THE SAQ MAGAZINE MEDIA KIT

Transcription

1 THE SAQ MAGAZINE MEDIA KIT

2 THE MAGAZINE SAQ MAGAZINE THE SAQ MAGAZINE Launched in May of 2017, the new SAQ Magazine s mission is to be the reference in the art of entertaining: the pleasures of food and wine, gourmet suggestions, practical advice. An indispensable and reliable source of information and inspiration. In short, a trendsetter. In each issue, around 40 wines and alcoholic beverages will be featured. DISTRIBUTION: The magazine will be available at the SAQ s 400 outlets and through Kiosque Molto.

3 SCHEDULE SUMMARY THE NEW SAQ MAGAZINE Number of pages: 64 + cover (4 pages) Format: in. x in. Frequency: 4 issues per year Print run: 200,000 copies Distribution: 176,000 copies in French and 24,000 copies in English PROFILE OF READERSHIP Connoisseurs those who regularly buy products from the SAQ and want to know more about the art of entertaining Gender breakdown: 55% women, 45% men Average age: years Average education: 35% high schooleducated, 40% university-educated Average household income: $80, SCHEDULE THE SAQ MAGAZINE Closing Ad sales close SAQ approval of proofs Final material received Publication as of... Spring-Summer May 3, 2018 Fall August 23, 2018 Holidays November 8, 2018 Winter January 31, 2019 The advertiser has 30 days before approval of proofs to terminate the agreement. Beyond this period, they must pay the amount agreed upon in full. Only written cancellations addressed to the SAQ and to the sales representative will be accepted. Verbal cancellations are not acceptable under any circumstances. * *All ads are subject to approval, so that the advertised products harmonize with the magazine s brand image.

4 RATES ADVERTISED RATES One rate for both French and English editions net rates.* SAQ MAGAZINE Cover 2 $13,995 Cover 3 $13,995 Cover 4 $15,465 Single page $12,170 WINE OR SPIRIT ADVERTISEMENTS ONLY 3/4 front cover flap ** $18,985 French doors ** $22,345 Inside back cover $24,975 with flap ** (C3 with flap) * Based on 200,000 copies * *Cover 2 will be available starting with the autumn issue For rates on non-standard formats (co-marked content, advertorial, etc.), please contact your sales representative. ADVERTISING REPRESENTATIVE Wine, spirit and all other advertisers Sabrina Boucher ext materiel.promotionnel@saq.qc.ca DELIVERY OF MATERIAL materiel.promotionnel@saq.qc.ca Important: Approval required for all material before upload to AdDirect.

5 PRINT EDITION TECHNICAL SPECIFICATIONS GRAPHIC STANDARDS The Société des Alcools du Québec asks that advertisers abide by the following graphic standards, established so that ads in THE SAQ MAGAZINE fit with the magazine s brand image. THE DESIRED LOOK Clean and uncluttered, focused on one or two products, with very short, engaging and readerfriendly copy. The magazine does not accept advertorials, contests or inserts. NEW VISUALS Supply an original ad with new visuals that will capture readers attention and lead them to new discoveries. PRICE POLICY The ad must sell an image rather than provide details, so please do not include prices. ALCOHOLIC PRODUCTS Advertisements for alcoholic products must include the Éduc alcool logo. DEADLINES The advertiser must supply the ad by the date indicated in the schedule. The file must be delivered in the correct format, in both French and English, and sent to the attention of: Ingrid Martinez ingrid.martinez@tva.ca 1600 Boul. de Maisonneuve Est Montréal, (Qubec) H2L 4P Fax: IMPORTANT THE SAQ RESERVES THE RIGHT TO REFUSE ALL ADVERTISING THAT DOES NOT MEET THE ABOVE CRITERIA.

6 PRINT EDITION PREPARATION OF MATERIAL MECHANICAL REQUIREMENTS ADVERTISING UNIT INCHES LIVE AREA TRIM SIZE BLEED SIZE Full Page 7,625" x 10,125" 8,375" x 10,875" 8,625" x 11,125" Double Page Spread 16" x 10,125" 16,75" x 10,875" 17" x 11,125" ADVERTISING UNIT CENTIMETRES LIVE AREA TRIM SIZE BLEED SIZE Full Page 19,368 x 25,718 cm 21,273 x 27,623 cm 21,908 x 28,258 cm Double Page Spread 40,64 x 25,718 cm 42,55 x 27,623 cm 43,18 x 28,258 cm METHOD OF PRODUCTION The magazine is printed by high-speed web offset at a resolution of 300 ppi/150 lpi, perfect bound. Folding and trimming are subject to variation. Please abide by the live-area specifications cited above. Text type should be a minimum of 8 points. Reverse type should be a minimum of 12 points. Reproduction is not guaranteed of type sizes smaller than cited above. All material must adhere to dmacs standards. Maximum density (UCR): 295% (black: 95%). Allow for 1/8-inch ( cm) bleed on all four sides. Crop/registration marks should have an offset of 18 points (1/4 inch) beyond trim.

7 PRINT EDITION DELIVERY OF MATERIAL REQUIRED MATERIAL FOR UPLOADING The ad MUST be uploaded as a press-ready PDF-X-1a file. We CANNOT accept TIFFITS or CT LW files, nor native files such as Microsoft Word, QuarkXPress, Adobe InDesign, Photoshop or Illustrator. Colour mode: CMYK (four-colour process). Do not use RGB art. Do not use spot colours. All BLACK or GREY text must use only the black plate. DELIVERY - FREE AD PORTAL ADDIRECT All ads must be delivered via the Magazines Canada AdDirect ad portal. 1. Log into the Magazines Canada AdDirect ad portal: NOTE: A user account will have to be set up upon the first visit. The site may you an invitation to sign up, or you can create an account yourself. 2. Select the publication you are advertising with. Fill in the relevant ad info, then click on upload. 3. Follow the onscreen pre-flight process. 4. Approve your ad. INFORMATION ON UPLOADING FILES Ingrid Martinez ADVERTISING SALES COORDINATOR ingrid.martinez@tva.ca 1600 Boul. de Maisonneuve Est Montréal, (Québec) H2L 4P Fax: ADDIRECT TECH SUPPORT Steeve Tremblay CHEAD OF GRAPHICS AND RESOURCE MATERIALS steeve.tremblay@tva.ca 1010, Rue de Sérigny, 5th Floor Longeuil, (Québec) J4K 5G Cell: