2018 MEDIA PLANNER CAR WASH NEWS. ww.carwashmagazine.com. print and digital editions. website

Transcription

1 2018 MEDIA PLANNER print and digital editions CAR WASH NEWS enewsletter ww.carwashmagazine.com website CONTACT: Jason Ruppert Publication Director (352)

2 ICA The Voice of the Professional Car Wash Industry The International Car Wash Association (ICA) provides key information to business and consumer media, investors, governmental agencies, allied associations and related industries. ICA produces the industry s leading research in the areas of consumers habits and preferences, the environmental attributes of professional car washing, and industry equipment sales. Car Wash Magazine Print and Digital Editions Why We re Leading The Industry. Our Members: spend more than $700 million per year on products and services, $540 million on annual operating supplies, and $140 million on new developments. Car Wash News enewsletter 93% represent more than 15,000 car wash locations in nearly two dozen countries. are part of a growing car wash industry that is expected to generate $9.7 billion per year by are the owners, business leaders and decision-makers of the world s largest and most successful car wash organizations. 93% of members who responded to our survey indicated that they are involved in the purchasing process for their company!

3 International Carwash Association 4 out of 5 respondents rate CAR WASH Magazine as important to them. 87% of respondents spend up to 20 minutes reading the digital edition. *Statistics based on 2012 ICA media survey. What Our Readers Say CAR WASH Magazine effectively delivers quality content in a very clean and professional format. Travis Gainsley, Mountain View Car Wash, Steamboat Springs, CO A must-read to stay on top of our industry. Frank Rockhill In all sincerity our company has nearly doubled in size and sales since we started advertising through CAR WASH Magazine. David Mobley, Wonder Wafers International, North Richland Hills, TX If you re not a member of the ICA and not reading CAR WASH Magazine, there is no way you can stay competitive in your marketplace. It s like having the right tool in your toolbox! Todd Ossenfort, Super Clean Tunnel Wash, Rapid City, SD

4 MAGAZINE DIGITAL EDITION Digital Edition Benefits: Flip through pages, forward articles of interest to colleagues and click on ads to be redirected to an advertiser s website Increase traffic to your website Interact with viewers to facilitate the buying process Generate an immediate response from customers Exclusive digital options: Members receive a 20% discount on rates. Digital Edition Sponsorship & Toolbar $ Your message will be prominently displayed directly across from the cover of the magazine. Additionally, your company name is displayed as a button on the toolbar. Animation and video capabilities are available. Digital Edition Skyscraper $1, Ad Link Included in display ad rates Ad Links increase traffic from your ad in the digital edition to your company s website or a corporate address. Additional fees apply where noted. The Skyscraper ad displays the entire time the digital edition is open, giving your message consistent and lasting exposure. Digital Edition Leaderboard $1, Located at the top of the digital edition, the leaderboard ad is displayed the entire time the publication is open, giving your message constant and lasting exposure. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

5 Net Advertising Rates All rates include an Ad Link in the digital edition of the magazine. Revisions and Proofs: $50 Position Guarantee: 15% Premium Members receive a 20% discount on rates. Full-Color Rates 1x 2x 3-4x Double Page Spread $4, $4, $4, Inside Front & Inside Back Cover $3, $3, $3, /2-Page Double Page Spread $3, $3, $2, Full Page $3, $3, $2, /3 Page $2, $2, $2, /2-Page Island $2, $2, $2, /2 Page $2, $1, $1, /3 Page $1, $1, $1, /4 Page $1, $1, $1, /6 Page $ $ $ /8 Page $ $ $ Digital Edition Rates Digital Edition Skyscraper Digital Edition Sponsorship & Toolbar $1, $ Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Black-and-White Rates 1x 2x 3-4x Full Page $2, $1, $1, /3 Page $1, $1, $1, /2-Page Island $1, $1, $1, /2 Page $1, $1, $1, /3 Page $ $ $ /4 Page $ $ $ /6 Page $ $ $ /8 Page $ $ $ Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $32.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

