FOOD PROCESSING. November 2010

Transcription

1 FOOD PROCESSING November 2010

2 FOOD PROCESSING November 2010 Contents Advantage India Market overview Industry infrastructure Investments Policy and regulatory framework Opportunities Industry associations 2

3 ADVANTAGE INDIA Advantage India The Ministry of Food Processing Industries (MOFPI) has formulated a Vision 2015 action plan which includes trebling the size of the food processing industry, raising the level of processing of perishables from 6 per cent to 20 per cent, increasing value addition from 20 per cent to 35 per cent, and enhancing India s share in global food trade from 1.5 per cent to 3 per cent. India has the largest livestock population in the world, with 98.7 million buffaloes and 176 million cows (2008). In milk and milk products, India is the largest producer, accounting for 20 per cent of the world s production India s tropical climate favours the cultivation of several exotic food and flower crops. The peninsular coastline drives the growth of the marine industry. The Middle East and Southeast Asia are major export destinations for Indian agricultural (agri) commodities and milk. Large livestock base Favourable agro-climatic conditions and strategic location Vision 2015 Advantage India Large consumer base Key producer of agri commodities Infrastructure development India is the largest producer of several fruits, such as banana, mango and papaya, and the second-largest producer of vegetables such as brinjal, cabbage and onion. Further, India is the second largest producer of rice, wheat, sugar and cotton. The establishment of 60 fully equipped Agri- Export Zones (AEZs), in addition to food parks, is expected to attract foreign investment. It has been estimated that the size of the middle to upper classes will increase at more than 300 per cent between 2005 and During the same period the youth population (age group 15 25) in India is expected to grow by 11per cent. This will lead to an increasing demand for food products to meet demands of convenience, variety, health and a changing palate. Sources: Ministry of Food Processing Industries annual report; Flavors of Incredible India, Ernst & Young, 2009; Agri Export Zones of India, APEDA website, accessed 8 November 2010; Food Industry, IBEF website, accessed 8 November 2010; An appetite for growth, Ernst and Young,

4 FOOD PROCESSING November 2010 Contents Advantage India Market overview Industry infrastructure Investments Policy and regulatory framework Opportunities Industry associations 4

5 US$ billion MARKET OVERVIEW Market overview The food processing industry in India is at an early growth stage, with low penetration levels and high potential. The size of the food processing industry in India has increased from US$ 57 billion (INR 2,736 billion) in 2004 to US$ 75 billion (INR 3,600) in During this period, the number of registered operating units increased from 24,000 to 25,725 units Growth in the output of processed food (US$ billion) 75 15% % % 10% 7% 8% Output of processed food y-o-y growth 16% 14% 12% 10% 8% 6% 4% 2% 0% Y-o-y growth Source: Flavors of Incredible India, Ernst & Young,

6 MARKET OVERVIEW Market segments Food processing Agri products Milk and milk products Meat, poultry and marine products Fruits and vegetables Beverages Dairy products Meat and poultry Fisheries India is the second-largest producer of fruits (50 million tonnes) and vegetables (100 million tonnes) in the world ( ). India is the thirdlargest market in the world for alcohol and has 56 alcoholmanufacturing units ( ). India is the largest producer of milk in the world, accounting for nearly 15.2 per cent of global milk production ( ). Production of meat in India in was estimated at 6.5 million tonnes. Fish production in India was estimated at 7 million tonnes ( ). Sources: Ministry of Food Processing Industries annual report; Ernst & Young analysis. 6

7 MARKET OVERVIEW Overview of processing activities across categories In the global context, there is ample scope for investment in the processing segment. Products Level of processing (in per cent) Organised Unorganised Total Fruits and vegetables Milk and milk products Meat and poultry Buffalo meat Poultry 6-6 Marine products 8-8 Source: Flavors of Incredible India, Ernst & Young,

8 US$ million MARKET OVERVIEW Exports India s processed food exports constituted 1.5 per cent of the global food trade in ,000 1,800 1,600 1,400 1,200 1, Exports of processed food (US$ million) Source: Ministry of Food Processing Industries annual report. 8

