2011/12 CO-OP ADVERTISING GUIDELINES FIXTURES AND ACCESSORIES SPORT ACCESSORIES COLLEGE STORE SIGNAGE COLLEGE STORE ORDER FORM PUBLICATION REQUEST

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2 PAGE 20/2 CO-OP ADVERTISING GUIDELINES PAGE 4 BANNERS PAGE 5 FIXTURES AND ACCESSORIES PAGE 8 SPORT BAGS PAGE 9 RUSSELL APPAREL PAGE 0 SPORT ACCESSORIES PAGE 2 SIGNAGE PAGE 3 COLLEGE STORE SIGNAGE PAGE 5 COLLEGE STORE ORDER FORM PAGE 6 PUBLICATION REQUEST PAGE 7 PRIOR APPROVAL FORM PAGE 8 ADVERTISING CLAIM FORM PAGE 9 ORDER FORM 20 RUSSELL ATHLETIC A DIVISION of Russell Brands, LLC

3 20/2 CO-OP ADVERTISING GUIDELINES Oualification Requirements: Active accounts that stock, display and advertise first quality Russell Athletic product are eligible for this program. CO-OP for 20/2 is: - prior year net purchases (200) for 20 CO-OP - prior year net purchases (20) for 202 CO-OP Close out purchases do not earn CO-OP funds. Accounts on credit hold lose CO-OP funds. All payments are made by credit memo. Charge-backs or deductions from invoices are not allowed. Use of the Russell Brands, LLC trademarks in any ad must follow these guidelines to be eligible for reimbursement. Guidelines: Russell Brands, LLC will reimburse on a pro-rated basis for ad space dedicated to Russell Athletic products. For example, if 25% of a particular ad is dedicated to Russell Athletic products, then 25% of the eligible cost of such ad will be subject to reimbursement in accordance with these guidelines. For 20 all advertising must appear in the calendar year 20 to be eligible for reimbursement. For 202 all advertising must appear in the calendar year 202 to be eligible for reimbursement. Only use of approved Russell Athletic marks qualify. All claims must be filed within 60 days of the date of advertising or event to receive reimbursement. For example, all December 20 advertising claims must be received by March, 202 to qualify. After that date, claims will be denied (page 8). The Prior Approval Form is mandatory on all events or promotional advertising to be eligible for reimbursement (page 7). Eligible CO-OP funds expire on December 3 of each year. Unused funds will not be transferable to another period. RUSSELL ATHLETIC

4 Newspaper Reimbursement Level 50% Maximum All general interest newspapers qualify provided they serve your primary trading area and they have published rates and circulation figures that can be verified through independent audit. Inserts Approved Media & Requirements APPROVED MEDIA REQUIREMENTS DOCUMENTATION Reimbursement Level 50% Maximum Photograph of specific Russell Athletic Product. Russell Athletic marks must be used. Russell Athletic must be in bold type in either the headline or sub-headline. Use correct PMS Logo colors on color ads. Promotional piece must be newspaper inserted exclusively. Reimbursement is prorated on actual space of advertising devoted to Russell Athletic. Full tearsheet (that includes name of publication and date advertised). Itemized invoice. Color ads must use only the approved color Russell Athletic mark. Reimbursement is prorated on actual space of advertising devoted to Russell Athletic. Complete copy of newspaper insert. Printer s invoice. Newspaper s invoice detailing quantities inserted and cost of insertion. Catalogs Reimbursement Level 50% Maximum Flyers Circulars Consumer Catalogs Direct Mailers Magazines Postcards ( Emily Petty for order form) Must be printed on glossy or coated stock, bound and distributed by a mailing exclusive of other material. Must contain photos of specific Russell Athletic products. Russell Athletic name and logo must be used. Reimbursement is prorated on actual space of advertising devoted to Russell Athletic. Complete copy of catalog. Printer s invoice. Post office mailing receipts or other acceptable proof of distribution. Invoice detailing catalog source and date. Outdoor Billboards Reimbursement Level 50% Maximum Bus Board Transit Advertising Outdoor Billboards Interactive Media Reimbursement Level 50% Maximum Banner ads Other online advertising Sketch/layout of billboard must be sent to Russell Athletic for prior approval. Billboard ad must include Russell Athletic marks and picture of product on 50% of space - other 50% for store use. Proof of ad must be sent to Russell Athletic for approval. Russell Athletic marks must be used. Reimbursment is based on actual amount of space devoted to Russell Athletic. Notification of dates the ad will run. Photo of board. Invoice detailing location and date. Color ads must use only the approved color Russell Athletic mark. Itemized invoice If available, click through rate and number of clicks Pay Per Click/Google AdWords will not be considered for reimbursement. 2 RUSSELL ATHLETIC

5 Approved Media & Requirements APPROVED MEDIA REQUIREMENTS DOCUMENTATION Broadcast Reimbursement Level 00% Maximum Russell Athletic TV Ad 00% for airtime. FCC and Cable TV Radio Russell Athletic produced TV ad spot dealer tag will qualify for 00% airtime reimbursement. Store-produced commercials shall be approved by sending copies of storyboard and script to Russell Athletic before production. Russell Athletic produced radio scripts qualify for 50% reimbursement. Store produced copy must mention/show the Russell Athletic marks 4 times in 60 sec., 3 in 30 sec., in 0 sec. spot, or reimbursement will be prorated. Russell Athletic Merchandise must be equal or primary products mentioned/shown in commercial. Reimbursement is prorated when ad uses/mentions other manufacturers. Copy of script must bear broadcast approved certification, ANA/TVB television, ANA/CATV Cable. ANA/RAB radio. Station invoice identifies brand, number, length of each spot and cost per announcement. Itemized invoice. VHS, CD, DVD or 3/4 tape of finished commercial. Only media time costs qualify for reimbursement. No production costs or agency fees will be reimbursed. Alternate Media Reimbursement Level 50% Maximum Ads run in high school, college, and university and campus publications (i.e. ads in programs, papers, newsletters, etc.). Prior approval is required. Reimbursement is prorated on actual space of advertising devoted to Russell Athletic. Color ads must use only the approved color Russell Athletic mark. Full tearsheet () that includes name of publication and date advertised. Itemized invoice. Media invoice. POS Signage Reimbursement Levels - 00% Maximum Russell Athletic Produced: 00% Store produced: 50% Consult Your Account Manager Promotional Programs Store Fixturing Reimbursement Level 00% Maximum Contact Co-op support at Ext for fixture request All signage displays ordered from Russell Athletic Brochure - 00% reimbursement. Special custom-made signage by store 50% reimbursement and shall have prior approval. Russell Athletic product must be handled through CO-OP department and your Russell Athletic Sales Representative. All Promotions require Prior Approval Request Form to be submitted to the CO-OP department. Special custom-made fixturing by store - 50% reimbursement and shall have prior approval. All Russell Athletic fixturing - 00% reimbursement. Picture of actual signage display. Copy of Russell Athletic order form. Copy of invoice form production of custom signage display. All promotions shall be set with CO-OP manager. Contact CO-OP department for details. Pictures of actual fixturing display. Copy of Russell Athletic order form. Copy of invoice for production of custom fixturing display. RUSSELL ATHLETIC 3

6 Banners For Outside Use F7 Russell Outside Banner 6 x 4 $20 F8 Bike Outside Banner 6 x 3 $20 Banners For Inside Use F2b Customized Banner 24 W x H $90 F2 Banner Stand 24 W x H $50 4 RUSSELL ATHLETIC

