2018 MEDIA KIT. General Alumni Association

Transcription

1 Published since 1912 for alumni and friends of The University of North Carolina, the nation s first state university MEDIA KIT General Alumni Association

2 AT A GLANCE Mission UNC General Alumni Association members unique emotional relationship with their alma mater means they continue to immerse themselves in our award-winning alumni magazine, the Carolina Alumni Review, because it is important to them and keeps them connected. Engaged, educated readers is one reason the Carolina Alumni Review is consistently among the top five university alumni magazines in the nation for advertising. Frequency: Membership: 6 issues per year 69,000 alumni, students and friends; 3,800 faculty and senior administrators Average Age: 54 Gender: Education: 52% male / 48% female 90% undergraduate degree or higher Average HHI: $150,000 Residence: 59% reside in North Carolina 78% reside in the Southeast U.S. What you should know: 42 minutes is the average time spent reading the Review 58% report the Review is their primary source of information about UNC 47% visit an advertiser s website 44% report passing their Review along to at least one other person Ads are always integrated with editorial content and are exceptionally visible (30/70% ad/editorial ratio). Issue 2018 Advertising Deadlines Space Reservation Deadline Ad Artwork Due Classified Ads Due Delivery Date** Jan/Feb* Nov. 2 Nov. 9 Nov. 23 Jan. 23 March/April* 1 Jan. 4 Jan. 11 Jan. 25 March 23 May/June March 8 March 15 March 29 May 10 July/Aug May 10 May 17 May 31 July 19 Sept/Oct July 12 July 19 July 26 Sept. 27 Nov/Dec* Sept. 6 Sept. 13 Sept. 27 Nov. 27 * Reaches GAA student members 1 N.C. high school counselors & librarians **Delivery dates are estimates and are not guaranteed.

3 Monthly E-newsletter Reach the inboxes of 158,000 UNC alumni and friends Alumni Magazine Digital Editions App for smartphones and tablets Social Media Reach 100,000+ alumni and friends across five platforms Multi-Channel Marketing Bimonthly Alumni Magazine 69,000 alumni and 3,800 faculty and senior staff read, share, display and keep the Review Homecoming Sponsorship Capture the attention of 2,000+ Tar Heels Zoned Inserts Target your market by demographics Local Outreach Events Partner with us to bring our alumni to you

4 2018 Display Advertising Rates Open Rate (1x insertion) 4Flex Contract 6x Contract Inside Covers 7.3" x 9.6" or Bleed 8.75" x " 4C $4,995 $4,165 $3,845 Full Page 7.3" x 9.6" or Bleed 8.75" x " 4C $4,225 $3,530 $3,245 2/3 Page V 4.8" x 9.6" 4C $3,165 $2,535 $2,445 1/2 Page V 4.8" x 7.2" or H 7.3" x 4.7" 4C $2,530 $2,110 $1,950 1/3 Page V 2.3" x 9.6" or Sq 4.8" x 4.7" 4C $2,190 $1,825 $1,680 1/6 Page V 2.3" x 4.7" or H 4.8" x 2.25" 4C B/W $1, * 4Flex contract allows you to choose any four of six annual issues 6x contract also includes a free Web hyperlink from alumni.unc.edu/news $1, Rates are per insertion. All ads are included online in the digital edition with links activated. $1, Agency Discount Recognized advertising agencies responsible for reserving space and handling billing are eligible for a 15% discount on rates. (In-house agencies are not eligible for commission.) Campus, Nonprofit Discount All campus advertisers, approved nonprofit organizations, and GAA members are eligible for a 10% discount. Payment Advertisers or agencies reserving space in the Carolina Alumni Review for the first time must pre-pay their ad space. All classified ads must be pre-paid. Other advertisers may be required to pre-pay at the discretion of the publisher. All charges are due within 30 days from the billing date. Overdue accounts are subject to a finance charge of 1.5% per month (18% per year) Classified Advertising Rates Classified advertising appears between two very popular and highly-read sections, Class Notes and Around Town. All orders must include a telephone number and be pre-paid. Telephone numbers including area code count as one word. Words joined by a hyphen or slash are counted individually. Visit alumni.unc.edu/classifieds. Open Rate 6x Contract Rate Line Rates $3.50/word $3.25/word Display Classifieds (vertical only) $100/column inch* $90/column inch* * Column measures 1.7. Standard point size for body text is 9.