9 MARKET OVERVIEW Domestic demand Agri-based products Potato chips Potato chips (or wafers), a popular snack item in India, are manufactured on a large scale, not only by big firms but also by cottage industries and home-grown players. Ready-to-eat meals Societal changes in India (more nuclear families), as well as evolving consumer preferences, are driving the demand for ready-to-eat foods. Milk and milk products Flavoured milk Milk features prominently in the Indian diet. With consumer tastes evolving, flavoured milk is gaining popularity, especially among the urban population. Currently, medium and largescale cooperatives and private companies dominate the manufacture of milk. Popular flavours include cardamom, saffron and chocolate. Meat and marine products Poultry processing In India, the consumption of chicken is increasing more rapidly than any other category of meat. Currently, small- and medium-sized firms undertake poultry processing, with the presence of a few organised players. 9

10 US$ billion MARKET OVERVIEW Growth drivers By 2015, the Indian food industry is estimated to grow by around 40 per cent over Two key factors are expected to drive this growth: Socio-economic changes across India s population base, in terms of growth in the number of households in the high-income category, rising youth population and migration from rural to urban areas Evolving lifestyle trends, such as the emergence of nuclear families, increasing health awareness and growing exposure to international markets 1,400 1,200 1, Household consumption is expected to double by Growth in household consumption , E 2020E Source: Flavors of Incredible India, Ernst & Young,

11 MARKET OVERVIEW Key trends In addition to a large number of initiatives that the Government of India has undertaken to drive consumption, increased activity by domestic and international players has boosted the availability of products. Increase in the depth of distribution Indian companies, which previously focussed only on back-end processing and manufacturing, have now extended their presence into the processed food segment. Andhra Pradesh Dairy Development Cooperative Federation Ltd (APDDCF) was established in 1981 with the objectives of milk supply and dairy development. APDDCF is considering the establishment of 1,000 franchisees for retail sales and offering products such as packed curd, butter, ghee and paneer. Entry of international companies With the Indian economy opening up, major international food product manufacturers have entered the market and introduced processed products in the agri products and milk products categories. For instance, Pepsico, India, launched Nimbooz on February 28, According to the company, Nimbooz is India s first packaged nimbu pani, a popular traditional homemade drink in India. Del Monte has entered the Indian ketchup market. The Bharti Enterprises- Del Monte Pacific Ltd JV FieldFresh Foods Pvt Ltd launched a range of Del Monte products including ketchup and sauces in General Mills opened an outlet of ice cream brand, Haagen-Dazs in India in 2010, under a franchise agreement. Sources: Flavors of Incredible India, Ernst & Young, 2009; 11

12 MARKET OVERVIEW Key players agri products Company Major brands Categories/Products Dabur India Ltd Dabur, Real Activ, Vatika, Pudin Hara Juice, honey, spices, cooking pastes and coconut milk Godrej Industries Ltd Godrej, Jumpin, Xs Oils and vanaspati, bakery fats, fruit drinks and fruit nectar and non-food items include chemicals and consumer products Parle Agro Ltd LMN, Bailey, Appy, Frooti Water, beverages and confectionery MTR Foods Ltd MTR Ready-to-eat and frozen food, spices, dessert mixes, pickle, papad and beverages Nestlé India Ltd Nestlé, Maggi, Nescafé Chocolates, snack foods, milk, coffee and infant food PepsiCo, Inc Pepsi, Frito-Lay Carbonated drinks, juices and snack foods Cadbury India Ltd Dairy Milk, Perk, Five Star, Gems Chocolates, malt food and cocoa powder Hindustan Unilever Ltd (HUL) Britannia Industries Ltd Brooke Bond, Annapurna, Kissan, Knorr, Kwality Walls Britannia, Tiger, Bourbon, Goodday Tea, coffee, biscuits, ice creams, atta (flour), instant drinks, soups, jams and squash and other FMCG products Biscuits, flavoured milk, dairy whitener, ghee, bread, cheese and cake Source: Flavors of Incredible India, Ernst & Young, Note: This is an indicative list. 12