7 Fixtures and Accessories F4 8 shelf adjustable table 32 W x 48 L x 62 H $725 F6 College Store Sports Display $50 Ships with one free customized oval sticker. Additional customized oval stickers are $20 each F4b Universal Fixture 4-way/8-way/Round/Pegged $425 F5 College Store Tee Tower $825 F23 Football Pad Fixture $225 F3 Cube Fixture $000 RUSSELL ATHLETIC 5

8 Fixtures and Accessories F4 Fixture Info Card Holder (8/box) $70/box F5b TABLE TOPPER $75 F9 R Russell Plastic Shopping BAgs $5/box of 500 College Stand Collapsed F2b lightbox $80 College Stand Case F20 Spider Rack 88 h x 88 w x d $360 F2 College Stand 62 h x 88 w x d $300 6 RUSSELL ATHLETIC

9 Fixtures and Accessories F6 mannequins $75/each F7w half torso $20 F7 half torso $40 F9 shirt hanger $40/00 F22 RA Product Garment Bag 45 h x 26 w $85 F0 pant hanger $40/00 F Russell Tablecloth fits 6 x 8.25 table $70 F8 Dri-POWER Shirt Rack $35 F Metal Mannequin Stand $20 RUSSELL ATHLETIC 7

10 Sport Bags RATB50 Triple Play Bag $34 RAJW50 3-Wheeled Gear Bag $60 RABS50 Russell Team Back Sack $3 RABP50 Triple Play Deluxe Back Pack $20 RATT50 Russell Tech Tote $32 8 RUSSELL ATHLETIC

11 Russell Athletic Apparel Promotional items are 00% deductible from Co-op funds if ordered through Co-op. Russell reserves the right to substitute items if featured items are not available. 629DPM0-00% POLYESTER SHORT SLEEVE TEE (AVAILABLE COLORS) $ MK - NUBLEND T-SHIRT (AVAILABLE COLORS) $ HBM - 50/50 FLEECE PULLOVER WITH HOODIE (AVAILABLE COLORS) $ HBM - 50/50 CREWNECK SWEATSHIRT (AVAILABLE COLORS) $ GHXK - WOMEN S GAME DAY POLO (AVAILABLE COLORS) $ GHMK - MEN S GAME DAY POLO (AVAILABLE COLORS) $23.50 RUSSELL ATHLETIC 9

12 Sport Accessories Q262 Rollerball $ Q258 Clipboard $4.25 Q26 Pen $2 Q267 Padfolio $0 Q259 Tumbler $5.50 Q260 Lanyard $ Q268 Card Holder $ Q263 Metal Water Bottle $6 0 RUSSELL ATHLETIC

13 RAWB0 Russell Wrist Band $3.50 RAWB5 Russell Wrist Band $4 RAPS0 Russell Performance Wrist Strap $3.25 RAEB0 Russell Elbow Band $3 RAHB0 Russell 2 Headband $4.50 RUSSELL ATHLETIC

14 RA-FA09-A3 Signage Topper Insert x 7 Free DRI-POWER WICKS MOISTURE AWAY FROM YOUR BODY TO KEEP YOU COOL AND DRY Russell Poster 22 x28 Free Window Cling 2 x 2 Free Advertisements- FREE Baseball Ad Softball Ad Football Ad W Basketball Ad Basketball Ad 00 - Vollyball Ad 2 RUSSELL ATHLETIC

15 College Store Signage Example Image Selection BEFORE ( The image will be customized to your school ) AFTER * * * All black colored product must remain black and heather colored items must remain a heathered color. RUSSELL ATHLETIC 3

16 . Pick your photo image, concept(s), and garment color(s) as indicated by number bubbles. Grey colored bubbles are for bottoms only. 2. Choose poster size, single or double sided, and quantity of each. College Store Signage 3. Fill in shipment information and fax to: (256) or mail to: Russell Athletic Co-op Support One Fruit of the Loom Drive P.O. Box 9005 Bowling Green, KY * 4 796* * * All black colored product must remain black and heather colored items must remain a heathered color. 4 RUSSELL ATHLETIC

