MSN. TECHNICAL SPECIFICATIONS Custom Header Ad

Transcription

1 MSN TECHNICAL SPECIFICATIONS Custom Header Ad Last update: 17/05/2016

2 Contents Custom Header Ad... 3 Ad Specifications... 3 Notes... 3 The User Experience... 3 Ad Specifications... 4 Important Notes... 4 Responsive design... 4 Animation/Looping limit... 4 Audio Specifications:... 4 Video Specifications:... 4 Device Information:... 4 Examples Column View... 5 Hidden Ad View Column View Column View... 6 Certified Rich Media Vendors... 7 Data Reported... 7 Data Collection... 7 Policies and guidelines... 7 SLA... 8

3 Custom Header Ad Ad Specifications Initial Size 2-Column 628W X 162H 3-Column 970W X 250H 4-Column 1272W X 328H Downlevel File Size (GIF/JPG) 2-Column 30 KB (628W X 45H) 3-Column 40 KB (970W x 70H) 4-Column 50 KB (1272W X 92H) Max Initial Download File Size Max Secondary Download File Size (polite) Secondary (Polite) File Download Max Initial Video Download File Size (progressive) Audio Specifications/ Limit 50 KB 300 KB 400 KB 3 MB Allowed on user click only; Duration: 30 sec Animation / Looping Limit Ad download: 15 sec On user click: 30 sec Notes The above represent Microsoft general specification parameters which submitted third party served Rich Media must conform to. Specific creative build specifications must be provided by your third party Rich Media Vendor. The User Experience The Custom Header Ad is offered to Microsoft advertisers via our partnership with leading Rich Media providers (see list below under Certified Rich Media Vendors). They enable Advertisers to reach audiences with unrivalled interactivity and engagement. These ad units can offer the full range of creative executions from eye-popping animation, to video, dynamic data, interactive games, and more. The Custom Header Ad is the largest ad on the new MSN Homepage and Verticals. It s also the only third party-served Rich Media format built to take advantage of the responsive design of the New MSN. This means that Advertisers can either scale a single creative across all three page widths (2, 3, 4-column views), or customize the creative for each of the page widths. MSN Custom Header creative can replay on page resize. Similar to the Billboard Ad, the user can hide the ad experience and then reopen it later.

4 Ad Specifications Important Notes MSN requires SSL ad serving. Both ads and tracking tags must be SSL compliant. Ads that are not SSL compliant will not be accepted. All 3rd party content must serve SSL (https) compliant ads. The Custom Header must include X Hide Ad button in the upper right corner allowing the user to hide the ad unit. The standard IAB Leave-behind will display an 88x31px Show Ad icon in the language when the Custom Header is hidden. The width of the Leave-behind may be slightly larger to accommodate the language characters used. Light colored creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used). Animation/Looping Limit - duration 30 seconds Click destination URL must open in a new browser. Max initial file size is 300Kb. Z-index of <30000 is required so the service bar and mega menu do not drop behind the ad. Responsive design 4-column ad dimension: 1272x328 Initial Size 1272x92 Backup Image Size 3-column ad dimension: 970x250 Initial Size 970x70 Backup Image Size 2-column ad dimension: 628x162 Initial Size 628x45 Backup Image Size For the same creative experience across 2, 3, and 4 column views, please provide Microsoft with assets in 4 column view sizes only. It is up to the Advertiser to ensure that the creative design elements, such as text, are of sufficient size when scaled to fit a smaller ad dimension. For different creative experiences across 2, 3, and 4 column views, please provide Microsoft with assets in 2, 3, and 4 column view sizes. Animation/Looping limit duration 30 seconds Audio Specifications: Audio must be user-initiated and never automatic. Audio on/off toggle button must be present at all times when sound is available. All ad audio must be muted or paused on click-through. Video Specifications: Non-user initiated video has 30 sec max length, 2.2MB file weight. User initiated video has unlimited max length, 2.2MB file weight for progressive and unlimited file weight for streaming video. Minimum video controls required for all video players: Play/Pause and Mute/Unmute button. Volume Control, Time Scrubber and Replay button are suggested but not required. Device Information: Resolution of ios devices varies, but should support a full 3-colum or 4-column experience in Safari 7 or later. Android devices vary on resolution and capability. These are more closely aligned to the Mobile ecosystem, and may not support Billboard ads. Downlevel image will most likely serve in this scenario Note: The above scenarios are device limitations, not site or Vendor limitations.

5 Examples 4-Column View Hidden Ad View

6 3-Column View 2-Column View

7 Certified Rich Media Vendors Adform Admotion Flashtalking Sizmek Weborama Due to the responsive nature of this format, please consult your Certified Rich Media partner of choice (from the list above) on build guidelines and asset requirements. Data Reported 3rd party Rich Media partners will typically provide impressions and click-through data, as well as enhanced metrics. Please consult your Certified Rich Media partner of choice (from the list above) for more details. Data Collection Microsoft permits advertisers to collect user-provided personal information (for example, through web forms embedded in ads). Advertisers may be required to modify ad units or provide additional disclosure in order to be acceptable for advertising on Microsoft sites. Advertisers wishing to collect personal information within advertisements (according to specifications above) must follow these guidelines: o Clearly identify organization o Provide link to privacy policy (usually adjacent to the web form s submit button) o Identify purpose for collecting information Policies and guidelines Creative Acceptance Policy

8 SLA Campaign setup Request Last Submission Response time time Banner on -spec verification 4:00 μμ next 3 hours Plan platform booking & processing 4:00 μμ 2 working days (48 hr.) from time the plan is arrived Creative Audit 6:00 μμ 1 working day (24 hr.) from time the request was sent Campaign setup following creative & booking confirmation next 3 hours Plan revisions (i.e. placements, targeting) when 4:00 μμ 1 working day (24 hr.) from time the request campaign is live Reports during the campaign is live (on demand should be not more than once per week) was sent 1 working day (24 hr.) from time the request was sent Screenshots sending Final total delivery report of media ad server data (if the banners are hosted on media adserver) 1 working days after the campaign go live within 2 working days after the campaign ends