13 MARKET OVERVIEW Key players milk and milk products Company Capacities Major brands Categories/Products Gujarat Cooperative Milk Marketing Federation (GCMMF) 6.6 million litres per day from 19 dairy plants Amul Ice cream, skimmed milk powder, ghee, dairy whitener, paneer, shrikhand (sweet yogurt), pizza, cheese and butter Andhra Pradesh Dairy Development Cooperative Federation (APDDCF) 2.4 million litres per day from 12 dairy plants Vijaya Table butter, ultra high temperature (UHT) milk, skimmed milk powder, ghee, flavoured milk, khoa, pasteurised butter, kulfi and processed cheese Karnataka Cooperative Milk Producers Federation (KMF) 2.13 million litres per day from 15 dairy plants Nandini Skim milk powder, paneer (cottage cheese), pure ghee, badam burfi, gulab jamun, pasteurised butter, khoa, ice cream, toned milk and curd Maharashtra Rajya Sahakari Maryadit Dugdh Mahasangh (Mahasangh) 3.8 million litres per day from 29 dairy plants Mahanand,Gokul Pasteurised butter and pure peda Punjab State Cooperative Milk Producers Federation (MILKFED) 1.6 million litres per day from nine dairy plants Verka Ghee, flavoured milk, paneer, ice cream, skimmed milk powder, lassi, table butter, sweets and cheese Tamil nadu Cooperative Milk Producers Federation Ltd (TCMPF) 2.7 million litres per day from 15 dairy plants Aavain Skimmed milk powder, khoa, milk peda, pure ghee, butter, cheese, yogurt, table butter, ice cream, UHT standardised milk, curd and buttermilk National Dairy Development Board (NDDB) 2.8 million litres per day Mother Dairy Milk, cheese, butter, ice cream, ghee, cheese, UHT milk, curd, lassi and flavoured milk Source: Flavors of Incredible India, Ernst & Young, Note: This is an indicative list. 13

14 MARKET OVERVIEW Key players meat and marine products Company Capacities Major brands Categories/Products Hind Agro Industries Ltd 400 tonnes Fast Prax (fast-food outlets) Meat of buffalo, sheep and goat Allanasons Limited VH Group Sale of more than 333,000 tonnes of frozen food in units across hatcheries and broiler units Premier (fruits and vegetables) Saffa (meat) Venky s Al Kabeer Processed meat Al Kabeer Fish and meat of buffalo and goat Processed fruits and vegetables, coffee, cereals, pulses and spices Chicken and eggs Vegetables and fruits, snacks, meat and poultry, ready-to-eat meals and seafood Source: Flavors of Incredible India, Ernst & Young, Note: This is an indicative list. 14

15 MARKET OVERVIEW Other key players Processed food category Components Major companies Alcoholic beverages Non-alcoholic beverages Confectionery Savoury snacks Others Source: Ernst & Young research Note: This is an indicative list. Beers, ciders, spirits and wines Carbonated drinks, bottled water, health/energy drinks, (fruit) juices and malted beverages Sugar confectionery, chocolates, gum, cereal bars, cocoa products, bakery products (cakes, biscuits, bread, pastries and rusk), toffees, candies and chewing gum Potato chips, nuts and seeds, processed snacks, popcorn; wheatbased products such as noodles, vermicelli, macaroni and spaghetti Packaged flour, semiprocessed/ready-to-eat food and edible oil United Breweries Ltd, Shaw Wallace, Radico Khaitan, Mohan Meakins, Sula Vineyards, Seagram India and Mount Shivalik Group Pepsi Foods, Dabur Foods, Coca Cola, Mother Dairy, GlaxoSmithKline (GSK), Cadbury, Nestlé, Heinz, Amul and Rasna International Britannia Industries Limited, Modern Industries, Parle Products, ITC Foods, United Biscuits, McVities, Cadbury, Nestlé, Nutrine, Parry s Confectionary and Parle Products McCain Foods, Hindustan Unilever Limited (HUL), Nestlé, Heinz, Top Ramen, Frito-Lay and Pepsi Foods DCW Group, HUL, Godrej Pillsbury, Nature Fresh Food India Pvt Ltd, ITC, Shakti Bhog, MTR Foods and Marico 15

16 FOOD PROCESSING November 2010 Contents Advantage India Market overview Industry infrastructure Investments Policy and regulatory framework Opportunities Industry associations 16

17 INDUSTRY INFRASTRUCTURE Industry infrastructure Agri Export Zones (1/2) State Andhra Pradesh Assam Bihar Gujarat Himachal Pradesh Jammu & Kashmir Jharkhand Karnataka Kerala Madhya Pradesh Maharashtra Orissa Punjab Rajasthan Products Mango pulp and fresh vegetables, grapes, mangoes, gherkins and chillies Fresh and processed ginger Litchi Mangoes and vegetables, dehydrated onions and sesame seeds Apples Apples and walnuts Vegetables Gherkins, rose onions, flowers and vanilla Horticulture products and medicinal plants Potatoes, onions and garlic, seed spices, wheat, lentil and grams and oranges Grapes and grape wine, mangoes including Kesar mango, flowers, onions, pomegranate, banana and oranges Ginger and turmeric Vegetables, potatoes and basmati rice Coriander and cumin 17

18 INDUSTRY INFRASTRUCTURE Industry infrastructure AEZs (2/2) State Sikkim Tamil Nadu Tripura Uttar Pradesh Uttaranchal West Bengal Products Ginger, flowers (orchids) and cherry pepper Flowers, mangoes and cashew nuts Pineapples Potatoes, mangoes, vegetables and basmati rice Basmati rice, litchi, flowers, medicinal and aromatic plants Pineapples, litchi, potatoes, mangoes, vegetables and Darjeeling tea The total number of AEZs in India is 60. Distribution of AEZs among states Maharashtra 8 West Bengal 20 6 Andhra Pradesh Madhya Pradesh Karnataka 5 Uttaranchal Uttar Pradesh 4 5 Tamil Nadu Others Source: Agri Export Zones of India, APEDA website, accessed 8 November Source: Agri Export Zones of India, APEDA website, accessed 8 November

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20 INVESTMENTS Investments (1/2) The largest inbound deal between January 1, 2009 and August 1, 2010 was the acquisition of the businesses of Eastern Condiments Pvt Ltd, by McCormick & Co Inc, for US$ 35.0 million (INR 1,680 million). In 2010 Shree Renuka Sugars Ltd acquired Equipav S.A Açúcar e Á lcool for US$ 1,160.0 million (INR 55.7 billion) in a major outbound deal. M&A scenario details Period : January 1, 2009 to November 1, 2010 Deal type No of deals Deal value (US$ million) Inbound Outbound 7 1,402.8 Domestic Sources: Bloomberg and Thomson ONE Banker; Ernst & Young analysis. Cumulative FDI inflow Period: April 2000 to August 2010 Sector Amount of FDI inflow (US$ million) Agricultural services 1, Food processing industries 1, Fermentation industries Agricultural machinery Vegetable oils and vanaspati Tea and coffee Sugar Total 3, Source: Fact Sheet on Foreign Direct Investment (FDI), Department of Industrial Policy and Promotion website, accessed 8 November 2010.

21 INVESTMENTS Investments (2/2) The largest domestic deal during the period was the acquisition of Agro Dutch Industries Ltd by Penta Homes Pvt Ltd, Vishwa Calibre Builders Pvt Ltd and private investors, for US$ 85.4 million (INR 4.1 billion). Deal Domestic Domestic Deal type ACQ ACQ Announcement date October 12, 2010 September 14, 2010 Announced total value (US$ million) Target name Target country Acquirer name 11.2 Candico India Ltd India Keventer Agro Ltd India 42.6 Inbound ACQ June 29, Inbound PE June 7, 2010 NA Domestic ACQ March 22, Outbound Domestic Outbound ACQ ACQ ACQ February 22, 2010 January 21, 2010 November 11, , Millennium Beer Industries Ltd Eastern Condiments Pvt Ltd Tirumala Milk Products Private Ltd MP Chini Industries Ltd Equipav S.A Açúcar e Á lcool Agro Dutch Industries Ltd Vale Do IvaíSA Açúcar e Á lcool India United Breweries Ltd India India McCormick & Co Inc US India The Carlyle Group US India BK Birla Group India Brazil India Brazil Shree Renuka Sugars Ltd Penta Homes Pvt Ltd, Vishwa Calibre Builders Pvt Ltd and private investors Shree Renuka Sugars Ltd Acquirer country India India India Sources: Bloomberg and Thomson ONE Banker. Note: ACQ: Acquisition; DIV: Divestment; PE: Private equity 21

22 FOOD PROCESSING November 2010 Contents Advantage India Market overview Industry infrastructure Investments Policy and regulatory framework Opportunities Industry associations 22

23 POLICY AND REGULATORY FRAMEWORK Policy and regulatory framework (1/2) FDI in the Indian food processing industry is allowed under the automatic route* in agri products, milk and milk products, and marine and meat products, except the following (broadly): Proposals that require an industrial licence and cases where foreign investment exceeds 24 per cent equity in units that manufacture items reserved for the small-scale industries are exceptions. Proposals in which the foreign collaborator has a previous venture or tie-up in India, as on January 12, 2005, are exceptions. Proposals falling outside notified sectoral policy/caps or those that are generally restricted/prohibited are exceptions. Source: Flavors of Incredible India, Ernst & Young, * Note: The entry of foreign/large players is restricted for a few food items. 23

24 POLICY AND REGULATORY FRAMEWORK Policy and regulatory framework (2/2) The repatriation of profits and capital is permitted. Automatic approvals are provided for foreign investment and technology transfer in most cases. Units based on agri products that are100 per cent export-oriented are allowed to sell up to 50 per cent in the domestic market. There is no import duty on capital goods and raw material for 100 per cent export-oriented units. Earnings from export activities are exempt from corporate taxes. Source: Flavors of Incredible India, Ernst & Young,

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26 OPPORTUNITIES Opportunities (1/3) Potential global outsourcing hub The Indian food processing sector has the potential to become an outsourcing hub for the world by The Ministry of Food Processing Industries is committed to the sector and has announced various incentives and schemes to support new ventures. Development of food parks The Ministry of Food Processing Industries Vision 2015 action plan includes trebling the size of the food processing industry, increasing value addition from 20 per cent to 35 per cent, and enhancing India s share in global food trade to 3 per cent. The Government of India is actively promoting the concept of mega food parks and is expected to set up 30 such parks across the country to attract FDI. The Government of India has released a total assistance of US$ 23 million (INR 1,104 million) to implement the Food Parks Scheme. It has, till date, approved 50 food parks for assistance across the country. The Centre has also planned for a subsidy of US$ 22 billion (INR 1,056 million) for mega food processing parks. India has abundant resources in terms of raw material for food production, including fruits, vegetables, spices, dairy products and edible oils. Establishment of production bases The presence of a skilled workforce and low labour costs are key factors to be considered while establishing production bases. The Government of India has established few notable institutes for research and training in the food segment. These include the Central Food Technology Research Institute in Mysore (Karnataka) and the National Institute of Food Technology Entrepreneurship and Management (NIFTEM) in Sonepat, Haryana. 26

27 OPPORTUNITIES Opportunities (2/3) Investment in infrastructure through public-private partnerships (PPPs) It is estimated that by 2012, India s marketable surplus will increase to 870 million tonnes per annum (MTPA), 40 per cent of which is likely to be accounted for by perishable foods, creating opportunities for the development of storage infrastructure. Considerable investment is required in rural infrastructure and components of the supply chain, which is undertaken with the involvement of all stakeholders on a PPP basis. This is likely to add value and help producers obtain better prices and income. The Central Government envisages an investment of US$ billion (INR 1, billion) by the private sector in the food processing industry by Contract farming is an agreement between the food processor (contractor), typically a large organised player, and the farmer, where the latter is contracted to plant and produce the former s crop on his land. Contract farming HUL Rallis and ICICI are practicing contract farming in wheat in Madhya Pradesh. Under the system, Rallis supplies agri input and know-how, and ICICI finances (farm credit) farmers. HUL, which requires the farm produce as raw material for its food processing division, provides the buyback arrangement for the farm output. Scandic Food India Pvt Ltd is planning to increase its presence to 800 cities during from a present 250 through contract farming, to revive its Sil brand. The company is now taking to contract farming to secure the supply of fresh fruits and commodities such as chilli, tomatoes etc. for its jams and ketchups. There is a considerable scope to use sophisticated techniques and applications in areas such as demand forecasting, data integration, fund-flow management and information sharing to improve supply chain management. Investment in supply chain infrastructure In addition, the expansion of storage facilities is expected to help minimize wastage in the production of fruits and vegetables. The Indian Government has initiated a number of activities to facilitate growth of the logistics and warehousing sectors. For instance, the Government has announced investment linked tax incentives for setting up and operating cold chains and warehousing facilities and permitted 100 per cent FDI in food related infrastructure such as food parks and cold chains. 27

28 OPPORTUNITIES Opportunities (3/3) The food processing industry, accounting for 32 per cent of the total food market, is one of the largest industries in India, and is ranked fifth in terms of production, consumption, export and expected growth. Potato chips, confectionery, cereals and bakery, spirits, spreadable fats, processed milk, frozen and chilled meat and marine products are a few key categories in the processed food space in the Indian market. Processed food Currently, India processes more than one-third of its milk, 26 per cent of its fisheries output, onefifth of all its buffalo meat, six per cent of poultry, and 2.2 per cent of fruit and vegetables. With the necessary investment, these figures could increase to about 40 per cent for fisheries, close to 15 per cent for poultry, 60 per cent for milk and 40 per cent for buffalo meat. Investments worth US$ 30 billion (INR 1,440 billion) are required to increase the volume of processed food products to 10 per cent of overall output by With urbanisation and disposable incomes rising, the lifestyle of consumers and their eating habits have evolved, thereby increasing the demand for processed and ready-to-eat food. The Government of India has undertaken several initiatives to attract investments in this segment, such as financial assistance for the establishment and modernisation of food processing units, the creation of infrastructure, support for R&D and human resource development. Sources: India to become global outsourcing hub by 2012, Confederation of Indian Industry (CII) website, accessed 8 November 2010; Ministry of Food Processing Industries annual report; Flavors of Incredible India, Ernst & Young, 2009; Investment worth US$ billion envisaged in food processing industry, IBEF website, accessed 8 November 2010, ASSOCHAM report 28

29 FOOD PROCESSING November 2010 Contents Advantage India Market overview Industry infrastructure Investments Policy and regulatory framework Opportunities Industry associations 29

30 INDUSTRY ASSOCIATIONS Industry associations Agricultural and Processed Food Products Export Development Authority (APEDA) NCUI Building 3, Siri Institutional Area, August Kranti Marg, New Delhi Phone: , , Fax:

31 NOTE Note Wherever applicable, numbers in the report have been rounded off to the nearest whole number. Conversion rate used: US$ 1= INR 48 31

32 FOOD PROCESSING November 2010 DISCLAIMER India Brand Equity Foundation ( IBEF ) engaged Ernst & Young Pvt Ltd to prepare this presentation and the same has been prepared by Ernst & Young in consultation with IBEF. All rights reserved. All copyright in this presentation and related works is solely and exclusively owned by IBEF. The same may not be reproduced, wholly or in part in any material form (including photocopying or storing it in any medium by electronic means and whether or not transiently or incidentally to some other use of this presentation), modified or in any manner communicated to any third party except with the written approval of IBEF. This presentation is for information purposes only. While due care has been taken during the compilation of this presentation to ensure that the information is accurate to the best of Ernst & Young and IBEF s knowledge and belief, the content is not to be construed in any manner whatsoever as a substitute for professional advice. Ernst & Young and IBEF neither recommend nor endorse any specific products or services that may have been mentioned in this presentation and nor do they assume any liability or responsibility for the outcome of decisions taken as a result of any reliance placed on this presentation. Neither Ernst & Young nor IBEF shall be liable for any direct or indirect damages that may arise due to any act or omission on the part of the user due to any reliance placed or guidance taken from any portion of this presentation. 32