Greetings 23rd Zonal Workshop of KVKs at ICAR CIFA, Bhubaneswar

Transcription

1 Greetings 23rd Zonal Workshop of KVKs at ICAR CIFA, Bhubaneswar National Institute of Agricultural Extension Management (MANAGE) 1

2 a Brief Introduction of MANAGE Presentation by Dr. B. K. Paty, Director (OSPM) 2

3 CORE ACTIVITIES OF MANAGE Training Education Research GoI sponsored Schemes Information & Documentation Consultancy Policy Analysis and Support 3

4 VISION To be counted among the most pioneering, innovative, user-friendly and self-supporting agricultural management institutes in the world. MISSION Facilitating the acquisition of managerial and technical skills by Extension Officers, Managers, Scientists and Administrators in all sectors of agricultural economy to enable them to provide most effective support and services to farmers and fishermen for practicing sustainable agriculture. 4

5 MANAGE A CONCEPT NURSERY FOR AGRICULTURAL EXTENSION MANAGEMENT Facilitators Programmes : Trained through Coverdale Program Pioneer to start two year Agri-Business Management Program Prepared Guidelines for Watershed Development Prepared Guidelines for Reforms in Extension through ATMA Concept Introduced DAESI Program for Input Dealers Implementing Centre Sector Scheme on Agri Clinics and Agri Business Centre (AC&ABC) Introduced One-year Diploma (PGDAEM) for In-service Officials and private sector extension functionaries Contd 5

6 MANAGE A CONCEPT NURSERY (Contd..) Back to Basics program for DAC officials Induction Program for the newly recruited officers of Agriculture and allied departments of states Promoted many Innovative Extension Approaches - ICT & Mass Media in Extension - Farmer-led Extension - Participatory Approaches - Market-led Extension - Gender Mainstreaming - Farmers Producer Organizations 6

7 ICAR organizations/ KVKs MANAGE WORKS WITH: National Institute of Plant Health Management (NIPHM) Extension Education Institutes (EEIs) & State Agricultural Universities (SAUs) SAMETIs (Agri. Extension Capacity Building Institutes of States) Cooperative Institutions NABARD & Banks Agri-Business Companies Commodity Boards NGOs in Agriculture - BAIF, JK Trust, WASSAN ICRISAT, CIPS, ASCI USAID, UNDP, SAARC, GIZ, 7

8 Capacity Building Programmes Since 1987 Sl. No. Programmes Number of Extension Personnel Trained 1 Agripreneurs under AC&ABC Scheme Agri. Extension Functionaries 83,640 3 Input dealers under DAESI Program 3,555 4 Extension functionaries under PGDAEM 14,727 5 PG Programs for Students International Executive Trainees 610 8

9 THEME-BASED MANAGE CENTRES 1. Centre for Agricultural Extension Policy, Reforms and Processes. 2. Centre for Agri-Institution Capacity Building 3. Centre for Agricultural Markets, Supply Chain Management and Extension Projects 4. Centre for Allied Extension and Water / Input use Efficiency 5. Centre for Knowledge Management, ICT and Mass Media 6. Centre for Agripreneurship, Youth and PPP. 7. Centre for Women, Household Food and Nutritional Security, Urban Agriculture and Edible Greening 8. Centre for Agrarian Studies, Disadvantaged Areas, NRM Extension and Social Mobilization 9. School of Agri-Business Management 9

10 TRAINING 10

11 INTERNATIONAL PROGRAMS ORGANIZED BY MANAGE As a part of USAID funded Programme four 60-days training programmes were conducted for the Officers from Kenya, Liberia and Malawi on New Dimensions in Agricultural Extension Management consisting of 30 Participants in a batch. After the completion of the training programmes a visit was paid by MANAGE Faculty to the above mentioned countries for feedback. - Five Programs were completed from 2013 to 2015 A ten days Training Program for Indonesian officials on Agricultural Extension Systems and Community Development was conducted during 1-10 December, 2014 under Bilateral Agreement. Two Training Programs of 10 days duration for Afghanistan Officials on PPP and Gender Mainstreaming in Agriculture were conducted during

12 MANAGE Initiatives in promoting Agribusiness MoU with RenB on Agribusiness Incubator MANAGE has signed an MoU with M/s RenB (a Mumbai based Agribusiness Company to set up Agribusiness Incubation Centre at MANAGE. Young Graduates/ Post-graduates in Agriculture/ Agri-Business Management will be facilitated to set-up their start-up Ventures. Hand-holding and Financial support will be facilitated to the budding Agripreneurs to set-up their own business. 12

13 EDUCATIONAL PROGRAMS 13

14 PG DIPLOMA IN AGRICULTURAL EXTENSION MANAGEMENT (PGDAEM) One-year distance learning course for serving Extension Functionaries To provide continuous education in Agri. Extension Management Self-learning study material (English and Hindi) Pre-recorded video sessions by experts on course content in DVDs in English and Hindi Total Number of Extension functionaries covered 14,727 PGDAEM candidates will be involved in Short-term Research Projects 14

15 DIPLOMA IN AGRI.EXTENSION SERVICES FOR INPUT DEALERS (DAESI) Objective is to transform Input Dealers into Para-Extension Workers Study material in local language 48 Contact Classes and field visits on Market holidays at District level spread over an year Some states are funding a part of course fee So far 3555 Input Dealers were trained across the country Conducted 3 rd Party evaluation- Outcome very encouraging Refresher Programs introduced 15

16 DIPLOMA IN AGRI.EXTENSION SERVICES FOR INPUT DEALERS (DAESI) Mission To transform practicing input dealers into para-extension professionals thereby strengthening the agricultural extension system so as to enable these input dealers to serve the farmers better. Objectives Orientation of input dealers on location-specific crop production technologies of broad-based agriculture with reference to field problems Building the capacity of input dealers in efficient handling of Inputs To impart knowledge about the laws governing regulation of agricultural Inputs To make input dealers an effective source of farm information at the village level (one stop shop) for the farmers

17 DIPLOMA IN AGRI.EXTENSION SERVICES FOR INPUT DEALERS (DAESI) Eligibility Criteria for Candidates Practicing input dealers - appeared at least for 10th standard exam Candidates sponsored by the input Agencies/agribusiness companies/agri-cooperatives etc. Duration Spread over a period of 48 weeks, with 40 classroom sessions and 8 Field visits conducted on Sundays or local market holidays Course Fee: Rs.20,000/- i. Subsidized by DAC, GoI, (Rs.10,000/) and Input dealer by Rs 10000/-. ii. Agribusiness Companies - Rs.10,000/-and the balance Rs.10,000/- equally by DAC and the input dealer (ii) Agribusiness companies sponsorship can be considered for tax benefit under 35 CCC, subject to other conditions laid in the notification. (iii) Jharkhand, Orissa and Tamilnadu are contributing part of Course fee from RKVY

18 DIPLOMA IN AGRI.EXTENSION SERVICES FOR INPUT DEALERS (DAESI) Methodology Input dealer can pursue the program without affecting his day-to-day business Focus is on location-specific field problems and expose them to relevant technologies Study material in local language Multi-media instructional devices are used in the classrooms DAC release funds to MANAGE and from MANAGE to SAMETI SAMETI organize the program through KVK, Agricultural College, and other NTIs

19 DIPLOMA IN AGRI.EXTENSION SERVICES FOR INPUT DEALERS (DAESI) KVK may participate in implementation of DAESI KVK may act as Nodal Training Institute (NTI) KVK may provide venue for other NTIs (like ATMA) for conducting the program KVK may share / resource persons to handle the sessions DAESI enrolled candidates may use the labs and other demonstration units of KVKs during their exposure visits KVK may provide hands on experience in their field with the help of scientists KVK may share the literature available with them KVK may help in identifying the local issues and problems and help in developing location specific study material.

20 DIPLOMA IN AGRI.EXTENSION SERVICES FOR INPUT DEALERS (DAESI) Cost Norms for Conduct of DAESI Program S. No Activity Amount (Rs.) 1 Enrolment of input dealers 5,000 2 Rent for Class Room with AV Rs. 1000/- per day 40,000 3 Honorarium to Resource Rs.1000/- Per Session i.e. Half day 80,000 4 Refreshment (Tea with Biscuits 2 times) & working 75/- Per 1,62,000 candidate per day 5 Hiring of Vehicle for Resource Rs. 750/- per day for 40 days 30,000 6 Hiring of Vehicles for Field Visits (8 visits) 56,000 7 Stationery, study material etc. 30,000 8 Telephone Charges to the Facilitator for the program of one year 5,000 9 Supporting staff (One clerk & One attender) 30, Inauguration & Valedictory Functions 20, Remuneration for the Rs.17,000/- per month 2,04, Monitoring and 1,00, Miscellaneous 38,000 Total 8,00,000 Note: The funds earmarked under Sl. No. 1,2,4,5,6,10 and 13 shall be interchangeable without exceeding the total upper limit which is the sum total of funds allocated under Serial numbers indicated in the table. The amount of Rs.2500/-, earmarked for each candidate for Monitoring & Certification (Item-12), may be apportioned among SAMETI (Rs.500), ATMA (Rs.500), NTI (Rs.1000) and MANAGE (Rs.500).

21 Progress on DAESI (Upto State No. of batches No. of input dealers completed DAESI Andhra Pradesh Tamilnadu Maharashtra 2 33 Orissa Jharkhand 2 59 West Bengal Total

22 MANAGEMENT EDUCATION PGDM (ABM) Launched in per Batch and AICTE recognized Fee Rs.6.81 lakhs (All inclusive for 2 years) CAT score, Academics, GD & Interview 2 nd Best Management Institute among Sectoral B Schools 100% Placement since inception Average CTC is Rs.7.53 lakhs (highest is Rs.26 lakhs batch) Merit recognition scheme introduced Merit-cum-means scholarships introduced Revised Curriculum from Batch Total number of students passed out

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24 GOI SPONSORED SCHEMES 24

25 AGRI-CLINICS AND AGRI-BUSINESS CENTRES SCHEME (AC&ABC) (Central sector scheme) Supplementing Public Extension Self employment opportunities to Agricultural professionals Two months residential training on Agri-entrepreneurship Development One year Post training handholding Refresher Training Programme after three years Training and handholding through network of 104 Nodal Training Institutes spread across the country Govt. of India spends Rs.35,000/- per candidate (additional 10% for NE and Hill States) Credit linked, back ended, composite subsidy of 36% (44% for SC/ST, NE and Hilly States) 25

26 AGRI-CLINICS AND AGRI-BUSINESS CENTRES SCHEME (AC&ABC) Launched on 9 th April 2002 Professionalizing Agricultural Extension Self employment opportunity for qualified Agriculture professionals Two months free residential training on Agri-Entrepreneurship One year handholding support Start-up loan up to Rs.20 lakhs 36-44% credit linked back-ended composite subsidy Training and handholding through 74 Nodal Training Institutes 48,487 were trained. 20,983 Established Agri-ventures. 32 Categories of activities.

27 Revised training module under the AC&ABC Scheme Phases under Revised Training Module Sl.No. Focus Duration in Days 1 Basic Agriculture Knowledge Central and State Govt. Schemes Field Visits Agricultural Extension IT Enabled Agricultural Extension 3.50 Advisory Service 6 Agri-Entrepreneurship Development Holidays 4.00 Total 60

28 HANDHOLDING FOR ONE YEAR Through Nodal Training Institutes Individual Progress Sheet Interface meetings at State / Institute level. Visits to individual enterprises. Interaction with Bankers Involvement in ATMA and other Public Extension Activities Updating pending and sanctioned loans Documentation of success story

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31 Skill Training of Rural Youth (STRY) & Farmers Capacity Assessment & Certification (FCAC) 31

32 Skill Training of Rural Youth (STRY) Objectives : To Offer modular skill training opportunities to the rural youth To Create a pool of skilled manpower to perform farm and non-farm operation Target Group : Rural youth of the age of 18 years and above with minimum qualification, preferably 5th standard

33 Farmers Capacity Assessment & Certification (FCAC) Objectives To create a pool of skilled work force of farmers in Agriculture & allied sectors To provide recognition to the high degree of farm skills possessed by farmers & farm women Target Group Farmers, Farm Women & Rural Youth above the age of 18 years who posses traditional skills in various sectors of Agriculture & allied disciplines preferably with minimum qualification up to 5th standard

34 Sl. No. Progress of STRY & FCAC Funds released during State Funds released under STRY ( Lakhs) Funds released under FCAC ( Lakhs) 1 Uttar Pradesh Manipur Jharkhand Arunachal Pradesh Mizoram Total :

35 Progress of STRY & FCAC Funds released during Sl. No. State Funds released under STRY ( Lakhs) Funds released under FCAC ( Lakhs) Additional funds released under FCAC that remained unutilized during ( Lakhs) 1 Madhya Pradesh Chhattisgarh Odisha Assam Bihar West Bengal Mizoram Jharkhand Total :

36 Kisan Call Centre (KCC)

37 Kisan Call Centre (KCC) Launched in 2004 to provide Agricultural Extension Advisory Services to farmers through telephone (Toll-Free Number) instantly on demand in local language by trained agricultural professionals. Has 3 levels of answering Level-I, Level-II and III Audio advise is followed by SMS to farmer s mobile All 365 days, KCC works from 6.00 am to pm MANAGE is the Nodal Agency for AP & Telangana States and acts as Level III Institution During Jan-December 2015, 6,58,102 calls received with an average of 54,842 calls per month MANAGE Coordinates Training of all the KCC FTAs (by concerned SAUs) on behalf of DAC, MoA, GoI 37 37

38 Background Use of Telephone and Mobile Phones, including SMS facility getting popular. Wide gap between number of Public Extension Functionaries and Large Population of Farmers. Effective use of ICT would supplement efforts of public extension. Farmers need facilitation to use ICT tools to meet their information needs. Kisan Call Centres offer a solution to extension functionaries in reaching large number of through extension. Kisan Call Centre is a system of extension blending all the resources of ICT to deliver Need based Information to farmers. The Scheme is in Operation since January 2004.

39 Kisan Call Centre: Features Information to farmers in local language Countrywide common toll free number Call-conferencing facility with experts From 6 am to 10 pm, all days in year Coverage - Pan India, including all mobile networks 39

40 Existing Call-Escalation Matrix Revised Call-Escalation Matrix Call Conference Experts Level III / Nodal officer If Query not answered or not related to L-II Call Conferencing Expert (SAU/ State/ICAR) If Query not answered Kisan Call Centre Query answered Through Post or Call-back SAU KVK State level Officer Query escalated, to be replied in 1-2 weeks District level Officer Query escalated, to be replied in one week Block level Officer Query forwarded, to be replied in 2-3 days Common Service Centre Farmer Farmer KISAN CALL CENTRE - CALL ESCALATION MATRIX

41 Post Graduate Diploma in Agricultural Extension Management A distance learning initiative of MANAGE

42 Launch of PGDAEM MANAGE launched the PGDAEM in 2007 Sponsored by the Department of Agriculture & Cooperation, Ministry of Agriculture & Farmers Welfare, Govt. of India Under the Support to State Extension Programs for Extension Reforms Scheme for public extension functionaries.

43 Course Objectives 1) To enhance the techno-managerial competence of extension functionaries. 2) To acquaint the extension functionaries on the latest developments in the field of agricultural extension. 3) To equip the extension functionaries with latest tools and techniques for participatory decision making. 4) To develop an insight into various extension models to enrich the agri-value chain.

44 About PGDAEM A one year program spread over 2 semesters 5 courses per semester with a 32-credit load Conducted on a distance-learning mode Supported by printed study material, e-learning material, contact classes and assignments In collaboration with SAMETI or at an identified institute within the State

45 Eligibility Criteria Extension functionaries graduated in Agriculture and Allied sectors Other Graduates currently employed in the Dept. of Agri. / Allied sectors of Central / State and UT Govts. and SAUs. Preference is given to extension functionaries in the govt. dept. BTMs and ATMs of ATMA and functionaries of KVKs. Graduates in agriculture, allied subjects and other graduates working in agribusiness companies, NGOs, Cooperatives, farmers organizations, Agri-entrepreneurs and input dealers.

46 Course structure and Contents The Programme is offered in two semesters with 10 courses + project work. 1 st semester - 14 credits 2 nd semester - 18 credits (1 credit = 30 hours of study)

47 Semester - I AEM 101: Introduction to Agricultural Extension Management (4 credits) AEM 102: Communication of Agricultural Innovations (3 Credits) AEM 103: Principles and Practices of Extension Management (3 Credits) AEM 104: Participatory Approaches in Agricultural Extension (2 Credits) AEM 105: Research Methods in Agricultural Extension (2 Credits) Total : 14 credits

48 Semester II AEM 201: Market-led Extension (4 Credits) AEM 202: Agribusiness and Entrepreneurship Development (3 Credits) AEM 203: Project Management in Agricultural Extension (2 Credits) AEM 204: Information and Communication Technology in Agriculture (3 Credits) AEM 205: Sustainable Livelihood in Agriculture (3 Credits) AEM 206: Project work (3 Credits) Total: 18 credits

49 Progress as on July 2016 A total of candidates, have been enrolled in PGDAEM since its inception. The eighth batch of PGDAEM was completed in December 2015, and the ninth batch is in progress. So far, candidates up to the eighth batch have successfully completed the program and the overall pass percentage is 70.

50 Thank You 50