LETTER from the MANAGING EDITOR

Transcription

1 2017

2 LETTER from the MANAGING EDITOR Dear Prospective Advertiser: For more than 30 years, Washington Lawyer magazine has been the official professional publication of the D.C. Bar and the District of Columbia legal community. Washington Lawyer magazine reaches more than 132,000 readers who rely on us to know what is happening in the legal industry, including articles on the relevant and complex issues of the day such as cybercrime, gun control laws, or marijuana legislation, making our publication a must-have for our readers. Washington Lawyer magazine is a leading resource for cutting-edge stories in the District of Columbia s legal community. Our editorial team is dedicated to a high level of innovative, quality content. And we pledge to provide you with a trust-worthy environment that will connect you with our engaged readers. This relationship is certain to enhance your products and services and deliver tangible revenue opportunities. As managing editor of Washington Lawyer magazine, I am proud of our important work. And we are confident that you will recognize the value of your advertising investment inside its pages. We look forward to seeing you in our next issue! Sincerely, Tim Wells Managing Editor, Washington Lawyer

3 REACH OUR ENGAGED INFLUENTIAL READERS Washington Lawyer s readers are some of the most affluent and influential in the D.C. Metro area. They are decision makers and have significant purchasing power. With our more than 130,000 readers, dynamic must-have content, and low advertising cost, Washington Lawyer provides an unparalleled opportunity for advertisers who want to see a significant return on their investment. Washington Lawyer is the best place to advertise for the biggest impact. 51 MARKETPLACE REASONS The Washington, D.C. metropolitan are consists of: - Maryland - Virginia - District of Columbia TO ADVERTISE IN WASHINGTON LAWYER MAGAZINE 2 REACH No other premium publication delivers more prestigious prospects in the D.C. area 130,000+ Readers 3 AFFLUENCE 4 EDITORIAL Washington Lawyer readers have the highest HHI in the Mid- Atlantic Region - $327,740 $ $ $ Relevant, Respected, and Concise editorial coverage Cyber Security Drones Concussions 5 EFFICIENCY Washington Lawyer is the most cost-efficient premium advertising vehicle in the D.C. Metro marketplace Full Page, 4-Color: $6,525

4 WASHINGTON LAWYER READERSHIP SURVEY READER DEMOGRAPHICS Male/Female 53.4%/42.5% Married 69.9% Average age 50.3 Average annual individual income $211,720 Average annual household income $327,740 Average household net worth $1,917,630 Percentage with a net worth of over $1 million 41.3% Percentage of home ownership 80.8% Average home market value $847,290 WHERE THEY LIVE Maryland 24.0% Virginia 22.7% District of Columbia 19.2% DUPLICATION WITH OTHER PUBLICATIONS Washington Lawyer 50.7% ABA Journal 30.5% Wall Street Journal 29.2% Washingtonian 17.5% National Law Journal/Legal Times 8.3% American Lawyer 7.8% Washington Business Journal 3.8% TYPE OF LEGAL PRACTICE Law firm 27.9% Government 20.2% Solo 15.8% Corporate 9.5% LEGAL SPECIALIZATION Trial/litigation 24.6% Administrative 19.9% Corporate business 16.9% Labor/employment 13.7% General practice 12.2% Criminal 10.7% International 10.6% DECISION MAKING AUTHORITY Have overall purchasing authority 50.3% Office equipment 42.6% Banking/finance 36.6% Travel 32.7% Advertising/marketing 31.6% Insurance 27.0% Overnight/courier service 26.3% Real estate 16.3% READER HABITS Percentage of readers who use a private wealth manager 34.0% Percentage of readers planning to lease/ purchase a new car in the next 12 months 22.7% Percentage of readers who visit hair salons 55.0% Percentage of readers who belong to a health club 42.6% Percentage of readers who visit art galleries/ art auctions/museums 81.8% Percentage of readers who travel outside the U.S. 78.4% Percentage of readers who take one or more vacations per year 92.8% Percentage of roundtrip airline flights in past year for business 59.7% Plan to purchase residential real estate within the next five years 32.5% Average amount spent on apparel per year $3,240 Average amount spent on leisure, sports and entertainment $5,620 Source: Research USA, Inc TESTIMONIALS The cover article usually has wide-reaching, generally national, implications. An excellent magazine! Great, timely articles Keep it up. I m always surprised at the high quality of the magazine. Very insightful and thorough.

