Individual Co-op Assistance Program. January 2, 2015 March 31, 2015

Transcription

1 Individual Co-op Assistance Program January 2, 2015 March 31, 2015

2 Overview Strong brand perception is a key component for new vehicle purchase consideration. While the focus of dealer advertising needs to be on driving consumers to the showroom, dealer advertising should promote our new vehicles to consumers without damaging the integrity of the Mitsubishi brand. Therefore, the following updated dealer advertising rules and guidelines apply to any and all dealer advertising submitted for reimbursement under MMNA s Individual Dealer Co-op Advertising Program and Regional Dealer Advertising Program. All dealerships are encouraged, but not required, to obtain prior ad approval by sending their ad(s) to Mitsubishi@acbcoop.com. This service is paid for and provided by MMNA with no charge to the dealership. Contents Program Rules Page 3 Media Specific Requirements and Backup Documentation Page 5 Quick Reference Guidelines Page 9 Prior Approval Process Page 10 Mitsubishi Logo & Brand Element Page 12 Distressed Language & Preferential Standing Page 12 Mitsubishi Brand & Product Integrity Page 13 Mitsubishi i-miev Advertising Page 13 Legal Compliance Page 13 Corporate Marks Basic Logo and Brand Elements Page 14 Claim Forms Page 23 Zone Area Sales Pre-Approval Form Page 24 Co-op Earnings Waiver Form Page 25 2

3 PARTICIPANTS/ENROLLMENT: All authorized Mitsubishi Motors North America ( MMNA ) U.S. Dealerships (hereafter called Dealer or Dealerships ) of record during the Program Period are eligible to participate in this program and are automatically enrolled in the program. PROGRAM PERIOD: January 2, 2015 March 31, 2015 (the Program Period ). PROGRAM SUMMARY: Provide Tier III advertising support to attain greater exposure of Mitsubishi vehicles in Dealerships local markets. This includes measured media such as newspaper, radio, TV, Internet banner advertisements, Yellow Page directories, direct mail, and outdoors. CO-OP CALCULATION: Each Dealership may earn a dollar-per-unit co-op level based on the number of Eligible Vehicles sold during the prior month for the Program Period. Earnings may continue to accrue throughout the Program Period, but must be spent by April 30, The maximum Dealership Advertising Expenditure (DAE) subject to co-op payment for the Program Period shall be two times (2X) the amount of co-op earnings the Dealership accrued during the Program Period. Total reimbursement for claims will be 50% of DAE, up to the maximum of total earnings. Monthly earnings are based as follows: JANUARY CO-OP EARNINGS FEBRUARY CO-OP EARNINGS MARCH CO-OP EARNINGS Prior Month Retail Sales (Eligible Vehicles sold in December) Prior Month Retail Sales (Eligible Vehicles sold in January) Prior Month Retail Sales (Eligible Vehicles sold in February) Unit Sales $ Per Unit 15+ units $400 per unit Example: Dealership A sells or leases and properly reports the following during the months of January, February, and March: - 12 vehicles in January, vehicles in February, vehicles in March, 2015 EARNINGS January 2015 February 2015 March 2015 Dealer A 12 retail units x $0 = $0 (Based on December retail) 20 retail units x $400 = $8,000 (Based on January retail) TOTAL EARNINGS 25 retail units x $400 = $10,000 (Based on February retail) $18,000 Dealership A has total earnings of $18,000. The maximum DAE subject to reimbursement is 2 x $18,000 = $36,000. If Dealership A's DAE for the Program Period is $36,000, it will be eligible for a co-op payment of $18,000. If Dealership A's DAE for the Program Period is $30,000, it will be eligible for a co-op payment of $15,000. If Dealership A's DAE for the Program Period is $50,000, it will be eligible for a co-op payment of $18,000. PROGRAM PROCEDURES All co-op amounts must be spent by April 30, 2015 on Eligible Advertising or forfeited. No amounts will carry over to any other period. Dealerships will not be paid any more than the amount of their eligible co-op payment regardless of how much is spent on Eligible Advertising. Payments will be made bi-monthly to Dealers utilizing payments via ACH. Dealers not on ACH will be paid monthly by check. The minimum co-op claim payment amount is $ Co-op claims submitted for 50% co-op reimbursement must be for at least $ (Example: For 50% co-op program dealer must spend a minimum of $40 to receive $20 reimbursement.) ELIGIBLE VEHICLES: Eligible Vehicles shall mean all new 2013, 2014, and 2015 Mitsubishi Motors vehicles sold or leased and properly reported each month during Program Period. Eligible Vehicles must be reported with sales type 01, 02, 03, 04, 54, 55, 56, or 57. RDRs for all Eligible Vehicles must be submitted in accordance with the current RDR policy, including the correct customer name, customer address and date of sale. Any vehicle that is subsequently identified with incorrect customer information or sale date, or where an RDR is subsequently cancelled, is no longer an Eligible Vehicle. 3

