MEDIA KIT. See the light in you

Transcription

1 MEDIA KIT 2018 See the light in you

2 about

3 about >>>> YOGA IS BOOMING The number of American yoga practitioners has increased to over 36 million in 2016, up 76% from 20 million in % of all Americans have participated in a yoga class at some point in their lives. 34% of Americans say they are somewhat or very likely to practice yoga in the next 12 months equal to more than 80 million Americans. Yoga practitioners report spending over $16 billion on yoga clothing, equipment, classes and accessories in the last year, up from $10 billion in Yoga in America Study, 2016 recognition 2017 MIN AWARD WINNER for Digital Excellence YogaJournal.com 2017 MAGGIE AWARD FINALIST for Best Lifestyle & Alternative Lifestyle/ Consumer Magazine our audience 1.8 Million+ Yoga Journal Readership 94,000 Tablet/Smartphone Readers 7 Million YogaJournal.com Page Views 1.5 Million YogaJournal.com Unique Visitors 4 Million+ Social Media 300,000 Subscriptions 7,000+ Yoga Journal LIVE! + Live Be Yoga Tour 2O16 MIN S INTEGRATED MARKETING AWARDS Honorable Mention for Total Integrated Program, LIVE BE YOGA Tour 2016 FOLIO: EDDIES Consumer Full Issue Health/Fitness Award Finalist for our September 2015 issue our mission Always inclusive and inspiring, Yoga Journal is dedicated to helping talented teachers and passionate students grow and share the transformative practice of yoga. Our goal is to See the light in you. We engage our print, digital, and live audience with top teacher wisdom and instruction on poses, breathing, philosophy, meditation, and more; plus, in-depth reporting on news and trends that impact our community.

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5 magazine DEMOGRAPHICS 2018 RATE BASE: 350,000 TOTAL READERSHIP: 1,819,000 %COMP TOTALS* (000) WOMEN 81.7% AGE % % % MEDIAN AGE 46.8 WELL-EDUCATED ANY COLLEGE OR MORE 67.6% editorial profile 40% Yoga & Fitness 20% Food & Recipes 20% Fashion & Beauty 15% Health & Wellness 5% Travel GRAD COLLEGE+ 42.5% AFFLUENT MEDIAN HOUSEHOLD INCOME $65,374 $75, % $100, % $150, % SOURCE: 2017 GFK MRI DOUBLEBASE tablet & smartphone 94,000 MONTHLY READERS (AAM 6/17) Available on the following platforms: ipad Kindle Nook Android Zinio Magzter Kobo NextIssueMedia All in-book ads will appear in portrait layout within the tablet edition in one of these formats. STRAIGHT FROM PRINT AD APPEARS EXACTLY AS IN-BOOK AT NO COST Includes tap and zoom feature. Advertisers can activate one URL from the creative. Straight pickup from your print ad. No need for additional creative.

6 magazine 2018 calendar SPACE CLOSE: Dates & editorial subject to change. MATERIALS DUE: NEWSSTAND ON SALE: JANUARY/FEBRUARY - NEW YEAR, REAL YOU 11/1/17 11/8/17 1/2/18 MARCH - THE TRAVEL ISSUE 12/6/17 12/13/17 2/13/18 APRIL - THE EMPOWERMENT ISSUE 1/17/18 1/24/18 3/20/18 MAY - THE INNOVATION ISSUE 2/21/18 2/28/18 4/24/18 JUNE - THE MIND-BODY ISSUE 3/28/18 4/4/18 5/29/18 JULY/AUGUST - THE FOOD & SUPPLEMENT ISSUE 5/8/18 5/15/18 7/9/18 SEPTEMBER - THE GEAR + FASHION ISSUE 6/27/18 7/4/18 8/28/18 OCTOBER/NOVEMBER - THE FUTURE OF YOGA 8/8/18 8/15/18 10/9/18 DECEMBER - THE HOLIDAY ISSUE 9/19/18 9/26/18 11/20/ rates RATE BASE 350,000 (AAM AUDITED) FULL COLOR Full Page $41,200 2/3 Page $30,900 1/2 Page $24,720 1/3 Page $17,510 COVERS Cover 2, page 1 $90,640 Cover 4 $51,500 Cover 3 $45,320 All listed rates are gross For endemic and classified rates, please contact Wesleigh Roeca at wroeca@aimmedia.com AD SPECS STANDARD SIZES WIDTH x HEIGHT SPREAD - TRIM 16" x 10.5" SPREAD - BLEED 16.25" x 10.75" SPREAD - LIVE AREA " x 9.2" FULL PAGE - TRIM 8" x 10.5" FULL PAGE - BLEED 8.25" x 10.75" FULL PAGE - LIVE AREA 6.825" x 9.2" 2/3 VERTICAL 4.45" x 9.2" 1/2 HORIZONTAL 6.825" x 4.45" 1/3 VERTICAL 2.2" x 9.2" 1/3 VERTICAL - BLEED " x 10.75" 1/3 SQUARE 4.45" x 4.45" Publication trim size: 8" x 10.5" perfect bound Bleed (spread & full page ads):.125" beyond trim Safety area:.375" inside trim (and gutter for spreads) Colors: CMYK (no spot, index or RGB colors) Resolution: 300 ppi placed at 100% For technical assistance, please contact production@yogajournal.com or

