HEALTHCARE FACILITIES ADVERTISING 2017 ADVERTISING MEDIA KIT

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1 HEALTHCARE FACILITIES ADVERTISING 2017 ADVERTISING MEDIA KIT CONTACT YOUR SALES REPRESENTATIVE CALL: VISIT:

2 HIGHLIGHTS KEY PUBLICATION FACTS: 12 monthly digital issues in 2017 Website contains feature articles, national news, blogs, social media links 38,293 monthly unique website visits Weekly enewsletter reach: 36,200 KEY RESPIRATORY THERAPY FACTS: Respiratory therapists care for patients who have trouble breathing, e.g., from a chronic respiratory disease, such as asthma, emphysema and lung cancer. They also provide emergency care to patients suffering from heart attacks, drowning or shock. The average salary for RTs is $56,730 per year. Approximately 125,000 RTs are in practice today. Most respiratory therapists work in hospitals. Many RTs work in long-term care and a growing number work in home health. The most common entry-level degree for an RT is an associate s although hospitals increasingly prefer a bachelor s degree. SETTING PERCENTAGE Hospital 74% Acute Care Facility 20% Post-acute Care Home Health 6% Post-acute Care Offices of physicians 5% erap CALL: sales@advanceweb.com VISIT: KEY SLEEP MEDICINE FACTS 1 Polysomnographic technologists (sleep techs) monitor the activity of adults and children in sleep laboratories. They observe patients, collect data, and take notes during a sleep study. Then, they summarize the information for a sleep physician, who makes a diagnosis and recommends treatment. 2 Sleep apnea is the most commonly diagnosed disorder. 3 The average salary for a sleep tech is $61,990. KEY CONTENT FACTS: WHY WE ARE DIFFERENT Our Respiratory Care & Sleep Medicine community is distinguishable from other pubs in the market in the following ways: 1 It is an engaging, concise professional resource not an academic journal or site. 2 Robust presence online, with daily content updates not provided by competitors. 3 Well trafficked columns stand out from competitors: Legally Speaking, Signs & Symptoms and Physician s Roundtable. 4 Resource Centers on pressing topics in respiratory and sleep medicine. 5 It provides staff management and hiring resources powered by a robust job and career site, ADVANCE Healthcare Jobs.

3 High profile digital ad types are impossible to ignore NEW Takeover 640 x 480 NEW Half-page 300 x 600 NEW Pushdown & Super Leaderboard 970 x 90 Pushdown expands down to 970 x 415 Takeover $3,995 Put all of the focus exclusively on your marketing message. This show-stopping interstitial ad is displayed for 15 seconds before visitors can access the page they re trying to reach. n Exclusive for 30 days n Geo-targeting available n 640 x 480 px n 250 kb max Half-page $2,995 Build brand awareness directly alongside our premium content. This dominant ad space runs down the right side of the page and takes up almost an entire scroll. n Mobile friendly n Content and geo-targeting available n CPM pricing available n 300 x 600 px n 200 kb max CONTACT US NOW TO RESERVE THESE HIGH-IMPACT DIGITAL ADS. VISIT: Pushdown $2,995 Engage visitors with a visually captivating interactive experience. This dynamic ad expands when a user clicks on it, pushing everything else down on the page. Plus, it stays expanded for as long as you like. n Content and geo-targeting available n CPM pricing available n 970 x 90 px condensed n 970 x 415 px expanded n 200 kb max Super Leaderboard $1,995 Don t need your pushdown to expand? You can opt for this more economical static ad instead.