4 INELIGIBLE VEHICLES: Any vehicles sold or leased other than Eligible Vehicles sold or leased, properly reported, and processed by your regional office during the Program Period. Eligible Vehicles reported sold or leased during the Program Period with sales types other than 01, 02, 03, 04, 54, 55, 56, or 57. Five (5) or more vehicles sold or leased to the same customer, and/or any vehicle sold to a Commercial Fleet Account or Rent-A-Car Account as defined by MMNA s Fleet Program rules in effect from time to time, these sales, beginning with vehicle one (1), are considered Commercial Fleet Vehicles and must be reported as sale type 05. Any vehicle purchased or leased in the name of the Dealership or any entity affiliated with or owned by Dealership, whether registered or not. Any exported vehicles. Vehicles transferred from one Dealership to another Dealership for the purpose of resale. Such vehicles are only eligible sales for the selling Dealership. Vehicles, which were registered to MMNA or used with MMNA distributor plates as field or lease vehicles by MMNA employees, or by MMNA as press, loan or test vehicles. Vehicles previously RDR d. Any new vehicle purchased from a broker, intermediary, or any other third party and subsequently sold to another Dealership. Any new vehicle sold to a broker, intermediary, or any other third party other than a retail customer and subsequently purchased by a Dealership and sold to a retail customer. Any vehicle sold by a Dealership upon and after the termination, voluntarily or involuntarily, of the Dealership s Dealer Sales and Service Agreement. ELIGIBLE ADVERTISING: For the purposes of these program rules, Eligible Advertising shall mean all advertising and expenditures submitted by Dealerships for approval as required under these program rules that meets the following requirements: The following requirements apply to all media: ANY ADVERTISING SUBMITTED MUST COMPLY WITH THE DEALER ADVERTISING GUIDELINES, EFFECTIVE JANUARY 1, 2012, WHICH ARE PUBLISHED ON THE MITSUBISHI DEALER LINK. All Dealerships are encouraged, but not required, to obtain prior ad approval by uploading your ad to the online pre-approval system, This service is paid for and provided by MMNA with no charge to the Dealership. Dealerships are solely responsible for all legal requirements related to any advertising created and/or placed by the Dealership. It is strongly recommended that Dealerships consult with their own legal counsel prior to creating or placing any advertisements. At any time during the Program Period, MMNA reserves the right to require that a specific event, incentive, program, vehicle or vehicles be referenced and portrayed in the advertisement in order to qualify as Eligible Advertising under this program. Dealer shall defend and indemnify MMNA and any manufacturer of MMNA vehicles and hold each of them harmless from any and all liabilities that may be asserted or arise by reason or out of any dealership advertisement under this program. This indemnification shall include all attorney s fees, court costs, and expenses incurred by MMNA and/or any manufacturer of MMNA vehicles in defending any claim or suit asserted relative to a dealership advertisement hereunder. SPECIAL 75% TV Co-op Program Dealers who promote the following vehicles any time during the quarter in their local markets will be reimbursed at a 75% co-op rate for the following TV Advertising only. All other media, regardless of vehicle model or type of advertising, will be reimbursed at the standard 50% rate of reimbursement MIRAGE: Big Night Out 2014 OUTLANDER: Arrivals 2015 OUTLANDER SPORT: Get There 2015 OUTLANDER SPORT, MIRAGE, and LANCER: Mi Mitsubishi (Spanish) My Mitsubishi (English) 2015 Full Line: Every Mile Matters 2015 Outlander: Let Them Play OTHER MODELS: All other media, regardless of vehicle model or type of advertising, will be reimbursed at the standard 50% rate of reimbursement. 4