6 1 2 3 CAR WASH NEWS 1 Why a targeted enewsletter benefits you: Delivers your message directly to over 21,000 inboxes on a regular basis. Opt-in subscription means that professionals in the market for your products and services see your message. Cross-promoted in other ICA publications and communications pieces. Directs visitors to the landing page of your choice to facilitate the purchasing process. Leaderboard One (650 x 90 pixels) 12 Months $12,675 6 Months $6,990 Only one spot available On average, ads receive over 39,000 impressions per month! Traffic numbers from Aug Aug % agree that CAR WASH News content is relevant to their jobs Leaderboard Two (650 x 90 pixels) 12 Months $11,025 6 Months $6,075 Only one spot available Leaderboard Three (650 x 90 pixels) 12 Months $9,975 6 Months $5,490 Only one spot available Rectangles Row One (300 x 250 pixels) 12 Months $9,975 6 Months $5,490 Two spots available Rectangles Row Two (300 x 250 pixels) 12 Months $8,925 6 Months $4,910 Two spots available Rectangles Row Three (300 x 250 pixels) 12 Months $8,925 6 Months $4,910 Two spots available Rectangles Row Four (300 x 250 pixels) 12 Months $8,925 6 Months $4,910 Two spots available Members receive a 20% discount on rates. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. 91% agree that CAR WASH News keeps them in touch with the association and associationrelated issues. Read CAR WASH News on your phone or tablet!

7 Benefits of advertising on ww.carwashmagazine.com 1 Exclusive online content visitors can view past articles and archives as well as up-to-the minute information on the industry, events, news, etc. Cross-promoted in other ICW publications and communication pieces. Place your message in front of an audience that visits this website for one publication and stays to read more. Advertise to decision-makers in a time when they are already interested in industry news, trends and vendor information. 2 1 Leaderboard (728 x 90 pixels) 12 Months $2,250 6 Months $1,250 Run-of-site position with 3 rotations Rectangle (300 x 250 pixels) 12 Months $1,750 6 Months $975 One run-of-site position, one on home page only with 5 rotations total Wide Skyscraper (300 x 600 pixels) 12 Months $1,950 6 Months $1,075 Home page only with 3 rotations 3 Members receive a 20% discount on rates. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. 4

8 ADVERTISING SPECS Print Specifications Magazine Trim Size: 8.375" x " DOUBLE PAGE SPREAD BLEED FULL PAGE BLEED FULL PAGE NO BLEED 2/3 PAGE 2/3 PAGE 1/2 PAGE 1/2 PAGE LONG VERT. 1/2 PAGE 17" x " 8.625" x " 7" x 9.5" 7" x 6.333" 4.583" x 9.5" 7" x 4.583" 3.333" x 9.5" 4.583" x 7" 1/3 PAGE SQUARE 1/3 PAGE 1/3 PAGE 1/4 PAGE 1/4 PAGE 1/6 PAGE 1/6 PAGE 1/8 PAGE 1/8 PAGE 4.583" x 4.583" 7" x 3" 2.166" x 9.5" 4.583" x 3.333" 3.333" x 4.583" 4.583" x 2.166" 2.166" x 4.583" 3.333" x 2.166" 2.166" x 3.333" DPS Live Area: x 9.5 Full-Page Live Area: 7 x 9.5 Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. Artwork Requirements All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or Bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Production Services, Proofs and Revisions Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Ad Material Upload Go to the Naylor Web site at and click on "Ad Upload." Locate your publication code, advertising order number and advertising code in the box at the top righthand side of your Advertising Space Contract. Simply fill in your company s contact information along with these three pieces of information, attach your files and click "Submit." Online Specifications For more information, visit MAGAZINE DIGITAL EDITION Digital Edition Skyscraper 200 x dpi Creative accepted: JPG, PNG NO VIDEOS No max file size Digital Edition Sponsorship x Creative accepted: PDF, JPG, PNG VIDEO accepted: MP4 & 24FPS (frames per second) VIDEO length: 2-3 mins No max file size Digital Edition Toolbar 250 x 50 pixels Creative accepted: JPG (300 dpi) words recommended for the expandable text box Leaderboard 1,2 & x 90 pixels JPG only Max file size 100 KB Rectangle 1, 2 & x 250 pixels JPG only Max file size 100 KB CAR WASH NEWS

9 For Editorial Submissions: Jen Lipner Senior Content Strategist Naylor Association Solutions (352) CONTACTS For Advertising Opportunities and Questions: Jason Ruppert Media Director Naylor Association Solutions (352) For Association Questions: Matt DeWolf Director of Marketing/Editor-in-Chief International Carwash Association (612) East Ohio Street, Suite 603 Chicago, IL USA phone: