Spokane Indians Mission

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2 Brett Sports & Entertainment is a Sports Marketing Company that specializes in minor league sports. Brett Sports & Entertainment teams are owned by the Brett family, which includes Major League Baseball Hall of Famer George Brett and Brett Sports managing partner Bobby Brett. George Brett, Baseball Hall of Famer The Spokane Indians have been in the Spokane community for over 100 years with 2012 marking the 109 th season of professional baseball in Spokane. The Indians have won 8 Northwest League Championships (16 overall) including three (2003, 2005, 2008) with current major league affiliate, the Texas Rangers. Spokane Indians Mission The Spokane Indians organization provides affordable family entertainment for everyone by creating a safe, fun and friendly atmosphere while exceeding guest expectations ( the WOW Factor).

3 Aerial View of the Spokane Indians 2013 renovations Throughout the years, Spokane County and the Spokane Indians have partnered on many stadium improvement projects that have made Avista Stadium one of the best minor league baseball stadiums in the country. Avista Stadium is currently undergoing a $3 million remodel that will be completed by May Fans will see newly renovated administrative and ticket offices, new team store, and main concession stand and restroom upgrades. A view of the new concession building from the North East

4 For the fourteenth straight year, the Spokane Indians led the Northwest League in attendance with 179,881 total fans (4,733 per game) and ranked 3 rd in total attendance for Short Season Single-A-Baseball, solidifying Spokane as the premier place to watch baseball in the Northwest. 180, , , , ,000 80,000 60,000 40,000 20,000 0

5 The 2012 Indians season was the second highest attended sporting event in the Inland Northwest. Here s a look at attendance figures from the past year: 250, , , ,000 50,000 0

6 High School Grad 29% Some High School 2% Some College 35% 40% 30% 20% 10% College Degree + 33% 0% Household Income Levels Less than $25000 $25,000 - $34,999 Male 57% Female 43% $35,000 - $49,999 $50,000 - $74,999 More than $75,000 Sales The Spokane Indians have drawn more than 1.8 million fans over the past decade. These fans cover a large demographic range. At Indians games you see families, seniors, young adults all looking for affordable family entertainment 43% of fans are women. (MiLB Avg: 43%) 52% of adult fans have at least one child at home. 68% of adult fans have attended college. 74% of adult fans are home owners. 1st Qtr 2nd Qtr 3rd Qtr The average annual household income of Indians fans is $57,622 while the median household income for the Spokane 4th area Qtris $44,694. The Spokane Indians are the ticket for any advertiser that wants to deliver their message to a large segment of the community in a fun, family-orientated atmosphere!

7 The large majority of Indians fans attend one or two games a year. Most fans come out to a game using their employer s season tickets, as part of a group, or by purchasing individual game tickets. 17% of Indians fans attend as a part of a group. 18% of Indians fans buy individual walk-up game tickets at the box office. Other 11% Ticket Package 54% Group 17% Walk-Up 18% 54% of Indians season tickets are owned by businesses, and almost all businesses use their season tickets for customers and employees thus insuring a variety of attendees for those season tickets throughout the season. The Spokane Indians are the ticket for any advertiser that wants to deliver their message out to a large segment of the community in a fun, family-orientated atmosphere!

8 The Spokane Indians not only have a large demographic fan base, but also draw from a large geographic area. While the Indians attract families primarily from Spokane and Kootenai County, fans travel from as far as Western Montana and Southern British Columbia to enjoy our family-friendly atmosphere. 83% of Indians fans are from Spokane County 15% of Indians fans are from Kootenai County 1% of Indians fans are from Latah County 1% of Indians fans are from Stevens County Avista Stadium is the perfect venue to advertise your products and services to customers who come from a wide geographic area.

9 With a Spokane Indians Sponsorship, we ll combine several of our Sports Marketing elements together into a customized package that addresses your marketing needs. Connect with the emotional bond between the Spokane Indians and our fans to help sell your product. These ties bind, and mean long term sales for your company. Create this connection with an Indians sponsorship. The Spokane Indians will utilize the special bond between team and fan to help sell your product!