7 digital TONY FELGUEIRAS

8 YOGAJOURNAL.COM 1.6 MILLION Unique Monthly Visitors 7 MILLION Monthly Pageviews 2.65 Pages per Session 2:08 Average Session Duration PLATFORM Smartphone 40% Desktop 52% Tablet 8% Source: Google Analytics 8/17 DEMOGRAPHICS Female/Male 67%/33% Ages % Ages % Ages % Source: Google Analytics 8/17 digital opportunities DISPLAY HOME PAGE AND CHANNEL TAKEOVERS Exclusive sponsorship of YogaJournal.com s home page, main pages or article pages. RUN OF SITE BANNERS We offer IAB standard banner sizes (and Rising Stars) to run across our responsive site. CUSTOM RICH MEDIA Go beyond your standard banner ad and engage Yoga Journal visitors with custom ads that can contain videos, slide shows, and much more. TARGETED BANNERS Target category, age group, demographic, income, etc. CUSTOM CUSTOM OPPORTUNITIES We have the ability to create slideshows, infographics, newsletter campaigns, content hubs, custom video series and much more! All incorporated into YogaJournal.com

9 digital social media With an extremely engaged social media audience, Yoga Journal offers a number of opportunities for advertisers to connect with our ever-growing followers, including: SOCIAL VIDEOS // CUSTOM INFOGRAPHICS // SPONSORED POSTS SOCIAL SWEEPSTAKES // INTEGRATED MULTI-PLATFORM PROGRAMS Facebook Likes: 2,200,000+ Twitter Followers: 1,200,000+ Instagram Followers: 660,000+ Pinterest Followers: 115,000+ BLASTS Partner with us to send your brand s message to our 100% opt-in subscriber list. SUBSCRIBERS: 80,000+ * SPECS Please provide us with: Finished HTML file Absolute references to images hosted on our server in the code An subject line Width not to exceed 600 pixels addresses for those who will receive tests for approvals, up to 3 Availability is on a first-come, first-served basis. * traffic changes constantly. Please contact your sales representative for up-to-date statistics. e-newsletters Each of our newsletters delivers targeted editorial content right to our reader s inboxes, at least once a week. SUBSCRIBERS RANGING: 40,000-70,000* DAILY INSPIRATION Our new daily newsletter offering a quick dose of yogic inspiration. WISDOM Grow your spiritual practice through philosophy features and meditation techniques. MY YOGA JOURNAL Inspire your practice, deepen your yoga knowledge, and stay on top of yoga news with this twice-weekly newsletter. MY YOGA MENTOR A newsletter for teachers to enhance their teaching or advanced practice with articles addressing anatomy, philosophy, teaching methodology, and the business of yoga. EATING WISELY Tasty, nourishing recipes, plus articles to support your healthy choices. SIZES: 970x250 Marquee banner 300x250 (two ad slots) in content FILE TYPE: Static images only (JPG, GIF, or PNG) All under 54kb in file size *Newsletter traffic changes constantly. Please contact your sales representative for up-to-date statistics.

10 digital >>> >>> AD SPECS STANDARD DISPLAY Lead Time: creative due 2 weeks prior to launch Formats: JPG, GIF, 3rd Party Animation: 15 seconds max, 3 loops max UNIT DIMENSIONS FILE SIZE LEADERBOARD 728 X 90 40kb BILLBOARD 970X 250, 970x90 60kb MOBILE BANNER 320X 50 30kb MEDIUM RECTANGLE 300X kb HALF PAGE 300X kb RICH MEDIA & RISING STARS Lead Time: creative due 3 weeks prior to launch Format: 3rd Party Tags Polite Load: 100 kb UNIT DIMENSIONS EXPANDED INITIAL LOAD PUSHDOWN 970X X kb FILMSTRIP 300X 600 n/a 60kb MOBILE FILMSTRIP SIDEKICK 320X X 250 or 300X600 FULL SCREEN 970X kb 60kb rich media notes Expansion must be click initiated or mouseover expansion with 1 second delay before expanding. Must include highly visible close button in top right corner at all times, Or mouse-off retraction. In-banner video guidelines: Max video frame rate: 24 fps Max video length: 30 sec Audio must be click initiated Play, pause, and mute (or volume level) controls must be included 3rd party tags DoubleClick for Publishers is our ad-serving platform. If using DoubleClick, please send internal redirects. If using HTML5, please send 3rd party tags >>> VIDEO Lead Time: creative due 3 weeks prior to launch Format: 3rd Party Tags (VAST tags preferred) UNIT DIMENSIONS TIME INITIAL LOAD PRE ROLL 640x or 30 sec 3 mb IN-READ (OUTSTREAM) 640x or 30 sec 3 mb All creative is subject to publisher approval and may be rejected at any time for any reason.

11 >> Yoga Journal s LIVE BE YOGA TOUR travels the country for 6 months capturing and sharing an intimate look at the practice of yoga from cities large and small. Each of our category exclusive sponsors is fully integrated into content, as well as sampling to the thousands of practitioners we meet along the way. Contact us for more details! experiential >> YOGA JOURNAL LIVE! NYC on April 19-22, 2018, brings thousands of practitioners together for a weekend filled with wisdom and inspiration from the top teachers in the country. Sponsorship connects your brand with this hugely influential audience. Contact us for more details!

12 contact us! BRAND DIRECTOR SALES & MARKETING Greg Brenton gbrenton@aimmedia.com WEST COAST SALES DIRECTOR Kathleen Craven kcraven@aimmedia.com NORTHEAST & COLORADO SALES DIRECTOR Kelsey LaPort klaport@aimmedia.com MIDWEST/SOUTHWEST DIRECTOR Cookman Campbell ccampbell@aimmedia.com DETROIT SALES DIRECTOR Rick Bald rick@rickbald.com NATIONAL ENDEMIC ADVERTISING DIRECTOR Wesleigh Roeca wroeca@aimmedia.com MARKETING & SALES ASSOCIATE Kaitlyn Brennan kbrennan@aimmedia.com See the light in you