NZZ Chronik 2011 Advertising rates For clients outside Switzerland

Transcription

1 NZZ Chronik 2011 Advertising rates For clients outside Switzerland 1

2 Table of contents 2 Contents Characteristics Page 3 Media data Page 4 Publication date Page 5 Advertising rates Page 6 Advertising formats Page 7 Technical data Page 8 Services Page 9 Contacts Page 10 All rates in Swiss Francs, excluding 8% VAT. Subject to change. General Terms and Conditions as per apply.

3 Characteristics 3 NZZ Chronik a review of the year in magazine form NZZ Chronik will provide an attractive, entertaining and accomplished review of the eventful year Aside from a comprehensive classic chronology and high-quality journalism illustrated by some stunning images, the magazine will contain dedicated feature articles and commentary on the definitive events of such newspaper sections as International, Switzerland, Business, Features and Sport. This review of the year will be produced as a high-quality, perfect-bound magazine with a print run of more than 170,000 copies. The approximately 140-page long NZZ Chronik will be inserted in the Neue Zürcher Zeitung prior to Christmas and also distributed via the usual newsagents. You will gain valuable exposure by placing your advertisement in such a high-calibre publication that is typically read over a long period of time.

4 Media data 4 Performance and readership data NZZ Chronik 1 Print run Total 170,000 copies Switzerland 126,621 copies Outside Switzerland 11,000 copies Newsagents 32,379 copies Readership German-speaking Switzerland 306,000 readers Reach German-speaking Switzerland 7.0% Neue Zürcher Zeitung Print run Total 136,894 copies Switzerland 123,079 copies Outside Switzerland 13,815 copies Readership German-speaking Switzerland 306,000 readers Reach German-speaking Switzerland 7.0% Composition Men/women 63%/37% 1 Publisher s own figures, based on Neue Zürcher Zeitung (MACH Basic ). Sources: WEMF-Auflagen-Bulletin 2010, MACH Basic

5 Nr. 2 Fr / 9.- Publication date 5 Publication date 2009 Published 16 December 2010 Advertising deadline 16 November 2010 Print material deadline 25 November 2010 Format, scope and paper quality Format A4 ( mm) Scope About 144 pages Paper Cover: 200 g, matt finish, high-quality white Contents: 60 g, matt finish

6 Advertising rates 6 Standard advertisements Fixed formats farbig 2/1 pages 29,150. 1/1 page 14,570. 1/2 page 12,720. 1/4 page landscape 7,330. Special placements Placement Preis Inside front cover 17,090. Outside back cover 18,720.

7 Advertising formats 7 Fixed formats Standard advertising formats 1/1 page Print space: mm With bleed margin: mm Panorama advertising format 2/1 pages With bleed margin: mm 1/2 page landscape Print space: mm With bleed margin: mm Only available bottom of page as text-adjacent ad. 1/4 page landscape Print space: mm Only available bottom of page as text-adjacent ad. 1 Plus 3 mm bleed margin per page.

8 Technical data 8 Technical specifications Colour/greyscale images 300 dpi Logos/bitmaps 1200 dpi Screen Cover: 60 lines/cm (150 lpi) Contents: 60 lines/cm (150 lpi) Minimum/maximum dot 2%/98% UCR (total ink density) Cover: 320% (cyan + magenta + yellow + black) Contents: 280% (cyan + magenta + yellow + black) Colour process Four-colour CMYK throughout Pantone colours converted to CMYK Image standard Cover: ISO norm ISOcoated_V2.icc Contents: ISO norm ISOcoated_V2 300.icc File format High-end pdf Data delivery Medium CD or DVD Via anzeigen@nzzmedia.ch Via PrintOnline Clearly marked NZZ Chronik Please direct any questions to Phone: +41 (0) or

9 Services 9 NZZ Media services and rates Order changes per title Date correction 10. Format adjustment 10. New print material etc. 10. Cancellation of order per title Without alternative date 20. Sample and invoice copies per item Sample copy (immediate courtesy copy) in addition to free sample 20. Invoice copy in addition to free copy 5. Box number ad rate Express fee per order 40. per delivery 30. Colour proof for new orders per proof Colour proof 1/1 page 30. Colour proof 1/2 page or less 20. Good-to-print proof per proof 2 nd good-to-print proof or more 10. Content alterations of files per file Simple corrections or alterations 20. Creating a PDF print file 20. per hour Complex changes to digital files 170. Creation of desktop publishing material 170. Dunning per reminder Administration cost for second reminder or more 30. Interest on late payments 5% Management of cost centres per cost centre 25. per year Brochure inserts Additional booking of partial editions (not total edition, split by Canton Zurich, region or city) 300. Invoices per invoice Copies of invoices for 3 rd copy or more 5. Split invoice (per final invoice) 20. Retrospective invoice corrections 20. Copies of invoices attached to payment reminders 5. Special invoices or delivery to addresses other than client base 5. Special evaluations/statistics Special courier External courier Text entry for NZZexecutive.ch Internal translations External translations per hour 170. per delivery/ shipment third-party charges +20. per advertisement 55. per hour 170. per order third-party costs +20.

10 Contacts 10 Advertisements Publicitas AG NZZ Media Seehofstrasse 16 CH-8021 Zurich Phone +41 (0) Fax +41 (0) The global Publicitas network with its NZZ titles is available for foreign clients to advertise in from abroad. With the help of the «location finder» in the «offices network» under you can find the contact person in your country. Advertisements from French-speaking Switzerland Publicitas SA NZZ Media Avenue Mon-Repos 22 Case postale 7082 CH-1002 Lausanne Phone +41 (0) Fax +41 (0) Advertising industry/cross media marketing Neue Zürcher Zeitung AG Marketing Werbemarkt Falkenstrasse 11 CH-8021 Zurich Phone +41 (0) Fax +41 (0) Please do not hesitate to contact one of our consultants at: