2016 Circulation and Distribution

Transcription

1 2016 Media Kit

2 2016 Circulation and Distribution CIRCULATION - Printed & Electronic Copies Printed Base Copy Count - four 62,200 Printed Special Distribution 26,000 El Paso Home and Garden Show - Spring edition Las Cruces Home and Garden Show - Spring edition Las Cruces Showcase of Homes - Spring edition El Paso Parade of Homes - Spring edition El Paso Festival of Homes - Fall edition El Paso Fall Home & Garden Show - Fall Edition On Line Readership 2255 per month (grows per edition) 27,060 Total Single Copy Viewing Per Annum 115,260 This assumes one reader per copy which is understating the total readership DISTRIBUTION - Printed Copies Su Casa El Paso & Southern New Mexico Complimentary Lobby Copies ,500 42,000 There are 105 El Paso free locations There are 45 Las Cruces free locations Complimentary Mailed - four 1,950 7,800 EPAB, LCHBA, El Paso Women's Club Paid Subscriptions (grows per edition) 8,400 Newsstand Sales (grows per edition) 3,600 Events - Home & Garden and Showcase / Parade of Homes 26,000 Sales & Office Copies 400 Total Single Copy Distribution 88,200 Our complimentary lobby copy distribution locations vary slightly from edition to edition. To view a current list of locations where you can pick up a complimentary copy visit

3 inspiration ideas resources El Paso & Southern New Mexico Reader Profile 2014 Su Casa readers appreciate their homes. Su Casa readers have the money to spend with your business. Net Worth 64% have a net worth in excess of $250,000 40% have a net worth in excess of $500,000 14% have a net worth in excess of $2,000,000 Household Income 40% earn more than $100,000 annually 24% earn more than $125,000 annually One of the strongest and highest demographic groups we ve ever encountered here at USA Data Corporation Bruce Meberg, Senior Vice President Readers at the buying stage of life: Represented from all age groups with concentration amongst year old. 64% women 36% men Su Casa readers are educated: 64% have college degrees, 27% of total have completed graduate school. Su Casa readers invest in their homes Su Casa readers value home ownership. 95% live in a single family home. 96% own their home Su Casa readers appreciate their homes and invest accordingly. 90% actively and currently spend money on improving their home and living situation. 85% have a keen interest in the outdoor living, landscaping and gardening. SuCasa readers respond to advertising and direct mail. 98% are active and considered heavy credit card users. 96% are responders to magazine and direct mail promotion. This information is an exact analysis of each of our readers by matching names and addresses with known information. USA Data Corporation, New York, an independent 3rd party data collection company has supplied this information based on current readers. Data collected September

4 OUR READERS GENDER Female 64% Male 36% AGE Target market age ANTICIPATED PURCHASES Build new home 41% Remodel home 49% Landscape 70% Green improvements 56% Lighting 37% Flooring 38% Kitchen remodel 34% Bath improvement/remodel 33% Redecorate 24% Outdoor kitchen/barbecue 30% Furniture 62% Window coverings 49% Home theater system 23% Painting 65% Art 46% Apparel and accessories 35% READERS PLANNING TO BUILD WILL HIRE Contractor 77% Architect 55% PERSONAL ACTIVITIES Art galleries/museums 80% Gardening 77% Enjoy wine 72% Camping, hiking, biking 72% Gourmet cooking 44% Live theater 36% Concerts 52% Health club 32% Golfing 17% OTHER READER FACTS Own their own home 95% Own second home 31% Home value $200,000 $399,000 35% $400,000 $749,000 32% $750, % Read each issue of Su Casa 77% HOW SU CASA IS USED As a helpful resource 99% Refer back to previous issues 92% Refer back to advertisements 77% Read after home project is complete 98% Out-of-state readers planning to buy or build a home in the region 40% inspiration ideas resources Our Reader Demographics 95% are homeowners 80% have college degrees 73% are married 66% have household income of $75K 33% have household income of $125K BASE CIRCULATION 15,000 per edition Total views per annum All Sources 99,994 DISTRIBUTION Thousands of additional copies are distributed at various events and other outlets annually, including the following: LOCAL HOME SHOWS NEWSSTAND LOCATIONS EL PASO & LAS CRUCES RETAIL SHOWROOMS ONLINE READERS SUBSCRIBERS ON THE WEB El Paso & Southern New Mexico Visit Su Casa Resource Guide: SuCasaMagazine.com 550 S. Mesa Hills Drive, Suite D-1 El Paso, TX SuCasaMagazine.com Market research based on 2007 in-magazine readership survey with 512 completed questionnaires. All compiled and tabulated by an independent accounting firm. Su Casa magazine is published four times per year by Bella Media, LLC.

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7 Editorial Calendar 2016 Your next customer is reading Su Casa Now! UPCOMING DEADLINES Su Casa is published 4 times per year WINTER 2016 Ad Space Deadline: November 27 Art Deadline: November 30 On Sale Date: January 8 SPRING 2016 Ad Space Deadline: March 4 Art Deadline: March 7 On Sale Date: April 8 SUMMER 2016 Ad Space Deadline: May 27 Art Deadline: May 30 On Sale Date: July 1 AUTUMN 2016 Ad Space Deadline: September 2 Art Deadline: September 5 On Sale Date: October 7 Dates are subject to change. 550 S. Mesa Hills Drive Suite D 1 El Paso, Texas ADVERTISE Business Development Bob Skolnick or bskolnick@sucasamagazine.com Advertising Sales Julie Rios jrios@sucasamagazine.com For Immediate advertising help : Bruce Adams, Publisher Call today to reserve your ad space:

8 inspiration ideas resources El Paso & Southern New Mexico 550 S. Mesa Hills Drive, Suite D-1 El Paso, TX SuCasaMagazine.com BLEED AD SIZES AD ART SIZE WIDTH HEIGHT DOUBLE TRUCK Art must be sized to above. Gutter width is.5. Full bleed ad will trim 18 x , but ad must have x of image. Keep all live matter.25 away from trim edges. AD ART SIZE WIDTH HEIGHT FULL PAGE BLEED Art must be sized to above. Center image so that art can be placed on left or right page. Full bleed ad will trim to 9 x , but ad must have 9.25 x of image. Keep all live matter.25 away from trim edges. AD ART SIZE WIDTH HEIGHT 2/3 BLEED Art must be sized to above. Center image so that art can be placed on left or right page. 2/3 bleed ad will trim to 5.75 x , but ad must have 3.25 x of image. Keep all live matter.25 away from trim edges. AD ART SIZE WIDTH HEIGHT 1/3 BLEED Art must be sized to above. Center image so that art can be placed on left or right page. 1/3 bleed ad will trim to 3 x , but ad must have 3.25 x of image. Keep all live matter.25 away from trim edges. NON BLEED AD SIZES AD ART/TRIM SIZE WIDTH HEIGHT FULL PAGE /3 PAGE /2 HORIZONTAL /2 VERTICAL /3 SQUARE /3 VERTICAL /3 HORIZONTAL /4 VERTICAL /6 HORIZONTAL LA TIENDA ATTENTION GRAPHIC DESIGNERS Su Casa is produced using Creo Prinergy Computer to Plate (CTP) technology in 150 line screen on heat set web offset equipment. We appreciate ads being processed in PDF format with all fonts and hi-res CMYK images embedded. When creating your PDF, choose PDF-X/1A. Please be sure your PDF files are sized correctly and include image area for bleed. PDF must be CMYK, make sure no Pantone or spot colors are used. Designs may also be supplied in Mac Format in Quark, Photoshop, InDesign, or Adobe Illustrator EPS files. Submit all files on CD or DVD. Bleed ads need extra image area and must be built to ad art size. Trim size is 9 x Live area 8.5 x Su Casa cannot be held liable for variation in trim or fold of live matter that is placed within 1/4 at the trim or gutter. All ads must be accompanied by a 100% to size laser proof and, as applicable, a contract color proof, such as imitation digital or analog Matchprint. A contract proof is one that is manufactured to SWOP (Standards for Web Offset Publication) specifications, and contains color bars that can be read by densitometer. Please note all monitors and printers have different capabilities. If color is a concern, provide a color accurate Matchprint. Photos and art must be CMYK files, not RGB. All colors should be defined as CMYK. Save files in TIFF format. We cannot accept JPEG. Color should be scanned at 300 dpi. Line art resolution should be between 1000 and dpi. Use Type 1 postscript fonts, not True-type fonts. For files that are not PDFs with attached fonts, include all screen and printer fonts. When sending files, send only those that we will be using. Make sure that contract proof has name of file indicated. Please carefully proof your ad! Su Casa outputs ads as provided by the client. Any format or typing errors are the responsibility of the advertiser. If typographical errors, spelling errors, obvious format errors, etc., are detected by Su Casa, we require the advertiser to submit a corrected electronic file and proof at the advertiser s expense. Any alteration necessary on submitted files will be billed at $50 per hour. Cost of production, if any, is not included in advertising rates. A 50% deposit is due upon space deadline. The balance is due on publication. A late charge of $75 will be applied if ad arrives after the appropriate deadline. 1/3 Bleed Full Page Bleed 2/3 Page Bleed Full Page 2/3 Page 1/3 Horiz Square 1/3 1/6 Horizontal 1/2 1/4 1/4 1/3 Horizontal 1/2 Horizontal 1/4 1/4 Live Area