10 Indians fans won't miss your advertising by spinning the dial during each commercial break, as happens all too often with music radio buys in this age of preprogrammed radio selector buttons. In fact, it has been proven with live sports radio, Indians listeners will be committed to not only the play-by-play, but also the pre-game and post-game shows! Lightly shaded area indicates KGA s primary coverage.

11 2013- Indians Broadcast Team All Indians games are broadcast live throughout the Inland Northwest on 1510 KGA, with the voice of the Indians, Mike Boyle and legendary broadcaster Bob Robertson. With a radio commercial during the Indians broadcast, your message will be broadcast live throughout the entire summer during all 76 Spokane Indians home and away games. In addition to receiving exposure with the radio commercial, you will receive live announcer drop-ins and pre-recorded opening and closing radio billboards during each Indians radio broadcast. Mike Boyle & Hall of Fame Broadcaster, Bob Robertson With the Spokane Indians radio broadcast, your company will receive maximum exposure all summer long!

12 Television has held the title as the largest mass medium used for advertising for more than 60 years, reaching more than 94% of the country s population. Television is an important component of a media plan because of its persuasiveness, visual impact and viewership retention. Live events retain more viewers during commercial breaks than other broadcasts! The Indians will broadcast six games live from Avista Stadium locally on SWX TV with special commercial and feature opportunities available. Now, the excitement of being at the ballpark can be seen from the comfort of your own living room. SWX has tremendous coverage in Spokane and Coeur d Alene, both on cable and over-the-air. Plus, SWX is promoted in every KHQ Newscast, 7 days a week!

13 Demographic Analysis: Median Age: 53 Home Owners: 82% Age Analysis: = 53% = 47% Gender Analysis: Male = 57% Female = 43% Media Audit: - Audience Following Pro Baseball on TV - Base Population: 474,324 Target Persons: 210,656 Income Analysis: Median Income: $48, K = 37% K = 47 % K = 16%

14 Broadcast Dates: Friday, June 14th Opening Night Fireworks Saturday, June 22nd Fireworks Night Saturday, July 5th Yoke s $1 Feast Night Indians TV Broadcasters Sam Adams & Bob Castle Friday, August 2nd Family Feast Night Friday, August 16th Fireworks Night Friday, August 23rd Yoke s $1 Feast Night

15 The Indians Promotions Staff will team up with your company to design a nightly sponsorship that will get your name out in front of a stadium full of potential customers. From theme nights (i.e. Fireworks, Hawaiian Night) to famous entertainers, fans will remember the fun and excitement they had at the Indians game and associate it with your company. A marketing campaign complete with the following elements will be designed just for you: Mention in 130,000 Spokane Indians Pocket Schedules Mention in 12,000 Souvenir Scorecards Mention in nightly Souvenir Scorecard Game Notes insert Mention on the Promotions Page of the Spokane Indians website Live, in-stadium public address announcements Mentions of your name on radio advertisements produced and placed by the Spokane Indians three days prior to your game night. Live announcer drop-ins during Indians radio broadcasts three games prior to your event Logo in advertisement in the Spokesman-Review for a minimum of three days prior to your event The Spokane Indians will secure a media partner (newspaper, television, and/or radio) to help promote your night. Opportunity to have a display table during the game Opportunity to distribute coupons or promotional material to fans as they leave the game.

16 There s no better way to highlight your company or product than with Spokane Indians In-Game Promotion. A minimum of ten times during the season, your name and brand will be in front of a captive audience at Avista Stadium. Fans will be entertained between innings by the Indians zany promotions that range from Eye Consultants Eye Ball Races to the Pepsi Recycling Races. Sponsorship of an In-Game Promotion includes: Mention in 130,000 Spokane Indians Pocket Schedules Logo placement on the on-field signage Logo placement on the graphic scoreboard Live mention over the Public Address system

17 - Partnering with local nonprofits is not a byproduct of our business it's how we do business.