17 COLLEGE STORES POP ORDER FORM School name: SINGLE DBL X4 $25 $45 22X28 $45 $85 Custom: call for quote IMAGE # CONCEPT # GARMENT COLOR POSTER SIZ CUSTOM SIZE QTY Dbl Single SUBTOTAL $ (BY MODEL #) (BY MODEL #) (X4)(22X28) (WxH) Sided Sided 7383 ) QU3S ) Navy 22x $ 70 2) QU4S 2) True Red 3) RD7S 3) Oxford 4) VTS79 4) Navy 5) QT9S 5) White TOTAL $ Header: Body: CUSTOM COPY Check here if only digital artwork is requested (fill out Publication request on next page) SHIPMENT INFORMATION Ship to: ATTN: Account #: Customer Phone #: Sales Rep: Today s Date: In-Hand Date: Allow TEN(0) business days for processing AFTER approval from Co-op Dept. Fax Order Form to Co-op (256) For Questions Contact: (270) x.4355 RUSSELL ATHLETIC 5

18 PUBLICATION REQUEST Sales Rep: Customer Phone #: Dimensions (width x height ): -Trim size: -Bleed: -Live area: (Full Color) or (B&W) File format: PDF JPG TIFF PSD EPS Delivery information ( , mailing address): File submission date: Allow TEN(0) business days for processing AFTER approval from Co-op Dept. If reimbursement is needed for signage or publication, please refer to reimbursement requirements/ documentations according to co-op guidelines. 6 RUSSELL ATHLETIC

19 PRIOR APPROVAL FORM Please fill out the information requested below: Today s date: Your Russell Athletic Account # Account Name Telephone Address City State Zip. Check all boxes that apply: q In Store promotion q Russell Athletic product (Style # ) q Store Signs (order form on page 2) q Newspaper q Staff Uniforms (Style # ) q Store Fixtures (order form on page 9) q Promotion q Internet Home Page q Yellow Page Ad q Radio q Promotional and Specialty items (order form on page2) q Co-Branded Ad q Billboard q Television q Apparel/Accessories Name of Event: Date of Event: Method of disbursement: 2. Please complete the following information if this is an In Store Promotion: Name of event and description Date(s) of event (if more than one day) Support Material needed from Russell Athletic: Date materials are needed: 3. For print media, please complete the following: Name and description of publication: Date of mailing or distribution: Type of paper stock: Number of pages: Page size: Print color: q Black/white q 2-color q 3-color q 4-color Print and distribution cost: $ Russell Athletic Space % Reimbursement requested from Russell Athletic: $ (total square inches) Mail or fax signed completed request to (256) Attention: Sandy Strong Russell Athletic Co-op Support One Fruit of the Loom Drive P.O. Box 9005 Bowling Green, KY Phone: (270) Ext: 4355 Authorized Signature: Approved: Name Date Name Type or Print Name Title Date RUSSELL ATHLETIC 7

20 ADVERTISING CLAIM FORM Name: Telephone: Contact Name: Russell Athletic Account #: Dealer Claim #: Date Submitted: INSTRUCTIONS:. Complete and sign Advertising Claim Form. 2. Attach required documentation. 4. Mail claim form and required documentation to: Russell Athletic Co-op Support One Fruit of the Loom Drive P.O. Box 9005 Bowling Green, KY Co-op support: (270) ext.4355 ITEMIZATION OF CLAIM CONTENT Ad Media Name Ad Russell Rate Cost Russell % Amount Date Size Portion Share Claimed (If additional space is required, list on separate sheet) Total Total Amount Cost Claimed See Pages 2-3 for required documentation REQUIRED DOCUMENTATION Authorized Signature: Date: 8 RUSSELL ATHLETIC

