Curriculum Vita. Dong Hoo Kim, Ph.D.

Transcription

1 Curriculum Vita Dong Hoo Kim, Ph.D. The University of North Carolina at Chapel Hill School of Media and Journalism 379 Carroll Hall, Campus Box 3365, Chapel Hill, NC Tel: , EDUCATION Ph.D., Advertising, 2014 dissertation topic: The fit effect of cultures, temporal distance and construal level on effectiveness of advertising messages. M.A., Advertising, 2011 thesis topic: The interplay of regulatory focus and brand personality on persuasion in advertising. B.A., Mass Communication & Korean Language and Literature (double majors), 2004 School of Communication & School of Humanities and International Cultures double majors in mass media and Korean language. Sogang University ACADEMIC APPOINTMENTS Assistant Professor, 2014-Present School of Media and Journalism Teaching Assistant, Graduate Teaching Assistant, University of North Carolina Chapel Hill, North Carolina PROFESSIONAL EXPERIENCE Senior Account Executive, Mate communication Department of strategy Clients: LG Fashion, Hyundai Development Company, Henkel Korea, SK Comms, & CJ Developed advertising strategies and managed overall advertising campaign including producing creativity and media planning Participated in special task force for new business Dong Hoo Kim Updated Page 1

2 Account Executive, Dentsu Korea Department of strategy Clients: Samsung Card, Kyobo Car Insurance, & Baush & Lomb Developed advertising strategies and managed overall advertising campaign including producing creativity and media planning Planned and managed IMC program (Samsung card event marketing) Account Executive, JoongAng AD Comms Department of strategy Clients: The K Car Insurance & Erae Electronic Worked for advertising campaign development, media planning, and new product launching promotion management HONORS &AWARD University Continuing Fellowship, Academic year ($2,500) Best of the Print Ad- Henkel Combat print campaign, Ad times, July 2008 Korean Advertising Award : Finalist- I park TV campaign, Korea Federation of Advertising Association, December 2007 Korean Advertising Award : Finalist- Henkel TV campaign, Korea Federation of Advertising Association, December 2007 TVCF Award : Best TVCF in construction category I park TV campaign, TVCF, December 2007 Best employee of the year, Joong Ang Ad Comms, December 2004 REFEREED JOURNAL PUBLICATIONS Refereed Journal Articles Kim, D., Seely, N. K., & Jung, J. (2017). Instagram vs. Pinterest: The relationship between self-concepts and social media usage. Computers in Human Behavior, 70, Kim, D., Sung, Y., & Drumwright, M. (2016). Where I come from decides how I construe my future : The fit effect of culture, temporal distance and construal level. International Journal of Advertising. Published online: October, 13, 2016, Kim, D., Yoo, J. J., & Lee, W. (2016). The influence of self-concept on Ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising. Journal of Marketing Communications. Published online: September, 27, 2016, Kim, D., Sung, Y. H., Lee, S., Choi, D., & Sung, Y. (2016). Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness. Dong Hoo Kim Updated Page 2

3 Computers in Human Behavior, 57, Kim, D., Kwon, E., Song, Y., & Sung, Y. (2015). Connecting to the elusive sports fan: NFL and MLB teams fan relationship management on Facebook. Journal of Advertising and Promotion Research, 4(1), Kim, D., & Sung, Y. (2013). Gucci vs. Old Navy: Interplay of brand personality and regulatory focus in advertising persuasion. Psychology & Marketing, 30(12), Yoo, J. J., Kim, D., & Moon, J. (2012). Exploring cross-cultural differences in selfpresentation and self-disclosure in social networking sites: Korea versus the U.S. Journal of Advertising and Promotion Research, 1(2), Manuscripts under Revision, Review, and In-Progress Han, J. K., Kim, D., & Sung, Y. H. The relationship between the brand personalities and relationship maintenance strategies in crisis situations. Journal of Communication Management (2 nd revision). Kim, D., & Song, D. Can brand experience contract consumers psychological distance toward the brand? The effect of brand experience on consumers construal level. Marketing Letters (2 nd revision). Um, N. & Kim, D. Effects of Religiosity, Tolerance of Homosexuality, Cultural Orientation, Gender, and Types of Gay-Themed Ads: Perspectives from Young Heterosexual Adults from U.S. and Korea. International Journal of Advertising (Under review). Kim, D. The effect of psychological distance toward an illness: Enhancing health communication using construal level theory. International Journal of Advertising (Under review). Sung, Y. H. & Kim, D., Choi, D., & Lee, S. How does culture influence Facebook usage? Cultural impact on Facebook pages. Journal of Advertising (Under review). Kim, D., Sung Y. H., & Um, N. Dove or L Oreal? Impact of self-concept on advertising persuasiveness. Preparing for submission to Psychology & Marketing (Under review). Kim, D., Song, D., & Lee, S. Can Pokemon Go catch brands? Preparing for submission to Computers in Human Behaviors (completed study 1& 2). Jung, J. & Kim, D. Exploring the motivation of mobile payment services. Preparing for submission to Cyberpsychology, Behavior, and Social Networking (completed study 1). Kim, D., Cabosky, J., & Wu, L. The relationship between self-disclosure and Snapchat use. Preparing for submission to Computers in Human Behaviors (preparing data collection). Refereed Conference Proceedings and Presentations Dong Hoo Kim Updated Page 3

4 Kim, D., Seeley, N. & Jung, J. (2017). Exploring the Impact of Individuals Image-Sharing Social Network Sites Uses on Their Self-Monitoring Levels and Advertising Effectiveness. In proceedings of the 2017 annual conference of the American Academy of Advertising, Boston, MA. Sung, Y. H., Kim, D., Choi, D. & Lee, S. (2017). Culture vs. Media Usage: The Impact of Psychological distance on Ad Effectiveness on Social Networking Sites. In proceedings of the 2017 annual conference of the American Academy of Advertising, Boston, MA. Lee, S., Choi, D., Kim, D., & Sung, Y.H. (2017). Surviving a Crisis: How Crisis Type and Psychological Distance Can Inform Corporate Crisis Responses. In proceedings of the 2017 annual conference of the American Academy of Advertising, Boston, MA. Kim, D., & Song, D. (2016). How am I construing my brand? The effect of brand experience on consumers construal level. In proceedings of the 2016 Summer American Marketing Association Conference, Atlanta, GA. Kim, D., & Sung Y. H. (2016). Actual Dove vs. ideal L Oréal: Influence of self-concept on advertising effectiveness. A poster was presented at the 2016 Summer American Marketing Association Conference, Atlanta, GA. Jung, J., D., Kim, D., Sung, Y. & Lee, J. (2016). Exploring psychological distance of media usage. A paper will be presented at the 2016 Global Marketing Conference, Hong Kong. Choi, D., Lee, S., Sung, Y. H., & Kim, D. (2016). Partner vs. Servant: The impact of brand role on consumer s psychological distance and construal level. In proceedings of the 2016 annual conference of the American Academy of Advertising, Seattle, WA (p.144) Kim, D., Choi, J., Guadagno, M. & Mackert, M. (2015). Proximal or distant to cancer?: The influence psychological distance toward a disease and health community has on health communication effectiveness. In proceedings of the 2015 National Communication Association, Las Vegas, NV. Kim, D., Yoo, J.J., & Lee, W. (2015). The real me or the ideal me: A match between selfconcept and Ad message framing. In AP-Asia-Pacific Association for Consumer Research (Vol. 11, pp ). Hong Kong. Kim, D., & Sung, Y. (2015). Culture and construal level: The effect of culture on temporal construal. In proceedings of the 2015 annual conference of the American Academy of Advertising, Chicago, IL (p.88). Kim, D., Sung, Y. H., Lee, S., Choi, D., & Sung, Y. (2015). The interplay of Facebook and construal level on ad effectiveness. In proceedings of the 2015 annual conference of the American Academy of Advertising, Chicago, IL (p. 40). Sung, Y. H., Choi, D., Lee, S., & Kim, D. (2015). Culture and psychological distance on Facebook: Implications for advertising persuasion. In proceeding of the 2015 Society Dong Hoo Kim Updated Page 4

5 for Consumer Psychology Conference, Phoenix, AZ (p.29). Kim, D., Guadagno, M., Choi, J., & Mackert, M (2013). The impact of psychological distance from illness on effectiveness of advertising message framing. In proceeding of the 2013 Society for Consumer Psychology Conference, San Antonio, TX (p.153). Han, J. K., Kim, D., & Sung, Y. H. (2013). The relationship between brand personality and crisis strategies for organizational reputation. A poster accepted for the presented at the annual conference of the Association for Consumer Research, Chicago, IL. Kim, D., & Sung, Y. (2012). Interplay of regulatory focus and brand personality on persuasion in advertising. In proceedings of the 2012 annual conference of the American Academy of Advertising, Myrtle Beach, SC (p.133). Kim, D., Kwon, E., & Song, Y. (2012). Defense! Or you will lose your fans! NFL and MLB teams fan relationship management on Facebook. A paper presented at the 2012 Association for Education in Journalism and Mass Communication, Chicago, IL. Kim, D., Kwon, E., Song, Y., & Sung, Y. (2012). Connecting to the elusive sports fan: A content analysis of official Facebook Fan pages of NFL and MLB teams. A paper presented at the 2012 Global Marketing Conference,. Kim, D., & Sung, Y. (2012). The effect of brand personality and self-construal on promotion vs. prevention-focused advertising appeals. A paper presented at the 2012 American Psychological Association, Orlando, FL. Yoo, J. J., Moon, J., & Kim, D. (2012). Exploring cross-cultural differences in selfpresentation and self-disclosure in social networking sites: Korea versus the U.S. A paper presented at the 2012 International Advertising and Integrated Marketing Communications, Anaheim, CA. Kang, M., Kim, Y., Reeves, W. R., Kim, D., & Moon, J. (2011). Computer vs. mobile devices: A diary study of social networking sites usage behavior. A paper presented at the 2011 American Psychological Association, Santa Barbara, CA. Kim, Y., Kang, M., Kim, D., Reeves, W. R., & Moon, J. (2010). To click or not to click?: The factors influencing clicking of Ads on Facebook. A presented at the 2010 Association for Education in Journalism and Mass Communication, Denver, CO. UNIVERSITY TEACHING EXPERIENCE Course Taught at the University of North Carolina at Chapel Hill Spring 2017 MEJO Principles of Advertising and Public Relations, 49 students Spring 2017 MEJO Principles of Advertising and Public Relations, 56 students Spring 2017 MEJO 272 Advertising Media, 27 students Spring 2017 MEJO Reading and Research, 1 student (doctoral student) Fall 2016 MEJO Principles of Advertising and Public Relations, 82 students Fall 2016 MEJO Principles of Advertising and Public Relations, 82 students Dong Hoo Kim Updated Page 5

6 Fall 2016 MEJO International Advertising, 19 students Fall 2016 MEJO Reading and Research, 1 student (doctoral student) Fall 2016 MEJO Master s (Non-Thesis), 1 student (Master student) Summer 2016 JOMC 272 Advertising Media, 13 students Spring 2016 JOMC Principles of Advertising and Public Relations, 103 students Spring 2016 JOMC Principles of Advertising and Public Relations, 98 students Spring 2016 JOMC 272 Advertising Media, 32 students Fall 2015 JOMC Principles of Advertising and Public Relations, 97 students Fall 2015 JOMC Principles of Advertising and Public Relations, 98 students Fall 2015 JOMC 272 Advertising Media, 16 students Summer 2015 JOMC 272 Advertising Media, 10 students Spring 2015 JOMC Principles of Advertising and Public Relations, 106 students Spring 2015 JOMC Principles of Advertising and Public Relations, 103 students Spring 2015 JOMC 272 Advertising Media, 20 students Spring 2015 JOMC 296 Individual Study (New media research design), 1 student Fall 2014 JOMC 272 Advertising Media, 19 students Fall 2014 JOMC 491 International Advertising, 17 students Guest Lecturing at Other Institutes Martha & Spencer Love School of Business, Elon University, NC MKT 413 Integrated Marketing Communication, October, 2015 : The impact of culture on effectiveness of advertising Moody college of Communication, at Austin, TX ADV391 Advanced Advertising Research, March, 2013 : The congruence effects of self-concept and construal level in message framing on advertising effectiveness ADV318 Introduction to AD and Integrated Brand Communication, October, 2012 : Advertising and PR in IMC perspective ADV380 Quantitative and Qualitative Research, October, 2012 : How to design quantitative research with Qualtrics software RESEARCH ADVISING Master s Theses Chaired Kleinstreuer, J. Clemens. (2017) Seidler, K. (2016): Job Seeker Perceptions of Online Recruitment Sources ACADEMIC SERVICE Service to Discipline Editorial Board Member Journal of Global Sport Management, Area 3: Sport Media and Communication 2017 Dong Hoo Kim Updated Page 6

7 Manuscript reviewing Journal submission Journal of Global Sport Management, 2017 Computers in Human Behaviors, 2016, 2017 Advertising Research, 2016 Journal of Global Scholars of Marketing, 2016 Journal of Practical Research in Advertising and Public Relations, 2016 Journal of Sport Management, 2014 Conference submission National Communication Association, 2016, 2017 Association for Education in Journalism & Mass Communication, 2016, 2017 International Communication Association, 2015 Academic Conference Service Member of the National Communication Association Committee (Korean American Communication Association), Service to the School of Media and Journalism Advising / Administration Director, Visiting International Scholars Program, since 2016 Guest Speaking Advertising Media (MEJO 272), October 2016 on Media effects on advertising effectiveness Theories of Mass Communication (JOMC 705), November 2014 on consumer psychology theory in advertising research Committees Committee member, Research Committee (Chair: Dr. Seth Noar), 2016 Committee member, the senior research associate position search (Chair: Professor Penny Abernathy, Patrick Sims was accepted), 2015 Dong Hoo Kim Updated Page 7