5 Ad Dimensions Full page, with bleed 8.75" x " Full page, no bleed 7.3" x 9.6" Trim Size 8.25" x " Live Area for Text 7.3" x 9.6" Full-bleed ads: Ensure that registration/crop marks are outside the 8.75" x " bleed area (.25" offset). 1/2 V 4.8" x 7.2" 1/6 H 4.8" x 2.25" 2/3 V 4.8" x 9.6" 1/3 V 2.3" x 9.6" 1/2 H 7.3"x 4.7" 1/3 sq 4.8" x 4.7" 1/6 V 2.3" x 4.7" Fractional ads: Do not include bleeds or printer s marks. Double-check ad sizes before preparing files. Specifications for Ad Submission File format: Submit PDF files (PDF/x-1a preferred) created from InDesign or QuarkXPress. (If you work in Illustrator, save your ad as an EPS file, place it in InDesign or QuarkXPress and export as PDF.) Fonts: Convert fonts to outlines if possible. (If you work in QuarkXPress, embed fonts in the PDF.) Embedded images: Effective resolution of CMYK/grayscale/duotone images: 300 dpi. Effective resolution of line-art graphics: between 1200 and 2400 dpi. Color and ink: Convert all colors to 4-color process (CMYK) all photos, logos, graphics and type PMS/spot and RGB colors are not accepted. Convert all color elements to CMYK. B/W ads: Convert photos to grayscale mode. Avoid very heavy ink coverage. Colors in your palette (and images) should not exceed 305% in total ink coverage (sum of C, M, Y and K values). Layout notes: Full-page ads require at least 1/4" bleed for content that extends to trim edge and at least 3/8" clearance (safe area) from trim to edge of page elements inside trim area. Make sure crop/registration marks and color bars are outside the bleed area (offset by 1/4"). Printing and binding: The Review is printed on a web offset printer and is perfect-bound. Proofs: Submit SWOP-certified continuous tone proofs. Color cannot be guaranteed if no proof is supplied. File delivery: Compress files using Stuffit (.sit) or Zip (.zip) and to caradvertising@unc.edu or contact us for alternate delivery options. Ads that are not to specifications are subject to production charges.

6 2018 Digital Advertising Rates Out of the Blue Monthly E-newsletter: Reaches inboxes of 158,000+ alumni keeping them up-to-date on Carolina and Alumni Association news and events. Two ad spots available in each issue: Position One: $1,195 per insertion or 4-Flex rate: $950 per insertion Position Two: $825 per insertion Carolina Alumni Review Digital Delivery Reaches inboxes of 69,000 Alumni Association members delivering their next digital issue online and in the mobile app. Exclusive sponsorship of this available. Ad spot: $950 per insertion or 4-Flex rate: $825 Specs: 600 pixels wide x 195 pixels high. We accept the following file types: JPEG, PNG, GIF or TIFF. Ad can be animated when submitting a GIF. The CAR instills a sense of alumni pride. It s a beautifully produced magazine, and I try to read it from cover to cover. CAR READERSHIP SURVEY General Information Since 1912, the Carolina Alumni Review has been involving and informing alumni and friends of The University of North Carolina, the nation s first state university. Published bimonthly, the Review reaches dues-paying members of the UNC General Alumni Association as well as opinion leaders across the state and campus decision-makers. When targeting an affluent regional audience, think of this trusted resource for the engaged, well-heeled audience you seek. Consider the Carolina Alumni Review. Audience: 70,000 (average) Rate Base: 57,000 (guaranteed) To advertise with us, contact: Jana Collins 92 (MA), advertising account representative, at jana_collins@unc.edu or (919) For policies go to alumni.unc.edu/advertise General Alumni Association