21 ORDER FORM Please Complete: Fixtures & Accessories, Signs & APPAREL Requested Ship Date: Address: Sales Rep s Name: Today s Date: Contact Name: Russell Athletic Account # Account Name Telephone Address City State Zip Fixtures & Accessories (see page 5-7) Item Price # Description Per Item Qty Total F Tablecloth 6 x 8.25 $70 F2b Lightbox $80 F4 8 Shelf Adjustable Table $725 F4b Universal Fixture (4-way/8-way/round/pegged) $425 F5b Table Topper $75 F6 Mannequins (Male/Female) circle one $75/each F7 Male Half Torso $40 F7w Women Half Torso $20 F8 Dri-POWER Shirt Rack $35 F9 Shirt Hanger (00) $40 F0 Pant Hanger (00) $40 F Metal Mannequin Stand $20 F3 Cube Fixture $000 F4 Fixture Info Card Holder (8) $70 F5 College Store Tee Tower $825 F6 College Store Sports Display $50 F9 Plastic Shopping Bags $5/box 500 F20 Spider Rack $360 F2 College Stand $300 F22 Garment Bag $85 F23 Football Pad Fixture $225 Total $ Signage (see page 2) Item # Description Per Item Qty 000 Russell Poster 22 x 28 Free 0002 Window Cling 2 x 2 Free 0004 Topper Insert x 7 Free 0006 Baseball Advertisement Free 0007 Softball Advertisement Free 0008 Football Advertisement Free 0009 W Basketball Advertisement Free 000 Basketball Advertisement Free 00 Volleyball Advertisement Free Total $ Russell Athletic Apparel (see page 9) Item # Description Per Item Size Color Qty Total 64030MK Nublend T-shirt $ DPM0 00% Polyester Short Sleeve Tee $ HBM 50/50 Crewneck Sweatshirt $ HBM 50/50 Fleece Pullover with Hoodie $ GHMK Men s Game Day Polo $ GHXK Women s Game Day Polo $23.50 Total $ Submit to Co-op via fax at or at russellcoop@russellcorp.com. RUSSELL ATHLETIC 9

22 ORDER FORM Please Complete: Sport Accessories, Banners & Bags Requested Ship Date: Address: Sales Rep s Name: Today s Date: Contact Name: Russell Athletic Account # Account Name Telephone Address City State Zip Sports Accessories (see page 0) Item # Description Per Item Qty Total Q258 Clipboard $4.25 Q259 Tumbler $5.50 Q260 Lanyard $ Q26 Pen $2 Q262 Rollerball $ Q263 Metal Water Bottle $6 Q267 Padfolio $0 Q268 Card Holder $ RAWB0 Russell 2 Wrist Band $3.50 RAWB5 Russell 3 Wrist Band $4.00 RAPS0 Russell 2 Performance Strap $3.25 RAEB0 Russell 2 Elbow Band $3.00 RAHB0 Russell 2 Head Band $4.50 Total $ Banners, Tablecloths (see page 4) Item # Description Per Item Qty Total F7 Russell Athletic Outside Banner 6 x 4 $20 F8 Bike Outside Banner 6 x 3 $20 F2 Banner Stand 24 w x h $50 F2b Customized Banner 24 w x h $90 Total $ Bags (see page 8) Item# Decription Price per item Items/box Qty Total RABS50 Russell Team Back Sack $3 200 RABP50 Triple Play Deluxe Back Pack $20 2 RATB50 Triple Play Bag $34 2 RATT50 Russell Team Tech Tote $32 2 RAJW50 Russell 3-Wheeled Gear Bag $60 4 Total $ Submit to Co-op via fax at or at russellcoop@russellcorp.com. 20 RUSSELL ATHLETIC

23 The Russell Athletic Co-Op Advertising Program is administered by Russell Brands, LLC in its sole discretion. Determinations of benefit eligibility by Russell Brands, LLC as outlined in these Guidelines will be final and binding. RUSSELL ATHLETIC 2

24 20 RUSSELL ATHLETIC A division of RUSSELL BRANDS, LLC.