5 WASHINGTON LAWYER OCTOBER 2016 COMMUNITY CAREER PROFESSION PRACTICE MANAGEMENT SERVICE THE DISTRICT OF COLUMBIA BAR MAGAZINE MERRICK GARLAND Chief Judge, U.S. Court of Appeals for the D.C. Circuit THE GOVERNMENT PRACTICE ISSUE DIVIDED WE STAND IS OBSTRUCTIONISM THE NEW NORMAL? ANSWERING THE CALL FINDING OPPORTUNITY IN PUBLIC SERVICE THE END OF PRIVACY WHEN GOVERNMENT SURVEILLANCE TRUMPS PERSONAL PRIVACY CLOSING DATES ISSUE SPACE RESERVATION MATERIALS CLOSE JANUARY NOV 21 NOV 30 JAN 6 FEBRUARY DEC 20 DEC 29 FEB 7 MARCH JAN 20 JAN 31 MAR 7 APRIL FEB 21 FEB 28 APR 6 MAY MAR 20 MAR 31 MAY 5 JUNE APR 21 APR 28 JUN 6 JULY MAY 20 MAY 31 JUL 6 AUGUST JUN 21 JUN 30 AUG 7 SEPTEMBER JUL 21 JUL 31 SEP 6 OCTOBER AUG 21 AUG 31 OCT 6 NOVEMBER SEP 20 SEP 29 NOV 6 DECEMBER OCT 20 OCT 31 DEC 6 PUBLICATION DATE 2017 MAGAZINE DISPLAY RATES FOUR COLOR RATES AD SIZE 12X 6X 3X 1X FULL PAGE $5,700 $5,925 $6,275 $6,525 1/2 PAGE $3,375 $3,915 $4,125 $4,350 1/3 PAGE $2,095 $2,375 $2,650 $2,995 2 PAGE SPREAD $11,850 (6x Rate Times 2) PRODUCTION REQUIREMENTS COVER OTHER PREMIUMS Page rate + 20% Premium position: 10% Center spread: 15% COMMISSIONS AND DISCOUNTS 15% commission is offered to recognized agencies. Net invoice due and payable 30 days from invoice date. Bills rendered upon publication. All invoices not paid within 30 days of invoice date are subject to a service charge of 1.5% per month (18% per year). Any invoice not paid within 60 days of invoice date is not subject to agency discount. Advertiser agrees to pay collection costs of delinquent accounts. TWO-PAGE SPREAD BLEED 16.75" x 10.5" FULL-PAGE BLEED 8.375" x 10.5" HALF-PAGE VERTICAL 3.8" x 9.75" THIRD-PAGE VERTICAL 2.5" x 9.75" Magazine trim size is 8.375" x 10.5". For ads with full bleeds, please include 1/8" bleed on all four sides. TWO-PAGE SPREAD 16" x 9.75" FULL PAGE 7.625" x 9.75" HALF-PAGE HORIZONTAL 7.625" x 4.875"