5 MEDIA SPECIFIC REQUIREMENTS Auto Shows - Space costs associated with Auto Shows. - Sales Consultant payments for Auto Show shifts. Limit to $200 per shift. - All costs associated and claimed for these items must receive prior written approval from each Dealer s assigned Zone Area Sales Manager. Auto Shows Backup Documentation - Zone Office pre-approval of these items is mandatory. A signed and completed Zone Area Sales Pre-Approval Form must be included with the final claim. This form is included with the Official Program Rules. - Original invoice or contract for space commitment must be submitted. - For Sales Consultant payments, a copy of the sign-in sheet must be submitted with the claim. This sheet must be countersigned by both the District Sales Manager and Area Sales Manager. - For metro markets with multiple Dealer participation, an Auto Show Cost Sharing Agreement form must be submitted showing the allocation of space costs for each Dealer. This must be signed off by the Zone Area Sales Manager and all participating Dealers (Dealer Principal or General Manager). Dealership Sales Events, Off-site Vehicle Displays or Vehicle Wraps - On-site dealership sales events or off-site vehicle displays must be in support of new Mitsubishi vehicles only. - Vehicle wraps only apply to new Mitsubishi vehicles. - All costs associated and claimed for these items must receive prior written approval from each Dealer s assigned Zone Area Sales Manager. Dealership Sales Events, Off-site Vehicle Displays or Vehicle Wraps Backup Documentation - Zone Office pre-approval of these items is mandatory. A signed and completed Zone Area Sales Pre-Approval Form must be included with the final claim. This form is included with the Official Program Rules. - Invoices or receipts for all claimed items must be included. - Photos of all claimed items must also be included. Dealer Website Maintenance, Hosting and Digital Services Mitsubishi dealers are eligible to claim co-op for website services that include maintenance, hosting and other digital services including SEM, SEO and Digital Advertising. The Mitsubishi Diamond Digital Solutions program offers three preferred website providers. These providers include Dealer.com, Naked Lime and Haystak/VINSolutions. Dealers who use one of the Diamond Digital Solutions partners will be reimbursed at a higher rate than those dealers who select a website provider outside of the Mitsubishi preferred provider group. Reimbursement terms: - Mitsubishi dealers who are enrolled on the Mitsubishi platform with one of the three preferred providers will be reimbursed at 75% (Preferred Providers: Dealer.com, Naked Lime, Haystak). - Mitsubishi dealers using a provider other than one of the three preferred providers, or using a preferred provided but are not enrolled into the new Mitsubishi platform, will be reimbursed at 50%. - All additional services will be reimbursed only if they are 100% focused on new car inventory - Monthly costs for website and other digital solutions performed by the same provider will be capped at $2,000 with a reimbursement amount of $1500. Dealer Website Maintenance, Hosting and Digital Services Backup Documentation - An original invoice detailing the monthly maintenance, hosting fees, and additional digital services provided by your website and digital solutions provider. - Invoice must specifically line-item the website maintenance fees, and any additional services must be broken out to be considered for eligibility. - Both website maintenance and additional services must be billed under the same provider to be eligible for reimbursement. - Website must follow all Mitsubishi compliance guidelines (refer to official program rules for details). - The dealership website URL must link to a home page that is exclusively Mitsubishi. All new vehicle product and text content must be Mitsubishi specific on the Mitsubishi dealership home page. Mitsubishi used and non-brand used vehicle inventory may only be displayed "below the fold" in the bottom of the home page. The display of brand or non-brand used vehicle inventory images cannot exceed 25% of the total home page space. URL addresses cannot drive consumers to sites featuring other manufacturers Exclusions: - Stand alone social media and reputation management services not included - Stand alone managed services and fees are not included - Internet lead management (ILM) is not included - Dealer group portal/multiple franchise websites are not included - A Dealer who is currently using a preferred provider must re-enroll with a preferred provider onto the new Mitsubishi platform to qualify for the 75% reimbursement level. 5

