FACTS ABOUT IN COMPARISON WITH GLOSSY MAGAZINES WFC WORLD FASHION CHANNEL WFC AUDIENCE

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2 FACTS ABOUT WORLD FASHION CHANNEL WFC AUDIENCE IN COMPARISON WITH GLOSSY MAGAZINES WORLD FASHION CHANNEL WORLD FASHION CHANNEL (WFC) IS A NICHE SATELLITE TV CHANNEL ABOUT FASHION, BEAUTY AND STYLE WHICH BROADCASTS ALL OVER THE WORLD FOUNDED IN 2003 HEADQUARTERS OCCUPY THE WHOLE FLOOR OF MOSCOW S MOST PRESTIGEOUS MERCURY CITY TOWER BROADCAST IN TWO VERSIONS: RUSSIAN FOR RUSSIA AND ENGLISH FOR THE REST OF THE WORLD HAS A TECHNICAL REACH OF 90 MILLION (HOME VIEWERS VIA SATELLITE OPERATORS) ALL OVER THE WORLD WITH 70 MILLION OF THEM IN RUSSIA BROADCAST IN HOTELS, RESTAURANTS, BOUTIQUES OFFERS FASHION AND BEAUTY BRAND INTEGRAGATION INTO CHANNEL CONTENT LIMITED DIRECT ADVERTISING ALLOWS FOR UNINTERRUPTED VIEWING WFC VIEWERS ARE 100% FASHION AND BEAUTY BRAND TARGET AUDIENCE OFFERS DEEP ABSORPTION AND EMOTIONAL IMPACT TO VIEWERS (TELEVISION IS SIGNIFICANTLY MORE ENGAGING THAN PRINT, OUTDOOR AND OTHER ADVERTISEMENT PLATFORMS) OFFERS WEB RESOURCE SUPPORT TO ALL ADVERTISERS VIA WFC.TV HOSTS NUMEROUS FASHION EVENTS AND SPECIAL PROJECTS THROUGHOUT THE YEAR thousand, people WFC DATA MEDIASCOPE DEC 17 GLOSSY MAGAZINES DATA MEDIASCOPE MAY-OCT 17 World Fashion Channel Elle Vogue Marie Claire Harper s Bazaar WFC AUDIENCE

3 AUDIENCE PROFILE AUDIENCE Gender Age MEDIASCOPE, RUSSIAN CITIES OCTOBER-DECEMBER 2017 AUDIENCE PROFILE Women Men 28% 72% Financial Status Affluent buyers Оthers 17% 83% All 4-17 All All % 25% All All 55+ 4% 30% 31% Source: Mediascope Russia, TV Index Plus, Russia, September 2017 City Moscow St.-Petersburg Barnaul Chelyabinsk Ekaterinburg Irkutsk Izhevsk Kazan Kemerovo Khabarovsk Krasnodar Krasnoyarsk Nizhniy Novgorod Novosibirsk Omsk Perm Rostov-on-Don Samara Saratov Stavropol Tomsk Tula Tver Tyumen Ufa Vladivostok Volgograd Voronezh Yaroslavl Accumulative reach per reported period (3 months), thousand people Accumulative reach per reported period (3 months), % 6,7 6,3 4,7 17,1 15,0 14,5 8,7 8,5 3,0 19,8 10,4 4,4 15,7 9,6 9,6 17,5 6,9 11,7 14,1 9,6 17,6 16,0 10,9 6,8 13,5 9,9 12,4 19,3 10,1 Average Daily Viewing Time, minutes 5,3 3,9 3,8 3,2 2,7 1,8 3,4 13,7 1,7 5,3 6,6 7,0 6,6 4,6 3,4 4,7 16,0 2,9 2,5 3,0 7,9 17,4 1,3 19,5 2,6 2,6 3,0 6,1 2,5 AUDIENCE

4 AFFINITY ADVERTISING FORMS WORLD FASHION CHANNEL WORLD FASHION SHOW SECTION (Full Show) ADVERTISING SPOT FROM THE CATWALK ALLOWS FOR BRAND POSITIONING AT A PREMIUM LEVEL (AMONG HIGHEST END BRANDS) AND ACQUAINTS VIEWERS WITH CURRENT COLLECTIONS IN THE SECTION OF MILAN FW, PARIS FW AND OTHERS. DURATION 3 MINUTES, FREQUENCY X 2-3 PER DAY. 1 month x 2 per day euro 1 month x 3 per day euro 2 months x 2 per day euro 3 months x 3 per day euro AFFINITY WORLD FASHION EVENTS SECTION ADVERTISING SPOT FOR BOUTIQUE OPENING, SHOW-ROOM LAUNCH, PARTY DESCRIPTION OR OTHER KIND OF EVENT. DURATION IS 5 MINUTES, FREQUENCY x 1-2 PER DAY. 1 month x 1 per day euro 1 month x 2 per day euro 2 months x 1 per pay euro 2 months x 2 per day euro ADVERTISING FORMS WFC HAS 3 TIMES HIGHER AFFINITY INDEX FOR FEMALE AUDIENCE WORLD FASHION CHANNEL 175 FASHION TV 59 Affinity Index for the group shows how much the values obtained for the target group differ from the values obtained for whole population. PHOTO STUDIO or BACKSTAGE PHOTO STUDIO IS AN ADVERTISING SPOT SHOWING THE CAMPAIGN SHOOT IN PROCESS INCLUDING AN INTERVIEW WITH MODEL OR BRAND REPRESENTATIVE. BACKSTAGE IS AN ADVERTISING SPOT SHOWING MODELS BEING PREPARED FOR THE FASHION SHOW, IT MAY INCLUDE AN INTERVIEW WITH DESIGNER. DURATION: 5 MINUTES, FREQUENCY X 1-2 PER DAY 1 month 1 time per day euro 1 month 2 times per day euro 2 months 1 time per pay euro 2 months 2 times per day euro WATCH WFC ONLINE:

5 AFFINITY ADVERTISING FORMS ON WORLD FASHION CHANNEL (RUSSIAN VERSION) LOOK BOOK ADVERTISING SPOTS SHOWING LOOKS FROM CURRENT COLLECTION. DURATION FROM 20 TO 40 SECONDS, FREQUENCY X 4-6 PER DAY. Cost calculated by Advertising Managers on request ADVERTISING SPOTS ADVERTISEMENTS FROM 20 SECONDS TO 1 MINUTE. FREQUENCY: X 6-8 PER DAY. Cost is calculated by Advertising Managers on request WORLD FASHION HOUSES / WORLD FASHION BRANDS A SHORT FILM ON THE HISTORY OF FASHION BRAND OR MAISON. FILM CONTENT TO BE AGREED WITH ADVERTISER. DURATION: MINUTES, FREQUENCY X 1 PER DAY. 1 month x 2 per day euro ALL PRICES ARE INDICATED IN EURO. VAT IS NOT INCLUDED. VAT IN RUSSIA 18% SPECIAL OFFER FOR HOTELS, APARTMENTS, VILLAS: WORLD FASHION HOTELS/RESORTS SECTION ADVERTISING SPOT ABOUT THE HOTEL, ITS SERVICES, SPECIAL FEATURES, BONUS SYSTEM, RESTAURANTS, SPA, INTERVIEW WITH TOP-MANAGEMENT. DURATION 5 MINUTES FREQUENCY X 1-2 PER DAY 1 month x 1 per day 5000 euro 1 month x 2 per day 6000 euro 2 months x 1 per pay 8000 euro 2 months x 2 per day euro ALL PRICES ARE INDICATED IN EURO. VAT IS NOT INCLUDED. VAT IN RUSSIA 18% PRODUCTION OF ALL STANDARD ADVERTISING VIDEO CLIPS IS CARRIED OUT BY WFC AND AT WFC EXPENSE AS A BONUS TO ADVERTISER FOR BOOKING SPACE. THE ADVERTISER MAY PAY EXTRA FOR MODELS, DECORATION, SPECIAL TECHNICAL EQUIPMENT, FLIGHTS, TRANSFERS AND ACCOMMODATION FOR SHOOT TEAM IN ANOTHER LOCATION. WORLD FASHION CHANNEL ALSO OFFERS SHOOT OF 3D-TOURS FOR HOTELS AND APARTMENTS EXAMPLES OF OUR WORK: COUNTRY HOUSE IN MOSCOW virtualland.ru/smarthouse/tour/ SPECIAL OFFER PRODUCTION OF ALL STANDARD ADVERTISING VIDEO CLIPS IS CARRIED OUT BY WFC AND AT WFC EXPENSE AS A BONUS TO ADVERTISER FOR BOOKING SPACE. THE ADVERTISER MAY PAY EXTRA FOR MODELS, DECORATION, SPECIAL TECHNICAL EQUIPMENT, FLIGHTS, TRANSFERS AND ACCOMMODATION FOR SHOOT TEAM IN ANOTHER LOCATION. TOUR WITH INFORMATIONAL TIPS: RESIDENCE IN KRASNAYA POLYANA, SOCHI: virtualland.ru/residence/ 3D-TOUR OF HOUSE AND TERRITORY IN MOUNTAINS WITH AERIAL SHOOT, WHICH WAS USED FOR THE WEBSITE: lauraresidence.ru/

6 SPECIAL OFFER SPECIAL OPTIONS, FUNCTIONS, INTERFACE: SIGNAL DISTRIBUTION EUTELSAT 9B 1. ANIMATION OF ELEMENTS IN THE VIRTUAL TOUR: virtualland.ru/prozorovo/9/?startscene=3 (Press the star and interior doors / cloakroom doors will open) virtualland.ru/boeing/ (Press the star and the armchair will unfold) 2. INFORMATIONAL TIPS: virtualland.ru/5kv/business.html (icon + text) virtualland.ru/russkoe-pole/ (icon + html-page with photo and video) virtualland.ru/raven-russia/new-riga/ (icon + text) 3. MAP OR PLAN WITH NAVIGATION RADARS: SPECIAL OFFER 4. TOURS WITH VR-SUPPORT: virtualland.ru/prozorovo/vr/ (based on the actual shoot) virtualland.ru/fundament/lusinovskiy/ (based on renders) Channel name Position Satellite Beam Frequency System SR FEC WFC International 9 E Eutelsat 9B TP E9, Wide, V MPEG-4, HD /3 RUSSIA ABS 2 5. COMPLEX INTERFACES WITH MAPS: virtualland.ru/gus/ PRICES: 2-bedroom apartments from 3000 euro 3-bedroom apartments from 4000 euro 4-bedroom apartments from 5000 euro Prices include: Photo shoot for spherical 3D panoramas. Editing of materials received into unfolding projections using specialised PTGui software. Colour editing. Deleting evidence of cameraman and equipment from film (retouching shadows and reflections) Additional retouching of defects on spherical 3D panoramas (stains, dirt, cables etc.) Editing of 3D panoramas into 10 virtual tours (for each apartment). Building navigation, setting initial / opening views, implementing interface of tour navigation and creating navigation gallery with panoramic miniatures. Placement and integration of finished product (virtual tour working on computers, laptops, tablets, ios and Android smartphones) into Advertiser s website Channel name WFC Russian Position 75.0 E Satellite ABS 2 Beam Frequency TP 19, Russia, V System MPEG-4, SD SR FEC /3 SIGNAL DISTRIBUTION virtualland.ru/russkoe-pole/ (with possibility to enlarge the view) virtualland.ru/o-svet/ (multi-floor interiors)

7 EVENTS AND PROJECTS WORLD FASHION CALENDAR WORLD FASHION CHANNEL PRODUCES A BRANDED CALENDAR WITH SIGNATURE SHOOTS FEATURING INTERNATIONAL MODELS IN PICTURESQUE LOCATIONS ALL OVER THE WORLD. THE CALENDAR IS RELEASED AT THE END OF EACH YEAR AND PRESENTED AT A PRESTIGIOUS PARTY WITH VIP GUESTS. EVENTS AND PROJECTS NEW FACES MODEL SCOUTING WORLD FASHION CHANNEL IS LAUNCHING A NEW PROJECT, A REALITY TV SHOW IN COLLABORATION WITH LEADING INTERNATIONAL MODEL AGENCIES. THE CHANNEL HAS ENGAGED PROFESSIONAL MODEL SCOUTS IN ITS SEARCH IN 10 OF THE BIGGEST CITIES IN RUSSIA, FOR NEW STARS IN THE MODELING INDUSTRY. TO BECOME A MODEL IS EASIER THAN YOU CAN IMAGINE! NEWMODELSHOW.RU NEW MODEL SHOW St.-Petersburg Moscow Rostov-on-Don Khabarovsk Krasnodar Novosibirsk Kazan Chelyabinsk Vladivostok Ufa

8 MERCURY TOWER ADVERTISING OPPORTUNITIES *VAT is not included PRICE LIST FOR OUTDOOR MEDIA SCREEN ADVERTISING PICTURE THIS: YOUR ADVERTISEMENT ON THE TALLEST MEDIA FACADE IN EUROPE - THE IMPRESSIVE MERCURY TOWER SKYSCRAPER IN THE PRESTIGIOUS DISTRICT OF MOSCOW CITY. Tariff (period one month) Timing Minutes per month Cost in EUR* Every 60 minutes per 24 hours during one month 1 minute Every 50 minutes per 24 hours during one month 1 minute Every 30 minutes per 24 hours during one month 1 minute ADVERTISING OPPORTUNITIES THIS OUTDOOR MEDIA SCREEN AT THE TOP OF THE TOWER REACHES AN AUDIENCE THAT INCLUDES OWNERS OF PENTHOUSES AND APARTMENTS, TOP-MANAGERS AND EMPLOYEES OF INTERNATIONAL COMPANIES WHOSE OFFICES ARE SITUATED IN THE ELITE AREA OF MOSCOW CITY. THE SCREEN IS VISIBLE TO CITY DWELLERS AND VISITORS TO THE CAPITAL FROM THE GARDEN RING ROAD, THE THIRD TRANSPORT RING ROAD, KUTUZOVSKY PROSPEKT, NOVY ARBAT AND ALL EMBANKMENTS AND DISTRICTS IN THE AREA. FOR MANY THE GOLDEN TOWER IS A POINT OF REFERENCE WHEN CHECKING THE TIME. THE MEDIA FACADE WORKS 24/7. INDOORS PLASMA SCREENS: THERE ARE 5 FULL HD PLASMA SCREENS IN THE MERCURY TOWER LOBBY, EACH MEASURING 3 X 3 METERS. THEY ATTRACT THE ATTENTION OF THOUSANDS OF COMPANY EMPLOYEES AND THEIR NUMEROUS GUESTS, IN THE TOWER OFFICES. INDOOR PLASMA SCREENS OPERATE FROM 8:00 AM UNTIL 9:00 PM. Every 10 minutes per 24 hours during one month 1 minute MERCURY SPACE BONUS Free advertisement on all indoor screens in the Mercury Tower lobby for advertisers on outdoor media screen of same tariff. Production of animated video for outdoor screen is complimentary for all advertisers. ADVERTISING OPPORTUNITIES HOLD YOUR EVENT IN MERCURY SPACE ON THE 40TH FLOOR OF THE GOLDEN MERCURY TOWER WITH PICTURESQUE VIEWS OF MOSCOW. SPACE: 975 SQM POSSIBILITY TO DIVIDE STATE-OF-THE-ART SOUND AND LIGHTING EQUIPMENT, LARGE LED SCREEN MORE INFORMATION ON REQUEST

9 CONTACTS HEADQUARTERS ASYA TATEVOSYAN COMMERCIAL DIRECTOR WORLD FASHION CHANNEL ADDRESS: WORLD FASHION CHANNEL MERCURY TOWER , MOSCOW, 1-ST KRASNOGVARDEYSKY PROEZD, BLDG.15 TEL: , CELL.: INFOWFC.COM CONTACTS