18 With Indians signage, you will become a part of the pageantry surrounding the game. Your full-color, hand painted sign will connect your company to the exciting action on the field. Every fan in the ballpark will view your sign, and it may be highlighted on the TV news or featured in the newspaper! There is no better way to be a part of the game than to have an Outfield Fence Sign at Avista Stadium!

19 The official Stadium publication at Spokane Indians games is the Indians Souvenir Scorecard. The scorecard features space to score the game on the inside, inserts loaded with information and statistics about the Spokane Indians and their opponent. At least 12,000 Scorecards will be produced for the 2012 Spokane Indians season. Indians Scorecard The Spokane Indians will print and distribute 130,000 pocket schedules throughout Eastern Washington and North Idaho region to promote the Indians 2012 season. The Indians pocket schedule includes the Indians game information and the promotional schedule. The Spokane Indians Scorecard and Pocket Schedule are two more unique ways to promote your company. Indians Pocket Schedule

20 The Indians website is viewed year round and features the latest news stories, plus up to the minute scores, standings and statistics, order tickets and team merchandise. During the course of the 2012 season, the Spokane Indians website saw 694,404 views with each visitor averaging over six (6) minutes per visit during the year. The Internet could be the perfect medium for your company to reach its target market and offers your company a unique, fun and highly visible way to create valuable exposure and name recognition. 7,291 Likes 2,675 Followers

21 Season Tickets will guarantee you the best seats, game after game, and are a great way to entertain clients or reward employees. You'll also receive membership to the Banner Bank Diamond Club, a special package of perks and privileges including access to an express entry gate, guaranteed promotional items, and an invitation to the Diamond Club Pre-Season social with every Season Ticket purchase. The Indians offer 7, 14, and 21-game Mini-Season Ticket Plans, with all the benefits of the Banner Bank Diamond Club. Have you tried every option for your company's social event? We can design a special group outing for you and your company at a Spokane Indians game. We also offer seating in any of our special group areas such as, a Nightly Skybox, The Grotto, The Depot or the Bud Bullpen. Reserve a block of seats of 20 or more and received a special group discount! Each year, the Indians donate over $15,000 in tickets to organizations and families with need in the Inland Northwest. Through the Take Me Out to the Ballgame program you can help a child attend an Indians game for as little as $5!

22 - As an Indians Sponsor, you have the opportunity to take advantage of the following great benefits: Distribute coupons or promotional materials to fans as they leave Avista Stadium at the end of one game during the season. Have a one-page promotional insert in the Souvenir Scorecard for one game during the season. Schedule a night to have a promotional table at Avista Stadium during one game each season. Insert coupons and/or promotional materials into Spokane Indians Ticket Package envelopes prior to the start of the season. Have the right to use the Spokane Indians logo, marks and name to promote your partnership with the Indians. Schedule use of Spokane Indians radio broadcasters for promotional appearances and radio voice overs. Receive a logo on the sponsor page of the Indians website at spokaneindians.com including a link back to your website. Have your company mascot appear at Avista Stadium during one game each season. Schedule OTTO the Mascot for a celebrity guest appearance at your company event.

23 For one sparkling day, you get to be a Big League Player. The Spokane Indians will set aside a special day during the season where sponsors take batting practice, fielding practice, and actually play a game on the award winning field at Avista Stadium. You'll dress in the clubhouse, hang out in the dugout, and enjoy a ballpark barbecue after the game. The stadium will look like it is setup for an Indians game, but it's just for you and our other sponsors. Your Field of Dreams! All sponsors will receive an invitation to the annual Sponsors Night with the Chiefs on February Look for your Winter Social invitation coming soon!

24 The following are some of the local, regional, and national companies who have taken advantage of a sponsorship package with the Spokane Indians. We can create an effective advertising package for any size company! Please contact our Sponsorship Department at for specific pricing and package options.