6 Direct Mail - The minimum NEW vehicle share of all Direct Mail must contain only new Mitsubishi vehicles and be no less than 75% of the individual ad. - Used Car and/or Service and Parts will be eligible for the remaining 25%. - Eligible Advertising may NOT include name, images, or specific references to other manufacturers (with the exception of any used vehicle listings). Direct mail Backup Documentation - The original printer s and/or production invoice, postal receipts (confirming date mailed, costs and quantity mailed) and original list acquisition invoice. - A full copy of original mail piece, circular, or insert. - Direct Mail jobs will be capped at a cost of $2.25 per unit mailed. This includes costs associated with printing, production, postage and list acquisition. Additional charges will not be eligible for reimbursement. - Agency commission and giveaway insurance or gifts are not eligible for reimbursement. s - Costs directly associated with the distribution or deployment of content to recipients. s Backup Documentation - An original, itemized invoice from the vendor. - Copy of . - Do not cover cost of list acquisition. Internet Banner Ads - 100% of Internet banners must contain new Mitsubishi vehicles and/or Mitsubishi Dealership Name - No used car images or references allowed. Internet Banners Backup Documentation - Original production and media invoices from service provider(s). - Layout of the ad. - Service provider reports for banner ad traffic signed by ISP official. Mobile Advertising - Advertising on media that is delivered to handheld, phone and/or PDA devices. - Mobile ads must be in support of new Mitsubishi vehicles only. Mobile Advertising Backup Documentation - An original publishers invoice reflecting ad size, cost, and dates. (media costs only are eligible) - Copy or screen shot of the ad New Car Listings 3 rd Party Automotive Sites - New Mitsubishi vehicle listings on approved 3 rd party automotive websites. - Approved 3 rd party automotive websites are: o AutoTrader.com o Cars.com o Ebay Motors o KBB o Edmunds o Yahoo Autos - Listings must only feature new Mitsubishi vehicles and must only show details for the corresponding Mitsubishi dealership (no multi-franchise mentions will be allowed). - If there is a corresponding logo with the listing, it must only show Mitsubishi s corporate logo. Logos of other manufacturers are not allowed. New Car Listings 3 rd Party Automotive Sites Backup Documentation - An original invoice from the approved automotive website. - Invoice must detail costs associated with new Mitsubishi vehicle listings only. - If the invoice does not call out costs for new Mitsubishi vehicle listings, a memo bill must be included that specifically calls out costs associated with new Mitsubishi vehicle listings only. - Costs for used car listings, or other manufacturer listings, are not eligible. Outdoor Billboards - 100% of Outdoor Billboards must contain new Mitsubishi vehicles and/or Mitsubishi Dealership Name - No used car images or references allowed. Outdoor Billboards Backup Documentation - An original invoice from the outdoor company - Photographs of the outdoor advertisement for each location. - A signed copy of contract reflecting location(s), posting dates and a clause reading this contract is non-cancelable from (date) to (date). Point-of Purchase, Banners, Materials, Hats, T-Shirts - 100% of Point-of Purchase Materials, Banners, Hats or T-Shirts must contain new Mitsubishi vehicles and/or Mitsubishi Dealership Name - No used car images or references allowed. - All costs associated and claimed for these items must receive prior written approval from each Dealer s assigned Zone Area Sales Manager. 6

7 Point-of-Purchase, Banners, Materials, Hats, T-Shirts Backup Documentation - An original invoice from the print or production vendor - Photograph or printing proof of the final banner, point-of-purchase item, hat or T-shirt - Zone Office pre-approval of these items is mandatory. A signed and completed Zone Area Sales Pre-Approval Form must be included with the final claim. This form is included with the Official Program Rules. Print Media Newspaper, Magazine, Shoppers, and PennySavers - The minimum NEW vehicle share of all Eligible Advertising must contain only new Mitsubishi vehicles and be no less than 75% of the individual ad. - Service and parts, Certified Pre-Owned, and Used advertising will be eligible if it is a part of the remaining 25%, but in no event will it count towards the 75% new vehicle share requirement. - The advertisement must be structured so that there is an exclusive Mitsubishi section or segment. To be exclusive, the advertisement must be set apart from any other manufacturer s product. A print ad must include header and Dealership name within its own border. An advertisement is not considered exclusive if it shares a header and signature with other products or brands or used vehicles. Print Media Backup Documentation Newspaper, Magazine, Shoppers, and PennySavers - An original publisher s invoice reflecting size, ad cost and insertion dates. - One full-page tear sheet or e-tear sheet of each advertisement that bears the publication name and date. If e-tear sheet is provided, it must be printed in full page view. - Photocopies of tear sheets will not be accepted. Radio - 100% of any such Eligible Advertising must contain ONLY Mitsubishi vehicles. - Eligible Advertising must focus on new Mitsubishi vehicles. However, Certified Pre-Owned or Used Vehicle offers may only be referenced once in voice over. - No specific Certified Pre-Owned or Used Vehicle offers are allowed. Radio Backup Documentation - Original station invoice reflecting the net rate of each commercial, length, time and date each spot ran, and script must bear the ANA/RAB 1 (for Radio), script must be signed by station official. Search Engine Advertising - Dealers may purchase search engine keywords for their dealership website. - Dealers are not to purchase generic Mitsubishi terms such as Mitsubishi, Mitsubishi Vehicles, Mitsubishi Eclipse as this will put you in price competition with MMNA. Dealers can purchase those words IF they are combined with the dealership name OR the immediate zip code/geographic area of the dealership area (e.g. ABC Mitsubishi Eclipse / Mitsubishi Cars / Charlotte Mitsubishi Dealer) - No keywords pertaining to Used Cars or other manufacturers are eligible for co-op reimbursement. - Dealers cannot purchase keywords related to competing Mitsubishi dealership names. - Parts and Service keywords are not eligible. Search Engine Advertising Backup Documentation - Keyword Level Report showing amount of dollars allocated per keyword and corresponding invoice(s). Social Media - This includes but is not limited to: banner ads on social media websites, promoted social media posts, custom audience posts on social media websites, etc. (Facebook, Twitter, YouTube). Only advertising/media costs are eligible for reimbursement % of social post must contain only new Mitsubishi vehicles and Certified Pre-Owned Mitsubishi vehicles using authorized artwork (video footage, photographs, or line art). - Be limited to Mitsubishi dealer reference and no other makes. - Contain the proper Mitsubishi logos and taglines (if present). - Request for reimbursement of costs for third party vendor services will not be eligible. - Personnel expense/time expense associated with social media/networking will not be eligible. Social Media Backup Documentation - An original invoice and URL s to all posts. - For Facebook Text Ads only: Invoice must include detailed credit card transaction, invoice/report from Facebook or agency indicating Ad Start and End Dates, Campaign Names, Impressions, Click throughs or CPM, Keywords and cost. - Screen shot of ad(s). 1 Association of National Advertisers / Radio Advertising Bureau 7

