Why The Planner magazine?

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2 Why The Planner magazine? In it s ten years of existance, The Planner/Le Planificateur have become invaluable resources to help you reach the players in the meeting and incentive planning community: The Planner/Le Planificateur prints 9 issues per year, targeted specifically for industry professionals who have requested to receive the publication. Our goal is to help event, meeting, convention planners and association planners to quickly find ideas, advice and stay current in an ever evolving industry. On-line from our French and English websites to our monthly electronic newsletters as well as our ongoing and evolving range of new services. Technology is an important part of the way we communicate but without the face to face meetings it s difficult to form meaningful relationships. That s why we organise numerous events throughout the year from cocktails and lunch & learn events to our popular speed dating for business events. Networking is still the best way to build relationships - the good old fashion way - in person. Our goal is to engage our readers and involve our advertisers University, Montreal QC H3A 2L1 (514)

3 The Planner Team Industry professionals at the service of industry professionals Michel Geoffroy Laura Bony Amber Jackson Publisher of the Planner, Michel studied and worked in hospitality before starting and operating several companies, mainly in the areas of production, audio-visual rental and event management. General Manager and Editor, Laura graduated with a Masters in Entrepreneurship. She provides her perfectionism and creativity to the company. Director of Marketing and Events, Amber graduated in Event Mana gement. She is passionate about events and creating beneficial relationships. Patricia Lemus circulation@theplanner.ca Matthew Riopel mriopel@theplanner.ca Lysanne Pelletier lpelletier@leplanificateur.ca Head of Circulation, Patricia has extensive management experience. Her knowledge of the industr y are constantly helping the company evolve. We b a n d G r a p h i c Designer, Matthew is the senior collaborator at the Planner. His genius and imagination has given birth to beautiful magazines, month after month. Journalist for the magazine, Lysanne constantly dreams up new topics for our readers to enjoy thanks to her rich international tra vel experience and creative pen University, Montreal QC H3A 2L1 (514)

4 Why advertise in different publications, with The Planner you can reach a# your potential clients* For its 10th anniversary, The Planner has surpassed 10,000 subscribers and research has shown that each magazine is read by an additional 2.5 people; meaning 38,000 event planners read our magazine each month The only bilingual industry publication addressing Canadian Anglophone and Francophone planners An editorial content adapted to all types of planners to communicate useful, timely and carefully selected information Our websites are viewed by over 3,000 people a month and our Facebook has over 1,000 followers 10% of our subscribers organize more than 10 events per year 60% of our readers have an annual budget for events that exceeds $100,000, 10% have higher than $1,000,000 More than 65% of planning subscribers are members of a decision making committee KEY NUMBERS English Planner Suscribers 6000 French Planner suscribers 4500 The events industry represents 32 billion dollars per year Research Results Circulation & distribution Corporate" 54% Association" 30% Indpendant" 7% Government" 5% * The Planner is distributed to qualified member planners of MPI, Site, CSAE, ISES, CanSPEP, PCMA and ACTE. Educational" 4% " University, Montréal QC H3A 2L1 (514)

5 The Venue Guides Published once a year, each guide is designed to answer the questions meeting and event planners ask most frequently when looking for a venue. With our publications they can base their decision on the information updated annually and presented in an easy-to-find layout. Planners have told us that they use these guides repeatedly throughout the year, so you will be seen and thought of over and over. Send us information about your establishment, we ll list you for free in one of the following Guides : The Montreal, Laval and surronding areas Venue Guide The Toronto Venue Guide The Ottawa-Outaouais Venue Guide The Quebec Regions Venue Guide The Golden Horseshoe Venue Guide The Atlantic Canada Venue Guide The Ski & Golf Resort Venue Guide The Green Guide These guides, we are told, are the starting point for most planners. Once a few venues have been selected, then planners look for more information on the prospects website, so drive them to yours University, Montréal QC H3A 2L1 (514)