4 HEALTHCARE FACILITIES ADVERTISING 2017 ELECTRONIC RATES WEBSITE AD RATES 1X 3X 6X 12X 24X Medium Rectangle $1,800 $1,710 $1,620 $1,530 $1,440 Half Page $2,995 for 30 days Pushdown $2,995 for 30 days Super Leaderboard $1,995 for 30 days Takeover Ad $3,995 for 30 days n Content, geotargeting and CPM pricing available. Call your sales representative for pricing EDITORIAL CONTENT SPONSORSHIPS 1X 3X 6X 12X 24X Column and Article Sponsorships White Paper/Infographic $1,440 $1,368 $1,296 $1,224 $1,152 Article Sponsorship $612 $581 $551 $520 $489 n Call your sales representative for custom sponsorship opportunities. VIDEO/MULTIMEDIA OPTIONS 1X 3X 6X 12X 24X Pre-Roll Video In-Video Overlay/Video Banner $1,440 $1,368 $1,296 $1,224 $1,152 Client Provided Video Ad $1,800 $1,710 $1,620 $1,530 $1,440 DIGITAL ALERT EMAGAZINE AD RATES 1X 3X 6X 12X 24X Medium Rectangle $1,232 $1,170 $1,109 $1,047 $986 E-NEWSLETTER AD RATES 1X 3X 6X 12X 24X 39X 52X Medium Rectangle $1,232 $1,170 $1,109 $1,047 $986 $924 $862 Text Only $986 $936 $887 $838 $788 $739 $690 CALL: sales@advanceweb.com VISIT: ELECTRONIC AD SIZE SPECS AD SIZES Half-page is 300 x 600 pixels, fixed. Size limit is 200KB Pushdown is 970 x 90 pixels with a fully expanded size of 970 x 415 pixels. Ad expands vertically and content is pushed downward to make room for expanded ad. Super Leaderboard 970 x 90 pixels, fixed. Size limit is 200 KB Takeover Ad is 640 x 480 pixels, fixed. Size limit is 250 KB Medium Rectangle is 300 x 250 pixels. Size limit is 65 KB. Column Sponsorship is 300 x 250 pixels. Size limit is 65 KB. White Paper/Infographic PDF must be supplied by client. Includes logo and 100-word description. Video Ad is a 4:3 aspect ratio. Video length can be a maximum of 3 minutes. In-Video Overlay/Video Banner is 480 x 70 pixels. Max length is 10 seconds. Size limit is 100 KB. Text Only limit is 75 words. WEBSITE ADS Posted for 30 days from date published. Include a FREE link to your site or address. E-NEWSLETTER AND DIGITAL ALERT ADS Include a FREE link to your site or address. Ad appears in one mailing. We cannot accept third party ads containing JavaScript. We cannot accept Flash or other rich-media files. Some programs will only display the first frame of an animated ad. So, the first frame must contain stand-alone creative. Digital Alert s contain one Medium Rectangle ad position. Exclusive opportunity available on a first come, first-served basis. Digital Alert s are distributed to commnity subscriber list typically the week after each digital edition is made available online. REQUIRED AD FILES Supply GIFor JPEG files. Our design department can create an ad (using your logo and/ or graphics) in an electronic file format. HTML5 accepted For pushdown, XY coordinates for various buttons in the ad required. We accept.mp4 video ad types. Requirements and restrictions may vary. Contact your rep for details. Other content areas are available for sponsorship. All rates are subject to change.

5 2017 E-BLAST ADVERTISING Be Where Your Audience Spends All Their Off-Time Our social media opportunities inject your marketing message into the feeds of healthcare pros who trust our content. Do you want to increase engagement & improve ROI? Let us design and send your next targeted e-message. Image + Text Starts at $299 per post Text Only Starts at $99 per post With access to a growing list of more than 2 million healthcare professionals across the country, we can help you reach a highly qualified and diverse audience broken down by job title or geographic region. Call your rep today to customize a package based on your budget, your goal and your audience requirements. CAMPAIGN PRICING: s starts at $688 (gross) with a minimum send of 500 s (this price includes 1 retarget) Pricing is tiered and discounts are available based on quantities INCLUDED WITH EVERY SEND: 1 retarget to reinforce your initial message Test sent to you for approval or changes Internal and external tracking links The ability to send your message either from advance.com or from your company WE ALSO OFFER: VISIT: Geo targeting by state/zip design & production services or conversion to.html A/B split testing by subject line and design Customized forms & landing pages that live on an Advance website Drip Campaigns Match/omit services All you need to do is provide us with 110 characters and a link to your job opening, product or education program. We ll then post it on our field-specific Facebook, Twitter, LinkedIn and Google+ pages to help you engage the people you need to reach. LONG-TERM ENGAGEMENT Add an image and stay visible in our photo gallery forever EXCLUSIVE IMPRESSIONS We only post one branded feature per day WIDER REACH Your post is delivered across all 4 major social platforms