6 Ruling on Conn. public schools could have effect in other states UK university to test virtual-reality game to aid criminal-law students Cybercommission to meet next week to discuss empowering policymakers 2017 DIGITAL DISPLAY RATES The District of Columbia Bar's website, is visited by a wide range of Bar members, legal professionals, and the general public. Our 100,000-plus Bar members visit our website to access member benefits and resources, while the general public can find free information on a wide range of legal topics. You can reach our Web visitors with your own interactive Web ads. Build brand awareness by effectively developing cost-effective targeted campaigns to reach our audiences. When combining Web advertising with Washington Lawyer print ads, your organization can reach a diverse market and get more effective results. STATISTICS (MONTHLY AVERAGE): Page views: 400,000 Users: Over 80,000 Average visit: 4 mins Source: Google Analytics (dcbar.org uses Doubleclick for Publisher (DFP) as its ad server) For more information, contact advertising@dcbar.org. CPM (Cost Per Thousand) rates are based on impressions, which refers to the number of times your advertisement will be on screen in one month. For example, an advertiser who wishes to achieve 25,000 impressions with a Leaderboard will pay: 25,000 impressions x $22 CPM rate = $550 monthly investment. UNITS Leaderboard 728 x 90 pixels $22 CPM Available on home page and remainder of site TARGETING Add 25% to target a specific section of dcbar.org. Roadblocks available; please inquire for availability and pricing. FILE SPECIFICATIONS Format: JPG, GIF, or PNG Tags: Accepted Maximum file size: 40K Medium Rectangle 300 x 250 pixels $27 CPM Available on home page only D.C. BAR LEGAL BRIEF A daily newsletter, read by highly engaged attorneys, college professors, judges and others within the D.C. legal community. Comprised of the day's top legal news, sourced from hundreds of top media outlets and trade publications. Call for pricing. D.C. BAR BULLETIN Small Rectangle 180 x 150 pixels $20 CPM No home page; remainder of site only A bi-weekly to over 91,000 D.C. Bar members. Offers excellent branding marketing opportunity as well as the advantage of exclusivity - only a single advertiser per issue. Call for pricing. OTHER ADVERTISING OPPORTUNITIES Insert rates and mailing lists available. Call , ext. 3268, for details. advertising@dcbar.org. September 15, 2016 ADVERTISEMENT SIGN UP FORWARD LATE-BREAKING LEGAL NEWS Ruling on Conn. public schools could have effect in other states A Connecticut Superior Court decision will force the state to overhaul the way it funds public schools, which the lead plaintiff's attorney says could affect educational lawsuits across the country. "It will spur litigants in other states to look at educational policies and standards adopted, as well as funding

7 MATERIALS ACCEPTED Washington Lawyer strongly encourages the use of digital files. For details, visit org/about-the-bar for details. ELECTRONIC SUBMISSIONS: All files should be created in either InDesign, Adobe Illustrator or Adobe Photoshop. Images should have a minimum resolution of 300 dpi, and be placed into source file at 100%. All fonts and images must be included with the source file. Press-Quality PDFs are accepted (not screenoptimized PDFs). Regardless of the format supplied, all full page and two-page spread ads with bleeds must include 1/8" bleed image on all four sides. Additional charges may be incurred if these guidelines are not followed. Any production work performed to make the ad camera-ready will be charged at the prevailing rates. There is a $150 minimum production charge. CONTRACT POLICIES Contract covers the number of issues within one year. Advertisers who do not fulfill their insertion schedules will be subject to a short rate. Credits earned by increasing frequency during a contract year will be applied toward future billing. All advertising is subject to approval based on the Bar's editorial guidelines. We reserve the right to reject advertising determined not to be in keeping with the publication s standards. By submitting advertising for acceptance, the advertiser and its agency agree to indemnify and protect the publisher from loss or expense on claims or suits based upon the subject matter of such advertisements. The publisher is not responsible for advertisement omitted for any reason. Rate holder: one-sixth page. Cancellations must be received in writing prior to the published space reservation deadline. Any production work performed to make the ad camera-ready will be charged at the prevailing rates. There is a $150 minimum production charge. PUBLICATION INFORMATION Guaranteed circulation: 102,000 Published 12 times per year and mailed to the membership of the District of Columbia Bar. Post Office Form 3526 Statement of Ownership, Management, and Circulation verifying circulation is available upon request. ADVERTISING CONTACTS: Virgil Cotton, Advertising Sales Director , ext vcotton@dcbar.org Renita Parker Mobley, Associate, Sales , ext rmobley@dcbar.org advertising@dcbar.org

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