MEDIA-KIT. Секреты женского обаяния

Transcription

1 Секреты женского обаяния

2 background information Year issued: 2000 Circulation: Frequency: monthly Distribution area: Moscow, Moscow Region, Saint-Petersburg, Russian regions, social networks, website: KIZ.RU REPUTABLE RUSSIAN BEAUTY, AESTHETIC MEDICINE AND HEALTH PROJECT For over 15 years, since the publication of the first issue in March 2000, the magazine has developed a reputation as a well-trusted women s guide to the ways to preserve youth, beauty and health. Our editorial board, in cooperation with the leading medicine and healthy lifestyle experts, pays close attention to the nature and fairness of information in preparing the most popular materials for cosmetology and plastic surgery, diagnosis and treatment of diseases, psychology of relationships.

3 our readership Our readership per one issue is 418,4 in Russia 244,1K in Moscow and 55,2 K in Saint-Petersburg Our semi-annual readership is 1314,9 K or 2,2% of population of Russia 680,1K or 6,5% of Moscow city s population and 145 K or 3,2% of Saint-Petersburg s population ACCORDING TO NRS (16+), MAY-OCTOBER 2017

4 our readership 276,6 K of our female readers in Russia are wealthy or affluent 179,9 K in Russia can afford expensive things and live in cloven 87K SPEND THEIR LEISURE TIME AT BEAUTY SALONS IN MOSCOW 37,9 K in Russia run their own businesses 86,8 K in Moscow made business trips abroad/ travel abroad The unique readership of health issue in Russia is, K 1468,9 HEALTH 581,1 HOME DOCTOR 460,6 308 TRADITIONAL DOCTOR HEALTH NOTES 276,6 КРАСОТА & ЗДОРОВЬЕ 150,2 WOMEN`S HELTH ACCORDING TO NRS (16+), MAY-OCTOBER 2017

5 our target reader is years old. has a college degree and high level of income. married, has kids. good-looking, takes care of her own health and the way she looks. curious about the beauty industry and enjoys its latest solutions. regularly visits spa centers and fitness clubs. often travels abroad and loves shopping. SHE IS NOT A TYPICAL MOSCOW GIRL: Visits beauty salons at least 3 times a month Prefers visiting medical institutions more than once a month Wears makeup Routinely uses body/skin care Critical when buying diet food Uses a vitamin complex and dietary supplements at least once a half a year ACCORDING TO M INDEX MOSCOW 16+, SEPTEMBER-OCTOBER 2016, TNS

6 editorial content PERSON an interesting conversation Each issue contains an exclusive photoshooting and in interview with a Russian theatre, cinema, sports, politics star. Here the celebrities reveal the secrets of their beauty youth and success. SUBJECT HEADING BEAUTY in all is glory Innovative beauty products and the latest face and body care procedures in beauty salons. Start beauty tips, interviews with makeup artists, stylists, perfumers and spatechnologists SUBJECT HEADING «AESTHETICS» how to attain perfection Our experts provide you with their clear-eyed opinions on all the relevant aspects of cosmetology, plastic surgery and anti-aging medicine in every detail. Only scientifically-proved breakthrough solutions SUBJECT HEADING HEALTH how to preserve and strengthen your health We clarify the causes and symptoms of diseases. We consult with the best Russian doctors and scientists. We talk about the capabilities of modern diagnostic and preventive medicine. We give recommendations for a healthy lifestyle.

7 editorial content SUBJECT HEADING FITNESS healthy eating and enjoyable workups An -effective workup course for problem-prone body areas from the fitness guru. Strategy and tactics to fight excess weight. Testing of novelties in the sports and gastronomic industry. Delicious recipes from nutritionists. Healthy and balanced nutrition systems. SUBJECT HEADING PSYCHOLOGY in the depth of your heart This section will help you sort out with your feelings, improve relationship, find love and be loved, raise happy children, build a successful career... We make life better together with wellknown psychologists, sociologists, anthropologists.. SUBJECT HEADING TRAVELLING Treasures of the world A collection of routes for excellent health and unforgettable impressions. We open the doors of the leading clinics and introduce you to the most authoritative medical specialists. We re pleased to tell you about the best resorts, hotels, spa centers and restaurants of the planet. We cover the key events of the world beauty and health industry in every detail. All the pleasures of a happy and eventful life!

8 PR-support We offer our longterm advertisers a variety of PR support types in headings they like most. The shooting of the «Star in a salon / clinic» project: the first frame in the interior, a procedure schedule, a series of cosmetics images in the salon, comments of three experts. News publication. All PR-support is duplicated on Kiz.ru and is announced in social networks Inclusion of beauty products into the survey materials according to the beauty plan provided by the editorial board. Publication of the expert s opinion in the articles on the topic chosen by the advertiser out of the editorial plan.

9 our advertisers

10 advertiser feedback ALEKSEEVA MARIA, CEO of «SRC» DentalGuru»: «The research clinic» DentalGuru» has been published in Beauty & Health since April Ever since we opened the clinic, we were constantly looking for the most fruitful, cost-effective advertising projects. As time has shown, Beauty & Health is the most effective channel for the promotion of health services. Thanks to advertising in the magazine we managed to build a constant patients flow who, in turn, recommend us to their friends and relatives. Cooperation with the Beauty & Health draws the attention not only of patients, but also of the leading dentistry and maxillofacial surgery experts, which enables us to expand the geography of care for our patients. DONICH DORINA, Head of the company Expert Clinics, the president of the Russian Association of Interdisciplinary Anti-Aging Medicine (RUSIAM): «Since 2007, Expert Clinics places ads in the magazine Beauty & Health. It s safe to say that we placed advertisements in other publications, tried things out, tracked the effectiveness of advertising in the press and on the Internet, placed PR materials, interviews, imitative publications. We were looking for the best: the best place to post information about the services our clinic renders, about our experts and the latest unique methods. Seven years of cooperation with Beauty & Health proved that the best advertising platform for us is Beauty & Health. Thank you. The magazine is beautiful, informative, modern: it has with its own traditions and the most professional team DANISHCHUK MARINA, director of «Danishchuk Clinics»: «Мы публикуемся в журнале «We ve been publishing our ads in Beauty & Health for a long time. At some point we took a break and did not put out. In the end, we realized that advertising in Beauty & Health works more efficiently compared to advertising in other publications. Advertising campaigns in the magazin provide a constant flow of visitors. We would like to express our gratitude to the editors of the magazine: we always have highquality information materials and well-researched topics. Beauty & Health always supports us in terms of progress. Thank you! We hope for further cooperation with you.

11 list of cities Aksai Aprelevka Arzamas Astrakhan Balashiha Barnaul Bataisk Belgorod Berezovsky Bor Bronnitsy Vidnoe Vladimir Vnukovo Volgograd Volzhsky Volokolamsk Voronezh Voskresensk Vyshniy Volochek Golitsyno Gorodets Dedovsk Dzerzhinsk Dzerzhinsky Dmitrov Dolgoprudny Domodedovo Dubna Ekaterinburg Zheleznodorozhny Zhigulevsk Zhukovsky Zavolzhye Zvenigorod Zelenograd Ivanovo Ivanteyevka Izhevsk Irkutsk Istria Yoshkar-Ola Kazan Kaluga Kemerovo Kirov Klimovsk Klin Kolomna Kopeisk Korolev Kostroma Kotelniki village. Krasnogorsk Krasnodar Krasnoznamensk Krasnoyarsk Kubinka Kurovskoye Kursk Lipetsk Lobnya Lytkarino Lyubertsy Magnitogorsk Mozhaysk Moscow Moscow region Moscovsky Mytishchi Naberezhnye Chelny Naro-Fomisk Nakhabino Nevinnomyssk Nizhnevartovsk Nizhny Novgorod Nizhny Tagil Novaya Adygea aul Novokuznetsk Novomoskovsk Novorossiysk Novosibirsk Novocherkassk Noginsk Obninsk Odintsovo Omsk Orenburg Orekhovo-Zuyevo Pavlovsky Posad Pavshyno Penza Permian Podolsk Protvino Pushkino Pyatigorsk Ramenskoe Reutov Rostov-na-Donu Rybinsk Ryazan Samara St. Petersburg Saratov COPIES A MONTH Sarov Sergiev Posad Serpukhov Simferopol Smolensk Solnechnogorsk Sochi Stavropol Stary Oskol Sterlitamak Stupino Surgut Skhodnya Sizran Taldom Tambov Tver Tolyatti Tomsk Troitsk Tula Tyumen Ulyanovsk Ufa Cheboksary Chelyabinsk Chernogolovka Chekhov Shatura Shchelkovo Shcherbinka Electrostal Elektrougli Yubileiny Yaroslavl Moscow Other regions 24% 49% Moscow Region 27% DELIVERY Moscow 67% Other regions 15% Moscow Region 18% NUMBER OF OUTLETS

12 sales through distribution channels 74% RETAIL TRADE 1% SUBSCRIPTION 25% OTHERS (AIR SERVICE, MEDICAL CENTERS, SPA-CENTERS, HOTELS)

13 retail distribution СSupermarkets more than 1400 stores in walking distance as well as middle and VIP-class stores throughout Russia Stores near BiPi service stations more than 140 outlets Stall outlet chains more than 1,1 K outlets OUR PARTNERS: «Sales», Press Logistic, «Zheldorpress», «VM-Kiosk, MK-Service, KARDOS Retail (Association of printed materials distributors, Press Center, U Metro ), Stolichnaya Pressa, Media-Service, Southern Printing Agency, Amo-Press, Antares, MUE Korolev, sellers by metro stations. Professional cosmetics stores 15 more than stores in Moscow, St. Petersburg, Kazan, Voronezh and Vladivostok. In September 2016 we began to distribute our magazine in the Azbuka Vkusa network 46 stores in Moscow and along the nearby main regional highways on april Since February 2017 the covers of our magazines are in the full view in the retail chains Globus Gurme, Behetle, The 7-th Continent In April 2017 as part of our special project we entered a partnership with 3000 beauty salons in Russian regions (including Moscow region). Magazine distribution on the flights of S7 Airlines is currently being negotiated

14 internet support All materials are adapted by our editorial board and published after the magazine appears on KIZ.RU website and in social media. We provide each advertiser with an opportunity to post his video on the magazine s website free of charge. Each advertiser will be given a chance to appear in the catalog of organizations and among experts on KIZ.RU. website free of charge unique users a month views a month More than website social media communities subscribers

15 2016 achievements We hold contests and realty projects for our readers EVERY MONTH Organization of air distribution: FREE IN AIRCRAFT (return circulation and retail sales at airports WEBSITE RESET KIZ.RU EVERY DAY WE GENERATE 5-6 TOPICAL REVIEWS ON THE WAYS TO PRESERVE YOUTH, BEAUTY AND HEALTH. MAGAZINE CONTENT ADAPTATION FOR FURTHER PUBLICATION IN SOCIAL NETWORKS AND ON KIZ.RU INCREASED GEOGRAPHY OF DISTRIBUTION - THROUGHOUT THE RUSSIAN FEDERATION Mediascope readership researches over people read our magazine on a monthly basis (as of September-October 2016). More than social network community followers Increased retail sales by 10 %