6 HEALTHCARE JOBS ADVERTISING 2017 RATES JOB POSTINGS Post your listings instantly on the ADVANCE Healthcare Jobs website. Reach targeted, qualified candidates and fill your open positions faster. All Standard 30-Day Job Postings automatically enter the ADVANCE Recruitment Network. 30 Day Posting $449 BULK POSTING PACKAGES 5 Pack $ % SAVINGS (used in 3 months) 15 Pack $ % SAVINGS (used in 6 months) 30 Pack $ % SAVINGS (used in 12 months) 50 PACK $11,225 50% SAVINGS (used in 12 months) Purchase any eblast, publication ad or web ad and receive up to 50% off on your 30 day Job Board posting UPGRADES 30-DAY Branding Template (Silver-Level Features) $99 Premium Placement Sponsorship $99 Universal Geography (neationwide placement) $199 Inclusion in Top Job bi-weekly eblast $199 Be a Social Media Job of the Day $99 $299 ADVANCE RECRUITMENT NETWORK The ADVANCE Recruitment Network partners you with hundreds of other job boards to give you massive yet targeted reach for less effort than you ever imagined. When a job is added to the ADVANCE Recruitment Network, it is posted to potentially hundreds of other paid job boards instantly. WE TURN SIMPLE LISTINGS INTO COMPREHENSIVE AD CAMPAIGNS n Advanced optimization: We analyze the content of your posting and create a custom SEO/SEM campaign to maximize the efficacy of your reach and visibility n Targeted distribution: We share your posting with hundreds of relevant paid job sites n Real-time campaign management: Your posting is constantly monitored to deliver measurable performance and help you enhance your ROI VISIT:

7 HEALTHCARE JOBS ADVERTISING 2017 RATES EZ POST With ADVANCE EZ Post, you can list ALL of your facility s jobs not just openings for healthcare professionals on the ADVANCE Healthcare Jobs website. Add your logo, an image, a video and more. Ask your rep about upgrading options to join the ADVANCE Recruitment Network. AUTOMATED SERVING 90-DAY 180-DAY 365-DAY XML Feed $4,450 $6,650 $11,750 Scrape $7,075 $10,250 $16,650 Upgrades 90-day 180-day 365-day Platinum Upgrade Template $4,000 $8,000 $12,000 Gold Upgrade Template $3,000 $6,000 $9,000 Silver Upgrade Template $2,000 $4,000 $6,500 NATIONAL JOB BOARD WEB ADS Featured Employer Profile 30-DAY 90-DAY 180-DAY 365-DAY $499 $1,349 $2,395 $4,195 Tenancy Web Display Ads 30-day Leaderboard / Med. Rectangle $1,765 CPM, geotargeting rates available upon request. SPECS SILVER UPGRADE TEMPLATE: Logo size: Width: 420px, Height: 90px Main image: Width: 490px, Height: 319px Image types supported: JPEG, GIF or PNG Image size: 450KB Employer summary text: words max GOLD/PLATINUM UPGRADE TEMPLATE: Logo size: Width: 420px, Height: 90px Main image: Width: 490px, Height: 319px Image types supported: JPEG, GIF or PNG Image size: 450KB max Employer summary text: words max 10 gallery images max 5 gallery videos max: Types supported: MP4 or WMV, Video size: 10MB max 10 text testimonials max: 250 words max FEATURED EMPLOYER SPECS: Logo size: Width: 420px, Height: 90px Video types supported: MP4 or WMV Video size: 10MB max Image in place of video: Width: 258px, Height: 180px Image size: 450KB max Company summary text: 1,000 words max Company news text: 1,000 words max TENANCY/GEOTARGETED AD SPECS: VISIT: Leaderboard: Width: 728px, Height: 90px Medium Rectangle: Width: 300px, Height: 250px Image types supp orted: JPEG, GIF or PNG Image size: 65KB max *Upgrade options can be combined