CHAMBER CHOICES 2018

Transcription

1 THE SPONSORSHIP AND MARKETING GUIDE FOR THE CHAMBER annual meeting 718 New Hampshire Lawrence, Kansas (785)

2 2 Thanks for checking out Chamber Choices 2018, our sponsorship and marketing guide! We realize your investment is valuable, so we re thrilled you re considering partnering with The Chamber to take advantage of our sponsorship and marketing opportunities, which are exclusively for members of The Chamber. The Chamber s variety of events provide businesses and organizations with the perfect atmosphere to bolster your reach, promote your brand, and network. Sponsorships are a unique way to put your business in the spotlight, reach new and existing customers, and get engaged with the local business community. So, again, thanks for taking the time to look at what we re offering for We look forward to working with you! Annual Meeting 3 Sand Trap Classic 4 Taste of Lawrence 5 Oktoberfest Lawrence 6 Schmooza Palooza 7 Leadership Lawrence 8 Legislative Series 9 Business After Hours 10 Business After Hours Newsletter Ads & Mailing Lists E-Blasts 12 Video & FREE Membership Benefits 13 Ready to Partner? For Event Involvement Tracy Davidson frontdesk@lawrencechamber.com For Leadership Lawrence Sue Hack shack@lawrencechamber.com For Marketing Opportunities Lindsey Slater lslater@lawrencechamber.com

3 3 CHAMBER CHOICES 2018 Annual Meeting Friday, January 26, 2018 Abe & Jake s Landing Target: Business & Community Leaders Attendees: 400+ Price: $1,000 - $4,000 The Chamber s Annual Meeting celebrates the achievements of the past year and honors the recipients of the prestigious Citizen of the Years Award and the ATHENA Award, presented by Crown Automotive. Over 400 attendees make up a diverse cross-section of the Lawrence business community, offering event sponsors an exclusive level of recognition among our most influential leaders. This is the perfect venue to network and gain brand exposure. PRESENTING SPONSOR: $4,000 Two tables of 8 with VIP seating Exclusive recognition in: Invitation Video Primary logo recognition in print & electronic Primary logo recognition on all visuals during event (screen, program, banners) Primary logo and company link on Verbal recognition from the stage Table signage with logo Did You Know? The Lawrence Chamber was founded on December 12, EXECUTIVE SPONSOR: $2,000 One table of 8 with priority seating Logo and company link on Verbal recognition from stage Table signage with logo CORPORATE SPONSOR: $1,500 One prominently placed reserved table of 8 8 complimentary tickets Name recognition on Table signage with logo BUSINESS PARTNER SPONSOR: $1,000 One reserved table of 8 8 complimentary tickets Name recognition on all visuals during event Name recognition on Table signage with name

4 4 Sand Trap Classic May 2018 Eagle Bend Golf Course Target: Business Owners & Leaders Attendees: 120 players Price: $500 - $4,000 Tee up with The Chamber s Sand Trap Classic! Get together your favorite foursome and hit the links for this scramble golf tournament. This signature event is a chance for members to connect on the greens and provides a great opportunity to bring your clients to the course. Either way, it s a hole in one! Team Entry: $450 *Must register four to receive discount. Individual Golfer: $125 *Tournament Limited to 120 Golfers DOUBLE EAGLE SPONSOR: $4,000 (Limit 1) Exclusive recognition in: Invitation & social media marketing Primary logo recognition in print & electronic Primary logo recognition on all visuals during event Two complimentary team entries (8 golfers) Exclusive branding of golf takeaway prizes Cost included in sponsorship up to $2,000 PLUS Hole Sponsorship benefits EAGLE SPONSOR: $1,500 (Limit 4) Logo recognition in all print & electronic One complimentary team entry (4 golfers) PLUS Hole Sponsorship benefits GOLF CART SPONSOR: $1,500 (Limit 1) Exclusive logo placement on all tournament carts Logo recognition in all print & electronic One complimentary team entry (4 golfers) Option to provide goody bags for carts BIRDIE SPONSOR: $1,000 (Limit 6) Name recognition in all print & electronic One complimentary team entry (4 golfers) HOLE SPONSOR: $500 (limit 13) Logo and name recognition at sponsored hole Opportunity for business/staff presence at hole Sponsors are strongly encouraged to showcase their business with activities or experiences at each sponsored hole, while being sensitive to rate of tournament play.

5 5 Taste of Lawrence September 2018 Meadowbrook Apts. Commons Target: Lawrence Community Attendees: 1,200 Price: $500 - $4,500 Attracting about 1,200 people each year, the Taste of Lawrence is one of The Chamber s largest and most popular social engagements of the year. Given the emphasis on education in our community, Taste of Lawrence sponsors enjoy unparalleled recognition among area educators, business leaders, and the Lawrence community. DEAN S LIST SPONSOR: $4,500 (Limit 1) 35 complimentary tickets Exclusive recognition in: Invitation & social media marketing Primary logo recognition in print & electronic Primary logo recognition on all visuals during event Primary logo and company link on Verbal recognition from the stage Opportunity to host booth Full-page color advertisement in event program HEAD OF THE CLASS SPONSOR: $2, complimentary tickets Logo and company link on Verbal recognition from the stage Opportunity to host booth Half-page color advertisement in event program HONOR ROLL SPONSOR: $1, complimentary tickets Logo and company link on Quarter-page color advertisement in event program GOLD STAR SPONSOR: $1,000 6 complimentary tickets Name recognition on Eighth-page color advertisement in event program HONORABLE MENTION SPONSOR: $500 4 complimentary tickets Name recognition on all visuals during event Name recognition on Did You Know? No one knows when Taste of Lawrence started. Seriously.

6 6 Oktoberfest October 2018 Target: Lawrence Community Attendees: 1,200-1,500 Price: $500 - $6,000 What started as a royal wedding celebration in the early 1800s, Oktoberfest is now celebrated around the world. The Chamber and Downtown Lawrence, Inc. offer a showcase of Lawrence culture with our newest signature event, Oktoberfest Lawrence. The event features German-inspired food, beverages, and entertainment on the terraces of the Lawrence Public Library Plaza. If you re looking for a chance to reach a cross-section of the Lawrence community, this is it! Prost! FESTMEISTER SPONSOR: $6,000 (Limit 1) 30 event tickets with 32 oz. commemorative steins 60 drink tickets Primary logo recognition on all print & electronic Primary logo on all visuals during event Primary logo on Recognition from the stage Biergarten naming rights Sponsor booth (optional) BREW MASTER SPONSOR: $3, event tickets with 32 oz. commemorative steins 30 drink tickets Logo on all print & electronic marketing materials Logo on all visuals during event Logo on Sponsor booth (optional) HOSPITALITY SPONSOR: $2, event tickets with 32 oz. commemorative steins 20 drink tickets Logo on all print & electronic marketing materials Logo on all visuals during event Logo on APPRENTICE SPONSOR: $1,000 5 event tickets with 32 oz. commemorative steins 10 drink tickets Name recognition on all print & electronic Name on all visuals during event Logo on FRIEND OF BIER SPONSOR: $500 2 event tickets with 32 oz. commemorative steins 4 drink tickets Name recognition on all print & electronic Name on all visuals during event

7 Schmooza Palooza November 2018 Target: Business & Community Leaders Attendees: 750 Price: $150 - $2,500 Who says networking can t be fun? Sponsors gain valuable brand exposure with more than 750 attendees from all sectors of the area business community at this fun, lively, and interactive expo. It s free and open to the public, too, so you never know when your next customer will walk up to your booth! THE BIG SCHMOOZE: $2,500 (Limit 1) Two complimentary booth packages Pre-registration booth selection Exclusive recognition in: Invitation & social media marketing Primary logo recognition in print & electronic Primary logo recognition on all visuals during event Primary logo and company link on NETWORKER SPONSOR: $1,500 (Limit 4) One complimentary booth package Pre-registration booth selection Logo recognition in all print & electronic Logo and company link on GLAD-HANDER SPONSOR: $1,000 (Limit 6) One complimentary booth package Pre-registration booth selection Name recognition on all visuals during event Name recognition on DOOR PRIZE SPONSOR: $150 Business name, booth number, and prize listed on event map and Registered exhibitors can enhance exposure by providing a door prize with a minimum value of $150. Prize must be inclusive and redeemable by any Schmooza Palooza attendee (i.e., not discount on services). EXHIBITOR BOOTH PACKAGE: $350 each Early Bird Special: $250 each Non-Profit Rate: $200 each Company name, booth number, and link on 8 x 6 booth space with skirted 6 x 18 table and two chairs Company signage Complimentary wireless access Complimentary electrical access (extension cords not provided) Electronic event invitation for distribution to clients and prospects Extra tables available for $15/each 7

8 Leadership Lawrence Class Selected: August 2018 Alumni Luncheon: September 2018 Class in Session: Sept Apr Graduation: April 2019 Price: $450 - $5,000 PRESENTING CLASS SPONSOR: $5,000 (Limit 1) Primary logo recognition on all marketing materials, visuals at all events, and all class materials Recognition in all news releases and other written items produced by the program 10 tickets to both the Alumni Luncheon and Graduation DAY SPONSOR: $750 Primary logo placement on class materials for selected day Days Available: Opening Retreat, Education, Wellness, Social Services, Arts & Media, Government, Communications, Economic Development, Civic Responsibility, & the Final Retreat LUNCH SPONSOR: $450 (Limit 10) Logo placement on class materials Name recognition on selected day Leadership Lawrence is a premiere professional development program that provides a look into the community, while teaching new leadership skills to participants. Since 1982, the program has developed more than 700 leaders in our community. Each class has about 35 participants representing every aspect of business in Lawrence. The Alumni Luncheon and Graduation Ceremony garner large audiences, but all sponsorship opportunities provide great exposure to up and coming local leaders. ANNOUNCEMENT RECEPTION: $1,000 (Limit 1) Primary logo recognition on all marketing materials and visuals at the event Logo recognition on Business mention in The Chamber s e-newsletter ALUMNI LUNCHEON: $1,000 (Limit 1) Primary logo recognition on all marketing materials and visuals at the event Logo recognition on Business mention in The Chamber s e-newsletter 4 complimentary event tickets OPENING RETREAT: $1,500 (Limit 1) Primary logo recognition on all marketing materials and visuals at the event Logo recognition on Business mention in The Chamber s e-newsletter Logo placement on class materials 4 complimentary event tickets GRADUATION CEREMONY PRESENTING SPONSOR: $2,000 (Limit 1) Primary logo recognition on all marketing materials and visuals at the event Logo recognition on Business mention in The Chamber s e-newsletter Complimentary e-blast to The Chamber s 1,700 member representatives 10 complimentary event tickets GOLD SPONSOR: $1,000 Logo placement on programs Logo recognition on Business mention in The Chamber s e-newsletter 6 complimentary event tickets THE LEADING EDGE ALUMNI SERIES: $300 (Limit 4) Take advantage of this new opportunity to reach Leadership Lawrence alumni during our new Alumni Series events! Primary logo recognition on all marketing materials Logo recognition on Business recognition at event SILVER SPONSOR: $500 Logo placement on programs Logo recognition on Business mention in The Chamber s e-newsletter 4 complimentary event tickets 8

9 9 Legislative Series During the Session 2018 Target: Business, Community Leaders & Elected Officials Attendees: per event Price: $1,000 - $2,000 The Chamber s Legislative Series includes two informative events held during the legislative session. Both offer Chamber members direct access to their elected officials and a greater understanding of how each will respond to the pressing issues of the session. Series sponsors enjoy equal recognition at both events. LEGISLATIVE PRIORITIES BREAKFAST The Chamber, City of Lawrence, Douglas County, Lawrence Public Schools, and the University of Kansas provide their unified legislative priorities for the 2018 session to the local delegation. Legislators are given a brief opportunity to respond, followed by a question and answer session. MID-SESSION LEGISLATIVE UPDATE Legislators provide an update on progress made halfway through the session. The event may be held as a breakfast, lunch, or late afternoon program, depending on the availability of legislators. PRESENTING SERIES SPONSOR: $2,000 (Limit 1) One prominently placed reserved table of 8 8 complimentary event tickets Exclusive recognition in: Invitation & social media marketing Primary logo recognition in print & electronic Primary logo recognition on all visuals during event Primary logo and company link on Verbal recognition from the stage Opportunity to host elected officials at table Table signage with logo GOLD SPONSOR: $1,000 (Limit 4) Reserved seating for 4 4 complimentary event tickets Logo and company link on Verbal recognition from the stage Did You Know? The Chamber is your advocate. Want to help? Text LAWRENCE to to sign up for our advocacy alerts and how you can help contact our officials!

10 Recurring Opportunities 10 Business After Hours 2nd Thursday in February, April, June, August, October, & December 4:00-6:00 p.m. Target: Business Leaders & Chamber Members Attendees: Price: $450 + event costs Hosting a Business After hours provides a fantastic opportunity for business-to-business networking among fellow Chamber members with an experience you can personalize. Don t forget to invite clients and prospects! Traditionally, the Business After Hours sponsor hosts the event, but having it at the company s own location isn t required. Non-traditional venues have been used to provide a memorable and fun experience for attendees. PRESENTING SPONSOR: $450 + event costs Opportunity to design a personalized e-blast to nearly 2,000 Chamber member representatives Coordinate hors d oeuvres and adult beverages Opportunity to address audience during mixer (if desired) Monthly E-Blast Monthly featuring events and promotions from Chamber members for Chamber members! Target: Chamber Members Price: $20 - $50 NEW FOR 2018! The Chamber is launching a monthly member-driven e-blast. On the last Friday of every month, we ll send out an e-blast to our nearly 2,000 member representatives. Share your event, promotion, or even exclusive deals for Chamber members! AD SIZES & COSTS: 600x300: $20 600x600: $35 600x900: $50 All images should be sent as JPGS under 5MB. You can also link your image to a URL or , so send that info, too! All ads due the Monday before the last Friday of each month. If ads are not sent in the correct format, a conversion charge of $50 will be incurred.

