Couples Resource-driven content, tens of thousands of readers and a name that s synonymous with marriage.

7 Contact For more information on how you can start advertising on hitchdmag.com or to speak with an editorial representative, please contact Steve Cooper or Gabriel Lefrancois. Address: Hitched Media, Inc Chemical Lane Huntington Beach, CA Phone: Hitchedmag.com... the only online magazine that Entertains, Educates and Inspires marriages.