THE WORLD S LEADING LUXURY MAGAZINE

Transcription

1 THE WORLD S LEADING LUXURY MAGAZINE WSJ. is an award-winning lifestyle publication dedicated to the power and passions of The Wall Street Journal's global readership. The magazine's unique sensibility a combination of eye-catching photography and insightful reporting creates an unparalleled immersive experience and offers our readers a sense of discovery into the worlds of fashion, technology, travel, design, art and entertainment. WSJ. Magazine's authoritative storytelling connects with and inspires arbiters of luxury and style across print, digital and social media.

2 Affluent Adult (000) Average HHI ($) Affluent Male Affluent Female Total Affluent Adult 58,000 $275,821 30,046 27,953 WSJ. Magazine* 4,453 $344,033 2,449 2,004 The New York Times Weekdays 2,585 $333,328 1, LEADING AUDIENCE. The New York Times Sunday 3,325 $342,736 2,027 1,298 Vogue 2,387 $353, ,690 Vanity Fair 1,354 $277, GQ 1,421 $348,001 1, Elle 1,192 $351, Esquire 724 $374, Harper's Bazaar 606 $288, W 424 $514, *WSJ. Magazine prototype created by Eadie Enterprises.

3 Publication Total Audience (000) % of WSJ. Readers Who Do Not Read WSJ. Magazine* 4,453 - T Magazine** 3, % The New York Times Weekdays 2, % EXCLUSIVE READERSHIP. Few WSJ. Magazine readers read competitive publications. Vogue 2, % Vanity Fair 1, % GQ 1, % Elle 1, % Esquire % Harper's Bazaar % W % *WSJ. Magazine prototype created by Eadie Enterprises. **T Magazine based on NYT Sunday.

4 DUAL AUDIENCE. WSJ. Magazine reaches the largest dual audience of both men and women. Affluent Male Affluent Female *WSJ. Magazine prototype created by Eadie Enterprises. **T Magazine based on NYT Sunday.

5 HIGH NET WORTH READERS POWERFUL POSITIONS Multi-Millionaires (Total HH Net Worth $2MM+) 1,626,000 Professional/Managerial 3,326,000 Household Income $500K+ 343,000 Top Management 1,731,000 Average Personal Income $221,238 Financial Advisor AN AFFLUENT AUDIENCE. Average Household Income $344,033 Average Value of Total HH Liquid Assets $1,772,224 Total Liquid Assets $1,000,000+ 1,827 C-Suite 1,779,000 WEALTHY HOUSEHOLDS Reaching top-earning, influential decision makers ADVANCED THINKERS Total Charitable Donations Total Apparel and Accessories/Eyewear $15.0 Billion $21.7 Billion College Grad Plus 3,862,000 Total Watches, Jewelry $6.3 Billion Post Grad Degree 2,255,000 Total Leisure, Entertainment, and Dining $16.4 Billion Total Travel $28.0 Billion *WSJ. Magazine prototype created by Eadie Enterprises. Total Vehicles Bought/Leased $34.9 Billion

6 INTREPID TRAVELERS LEISURE ACTIVITIES Usually Stay at Luxury Boutique Hotels or Five-Star Accommodations 3,267,000 Visited Art Auctions/Gallery Exhibits/Antiques Shows/ Museums Past Year 3,414,000 AN AFFLUENT AUDIENCE. Purveyors of luxury Typically Fly First or Business Class 1,968,000 Have Taken a Cruise in the Past 3 Years 1,900,000 Have Flown on a Private Aircraft in the Past Year 348,000 Average Airline Round Trips in Past Year: Leisure 4.7 Average Airline Round Trips in Past Year: Business 6.6 SAVVY ENTERTAINERS Entertain in or out of Home in an Average Month 3,964,000 Have a Wine Cellar or Wine Refrigerator 1,656,000 Attended Theater, Concerts, Opera, Performing Arts in the Past Year 3,419,000 Visited a Spa in the Past Year 1,518,000 Visited a Casino in the Past Year 2,012,000 Average # of Days in Past Year Playing Golf 21 Average # of Days in Past year Playing Tennis 19 AUTO ENTHUSIASTS Own a Midsize Car 1,155,000 Own a Luxury Car 1,919,000 Own/Lease 3+ Cars 1,408,000 *WSJ. Magazine prototype created by Eadie Enterprises.

7 SPECIFICATIONS. Rates and production information are available on request for: supplied inserts, gatefolds, scent strips, special matched fifth colors, and Europe and Asia special units. TRIM: 9.875" x 11.5" BLEED: " x 11.75" LINE SCREEN: 150 BINDING: US - Perfect Bound Europe/Asia - Saddle Stitch SAFETY: All live matter must be kept 1/4" inside dimensions on all four sides. (WSJ. Magazine will not be responsible for any live matter placed outside the safety) FULL PAGE Trim: x Bleed: x Non-bleed: x SPREAD Trim: x Bleed: x Non-bleed: x Spread materials must be supplied as two individual pieces. Please do not send one piece for a two page spread. REQUIRED MATERIALS PDF/X1a format only native application files not accepted. Follow SWOP specifications for material and proofing. Total dot density of 300, plus three SWOP color proofs with color bars (i.e., Iris or Kodak approvals). SWOP specifications guidelines are available at SEND 3 COLOR PROOFS TO Dow Jones & Company Advertising Services Center 4300 North Rt 1, Building 5, 3rd Fl. Monmouth Junction, NJ ADDITIONAL PRODUCTION INFO The Wall Street Journal Don Lisk Ad Services Manager don.lisk@dowjones.com MATERIAL SUBMISSION Preferred Method: via Internet at COVER MATERIALS Printed Sheetfed and the body pages are printed Gravure. PDF/X1A MUST MEET THE FOLLOWING SPECIFICATIONS: All fonts and images are embedded. All elements are encoded as CMYK, spot for Device N. They may not be encoded as three-art color spaces such as RGB or CIELab. The MediaBox and TrimBox or ArtBox are defined. Trap must be indicated as on or off, alerting the printer to the condition of the document. The printing condition characterized (such as SWOP) through use of an output condition identifier. PDF/X1a resolves many issues associated with basic PDF as a format for file exchange. WHAT IS PDF/X-1A? PDF/X-1a is a subset of Adobe s Portable Document Format (PDF). PDF/X1a stands for PDF exchange 1a. The 1 means that it is a blind exchange document all fonts and images are embedded and a is the variant of PDF/X1 that was ISO accredited; ISO Standard: ISO :2001.

8 Region Open 3x 6x 12x 18x 30x Global $232,420 $220,799 $213,826 $206,854 $199,881 $192, OPEN RATES: GENERAL. Gross rates listed US $192,822 $183,181 $177,396 $171,612 $165,827 $160,042 Asia $41,147 $39,089 $37,855 $36,620 $35,386 $34,152 Europe $27,546 $26,168 $25,342 $24,516 $23,689 $22,863 NY $43,040 $43,040 $43,040 $43,040 $43,040 $43,040 CA $36,154 $36,154 $36,154 $36,154 $36,154 $36,154 FL $32,280 $32,280 $32,280 $32,280 $32,280 $32,280

9 Region Open 3x 6x 12x 18x 30x Global $197,557 $187,679 $181,752 $175,826 $169,899 $163, OPEN RATES: RETAIL. Gross rates listed US $163,899 $155,704 $150,787 $145,870 $140,953 $136,036 Asia $34,974 $33,225 $32,176 $31,127 $30,078 $29,029 Europe $23,414 $22,243 $21,541 $20,839 $20,136 $19,434 NY $36,584 $36,584 $36,584 $36,584 $36,584 $36,584 CA $30,730 $30,730 $30,730 $30,730 $30,730 $30,730 FL $27,438 $27,438 $27,438 $27,438 $27,438 $27,438