11 Marketing Opportunities 11 We know every marketing dollar is valuable. That s why The Chamber offers two ways to get in touch with our nearly 2,000 member representatives so they know about your event, sale, or announcement. E-Blasts E-BLAST: $250 each or 3 for $600 $200 non-profit rate or 3 for $450 Dedicated s designed by you and sent by us to nearly 2,000 member reps Target: Chamber Members Price: $250 per e-blast or 3 for $600 $200 non-profit rate E-BLAST REQUIREMENTS JPEG format no wider than 650 pixels at 72 dpi Text to appear in the Subject line One of The Chamber s most popular marketing vehicles is our e-blast. One dedicated message can help you communicate a survey, invitation, announcement, or any other message from your business to nearly 2,000 of Lawrence s most influential business leaders and decision makers. You design the message and we distribute it to our database of Chamber members. E-blasts from The Chamber garner open rates well above industry average. E-blasts must be scheduled at least 14 days in advance of the requested date, however, with the popularity of e-blasts, it s recommended to schedule your e-blast as soon as you have a date in mind! E-blasts can be scheduled up to one year in advance. E-blasts are due to Chamber staff at least three business days before the e-blast is scheduled to be sent (due Friday for Tuesday e-blasts, due Monday for Thursday e-blasts). E-blasts not received by the deadline will have to be rescheduled. Special requests will be handled based on availability. URL or the message should link to Name as it should appear on From line Design services are available for $50 per e-blast. E-blasts not sent in the correct format will incur a $50 conversion fee. You can request a detailed report on open rates and click-through rates after each distribution. While we can t set the Reply to a dedicated address, we will forward any and all requests we get in response to your e-blast.

12 Chamber Matters Newsletter sent to nearly 2,000 Chamber member reps every other week Target: Chamber Members Price: $100 - $1,000 The Chamber s update, sent every other week, reaches nearly 2,000 Chamber member representatives and community leaders. Our average open rate is 35 percent, 10 points higher than industry average. Ads are reserved on a monthly basis and are due one week prior to running. Ad space is limited and all ads will also be included in our member monthly e-blast. TOP BANNER: JPEG 650x98 pixels 72 dpi One quarter: $1,000 One month: $400 SIDEBAR AD: JPEG 250x400 pixels 72 dpi One month: $100 3 months: $250 6 months: $ months: $700 If ads are not sent in the correct format, a conversion charge of $50 will be incurred. Marketing Opportunities Direct Mail Listing Get a list of the membership to do a direct mail campaign Target: Chamber Members Price: $150 for one use (full list) $100 non-profit rate (full list, one use) $50 for segmented list (one use) DIRECT MAIL LIST: $150 for one use (full list) $100 non-profit rate (full list, one use) $50 for segmented list (one use) Go old school and get printed materials directly in the hands of Chamber members using our direct mail list. We ll provide you a list via of our nearly 2,000 member representatives in whatever form you prefer, but Excel is the most common! NEW: Want to reach just a few members? Maybe it s just restaurants or all employers with more than 50 people. We ll be happy to segment those lists for you for just $50! Please note that due to the sensitive nature of members contact information, a signed contract is needed to utilize the direct mail list. Mailers will also need to be approved by The Chamber before being sent. 12

13 13 CHAMBER CHOICES 2018 Video Options Already have a member video profile? Get updates or additional versions! Price: $100 - $200 The Chamber offers one free member video profile, but maybe there have been changes at your business or you d like to have that video converted into a TV commercial. Let us do the work for you! ReShoot Options: New interview with editing: $150 per interview New footage (up to 60 min. shoot) with editing: $150 Video Version: :30 commercial: $100 :60 commercial: $200 Facebook Cover Video: $150 Have other video ideas? Just ask! We ll see what we can do! Photo Courtesy: Jeff Burkhead, Backstory Photography Check out our video profiles: lawrencechamber.com/member-profiles Membership Perks Did you know that a bunch of stuff is included in your Chamber membership? Price: FREE Job Postings Hot Deals Events VALUE: $25.00 each listing Enhanced Web Listing Member Video Profile Networking VALUE: $500.00/year VALUE: $ VALUE: Priceless Some Chambers will charge for these services, but we don t! Other Benefits: Ribbon cuttings for new members or other significant events, like a move or milestone anniversry Exclusive access to the Envoy group, The Chamber s welcome committee Exclusive access to member only events like luncheons with community leaders or seminars Inclusion in the annual printed directory, distributed to all members and handed out regularly

14 718 New Hampshire St. Lawrence, Kansas Phone: Fax: LAWRENCECHAMBER.COM