Wales Rally GB Rediscover True Excitement. Sponsorship Opportunities 2015 November 12 15

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1 Wales Rally GB Rediscover True Excitement Sponsorship Opportunities 2015 November 12 15

2 Wales Rally GB is the largest and most high profile motor rally in the UK. Set in the calendar as the final round of the FIA World Rally Championships, the event draws enthusiasts and families from across the nation to experience what motor sport is all about. In its 83rd year, the Rally will provide you a unique opportunity for partnership harnessing the power of engagement through diverse assets, creating a truly memorable brand experience.

3 IT S BIGGER THAN YOU THINK

4 MEDIA COVERAGE

5 SOCIAL ENGAGEMENT

6 SPONSORSHIP OPPORTUNITIES PREVIOUS SPONSORS

7 PR Composite logo Naming rights Credit as the Headline Partner in all radio, television, online, print, ATL event marketing (3 months) Integration within both London and Wales Press launch events TICKETS HEADLINE SPONSORSHIP Headline Sponsorship provides exclusive ownership of the entire Wales Rally GB activity including coveted naming rights across the event. 40 VIP tickets 10 Weekend Passes Tickets for sponsors and guests for RallyFests (x100) EVENT RIGHTS Branding on all event, competitor and official collateral (over 173,966 printed items) Editorial and advertising within the Wales Rally GB programme (35,000 programmes) Interview with sponsor CEO in the Wales Rally GB programme 5 perimeter boards TV placements throughout all Rally stages (value of 50,000) 5 spectator banners throughout all Rally stages Opportunity to provide additional branding on track - to include arches and digital Stage branding at Deeside and RallyFests Branding at ceremonial start, ceremonial finish and on the ramp Interview on Rally Radio 10 video ads to run throughout the entire screen footage onsite per day Allocated VIP sponsor area for sponsor and sponsor's guests at Deeside Service Park Exhibition area for sampling and product sales onsite SOCIAL AND DIGITAL Homepage branding for the entire term on the Wales Rally GB website (1.6 million impressions) 20 interactions with all WRGB social and digital networks throughout the term of the agreement Integration of sponsor competitions on the WRGB Facebook page

8 VIP One scheduled meet and greet with one Rally Legend at the Rally 4 tickets for dinner with MSA, WRC & Rally Legends for sponsor and guests MARSHALS Branding on all marshal clothing (over 4,000 volunteers) Branding on all Officials' vehicles HEADLINE SPONSORSHIP IMAGE RIGHTS Official Wales Rally GB photo and video rights for marketing and promotional purposes Official winner's photo with sponsor for promotional purposes Interview for the Wales Rally GB promo video ACCOUNT MANAGEMENT Full account management to manage the co-ordination of activation and hospitality MSA MAGAZINE 3 full page ads in the MSA magazine for the term of the agreement (40,000 quarterly circulation) Editorial page in MSA magazine ANNUAL INVESTMENT = 330,000 + vat

9 PR Credit as the Exclusive Partner in all television, online, print, ATL event marketing (3 months) Integration within both London and Wales Press launch events TICKETS 10 VIP tickets 10 Weekend Passes Tickets for sponsors and guests for RallyFests (x50) SECTOR SPONSORSHIP Sector Sponsorship provides you exclusive and unrivalled access to a fully integrated programme across the entire Wales Rally GB. EVENT RIGHTS Branding on all event, competitor and official collateral (over 173,966 printed items) One full page advertisement within the Wales Rally GB programme (35,000 programmes) 1 perimeter board TV placement throughout all Rally stages (value of 10,000) 1 spectator banner throughout all Rally stages 5 video ads to run throughout the entire screen footage onsite per day Allocated VIP sponsor area for sponsor and sponsor's guests at Deeside Service Park Activation area for sampling and product sales onsite SOCIAL AND DIGITAL 10 interactions with all WRGB social and digital networks throughout the term of the agreement Integration of sponsor competitions on the WRGB Facebook page VIP One scheduled meet and greet with one Rally Legend at the Rally 2 tickets for dinner with MSA, WRC & Rally Legends for sponsor and guests MSA MAGAZINE 1 full page ad in the MSA Magazine for the term of the agreement (40,000 quarterly circulation) IMAGE RIGHTS Official Wales Rally GB photo and video rights for marketing and promotional purposes

10 2015 Sectors Still Available Fuel/Oil Telecommunications Navigation Gaming Automotive Insurance Travel & Transportation Retail Technology Business Solutions Industrial Tools ANNUAL INVESTMENT = 75,000 + vat *Sectors available on a first come, first served basis

11 WHY RALLY? A completely new experience for staff, clients and prospects Brand positioning alongside one of the most successful motor sport events in the UK Unlimited and flexible space to allow for a highly creative execution of your sponsorship activation Stunning content (video and photography) Access to international rally legends and high profile networking with influential decision makers in the motorsports industry A full account management team to drive your sponsorship activation further An integrated marketing approach combining brand awareness, unrivalled hospitality, PR, networking, advertising, and brand ambassador access

12 PROPOSED ROUTE 2015 * to note, the Official Route is released in June

13 IMAGINE THE POSSIBILITIES For planning purposes and exclusivity options, please announce interest as soon as possible. Deadline for involvement: 10 April CONTACT - JACKIE FAST Managing Director, Slingshot Sponsorship E: jackie@slingshotsponsorship.com T: +44 (0) M: +44 (0)