A NATIONAL NETWORK OF AMUSEMENT PARKS

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1 A NATIONAL NETWORK OF AMUSEMENT PARKS Amusement Media is a nationwide network of more than 140+ amusement parks, water parks, zoos, theme parks, and other family amusement facilities. It delivers an audience of 80 million in a controlled environment where your message is not surrounded by competitive advertising clutter. This is a family audience of parents and children. Family groups spend hours together in a quality, family-fun experience that is increasingly hard to find. Your advertising message surrounds a bright, computergenerated map of the facility pinpointing each attraction, including every park convenience from restrooms to first aid to food. Our unique Park Information Systems are permanently located at the entrance and main gathering areas of each facility ensuring multiple and repeated exposures of your message. Industry Fact: Kids 14 and under spend an estimated $20 billion annually and influence another $200 billion in family purchases. Business Week Industry Fact: More than three out of four advertisers 78% to be exact said they have less confidence today in the effectiveness of TV advertising than they did two years ago. Ad Age Marketers Lose Confidence in TV Advertising March, 2005 We also provide excellent brand merchandising and activation opportunities which include on-site events, couponing, sampling, research, product placement and much more. We can work with you to tailor your promotional activities to perfectly underscore and extend your advertising message with this extraordinary family market. We are amazingly cost effective. You will reach this highly desirable audience at the ideal moment- when the family is together, out having fun and not distracted by competing media. And, importantly, you will be reaching them at an amazing low cost-per-thousand.

2 WE TAKE YOUR ADVERTISING A STEP FURTHER Brand Activation that Packs a Punch! We also provide excellent brand activation and merchandising services which include: couponing, website integration, sampling, product placement, event tours and much more. We can work with you to fully integrate your brand to perfectly underscore and extend your marketing message within this extraordinary family market. Innovative On-Site Merchandising Intergrated Web Campaigns Couponing Product Placement On-Site Events Research Sampling & More!

3 MAJOR MARKET COVERAGE Amusement Media Park Locations and Top DMA Markets Nationwide 140+ Amusement Park Locations and growing! We offer you truly nationwide coverage Industry Fact: The improved global economy and the ongoing modernization and development of theme parks and amusement parks will drive the market to $26.8 billion in sales in The regional park market will grow to $8.3 billion by PricewaterhouseCoopers, October 2005 Industry Fact: Regional Theme Park operators, which have successfully tapped into America s yearning for familiarity and family time, have reported record attendance in the post 9/11 business climate. Advertising Age, 2003 We have multiple locations in the Top 10 DMA Markets 10 of the Top 10 DMA Markets 17 of the Top 20 DMA Markets 42 of the Top 50 DMA Markets 70 of the Top 100 DMA Markets accounting for 75% of U.S. TV households. Our network has 90+ unique market locations nationally.

4 OUR DEMOGRAPHICS We Have Big Numbers! More than 328 million people visited amusement parks in the United States last year. Attendance is expected to reach 358 million by PricewaterhouseCoopers, 2005 Our Age 55% are children 45% are adults 17% are under 5 22% are % are % are % are % are % of our traffic attend as a family MRI Research 2005 We are a family audience. The average size is 4.5 members The median Household Income is $67,827 83% of amusement park attendees in the last 12 months are parents with kids under 12 39% of people who have attended an AP in the last 12 months are parents with kids age % own a home 57% have attended and/or graduated college We Shop & Spend! Did you know kids highly impact the family household purchase decisions? In today s Gen X household kids influence: 66% of DVD movie purchases, 50% of toothpaste purchases, 46% of vacation choices, 32% of the family car purchases, and 29% of the family computer purchases decisions. The New SuperConsumer Mom & Kid, 2005 Industry Fact: It is estimated that women engage in 80 to 88 percent of all consumer spending in the U.S. The Mom Factor: What Really Drives Where We Shop, Eat, and Play, 2005 Information Sources This information is supplied by the industry trade association, International Association of Amusement Parks and Attractions, Alexandria, VA and Mediamark Research, Inc., Industry Fact: There are 29.3 billion tweens in the U.S., including 16.4 million kids ages 8 11 and 12.8 million ages 12 14, per the U.S. Census Bureau. They account for about $40 billion in purchasing power, according to research compiled by Packaged Facts, New York. Promo Xtra, 2005

5 OUR IMPACT Our Information Systems Are Effective Amusement Media is very effective at generating exceptional levels of brand purchase intent! Amusement Media ad impact exceeds placebased norms by 12% due to its uncluttered environment and high impact ad placement. Certified Reports Inc., 2004 The launch of Yoplait s Go-Gurt Brand revolutionized the entire yogurt market and became a mega-brand virtually overnight. Seeking out American mothers on the go, who were interested in healthy snack alternatives for their kids, made the Amusement Media network a natural. Josh Resnick, Asst. Brand Manager Yoplait Youth Products Amusement Media 44% Place-based Norms 39% +12% versus PB norms The flexibility to customize creative programming, along with professional management and targeted media, made this breakthrough campaign a BIG WIN for creating brand awareness as well as driving trial during the launch of Hellmann s Dippin Sauce. Michael Cobb Hellmann s Brand, Unilever BestFoods Purchase Intent Among Those Aware of AMI Advertising 37% 38% 75% Industry Fact: In 1995 it took 3 TV spots to reach 80% of the women ages Five years later it took 97 spots to reach them. It is almost impossible to get your name on enough channels to build substantial awareness. Fortune Magazine, The Brand Killers, 8/11/2003

6 A HUGE FAMILY AUDIENCE Our Targeted Reach May Surprise You! Our reach far exceeds that of more traditional media options in this segment. We currently reach 80 million parents and kids annually. Our annual attendance already exceeds that of the NBA, the NFL, and the NHL combined, as well as that of Major League Baseball or Disney! Compare our numbers to ABC s Family Channel, the Disney Channel, Nickelodeon and any other family based programming option. We even compare favorably to MTV and VH-1 in terms of size and scope. In print, the comparisons are even more dramatic, whether it is Nickelodeon Family Magazine, Family Fun, or Parents Magazine, you will find our reach as well as our efficiencies are unrivaled in this segment. Industry Fact: The biggest brands in the world are saying We understand consumers are perhaps numbed to traditional advertising and we have to find new ways of engaging them into our brand experience. The New York Times, 11/2005 Industry Fact: Prime-time TV programming or other massmedia vehicles are just too costly for most of today s advertisers. In Fall 2005, one 30-second ad on American Idol cost more than $500,000. So, how do we best intercept our consumer considering that, in most cases, the mom part and the kid part have very different media habits? Marketing to the New Super Consumer: Mom & Kid, 2005 Advertisers have the additional benefit of capturing parents and kids together in our recreational setting. This is next to impossible utilizing traditional media. The bulk of our exposure is delivered in the summer months, a time of relative weakness for most traditional media options. Our traffic patterns are well established. Typical patron visits last 5 to 7 hours offering repeated exposure to your message. Reach your target audience of parents and children right before the back to school shopping and purchase decisions are made!

7 OUR CLIENTS Amusement Media makes it happen. They have collaborated with Sports Illustrated for Kids for three years in bringing our No Limits Roadtrip Tour to life and have exceeded our expectations year after year. We can honestly say we get real marketing insight, effort, turnkey service and solid value from our partners at AMI. If you are looking to reach families and kids in a captive environment, Amusement Media is your go-to company. Janine Pollack, Creative Services Director, Sports Illustrated for Kids We have worked with Amusement Media to address a wide variety of client campaign objectives over the years and have been very pleased with their ability to consistently apply innovative thinking to individual brand challenges of our clients. Norman Chait, VP Director OOH, Mindshare s WOW Factory, New York Partial List of Amusement Media Clients Industry Fact: Most kids can recognize 200 logos by the time they re in first grade, according to James McNeal s The Kids Market: Myths and Realities. By age three, they can recognize brands by package shape and color long before they can read. By the age of five, 50% of kids are asking for specific brands. Promo Magazine 8/2005

8 RATE CARD WE ARE EXTREMELY COST EFFECTIVE! Package Pricing National Open Rate: 135+ Facilities Live Audience of 80 Million Two Ad Facings per facility Total Impressions: 240,000,000 Cost: $295,000 Net. CPM: $1.23 Rate Card Support CPM based on annual network traffic x 3 impressions per visitor. Traffic of individual facilities can be verified by Amusement Media or by the International Association of Amusement Parks and Attractions in Alexandria, VA. Mechanical Specifications Size Requirements: Trim Size: 8' x 18" (96" x 18") Live Size 7.8' x 16" (94" x 16") Production Requirements: Digital artwork file or camera-ready artwork Spot Market & Monthly Flight Options: Subject to Availability Market Minimums May Apply Base CPM: $2.50 Note: Nationwide commitments include free production and posting, otherwise $300 per location.