Prescription for Success: Pharmaca and Magento Seek ecommerce Excellence

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Lewis Davidson
5 years ago
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2 Prescription for Success: Pharmaca and Magento Seek ecommerce Excellence

3 Laura Coblentz VP of Marketing & Ecommerce, Pharmaca

4 Jennifer Conklin Director of Account Management, LYONSCG

LYONSCG Lyons Consulting Group (LYONSCG) is a leading digital agency and

From creative to technology to marketing, we offer a comprehensive set of

strategies, put them into practice, and continually optimize them for

5 LYONSCG Lyons Consulting Group (LYONSCG) is a leading digital agency and global commerce service provider. From creative to technology to marketing, we offer a comprehensive set of services to help retailers and brands craft successful digital commerce strategies, put them into practice, and continually optimize them for long-term success. LYONSCG is part of the Capgemini Group. LYONSCG has launched over 200 best-in-class ecommerce sites on the Magento platform.

6 Agenda About Pharmaca Why Magento? M1 Extensions Digital Media Campaign with LYONSCG Next Steps: Migration from M1 to M2 Q&A

comes to the way they manage their own health and the products they use.

7 Pharmaca For more than 15 years, Pharmaca has been a force for change in the world of natural health and beauty, empowering customers to think outside the box when it comes to the way they manage their own health and the products they use. Pharmaca s products use nature s most powerful ingredients to nourish your body, inside and out.

8 Why Magento? Pharmaca implemented M1 three years ago, and plans to launch M2 in August Magento is Pharmaca s platform of choice for many reasons: Cost effective Flexibility of the platform Expanded functionality Faceted navigation Results!

by Magestore Salesforce PI Samples Program Social Login by Magestore

9 M1 Extensions Supported by the power of Magento, Pharmaca has created a customized collection of extensions, including: Mega Menu by Magestore Salesforce PI Samples Program Social Login by Magestore Instagram Brand Pages Gifts with Purchase Store Locator Improved Navigation

10 Mega Menu by Magestore

11 Salesforce MC Predictive Intelligence

12 Samples Program Samples Extension M1

13 Social Login by Magestore

14 Brand Pages by Amasty Amasty Layered Navigation Extension, Customized by Lyons

15 Gifts with Purchase by Amasty Amasty Special Promotions Extension

16 Store Locator by Magestore Magestore Store Locator Extension

17 Improved Navigation by Amasty Amasty Improved Navigation Extension

18 Instagram Integration by Pharmaca

19 Digital Media Campaign with LYONSCG Pharmaca engaged LYONSCG s Digital Marketing team in August 2016 for a long-term SEO campaign. Working in tandem with the Magento platform, LYONSCG developed detailed pages for each brand. This effort helped Pharmaca achieve first-page positioning for many of their top brands. Implemented a content strategy to build authority in the wellness and natural beauty space

20 Digital Media Campaign with LYONSCG After seeing success with expanded SEO efforts, Pharmaca and LYONSCG kicked off a paid search campaign in October Thanks to the flexibility of the Magento platform, Pharmaca saw impressive online growth as a result of these campaigns.

keyword jumps SEM Campaign Results: 328% increase in revenue 90%

21 Digital Media Campaign Results SEO Campaign Results: 44% increase in ROI Organic traffic from new users up 30% YOY Several notable keyword jumps SEM Campaign Results: 328% increase in revenue 90% increase in Brand Search revenue 24% increase in Non-Brand revenue

22 Next Steps: Migration from M1 to M2 Customizations and Flexibility Include all of the extensions and customizations from M1 Leverage growth in mobile traffic and drive conversion Welt Pixel Pearl Theme Out-of-the-box design template offers flexibility and clean, attractive design solution Scalable, flexible Development solution offering significant cost savings

23 Next Steps: Migration from M1 to M2 The new M2 site will include a host of new extensions: Express Checkout Amazon Pay integration Enhanced sorting Upgrade extension quality Hierarchical breadcrumbs Streamlined Checkout Process Advanced Content Staging Separate Reviews Pages

24 Q&A

Tools from Magento to Jumpstart Your Growth

Tools from Magento to Jumpstart Your Growth Craig Peasley Senior Director Product Marketing @craigpeas Chris Hedge Senior Director Product Management @ChrisHedge4 2018 Shaping Up to the Be a Record Year