6 LE PLANIFICATEUR Prices, Also known as investments THE PLANNER One issue 2-4 Issues 5-6 Issues And more Guide Montréal Two consecutive pages 5 250$ 5 020$ 4 800$ 4 600$ 5 500$ Inside front cover 2 920$ 2 800$ 2 685$ 2 570$ 3 375$ Inside back cover 2 920$ 2 800$ 2 685$ 2 570$ 3 375$ Back page 3 210$ 3 090$ 2 975$ 2 860$ 3 495$ Full page 2 770$ 2 650$ 2 540$ 2 420$ 3 250$ 1/2 page 1 695$ 1 595$ 1 495$ 1 395$ 2 650$ 1/4 page 1 095$ 995$ 895$ 795$ 1 450$ Banner 1 095$ 995$ 895$ 795$ - Business card - $ 395$ 295$ 195$ - Add 20% more if you also want your colour adver7sement in Le Planificateur Montreal One issue 2-4 Issues 5-6 Issues And more Guide Two consecutive pages 4 500$ 4 300$ 4 110$ 3 950$ 4 750$ Inside front cover 2 500$ 2 400$ 2 300$ 2 200$ 2 875$ Inside back cover 2 500$ 2 400$ 2 300$ 2 200$ 2 875$ Back page 2 750$ 2 650$ 2 550$ 2 450$ 2 995$ Full page 2 375$ 2 275$ 2 175$ 2 075$ 2 785$ 1/2 page 1 875$ 1 775$ 1 675$ 1 575$ 2 275$ 1/4 page 995$ 895$ 795$ 695$ 1 250$ Banner 995$ 895$ 795$ 695$ - Business card - $ 395$ 295$ 195$ - Add 40% more if you also want your colour adver7sement in The Planner NEWSLETTER (QC only) Pl@NI - POTINS One issue 2-4 Issues 5-6 Issues And more Ad at the begining 575$ 525$ 475$ 425$ Ad at the middle 475$ 425$ 375$ 325$ Ad at the end 375$ 325$ 275$ 225$ WEBSITES One month 2-4 Months 5-6 Months And more theplanner.ca 350$ 300$ 250$ 200$ leplanificateur.ca 400$ 350$ 300$ 250$ Insertions : Price available on request

7 Specifications The PLANNER Advertising Specifications Printed Colour Ads Double Page Spread 17 x x x 10 (*2) Full Page Half Page Spread Half Page Horizontal Half Page Vertical Quarter Page Vertical Banner 8.5 x x x x x x 4.5 (*2) 8.5 x x x x x x x x x x x x 10 File Format Format PDF (Adobe Acrobat Distiller files) : Disable all colour settings management and embed all the fonts. Images All images must be in CMYK, with aminimum resolution of 300 DPI. Make sure you have a margin of 1/2 for the text. Colours CMYK only (with the acception of black). Black USE 100% BLACK (0C, 0M, 0Y, 100K) for your Black Type and solids. Colour Proofs Your proofs must be 100% of the size. The Planner 2075 University St. Suite 1202 Montreal, Québec H3A 2L1 Contact (514) info@theplanner.ca NOTE: EXACT REPRODUCTION OF YOUR AD CAN ONLY BE ASSURED IF YOU PROVIDE A PAPER PROOF. Horizontal Banner 8.5 x x x 2.5 Digital Ads Web Site Large Banner: Small Banner: Rectangular Banner: Electronic Newsletters Pl@ni: Pl@ni Flash: Potins du Planificateur: 728px x 90px 468px x 60px 300px x 250px 468px x 60px 468px x 60px 622px x 127px File Formats jpg, png, gif Images Resolution : 72 dpi Colours RGB

8 The website The new Planner website allows industry professionals to quickly access content of interest through filters, profiles and themes. It also offers a planner a wealth of tools and practices to help in all their daily tasks. It is visited by over 3,000 certified people each month. Our social media The Planner/Le Planificateur are very active on Facebook, Twitter and LinkedIn to ensure a constant newsfeed with our customers helping us share information on a daily basis. Social media also allows access to experience our events before, during and after, and gives more visibility to our sponsors. More than 2000 people follow us on these various media. Newsletter (Quebec market only: Le Pl@ni) Sent each month to more than 8,500 industry professionals (planners and suppliers), our newsletter is the perfect addition to your advertising strategy. It addresses the issues of an unexpected event and various personnel through testimonies from industry professionals. In addition, the electronic format allows planners to visit your web site in one click! The Planner s gossip (Quebec market only: Les Potins du Plani) Being a planner demands keeping abreast of market news. We offer our partners the opportunity to tell us their stories and share our Gossip. News, opportunities, resignations, new department heads, closures, networking, training... Tell us your gossip! rue University, Montréal QC H3A 2L1 (514)