8 Sponsorships - Submit proposal detailing the event, attendance, and audience. Must include sponsorship fees. - All advertising associated event, including signage, event/sponsorship programs, logos, and click thru URLs linked from the event/sponsorship website. - Must be Mitsubishi exclusive throughout event. - Sponsorship or event-related expenses include, but are not limited to: invitations, catering, signage, lease of off-site venue, promotional items. - Sponsorship participation pre-approval is required by MMNA corporate. Sponsorships Backup Documentation - Copy of even sponsorship proposal - Photo of overall setting (if applicable), signage, uniform, or sample ad. - Copy of original invoice detailing participation costs, showing dates, payment terms and costs. Television - 100% of any such Eligible Advertising must contain ONLY Mitsubishi vehicles. - Eligible Advertising may not include name, images, or specific references to other manufacturers either visually or in the voice-over. - Used or Certified Pre-Owned vehicles may be referenced in voice-over once. No images of specific Used Vehicles are allowed and no specific Used Car Offers are allowed. Television Backup Documentation - Original station invoice reflecting the net rate of each commercial, length, time and date each spot ran, and script must bear the ANA/TVB 2 (for Television), or ANA/CAB 3 (for Cable Television), script must be signed by station official. - Official corporate logo is required for broadcast advertising. The use of the logo must be listed on the script page if not mentioned in the ad. Yellow Pages - In column/directory ads: only need official corporate logo and must be for Mitsubishi new vehicle franchise only. - Yellow Page ads must be in support of new vehicle sales but can appear in any section of the publication. Yellow Pages Backup Documentation - An original publishers invoice reflecting ad size, cost, and dates. - A full-page tear sheet that bears the publication name and publication date. Other Advertising Efforts - Must be reviewed and pre-approved by the corporate office on a case-by-case basis. - Please note, effective July 1, 2011, third-party E-leads are no longer eligible for Co-op reimbursement. Other Advertising Efforts Backup Documentation - All other advertising beyond this scope requires written approval from MMNA corporate office in order to be eligible for this program. Other Claim Requirements - Claim form and check sheet where applicable, Dealership signed claim form(s) and check sheet(s) must be retained as part of the claim package. - All documentation must be retained for five (5) years. - All claims must be received by ACB within 45 days of the end of the month in which the media ran, using the claim form attached to these rules to be eligible for payment. - Advertising that is found by MMNA to be in conflict with these program rules may result in a chargeback of amounts payments previously paid to the Dealership. - No third party invoices or trade invoices will be accepted. - MMNA reserves the right to audit Dealer's submitted claims under this program at any time. 2 Association of National Advertisers / Television Advertising Bureau 3 Association of National Advertisers / Cable Advertising Bureau 8

9 QUICK REFERENCE GUIDELINES: Auto Shows Original invoice Zone pre-approval form Dealership Sales Events, Off-site Vehicle Displays Original invoices and receipts for all claimed Photographs of all claimed items Zone Area Sales preapproval form or Vehicle Wraps items Dealer Website Maintenance Fees An original invoice detailing the monthly maintenance, hosting fees, and additional digital services provided by your website and digital solutions provider Direct Mail, circulars, and Inserts Original invoice Copy of the original mail piece Stamped postal receipts s Costs associated with Original invoice Copy of deployment Internet Original invoice Copy of the layout of the ad New Car Listings 3 rd Original invoice If invoice does not detail costs for new Party Automotive Sites Mitsubishi vehicle listings, memo bill that calls out specific costs for new Mitsubishi vehicle listings only Mobile Advertising Original publisher s Copy or Screen shot of ad invoice Outdoor Original invoice Photograph of each advertisement Signed copy of location contract Point-of Purchase, Original invoice Photographs of all claimed items Zone pre-approval Banners, Materials, Hats, form T-Shirts Service provider reports for banner ad traffic Print Media - Newspaper, Magazine, Shoppers, and Original invoice Tear sheets for each day ; e-sheets are acceptable for submission Penny Savers Radio Original invoice Signed ANA/RAB Search Engine Advertising Keyword Level Report Social Media Screen shot of ad(s) Original invoice Facebook Text Ads only, detailed credit card transaction, invoice/report from Facebook or agency indicating Ad Start and End Dates, Campaign Names, Impressions, Click Throughs or CPM, Keywords and cost. Sponsorships Detailed Proposal Event Related Expenses photos of event TV and Cable Original invoice Signed ANA/TVB and CAB Yellow Pages Original printer s invoice Full page tear sheet bearing the name and date of the publication Other Advertising Efforts Original invoice Zone pre-approval form Zone Area Sales preapproval form 9

10 PRIOR APPROVAL PROCESS: It is recommended that dealerships send a sample of their advertisement to the Advertising Checking Bureau (ACB) for prior approval before finalizing the piece. Obtaining prior approval will ensure the advertisement qualifies for co-op reimbursement and will also help expedite reimbursement. Prior approvals only validate that the ad content meets co-op requirements. Prior approval does not guarantee claim payment if claim submission procedures and documentation do not meet coop requirements. If your ad is approved, please include it with your claim. Please allow two business days to process your prior approval request. To request prior approval you may upload your piece to our online pre-approval system, PAYMENT PROCEDURES: All claims must be received by ACB within 45 days of the end of the month in which the media ran using the claim form attached to these rules. SEND THE CLAIM FORM AND DOCUMENTATION TO: STANDARD DELIVERY Advertising Checking Bureau ATTN: Mitsubishi Motors Co-op P.O. Box Phoenix. AZ OVERNIGHT DELIVERY Advertising Checking Bureau ATTN: Mitsubishi Motors Co-op 1919 W Fairmont Dr #7 Tempe, AZ CLAIM PRE-APPROVALS: MITSUBISHI@ACBCOOP.COM TOLL FREE NUMBER: HOURS OF OPERATION: M-F 7AM 3 PM MST Payments will be made every two weeks to Dealers utilizing payments via ACH. Dealers not utilizing ACH will be paid monthly by check. Note: Agency commissions, mailing list acquisition fees, and production charges (except for Direct Mail, see below) do not qualify for reimbursement. Any invoices received from advertising agencies will have the standard 15% agency commission deducted from the invoice. Advertising submitted for Co-op reimbursement cannot also be submitted and claimed against any available RDA program funds. If required documentation is not included with the claim, ACB may request a resubmission of the claim. If so, the dealer must resubmit the claim with the necessary documentation within 30 days. Dealers are limited to only one resubmission per ACB request. This includes requests from ACB that may cover several different claims. If the claim is not resubmitted within that period of time, the claim will not be approved. In no event shall a Dealership be eligible for a reimbursement payment exceeding its then available funds balance, regardless of the amount spent by the Dealership on Tier III Advertising during the program period. Should any portion of a claim that is part of the audit process be found in violation of the above eligible advertising requirements that part of the claim will be charged back to the dealership after consulting with Zone management. DEALER TERMINATIONS / NEW DEALERS: In the event of a Dealership buy sell, the Buying Dealership shall be entitled to any remaining co-op earnings accrued but unclaimed by the Selling Dealership. However, the Selling Dealer will need to execute the attached Co-Op Earnings Waiver Form in order for any remaining co-op earnings to pass to the Buying Dealership. Please submit this form to your District Manager. Notwithstanding the foregoing, co-op earnings will remain available to the Selling Dealership for a period of fortyfive (45) days after change of ownership to allow any remaining claims of the Selling Dealership to be processed. If any such claims are not submitted and paid on or before the close of this program, any remaining co-op earnings will be forfeited. For new Dealers appointed during the Program Period, co-op earnings will be based on the Dealer s current month sales objective for the first month of operation; since the Dealer does not have a sales history for earnings. After the Dealer s first complete month of business, earnings will be based on the defined calculation on Page 1 (prior month sales). For instance, Dealership A is appointed in January. For their first month of operation (January) they are assigned a sales objective of 15 units. For this month only, Co-op earnings will be based on January objective as there are no December sales for Dealership A. Therefore, Dealership A earns $6,000 for January Co-op (15 unit objective x $400 = $6,000). For February, earnings for Dealership A will be based on the defined criteria calculation on Page 1. If Dealership A sells 20 units in January, it will receive $8,000 for February Co-op (20 unit sales x $400 = $8,000). 10

11 REVIEW/AUDIT PROCEDURES: MMNA reserves the right to inspect Dealership records during normal business hours to question and/or disqualify any advertising that is not in accordance with these program rules. At the conclusion of this program, it may be necessary for a representative from an MMNA Regional Office or the MMNA Corporate Audit Department to review Dealership advertising for accuracy and validity. Such a review is not an audit and does not preclude an audit at a later date. Failure to submit Dealership records to an MMNA audit may result in disqualification from this program and of payments due to Dealership for this program, as well as subsequent charge backs of any amounts previously paid by MMNA under this program. TAX LIABILITY FOR FEDERAL, STATE, OR OTHER TAXES: Any tax liability imposed on the value of this program will be the sole responsibility of the Dealership and not of MMNA. FINAL DECISION: A final decision on all payments will be made by May 15, In all matters relating to the interpretation and application of any rule or phase of this program, the decision of MMNA shall be final. MMNA also reserves the right to cancel, amend or revoke this program at any time in its sole discretion. Without limiting the foregoing, MMNA reserves the right, in its sole discretion, to disqualify any participants who it feels to be acting in violation of these program rules and to charge back any participants so disqualified for any amount s previously paid to them by MMNA under this program. 11

12 MITSUBISHI LOGO & BRAND ELEMENT GUIDELINES: The official Mitsubishi Motors corporate logo must appear in advertising. The primary logo allowed for advertising and promotion is the stacked logo. The horizontal logo is allowable in certain applications. The range of application is noted below: Usage of the corporate logo in color, B/W, etc. must be in compliance with the specifications noted in the Appendix of this document. In no event should the usage of a prior MMNA advertising tag line be included in any advertising. Examples are Wake Up and Drive, Best Backed Cars in the World, Driven to Thrill, It s Go Time, Different For a Reason, etc. The dealership name must not incorporate the Mitsubishi Motors triple diamonds by themselves or the use the Mitsubishi corporate font or logotype in the dealership name. Dealership website URL s must be exclusively Mitsubishi. URL addresses cannot drive consumers to sites featuring other manufacturers. Additionally, URL s cannot include any non-mitsubishi words or phrases (i.e. abcmitsubishi.com is required rather than abcmitsubishikia.com or abcautogroup.com ). DISTRESSED LANGUAGE & PREFERENTIAL STANDING GUIDELINES Messaging in all Dealer advertising (except Direct Mail/ ) should promote the features and value of our products. Dealer advertising must not contain words or phrases that imply distress or extreme panic to sell a vehicle. Examples of these include: o blowout, bailout o liquidate, liquidation o supplier pricing, fleet pricing o closeout o sell off o finance anyone, bad credit? no problem o won t be undersold, nobody undersells o everything has to go, everything is a bargain o we ll pay off your trade-in, no matter how much you owe 12

13 Dealer advertising must not state or imply that any dealer is better positioned (has favored status or preferential standing) to sell a new Mitsubishi vehicle than any other Mitsubishi dealer. As such, the following words and phrases or any words or phrases with similar meaning are not allowed: o special purchase, special allocation o special pricing, special test marketing, member pricing o special allowance, special program, special discount Disparaging or negative comparisons to any Mitsubishi dealer must not appear in dealer advertising. Superlatives such as biggest, newest, best, largest, #1 and other similar phrases must not be used unless they are true and correct, and can be substantiated. All claims regarding a dealership s size, inventory or sales volume must also be substantiated. Substantiation must include the name of the source along with the source year next to the statement and cannot be any older than the previous calendar year. MITSUBISHI BRAND & PRODUCT INTEGRITY Dealer new car advertising must utilize proper vehicle photography. The vehicle photo must represent the proper model year (i.e. cannot feature the photo of a 2012 Outlander Sport when advertising the 2013 Outlander Sport). Approved vehicle photography, for all models, is available on Mitsubishi s Ad Planner. Vehicle information in dealer advertising must be accurate and financial terms must be clearly defined and include all necessary and relevant qualification criteria, legal disclosures and expirations dates. Dealer must avoid advertising with sexual, racial, religious or political overtones. MITSUBISHI i-miev ADVERTISING Certified i-miev dealers only are allowed to promote the all-new Mitsubishi i-miev electric vehicle in local advertising. As inventory has started to roll out across the U.S., there are no longer geographic restrictions for promoting this vehicle. Only pre-approved, U.S. spec product images/photography of the Mitsubishi i-miev can be used in local advertising. o These images are available on Mitsubishi s Online Ad Planner (Asset Library/Vehicle Art/2015 model year images) Usage of the Mitsubishi i-miev logo is not mandatory for local advertising. However, if the logo is used, only the following two logos are acceptable and they must be used as shown: (Color versions) (B/W versions) Mitsubishi Motors Corporation has provided updated requirements for the usage of the names i-miev and i alone in advertising. Mitsubishi i-miev or Mitsubishi i are allowed in headlines, titles, descriptions or body copy. LEGAL COMPLIANCE Dealer advertising must comply with all federal, state and local legal requirements. This pertains to any and all disclosure requirements for price point advertising and lease advertising. Dealerships are solely responsible for all legal requirements related to any advertising created and/or placed by the dealership. It is strongly recommended that all dealerships consult with their own legal counsel prior to creating or placing any advertisements. Dealer shall defend and indemnify MMNA and any manufacturer of MMNA vehicles and hold each of them harmless from any and all liabilities that may be asserted or arise by reason or out of any dealership advertisement under the MMNA Co-op Program or Regional Dealer Advertising Program. This indemnification shall include all attorney s fees, court costs, and expenses incurred by MMNA and/or any manufacturer of MMNA vehicles in defending any claim or suit asserted relative to a dealership advertisement hereunder. 13

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23 PROGRAM CLAIM FORM for ACB Choose ONE Program: RDA CO-OP Franchise Development Franchise Special Other (Write the Program Name) / Program Month / Program Year INSTRUCTIONS: Enter the required information on this form. Please mail this claim along with your supporting documentation to ACB (address below). Retain a copy for your records. DEALER INFORMATION Dealer Name Address City Dealer Code State Zip Phone Fax If a new Dealer*, check here EARNINGS CALCULATION (for Co-Op Program Only) [ ] 2015 [ ] 2015 [ ] 2015 Earnings Refer to your DSM or ParaNet Total Eligible Co-op Earnings Prior Approval Number (if applicable) Earnings Refer to your DSM or ParaNet Earnings Refer to your DSM or ParaNet Rollover Balance from Prior Month Total Eligible Co-op Earnings MEDIA SPENDING Rollover Balance from Prior Month Total Eligible Co-op Earnings Media Type Ad dates Ad Cost Co-op % Eligible Reimbursement (if applicable) select ONE $ x 50% OR $ x 75% $ x 50% OR $ x 75% $ x 50% OR $ x 75% $ x 50% OR $ x 75% $ x 50% OR x 75% $ TOTAL ELIGIBLE REIMBURSEMENT $ TOTAL ELIGIBLE REIMBURSEMENT AD COST PREVIOUSLY CLAIMED TOTAL CLAIM AMOUNT * Claim amount must be less than or equal to Eligible Co-op Earnings TOTAL ELIGIBLE CO-OP EARNINGS Claim must - - total $40 TOTAL CLAIM AMOUNT ROLLOVER BALANCE Did you deduct any agency commission, mailing acquisition fees or production charges from your claim? Did you include all backup documentation that applies to your media? STANDARD DELIVERY Only one claim per month may be submitted, are all of your expenditures attached? SEND THE CLAIM FORM AND DOCUMENTATION TO: Advertising Checking Bureau ATTN: Mitsubishi Motors Co-op P.O. Box Phoenix. AZ OVERNIGHT DELIVERY Advertising Checking Bureau ATTN: Mitsubishi Motors Co-op 1919 W Fairmont Dr. #7 Tempe, AZ If you obtained prior approval, please be sure to attach it to your claim Hours of operation: M-F 7AM 4 PM MST Authorized Dealer Signature Date (*Refers to any brand-new Dealer (non Buy/Sell) installed during program period. Please refer to Rules for New Dealer) 23

24 Mitsubishi Motors Co-Op and RDA Program Zone Area Sales Pre-Approval Form Dealer Name Dealer Code MEDIA TYPE PROPOSED DATE(S) DESCRIPTION COST Total Cost: Authorized Dealership Signature Date Area Sales Manager Signature Date Please note: This approval form acknowledges that the proposed media type(s) and description(s) fall within the guidelines of eligible advertising. Each dealership must still adhere to the proper advertising guidelines listed in the Official Program Rules and must also submit all necessary documentation with their claim. This pre-approval form, by itself, does not authorize any payment or approval of payment. 24

25 Mitsubishi Motors Individual Dealership Co-op Assistance Program Co-op Earnings Waiver Form Pursuant to the CHANGE OF OWNERSHIP provisions set forth in the official Mitsubishi Motors Individual Dealership Co-op Assistance Program Rules, I agree to release unspent co-op earnings to, Dealer Code, as further provided below. All capitalized terms used herein shall have the same meaning as defined in the current Mitsubishi Motors Individual Dealership Co-Op Assistance Program unless otherwise defined herein. I agree to forfeit any Co-op Advertising amounts that may have been earned by my Dealership and agree to transfer any and all rights I may have to such funds to. I also acknowledge and agree that by transferring my dealership s rights to any such amounts, my dealership shall no longer have any right to any claim for amounts spent on eligible advertising during the program period and that shall have the immediate right to such amounts to fund any advertising expenses that qualify as eligible advertising under the current Co-op Assistance Program. Dealership Name Dealer Code Dealership Representative Date MMNA Representative Date